Technology overlord starts with new energy vehicles
Chapter 206 The Coming Crisis
In the blink of an eye, it was two days later.
In the new chairman's office, Xu Yifan and a group of Kyushu Motor executives are reporting the company's work status every few days.
In the office, fragrant tea was placed on a large round table. Except for Xu Yifan who sat at the top, the remaining seven CEOs of the Kyushu Science and Technology Subsidiary, each found a vacant seat according to the order of arrival.
Several company presidents who arrived earlier, standing outside the huge floor-to-ceiling windows in the office, saw the scene of Kyushu Automobile, and chatted with several colleagues around them.
"I still remember that when we came here the year before last, the size of our factory was only less than one-tenth of what it is now. We have been expanding and expanding. Now we have moved into the company's new office building."
"It's developing so fast, and now we have more and more people in meetings."
"Isn't it good that there are too many people? It's lively, it proves that our Jiuzhou Technology Company is developing well!"
"Wei Xiangyang and the others came so slowly. We met them in the cafeteria just now. They must be peeking at some beautiful female employee again!"
"The new office is spacious enough to accommodate a conference table for more than a dozen people!"
After talking and laughing for a while, all the participants in the meeting arrived.
Xu Yifan sat on the main seat and said, "Let's start this week's work report."
The faces of the presidents no longer have the ease of talking and laughing, and their faces are much more solemn.
The first one to report was Deng Yingzhuo from Kyushu Automobile: "As for Kyushu Automobile, the sales volume of last week has been released. A total of 12,000 units of Kyushu Automobile of various models were sold, and the sales volume reached 6.2 billion yuan. "
"At the same time, the word-of-mouth of Kyushu Automobile is now within a certain range, especially on the Internet. The word-of-mouth has firmly suppressed those traditional luxury cars, such as BMW, Mercedes-Benz, Audi, etc."
"And the sales volume of our products has been steadily increasing. It is estimated that this month's sales data will be 30% more than last month."
"As long as it continues to develop like this, Kyushu Automobile will be able to gain a firm foothold in the luxury car field, replace the previous luxury brands, and become the first choice for capable consumers to buy cars."
This kind of sales performance is already the best sales data among the second-tier luxury brands except BBA.
To achieve such results, it took only one year for Kyushu Automobile, from the launch of automobile products to the hot sales of products.
Maybe there are some twists and turns, and Kyushu Motors has also made a lot of efforts.
But in terms of time, it is still very, very fast.
After listening to Deng Yingzhuo's report, Xu Yifan nodded and said with a smile: "Keep it going, I hope next year I can hear the news that China's domestic Mercedes-Benz, BMW and Audi will have a large number of price cuts and promotions. It is best to drop to hundreds of thousands and our Huaxia Car fight sales!
At the same time, I heard that their production base is also ready to sell. Well, maybe we can consider taking over some of them at that time to make up for the production capacity problems that Huaxia Automobile may encounter by then. "
Xu Yifan made a small prophecy.
After Kyushu Auto reported, Yao Yuan, the president of Huaxia Automobile, was sitting next to Kyushu Auto.
Looking at the sales data of Huaxia Automobile in the past few days, Yao Yuan said calmly: "As for Huaxia Automobile, in the past week, a total of more than 33,000 Huaxia Automobiles of various models were sold. The sales data increased by 50% year-on-year, and the total sales reached 5.2 billion yuan."
"It is expected that such sales data will continue. The sales of Huaxia Automobile this month will exceed 150,000 units, and the total sales will break through a new high of 26 billion!"
"Currently, the sales data of Huaxia Automobile is already comparable to the sales data of several joint venture brands that it mainly competes with, and this week's product sales have briefly surpassed Buick, Chevrolet and other models..."
Compared with the more expensive Kyushu Automobile, Huaxia Automobile is the choice of more ordinary consumers. The price ranges from 100,000 yuan to more than 200,000 yuan. This is also the main competition area for major auto brands.
The current sales data of Huaxia Automobile is far higher than those of domestically produced cars, and it already has the ability to compete with joint venture brands.
