Technology: Start by selling mobile phones

LeTV probably has three important parts.

The first is the main body of LeTV, which is the business in which LeTV made its fortune and made its first pot of gold - online video services.

Contrary to many people’s impressions, LeTV did not initially make mobile phones or televisions.

In 2004, Accountant Jia established LeTV, whose main business is online video services.

To put it simply, LeTV spends money to purchase the copyrights of various movies and TV series, and then customers register as VIP members and watch them for a fee.

This model is exactly the same as the current video websites such as Tencent Video, iQiyi, and Youku.

but.

Older netizens know that in the early days of the Internet, video websites such as Youku and Tudou did not have VIP members. Youku only had its first VIP member in 2012.

It can be said that LeTV is the first company in China to adopt a video platform membership system and is the pioneer of the VIP model.

iQiyi, Youku, and Tencent Video are just following the trend and imitating.

Relying on this exclusive membership model, LeTV quickly went public in 2010 and entered the A-share market.

Next,

After financing through the stock market, LeTV was not willing to be just an "online video platform company", and immediately established a television department and began to produce and sell "LeTV TV".

This is the second main component of LeTV Group - LeTV Zhixin Company.

That is, LeTV’s TV production arm.

In addition, with the good sales of TVs and the needs of "LeTV Online Video Platform", LeTV immediately established a third important component - "LeTV Pictures".

LeTV Pictures has the most complete and largest genuine film and television copyright library in China, not only with more than 100,000 episodes of TV series and more than 5,000 TV series, but also the famous "LeTV Sports".

In general, the three main companies under the LeTV Group are:

LeTV main body,

LeTV Zhixin Company (TV),

and LeTV Pictures.

Mo Ran has no interest in LeTV’s main company, nor does he have any idea about LeTV’s TV department.

This time, he only has LeTV Pictures in his sights.

exactly,

What he is interested in is the copyright accumulation of LeTV in LeTV Pictures for more than ten years, including more than 100,000 TV series and more than 5,000 movie copyrights.

But how can we win the copyrights for LeTV Pictures’ many TV series and movies?

Mo Ran tapped his fingers lightly on the desktop of his desk.

Actually,

When he first started producing the "Nietzsche E55 LCD TV", he briefly thought about this issue.

in memory.

He probably remembers that Accountant Jia, the founder, chairman and largest shareholder of LeTV, will quietly go abroad in July 2017, and there will be no sign of returning to China until 2023.

At this point, we have to talk about the development history of LeTV in detail and why Accountant Jia wants to go abroad.

Mr. Jia was originally an accountant. He founded LeTV in 2004. With his unique vision and strong "storytelling ability", he successfully stood out among many Internet video websites and was listed on the A-share market.

When it was first listed on the A-share market, the market capitalization was about 700 million. Later, under the leadership of Accountant Jia, it started to produce "LeTV TV" from the TV side.

The ecological model of "LeTV TV" has achieved great success. Not only are consumers satisfied, but the capital market is also very optimistic about it.

After getting money, LeTV continued to expand, and subsequently launched "LeTV Mobile" business, "LeTV Sports", "LeTV Pictures" and many other businesses, which can be described as diversified and multi-faceted development.

Until 2015, LeTV officially announced that it would invest 10 billion yuan into the new energy vehicle manufacturing industry and begin the development of new energy "LeTV Vehicles."

That's right.

Compared to Xpeng, Weilai, Ideal, Xiaomi and even Tesla, LeTV was targeting the new energy vehicle track as early as 2014.

It has to be said that Accountant Jia has a very accurate view of the future direction of technological development.

But here's the thing.

It is developing too fast, the stalls are too big, and there are too many cakes and cakes.

In fact, only the "video website business" and "TV business" of the entire LeTV Group can achieve profitability.

other industries,

Whether it is "LeTV Sports", "LeTV Mobile" or "LeTV Auto", they all suffer huge losses and require continuous investment of a large amount of funds. They are all endless holes.

Can't even fill it in.

