Technology overlord starts with new energy vehicles

After the rough battery safety performance test, the managers returned to their respective jobs.

Only Ji Shenghai, who was in charge of the sales department, was called into Xu Yifan's factory director's office alone.

Ask the other party to sit on the chair, and Xu Yifan also sits on his own office chair.

Xu Yifan told Lin Wanxia, ​​"Pour us two cups of tea."

It wasn't until the little secretary thumped to pour tea that he turned back and started this conversation.

"Tell me about the preparations for the Kyushu Automobile Direct Store."

Ji Shenghai replied earnestly: "According to your instructions, I have a total of 32 sales staff in the Kyushu store in Jiangzhou and two surrounding cities. According to the list of store managers you provided, the boss, I will form a store manager plus three Sales backbone.

Scattered in Xichuan Province, eight cities including the provincial capital Chengdu have newly established Kyushu Automobile Factory direct sales stores.

Except for Baiyun City, they have basically found parking areas and training grounds, completed the preparatory work, and can start selling immediately after the arrival of Kyushu Mini.

Now that the preparatory work for the opening of direct-sale stores has been preliminarily completed, the direct-sale stores have been simply renovated. In addition to the stores in Kyushu and the surrounding two cities after the end of the year, there are a total of twelve stores, covering a relatively large area in Xichuan Province. City. "

The beautiful secretary served two cups of hot tea, and Xu Yifan said to her again: "Okay, go and rest, and close the door for us!"

When the secretary went out, Xu Yifan thought about it.

He Ji Shenghai went on to say: "Very good, let's urge Baiyun City, it's really hard for you to go there and keep an eye on it."

"Now our factory has a good battery, and we have negotiated with the foundry on production capacity, and then it depends on the performance of our sales department.

In terms of sales, you must be more proficient than me. As I said before, I need to focus on building the concept of safety in Kyushu Automobile Factory. "

Ji Shenghai nodded and replied: "Yes, product quality and quality reputation are also the focus of our sales department's future work, I understand.

Next, I will pay close attention to this aspect, the promotional strategies in all stores, advertising slogans and so on.

Focusing on safety, as well as the performance superiority of our battery, coupled with the original advantages of our Kyushu Mini, I believe it will be more attractive than the previous first-generation products! "

Xu Yifan went on to make the next decision: "Then about the selling price and after-sales service.

First of all, the battery is guaranteed for ten years, and within ten years, the battery capacity decays to less than 80% for free replacement.

This is our important publicity focus, and it is what distinguishes us from other ordinary low-speed electric vehicles. "

Ten years of warranty is a relatively conservative number. A battery with more than 4,200 cycles and no fast charging function can use it for about 12 years even if it is fully charged every day. In ten years, there will not be much battery decay.

Ji Shenghai asked with some doubts: "Well, will someone replace our good battery with a bad battery?"

Xu Yifan waved his hand: "Every piece of our battery pack, every battery cell in it, and the matching vehicle VIN have a registration record, which is saved in the computer and stored in multiple copies.

At the same time, it will also be stated in the product warranty manual that disassembling and replacing the battery pack without permission does not include replacement, so there is no need to worry about malicious battery replacement. "

Then he continued: "Then, in terms of car prices, the Kyushu Mini, the lowest configuration, is equipped with a new type of lithium iron phosphate battery with a cruising range of 120 kilometers, and the price is 27,999.

The rest of the models are analogized in the same way, with an increase of 6,000 yuan on the original basis. "

Adding 6000 to a car is not a small amount, especially the price of the Kyushu mini is not too high.

After a little hesitation, Ji Shenghai still asked, "Is the price a little too high?"

Xu Yifan shook his head: "The new battery factory, battery research and development expenses, more labor, these are all costs.

We are not in the past, in order to launch the first product that can bring benefits to the factory as soon as possible, we can only increase the price. "

Having said that, Xu Yifan turned his head slightly, and from the corner of his eye through the glass window of the office, he saw the increasingly large factory.

It is not only said to the manager of the company's sales department, but also to myself.

"Profit needs to be looked at a little more. If there is a new economic pillar product in the future, Kyushu Mini can lower the price a little bit, and even earn a few hundred yuan to sell it.

But now, we need to expand, we need more money.

Only by ensuring the healthy development of the company and sufficient economic resources can we rapidly expand production and the scale of the factory.

I signed a contract with the Jiangzhou city government, and within three years, it must reach a certain scale!