And as word of mouth continues to ferment, this sales data will only get better and better.
The automobile industry can become the pillar of a country's economy, and the aspect of making money is naturally not to be underestimated. This is just the beginning, and Kyushu Automobile has not yet reached the number one position in domestic product sales.
Later, with the continuous updating of product technology, word-of-mouth and quality will be recognized by more consumers, the profits that can be earned, and the number of products that can be sold will only increase!
After briefly reporting the sales data, Yao Yuan went on to say: "The 4S store of Huaxia Automobile has already negotiated cooperation agreements with dealers in various cities across the country. It is estimated that after three months, Huaxia Automobile's own 4S store will It will be launched in cities across the country."
The high-end brand Kyushu still needs to make a product division with Huaxia Motor, and distinguish it from the previous Kyushu low-speed electric vehicles.
The initial confusion is understandable. After all, the development of Kyushu Motors is too fast, and it is impossible to do all the related work perfectly at once.
However, with a lot of funds now, Kyushu Automobile and Huaxia Automobile are no longer unknown small car companies. There are many dealers willing to cooperate, and the work of bidding will be very simple after construction.
Generally speaking, Huaxia Automobile is still advancing steadily, and the speed of this advancement is very fast. It is expected to show its face on the sales list of Huaxia's domestic automobile brands this year, stepping on Japanese and Korean cars.
Xu Yifan nodded with satisfaction: "Very good, like Kyushu Auto, Huaxia Auto strives to become the top seller among domestic mid-end auto brands within one to two years."
Then he said to the presidents of several companies: "At the same time, we must also make preparations for exporting domestically and abroad. Increase product sales."
After Huaxia Motors, it was Zhu Jinyang, the president of Five Star Motors: "For Five Star Motors, the sales data last week was 5,000 units, with an average price of 600,000 per car, and a total sales of 3 billion..."
In fact, Five Star Motors should also have a more eye-catching sales data. There is a strong demand for new energy electric vehicles in various domestic cities. In this regard, Five Star Motors can already be said to be a leading company in new energy electric commercial vehicles.
The main reason for restricting product sales is the lack of product capacity, which cannot satisfy the huge market.
Even if Kyushu Technology has already made predictions before, the official also reminded that it will purchase a batch of commercial buses, and also spent a lot of money on expanding production.
However, for the entire Huaxia Commercial Vehicles, the efforts of Kyushu Technology still seem like a drop in the bucket.
The time is too short, and the previous funds were not as sufficient as they are now. They can expand unscrupulously, and there will always be a little bit of regret left behind.
However, it is not impossible to make up for this aspect, whether it is OEM production or self-expansion, as long as you have money, everything is not a problem!
"In terms of production capacity, Five Star Motors is actively signing product OEM agreements with Nanjun Automobile in Ziyang City and Dongfang Commercial Automobile in Chengdu. With the concerted efforts of all parties, it has now been initially reached. After the completion of the OEM The production capacity is expected to reach a production capacity of 20,000 units a month."
"At the same time, liaison with dealers in various cities is also in progress, and it is expected that there will be a result in the next two to three months."
It is slightly different from Huaxia Automobile, because most of the current five-star automobile sales are purchased by domestic bus companies or urban development planning departments. Eager to build a dealer system.
But it is also necessary to make preparations for entering the consumer market after meeting special orders such as buses, commercial vehicles, and fire engines in the future. It is also necessary to plan and build a dealer network system step by step. After-sales service system is also very necessary.
After the five-star car, a middle-aged man under the round table of this small conference, Liu Junhong, a senior executive from Dongfang Power Company, stood up and reported: "Dongfang Power Company received a total of 70,000 battery packs last week. The revenue from usage fees is 3.5 billion yuan, and the electricity turnover is 5.3 million yuan."
"In terms of the construction of charging and swapping stations, the funds received and the official vertex auxiliary funds will be invested in the construction of new charging stations and swapping stations.
Today, the construction of charging and swapping stations has been completed in more than 230 cities. A total of 36 charging and swapping stations were built in 16 cities last week, and there will be 20 cities next week. The goal of charging and swapping station construction.