Of course, Accountant Jia also knows that LeTV cannot achieve self-profit and can only rely on financing to continue burning money.

so……

LeTV continues to expand various new projects and attract more investment from capital institutions.

In April 2016, Accounting Jia was the first to hold an unprecedented "PPT new car" launch conference.

You read that right,

Prior to this, all car companies held new car launch conferences to introduce various performance configuration parameters of the car only after they had produced mass-produced cars.

Only LeTV and Accountant Jia dare to hold a press conference to attract investors using just a PPT.

certainly.

Accountant Jia is not a fool either.

While continuing to attract investment, he also knew that LeTV was on the verge of collapse.

At this time, LeTV's stock price reached its highest point. He did not hesitate to sell the stock to cash out nearly 20 billion, and began to prepare to run away.

finally,

In July 2017, Accountant Jia successfully left LeTV with tens of billions of dollars, leaving LeTV in a mess.

He patted his butt and left.

LeTV instantly went from being a 100-billion-dollar enterprise to a market capitalization of 140 billion at its peak in 2016, and was finally delisted!

Not only did it cause a number of large investment institutions to lose money, but small investors were in tears. Even many directors and celebrities in the entertainment industry who were initially optimistic about "LeTV Pictures" and followed them to invest in the company also suffered heavy losses and did not get back a single penny of their investment money. .

Thinking of this, Mo Ran has gradually integrated the memories of his past life with the current situation.

but.

Before Accountant Jia went abroad, it was not without warning.

Mo Ran still vaguely remembers one thing——

On the eve of LeTV's collapse, Accountant Jia completed his final act of madness and successfully persuaded Sunac Real Estate boss Sun Hongbin to buy most of his LeTV shares for 15 billion.

Among them, there is "LeTV Pictures" that Mo Ran values ​​​​especially!

The specific time when the deal was concluded, if I remember correctly, should be the end of February or early March this year!

Mo Ran frowned.

As a time traveler, of course he knew very well that Sunac Real Estate was deceived and became a takeover. In the end, the investment suffered a huge loss and even dragged Sunac into a financial crisis.

But he obviously had no interest in reminding Sunac Real Estate,

What he needs to consider is to find a way to grab the film and TV series copyrights of "LeTV Pictures" in advance before Sunac Real Estate becomes the successor.

This is also his long-prepared and only opportunity to enrich the resources of the "Nietzsche TV Platform".

In the next two days, Mo Ran began to pay close attention to all the news about LeTV's financing on the Internet, especially the news about the contact between LeTV and Sunac Real Estate.

On the eighth day of the Lunar New Year, after the holiday, various departments of Nietzsche began to officially go to work, and there was more and more news about LeTV.

The ninth day of the Lunar New Year.

News that Accountant Jia found his fellow villager, Sunac Real Estate tycoon Sun Hongbin, began to appear on the Internet. At the same time, a large number of acquisition details were also exposed.

Mo Ran took a deep breath, knowing that the time had come, and a risky hunting plan was completely formed in his mind.

Mo Ran's plan is simple.

Judging from the details disclosed on the Internet, Sunac Real Estate will invest 15 billion to purchase the equity of "LeTV Main Body", "LeTV Zhixin" and "LeTV Pictures".

Among them, 6.04 billion yuan was used to purchase 8.6% equity of "LeTV Main Body".

8 billion yuan to purchase 33.5% shares of "LeTV Zhixin\

,"and spent 1.1 billion yuan to purchase a 20% stake in "LeTV Pictures".

After calculating this, the 20% stake is 1.1 billion yuan, and the valuation of LeTV Pictures is as high as 5.5 billion!

Nietzsche currently only has about 620 million in funds on his account, which is impossible to pry, and it is impossible to acquire LeTV Pictures, which is valued at 5.5 billion!

But... Mo Ran never thought of acquiring shares in LeTV Pictures.

His target is Accountant Jia.

The tenth day of the Lunar New Year.

Mo Ran contacted the general manager's office of LeTV as the boss of Nietzsche Company. In the afternoon, he brought lawyer Wu Mingwu, whom he had not seen for a long time, and hurried to the capital.