And this scale, I think it is only in its infancy. The goal of Kyushu Automobile Factory is to take over the national low-speed electric vehicle market and become the overlord in the field of low-speed electric vehicles! "

Looking away, Xu Yifan sighed slightly.

"The personnel and funds needed for the development of the factory are astronomical!

According to the survey, more consumers care more about product quality, and what everyone needs is better products, even if the price is slightly higher.

Now after the upgrade, Kyushu mini battery has a ten-year warranty and has a higher battery life.

There is also a capacity of about 60% at minus 20 degrees, and the high-end version can be used even in winter in some colder areas. "

In fact, in Xu Yifan's mind, products like Kyushu Mini are not big money-makers, but civilian products that allow more families to have cars.

Therefore, the previous price is also relatively low.

But now for the future of the factory, we can only make a fortune of the rich old man's money first!

Manage the brand well and continue to develop more and better technologies. There are not only civilian products that can be used by everyone, but also high-end products that are extremely luxurious, high-tech added value, and high brand added value.

"We still need to research and develop new technologies to maintain our technological leadership. We need to open stores all over the country, we need publicity funds, we need a lot of money to expand production, etc. All of these require a lot of money."

‘Even finally entered the field of new energy vehicles, entered the field of high-end cars, went abroad, and harvested foreigners’ wallets! ’ Xu Yifan just said the last sentence silently in his heart.

"I understand!" Ji Shenghai nodded seriously.

Immediately, Ji Shenghai showed a relaxed smile on his face, and continued: "The production capacity problem has been solved, and now there are excellent batteries. I believe that once it is launched in the market, it will be welcomed by consumers.

Boss, you don't know that because of capacity problems, many consumers couldn't wait and chose low-speed electric vehicles with poor quality.

But more people are still willing to wait for our Kyushu Mini to be produced. "

Xu Yifan also said with a smile: "We won't let everyone wait in vain, and we will go all out to distribute the goods from tomorrow!

Xichuan Automobile Factory and Brilliance Automobile have already started to produce Kyushu Mini for us with all their strength a month ago, and they can be sold only after installing batteries.

In the next period of time, we will no longer be troubled by production capacity.

After the foundry model is developed, this solution can continue to be used even in the future.

We manufacture the battery, send it to the foundry for final assembly, and use the battery as the core.

Or when we have money, we can directly buy those car factories that are not doing well! "

"This news, I believe that many consumers and our sales staff are very happy. Everyone has waited for too long, and finally we can sell cars in large quantities again!"

Xu Yifan also felt a little bit emotional: "There is no way, the production capacity problem, the battery technology problem, the construction problem of the new factory, we have to solve these one by one, so that we can go further in the future."

Thinking of another thing, Xu Yifan ordered again: "By the way, there is also the Kyushu mini-generation that we sold before, let the salesperson call back for a follow-up visit.

Customers who need to replace our new lithium iron phosphate batteries should register. In terms of price, we can recycle the old lead-acid batteries and make up 3,000 yuan.

Old lead-acid batteries can still be sold for some money, plus 3,000 yuan, it is almost enough for the manufacturing cost. "

Ji Shenghai nodded: "After I go down, I will immediately notify the sales and contact the old customers."

"After careful calculation, it is 3,000 yuan cheaper than buying a new generation of Kyushu Mini. It can be regarded as a preferential treatment for old users!"

Old users, as fans who originally supported Kyushu Automobile, now have new technologies, so naturally we can't chill everyone's hearts!

And this price is equivalent to the cost of replacing the lead-acid battery once. After replacing the lithium iron phosphate battery, the warranty is guaranteed for ten years!

"Take care of the sales issue. In the future, Kyushu Automobile will be able to sell throughout China, and even abroad. The sales department has a heavy responsibility!" Xu Yifan finally ordered.

"Thank you boss for your appreciation. It is my luck to join Kyushu Motors!"

Ji Shenghai sees very clearly that his ability is actually not considered top-notch, and there are many people who are stronger than him.

Kyushu Automobile Factory's product positioning is very accurate. When Kyushu Mini launched, it aimed at a slightly blank market. Now it has better technology than other products. The sales work is actually quite simple.

If it wasn't for luck, he would join the Kyushu Automobile Factory, gain the appreciation of the young man in front of him, and promote him.

He may be just an ordinary store manager, or even just a salesperson.

And now, he may have the opportunity to become the head of the sales department of a very large enterprise in the future!