It is expected that by the end of this year, the construction of charging and swapping stations will be completed in cities of all sizes across the country, and small counties will also have a small swapping station for new energy trams. "
Such a fast construction speed is due to the construction technology of Kyushu Automobile's charging and swapping station, thanks to the battery storage vehicle and semi-automatic battery swapping equipment, all of which can be completed with a small sum of money.
If charging stations are built across the country, power grid routes are transformed, laid in various areas of the city, and a large number of charging piles are built, then the construction speed and investment funds will be more than today's charging stations, and the speed of construction and use will be faster. will also be slower.
Among the many subsidiaries of Kyushu Science and Technology, Dongfang Electric Power Company is a relatively special existence. Its main purpose is not to make money, and at the same time, there is a small half of official investment.
As more and more domestic car companies start to manufacture new energy trams, they need to pay a fee for the use of battery packs for each sold one, which is equivalent to all domestic new energy trams. All consumers who use new energy trams are Contributing to the construction of new energy electric vehicles.
Of course, Kyushu Technology can actually get a good profit from it, that is Hengxin Battery Factory, Dongfang Power Company purchases battery packs from Hengxin Battery Factory, and Kyushu Technology can make a fortune from it, which is not too much income.
For the work of Dongfang Electric Power, Xu Yifan still recognized the talents selected by the official.
"Dongfang Electric Power Company, according to the established plan, at the same time that we are about to complete the construction of the domestic power station, we can also set our sights on the world, and we can let some interested countries come to us for inspection.
Look at this kind of energy that is different from fuel, the battery safety of our Hengxin Battery Factory can balance peak and valley electricity and so on. "
"Of course, in this regard, many of them need instructions from their superiors. I won't make more guidance and planning. You can just work according to your superiors' wishes."
In terms of energy, it can affect the nerves of big countries. Oil and gas used to be able to trigger wars.
In this regard, Xu Yifan can provide technology, but if Kyushu Motors wants to enter the game, it is still a bit too early, so it is enough to let Dongfang Electric Power Company develop on its own.
The president of Dongfang Electric Power Company seriously replied: "Understood, I will report and communicate with my superiors in this regard. After completing the construction of domestic charging and swapping stations, I will report to you again on how Dongfang Electric Power Company will develop."
After Dongfang Power, it was Jiuyuan Electric Vehicle, an electric vehicle company that does not seem to have a high profit nowadays, but it once provided continuous financial support for the development of Kyushu Automobile.
Wei Xiangyang, President of Jiuyuan Electric Vehicle: "Jiuyuan Electric Vehicle is developing normally. Last week, it sold 210,000 two-wheeled electric vehicles, with a total sales of 600 million yuan..."
Today's Jiuyuan electric vehicle has completely gained a firm foothold in the field of two-wheeled electric vehicles. With the advantages of batteries, brands such as Yadi Emma have been defeated steadily, and these brands have not even been allowed to use two-wheeled electric vehicles. Like the future, electric vehicles have an opportunity to become a well-known domestic brand.
When local electric vehicles were in chaos in various regions, Jiuyuan Electric Vehicles suppressed all these electric vehicle companies in the local area, and it was difficult for even the province to go out!
In the field of domestic two-wheel electric vehicles, Jiuyuan Electric Vehicle is already the undisputed leading enterprise.
Behind Wei Xiangyang is Ji Shenghai, the president of Kyushu Low-speed Electric Vehicle, who is sitting next to him.
Ji Shenghai: "Jiuzhou's low-speed electric vehicles sold 12,000 units this month, with a total sales of 500 million yuan. Compared with the sales data of the previous two months, product sales have rebounded significantly."
"This is the first sales increase after the low-speed electric vehicle market gradually reached saturation after the end of last year."
"The reason may be that the emergence of Kyushu Auto and Huaxia Auto has driven some consumers who recognize the Kyushu Auto brand.
According to reports from business personnel, 50% of the consumers are young people between the ages of 20 and 60. . . . . "
As a means of transportation, in fact, the low-speed electric vehicles produced by Kyushu Automobile are completely sufficient in the city.
