Technology overlord starts with new energy vehicles

The news of a large-scale increase in electricity prices across China quickly spread across the country.

Today's Shanhai smartphones have a very large user base. After the Shanhai system was open sourced, through adaptation and upgrade, the number of users of the Shanhai system exceeded that of the iPhone 4S in just a few months. iphone company.

There are more convenient communication channels, such as Douyin's video comment area, Shanhai Weibo, and even Lianxin's Moments, group chat and other software, all of which are discussing this matter.

Electricity prices are related to almost every aspect of people's lives.

Residential electricity consumption has generally increased by 20 cents, and industrial electricity consumption has increased by 50 cents. When battery packs are replaced at the Dongfang Electric Power Company's power replacement station, the cost of electricity per kilowatt hour has increased from one yuan to two yuan.

Douyin, a short video about the upcoming rise in electricity prices, comment area.

"It's increased by 20 cents. When the electricity bill was 50 cents, the electricity bill was about 100 yuan a month. Now it has increased by 20 cents. It costs an extra 40 yuan a month. It's a full 40 yuan. It's enough for me. Buy a pig’s trotter and stew it in a pot for a delicious meal!”

"It's over. I'm heartbroken. I originally planned to turn on the air conditioner during the hottest two months in the coming summer, but it seems that I can save energy by reducing the time I turn on the air conditioner."

"The price is only a few cents, why is there such a fuss!"

"Too bad, the rich guy upstairs gave me 50 yuan to see how good I am!"

"Rich people who can afford new energy vehicles certainly don't care about the few cents, but my family is poor!"

"The real poor people here don't even have refrigerators or air conditioners at home. They only have small appliances such as lights, fans and mobile phones. The electricity bill only costs about thirty yuan a month. Well, if the price increases by 20 cents, I will have to pay more." Twelve yuan can buy several packs of instant noodles!”

"Surprise, how do you use 60 kilowatt-hours of electricity for 30 yuan a month upstairs? My electricity bill is more than 500 yuan a month, and it doesn't feel like it's used at all!"

"If the price of electricity for residents increases again, will the price of battery pack replacement increase so much? One dollar becomes two dollars, woo woo woo!"

"Upstairs, it's not just because there are more trams that the price of electricity will rise. If there were no trams, the price of electricity would not rise."

"Is it only because of new energy electric vehicles? I see that Jiuyuan electric vehicles are everywhere on the streets now. Two-wheeled electric vehicles, three-wheeled electric vehicles, and four-wheeled electric vehicles are all better than a few years ago. A lot more.”

"In other words, Jiuzhou Technology's electric vehicles, whether they are two-wheeled or four-wheeled, or the electric vehicles that have only become more popular in the past two years, seem to have become popular on the streets unknowingly in the past two years. You can see the brand everywhere.”

"Okay, I have no objection, because I have also used an electric car from Jiuzhou Technology. Two-wheeled electric cars are really convenient in the city, especially the cars from Jiuzhou Technology are of good quality, with excellent motor performance and well-used batteries. It’s been two or three years and there haven’t been any problems!”

Regarding the price of electricity, everyone was talking about it, and some people even started arguing at the scene!

However, everyone's discussion cannot change the facts that are coming next.

In addition to the electricity consumption of residents, which is closely related to everyone, it has caused a lot of complaints and discussions from ordinary people.

There are some other people who feel a little bit excited about this news!

Magic City, inside a commercial office building.

A middle-aged man in his fifties looked at the overwhelming information on his mobile phone related to the upcoming increase in electricity prices.

His face, which was serious at the beginning, gradually turned into a smile.

He is Honda's China CEO Nobuyoshi Oshima.

In the past two years, Honda has changed three CEOs in China, but it still cannot save Honda's sales in China from continuing to decline.

Whether it is price reduction promotions or marketing activities, none of them have very good results. When it comes to fuel consumption, consumers will immediately say that Kyushu Motors' electric vehicles save money.

When it comes to quality, Jiuzhou Auto saves money and the quality is also good!

When it comes to performance, Kyushu Motors has the fastest mass-produced car, surpassing all supercars. Even ordinary models have stronger power performance than fuel vehicles, and they save money and are of better quality!

Only some consumers who still have some sentiments or are uneasy about domestically produced cars still support these joint venture brand cars.

This is why some consumers are reluctant to buy when major joint venture car companies are conducting large price promotions.

And not just the automobile business, even motorcycles have been blocked by Kyushu Automobile!

Electric motorcycles are more beautiful, have gyroscope intelligent balance systems, are faster and more powerful, and are cheaper to charge, etc.

Well, except for some will-o'-the-wisp teenagers who like to listen to the roar of fuel motorcycle engines who are still buying it, the big guys are all playing with electric cars!

Apart from price reduction and promotion, it has been difficult for these car companies to come up with any better response.

A car that used to cost 100,000 yuan now only costs 70,000 yuan, a car that costs 200,000 yuan costs 130,000 yuan, and a car that costs 70,000 to 80,000 yuan only costs 40,000 to 50,000 yuan!