Early the next morning, the two came to LeTV's headquarters in Beijing.

Just like the vague memory, Accountant Jia was tall and thin, with a cheerful face and seemed to be in good spirits.

"I've admired his name for a long time! I've heard of Nietzsche's mobile phone a long time ago. I'm really surprised to see him in person today. Mr. Mo is so young and promising!"

"Mr. Jia, you are the legend of Yanguo Shopping Mall. You and I are far behind."

"Hahaha, thank you, thank you."

There was no awkwardness at all, and the two of them quickly exchanged warm greetings.

Sitting on the sofa, Accountant Jia looked at Mo Ran and said first:

"Mr. Mo, I heard from the secretary that you are here this time because you are more interested in our 'LeTV Pictures'?"

"Yeah, that's right."

"Then your vision is really right!"

Accountant Jia smiled and said:

"Our 'LeTV Pictures' not only has rich film and television resources, but we have also established our own film and television company, and many top names in the entertainment industry have invested in it."

“The prospects are very promising!”

Mo Ran nodded and said:

"I am indeed interested in your 'LeTV Pictures'."

"But... you understand wrong. I am only interested in your movie and TV series copyright resources, and I have no interest in your 'LeTV Sports' and film and television company."

"So I came here this time hoping to purchase your company's film and TV series rights."

"oh?"

Accountant Jia was slightly startled, obviously a little surprised.

But he recovered in the blink of an eye, took a sip of tea, and said with a smile:

"Mr. Mo, film and TV series copyrights are the core resources of our 'LeTV Pictures' and we will not sell them."

"If you want to invest in our LeTV Pictures, I can help you think of a way..."

"300 million."

"I only want the rights to your TV series and movies, and nothing else!"

Mo Ran didn't want to waste any more words and directly opened the chips.

But as soon as he finished speaking, Accountant Jia burst into laughter.

"Ha ha!"

"Mr. Mo, do you underestimate the value of our copyright?"

"Even if you exclude the film and television company, even if you exclude 'LeTV Sports', do you know what the valuation the agency gave us? The copyright alone is worth 3 billion!"

"You offer 300 million? Do you think I can sell it?"

With that said, Accountant Jia paused, picked up the cup and took an elegant sip of coffee.

"Besides, you should also know about Sunac Real Estate and us, right?"

"They are in contact with us now, and they are also interested in the high-quality copyright of our 'LeTV Pictures'. They are acquiring 20% ​​of the equity for 1.1 billion, which is much higher than yours."

Mo Ran didn't speak in a hurry. He also picked up the teacup and gently blew the leaves on the water, took a sip, and then slowly put it back on the table.

After a moment, he looked at Accountant Jia and smiled mysteriously:

"You misunderstood again."

"This 300 million is not for the company's account, but for you!"

Give me?

Accountant Jia was suddenly stunned. At this moment, Lawyer Wu on the side suddenly said:

"Mr. Jia, let me explain what Mr. Mo means."

"Now you are the actual controller of 'LeTV Pictures' and control the board of directors. As long as you agree, we can transfer the money from this transaction to the account of the affiliated company you designated to complete the transaction."

"And, you can rest assured that legally our transaction has been approved by the board of directors and is legal and compliant. No one can find the slightest fault."

Transfer to the account of a designated affiliated company?

With just a slight tap, Accountant Jia reacted immediately.

Under normal circumstances, for example, purchasing the copyright of "LeTV Pictures" will inevitably be transferred to the company account of "LeTV Pictures". After entering the company account, the money is the company's assets and the rights and interests of all shareholders. Accountant Jia is just Just a small number of beneficiaries.

But if it is transferred to the account of an affiliated company of "LeTV Pictures" through some means...

There are so many articles that can be done, and you can even monopolize this large amount of money through affiliated companies!

but!

After a long time, he glanced at Mo Ran, shook his head slowly and said:

"This is a loss of assets for LeTV."

"I won't……"

Mo Ran snorted lightly and interrupted Accountant Jia.

He stared hard and said in a low voice:

"As far as I know, you previously owned 25% of the shares of LeTV Pictures, but once you sign a contract with Sunac Real Estate, your shares will only remain 5%!"