Moreover, these products have also passed the test of the market, and they are more reassuring to use.
There are always some consumers who don't care about the power performance and comfort performance of the vehicle, and their needs are only for daily transportation.
Kyushu Automobile's cheaper and more durable Old Tou Le is very suitable for everyone's needs, even among a small group of young people, it has become popular inexplicably!
Regarding this inexplicable sales volume, Xu Yifan didn't know what to say other than being surprised. After a moment of silence, he said, "Good job, next one!"
The next one is the last company president who reported today, Feng Hao, president of Hengxin Battery Factory.
However, the report was a little different from the rest of the CEOs who had some smiles on their faces and looked very relaxed.
Feng Hao's face was serious: "Mr. Xu, all production and sales of Hengxin batteries this month have greatly improved compared with the same period last month. Last week, the sales volume of products reached 120,000 sets of automotive lithium iron phosphate. There are also good sales figures for battery packs, batteries for other two-wheeled electric vehicles, etc.”
"It's just that in terms of battery production recently, with the abnormal rise in international lithium mine prices this week, if this continues, the prices of our batteries will either increase, or our profits will be greatly reduced, and we may even lose money."
"With our lithium ore raw material reserves, even with the full support of domestic lithium ore resources, there is still a large part of the gap, which requires international procurement of raw materials."
Abnormally high international lithium mine prices? !
Nowadays, Kyushu Automobile and the rapid development of domestic new energy electric vehicles cannot do without the continuous expansion support of Hengxin Battery Factory behind it, and the continuous improvement of battery technology.
The reason behind this matter, Xu Yifan can figure out the specific reason behind it with his toes, he must be inseparable from those big international car companies, it is not easy to communicate and connect!
Today's strong rise of Kyushu Automobile will naturally cause a certain degree of damage to the interests of those old car companies in the past, and may even make them lose this huge international automobile consumer market that is performing better and better today.
In the past, they could ignore this small car company in Huaguo. After the Kyushu Suzaku appeared, they paid more attention to it, but they didn't think it would change the structure of the world's auto industry in a short period of time.
Nowadays, Kyushu Automobile is constantly launching new products, and Huaxia Automobile has seized the market, and it has really become rivals with those big car companies, which makes them have to pay attention.
After a little research, from the technical level, from the sales of products, etc., it is difficult to have a huge impact on Kyushu Automobile, which now has a local umbrella.
Afterwards, they will naturally focus on the important product technology that this company depends on for their livelihood. It is not Suzaku Motor or Kyushu Motors, which looks like a powerful product, but Hengxin Battery!
It has to be said that the battery can be said to be a vital magic weapon for the development of Kyushu Automobile to the present day.
If there are no excellent and easy-to-use batteries, and at the same time produce cheap and safe batteries, the development of Kyushu Automobile will be several times slower at least.
The abnormal rise in international lithium ore prices will be a huge blow to Hengxin Battery Factory, which has a high demand for lithium ore resources.
That is, for lithium iron phosphate batteries, except for lithium ore resources, other materials are relatively easy to obtain. Otherwise, Xu Yifan believes that the prices of other raw materials will also increase together.
From this, there will naturally be a group of behind-the-scenes rich people who are responsible for high lithium ore prices, and the slowdown of Kyushu Automobile's development and impact on its products will also benefit those auto companies in the same auto industry!
The problems encountered by Hengxin Battery Factory made several company presidents present frown. Everyone's business depends on Hengxin Battery, which is cheap, safe and stable in quality.
New energy trams, Dongfang Electric Power Company, and even Jiuyuan electric vehicles and Kyushu low-speed electric vehicles.
Without the support of Hengxin Battery, the prosperous Kyushu science and technology development will fall into huge turmoil in a short period of time.
Even with official support, it is difficult to remain unscathed.
It is not possible to go bankrupt directly. After all, it is impossible for domestic officials to just watch such an excellent company go wrong, but it is inevitable to hurt the muscles and bones.
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