God knows, in China, the cars of these car companies were all recognized as good cars, and some of them had to be purchased at a higher price!

Nowadays, almost no one cares about it. Even dealers have rarely been willing to continue the previous contract in the past two years.

And as time goes by, the situation of not being able to sell cars becomes more and more serious.

The lithium resource farce created by those car companies together last year not only caused them to lose a lot of money, but also made more consumers have confidence in domestic cars, or in Kyushu Motor's electric cars.

Only good things can arouse the interest of these large international car companies. It is also the technology that these car companies want to obtain when they unite, which will be even stronger.

In recent months, with the popularity of charging stations, the sales of various models of Jiuzhou Technology have further improved. In addition to production capacity, it is still unable to satisfy consumers. In China, many fuel vehicles have been defeated.

But even with such a lack of production capacity, there are still a large number of consumers who would rather order a car and wait several months for Kyushu Motors to produce the car and deliver it than buy a fuel-powered model!

Just two days ago, Oshima Shinyin was discussing with the headquarters whether it was necessary to continue to reduce prices this year to attract more consumers to buy their cars.

Although profits will be further reduced, after this wave of big sales, the profit from bicycles may only be a few hundred yuan, but they have to do this in order to survive.

Their competitors are not only the many models of Kyushu Technology, but also joint venture car companies such as Toyota, Nissan, Buick, Chevrolet, Volkswagen, etc.!

But now it seems that there is no need to continue to reduce prices!

On his mobile phone, news about rising electricity prices was overwhelming. After reading it carefully for a long time, Oshima Shinyinzai sighed with a satisfied smile.

“Electricity prices have finally gone up!”

"You are being punished for selling so many new energy electric cars. Without electricity, those cars won't even be able to run!"

"One of the advantages of Jiuzhou Technology's new energy electric vehicles is that it has extremely low usage costs, can save energy and reduce emissions, etc. In addition, although Jiuzhou Motors' cars are also very well-made, they should not defeat us so quickly after ten years of operation. market for several years.”

"Now that electricity prices are rising, it will have a certain impact on Jiuzhou Technology's models. At least it is no longer as difficult to beat as it used to be."

When talking about this, Oshima Shinyin was a little disappointed and said: "Unfortunately, this news comes a little too late. If the electricity price had increased two years earlier, Kyushu Technology had not yet formed a climate, and it might not even have been given to this company." Opportunities for businesses to shape climate.”

"Nowadays, the quality and performance of Jiuzhou Technology's products have been recognized by a large number of consumers."

"Or, if electricity prices rise three to five times, it will be beneficial to fuel vehicles..."

It's just that in this situation, Oshima Shinyin can only think about it. The electricity price of a country is no longer something that companies like them can shake or dare to shake.

"However, we can still hope to make a lot of money from our Honda cars by taking advantage of this opportunity!"

"The new cars expected to be released this year, such as Fit, Civic, Accord, CRV, and Odyssey, can all be unveiled in advance, and the fuel-saving brand can be promoted again."

"Also, with the current increase in electricity prices, prices also need to be adjusted to a certain extent. For new cars, it is not excessive to be ten or twenty thousand yuan more than the old models."

"The discount for old models will be appropriately cancelled. There will be no problem if the price is 5,000 to 8,000 yuan more than before."

"Well, this price can be adjusted according to the model prices of other car companies!"

Putting down his mobile phone, Oshima Shinyin picked up the computer next to him, and while thinking, he drafted a price change plan to be sent to the headquarters.

"The Fit's original guide price for the low-end manual transmission was RMB 79,800. However, due to the impact of new energy electric vehicles in the past two years, the starting price was adjusted to RMB 59,800."

"At this price, the profit from the bicycle is still more than 10,000 yuan. Well, I originally wanted to continue adjusting the starting price to 49,800 this year."

"Now, the starting price of Fit 1.3 manual comfort has been adjusted to RMB 66,600, and other models will increase the price on this basis."

"Then the price of the Accord has been reduced from a starting price of 186,800 yuan to a starting price of 126,800 yuan."

"Now, the starting price of the 2012 Accord 2.0L manual is 136,800, which is not too much! The rest of the models will be increased on this basis."

"Then CRV... Civic... Alison..."

He happily made appropriate adjustments to the prices of each model, and then Oshima Shinyin sent his adjusted pricing of each model to the headquarters.

The next step is to wait for the specific documents to be approved from the headquarters.

The news came back quickly. In just the next day, the price adjustment was approved after the headquarters meeting. Well, it was just that the specific price of the model was slightly modified based on Oshima Shinyin.

The marketing department believes that Oshima Shinyin's price is relatively conservative. With Honda's good reputation and quality in China, the price can be higher!

It is not just Honda that has made the decision to adjust vehicle prices in response to the rise in electricity prices across China.

As if there is a tacit understanding, other car companies have also made the same decision, Toyota, Nissan, Hyundai, Kia, Buick, Ford and so on.

The price adjustments of various car companies' models have been higher or lower, but overall there has been a slight increase.