"At that time, did the loss of assets have anything to do with you?!"

Ding!

Accountant Jia's heart skipped a beat, and he couldn't help but look at Mo Ran again.

Mo Ran's words were like Pandora's box, completely opening the "door of darkness" in his heart, right in the center.

really.

If he has a large amount of equity in "LeTV Pictures", then he will definitely not sell high-quality copyright resources at a price!

but!

Once a deal is reached with Sunac Real Estate, the remaining shares he owns will be very few. What will LeTV Pictures have to do with him then? !

and!

You must know that although Sunac invested 15 billion this time, most of it was used to help "LeTV" solve its financial shortcomings, and I didn't get much!

After picking up the coffee cup and taking another sip, after thinking for a moment, Accountant Jia still shook his head.

"Mr. Mo, I can't do this."

"Furthermore, even if I now control the board of directors of LeTV Pictures, it will be difficult for Sunac to hide this matter. They will definitely focus on copyright."

Mo Ran smiled calmly.

"500 million."

"Moreover, we can sign an additional clause: Even if you sell the rights to TV series and movies to us, LeTV and LeTV can still continue to broadcast the corresponding movies and TV shows, and there will be no impact on your operations."

"I believe this condition is enough to help you make some points in the contract."

Accountant Jia thought longer this time.

After five full minutes, he slowly shook his head again.

"I can't bear it with my conscience. Sun Hongbing and Sun are always my good fellows..."

"600 million, cash."

Accountant Jia took a deep breath.

He is very clear in his heart that the current price of film and television copyrights and TV series copyrights owned by LeTV. Although the agency estimates it at about 3 billion, the actual value should be only about 2.2 billion.

600 million is equivalent to a 30% discount.

Under normal circumstances, I would definitely not be willing to do it.

But……

Although the outside world is now very optimistic that LeTV can come back to life after Sunac Real Estate invests 15 billion.

But as the founder of the company, he is the only one who knows best that LeTV’s current hole is so big that even RMB 15 billion won’t be able to make a splash.

Running away is most likely the last and only way out.

And if you want to continue a high-quality life abroad, money... is the most important thing!

You have to think about the future!

After a while, he rubbed his temples and said in a low voice:

"I need to think about this."

"no problem."

Mo Ran smiled slightly, with no intention of forcing him.

But as soon as he stood up, he specifically reminded:

"But I don't have much time to think about it, Mr. Jia."

"Should your negotiations with Sunac have entered a substantive stage? If you sign an equity transfer agreement and Sunac becomes the largest shareholder of 'LeTV Pictures', then you will have no chance to sell!"

"By then, the 600 million you got will be gone."

"Yeah, I know."

Mo Ran smiled slightly, said nothing more, turned around and walked out of the office with Lawyer Wu.

Entering the elevator, they were alone, and Lawyer Wu asked in a low voice:

"Mr. Mo, do you think Accountant Jia will agree?"

Mo Ran said nothing.

If he didn't know that Accountant Jia would go abroad and LeTV would go bankrupt in the future, he wouldn't be so risky in proposing such a plan.

But knowing that Accountant Jia is now at the end of his rope and ready to run away at any time, Mo Ran is sure that Accountant Jia will definitely agree!

A person who abandons a listed company and runs away, regardless of the fact that the company still has thousands of employees and hundreds of thousands of shareholders.

A person who even tries to trick fellow villagers who help him in times of need,

Now there is an opportunity to make hundreds of millions in cash, will he refuse it?

impossible!

Mo Ran looked at the digital buttons on the elevator. By doing so, the only thing he would harm was the interests of Sunac Real Estate.

but……

A slight smile appeared on his lips.

It's not that easy to be a white knight. Even 15 billion was cheated, so it's not bad at all.

Who blames you for being a pick-up guy?

After thinking about it, the elevator reached the first floor.

Mo Ran's cell phone rang suddenly and he saw the caller number - Accountant Jia.

He looked at Lawyer Wu with a smile on his face:

"It's done."