Technology: Start by selling mobile phones

Just as JD.com’s home appliance department is actively preparing for the “Summer Cooling” campaign.

the other side.

Pinxixi's top management is also holding almost the same meeting.

"Let me tell you briefly."

"This year's Spring Festival event was very successful. New registered customers on the platform increased by 100% compared to last year. The chairman and investors are very satisfied."

"Of course, this is also everyone's credit."

As soon as the words fell, a burst of warm applause erupted from the scene.

Zhang Qian, the head of Pinxixi Rongcheng branch, clapped his hands excitedly.

During this year's Spring Festival, the Rongcheng branch under his leadership performed well and ranked among the best among major branches across the country.

"April starts today, and our new round of activities is about to begin again."

“Our key activity direction in the second quarter is the ‘Summer Home Appliances’ activity…”

As he said that, Mr. Wen, the senior executive of Pin Xixi on the stage, paused for a moment, and his expression gradually became serious.

"Everyone knows that the home appliance 3C business is the core foundation of JD.com, and it is also our long-standing weakness at Pinxixi!"

“Our products priced below 100 yuan, no, to be precise, our products priced below 50 yuan account for more than 90% of the orders on the platform.

For orders over 1,000 yuan, less than 1%! "

"The reason is that our mobile phone and home appliance businesses are not doing very well!"

After the words fell, the executives present couldn't help but shrink their necks, and the atmosphere became a little solemn.

"certainly……"

Mr. Wen Yanjun looked at Zhang Qian.

"Although the overall business volume is not very good, I still have to praise Zhang Qian of Rongcheng Branch."

"In the past six months, he has led the introduction of 'Nietzsche Company', especially during the Spring Festival this year. 'Nietzsche Mobile' and 'Nietzsche TV' have continuously occupied the first place in the monthly sales list, introducing many high-quality 'high-net-worth customers' to us. The transaction volume of the home appliance 3C category on our platform has made an important contribution."

Seeing everyone present looking at him with envy, Zhang Qian was already happy.

However, he quickly showed a humble expression on his face and said repeatedly:

"It's all due to Mr. Wen's good leadership..."

"alright."

Wen Yanjun waved his hand and continued:

“We did well in this year’s Spring Festival activities relying on the ‘Nietzsche Company’, but for this ‘summer event’ we definitely can’t count on Nietzsche.”

"Nietzsche does not have an air-conditioning business, so we can only find 2-3 brands within the platform's existing resources to carry out promotional activities, and build up the platform's home appliance 3C business step by step."

After speaking, he withdrew his gaze and glanced down at the information on the table.

"Our final plan is to discuss cooperation with TCL Air Conditioning and Changhong Air Conditioning to jointly create one or two popular air conditioners."

"I'll leave it to you, Zhang Qian, to negotiate cooperation with Changhong Air Conditioning. Changhong happens to be a company in your Sichuan Province."

"The cooperation method is still the same as before. The platform is willing to subsidize 100-300 yuan per unit, but the only requirement is that you understand..."

Zhang Qian tensed up and nodded hurriedly.

The cooperation method of the platform is very simple, that is, subsidies.

but!

Given the resources and money, the requirement is naturally that the brand needs to bring a sufficient number of new users through activities!

If you fail to meet the headquarters' benchmark requirements, you will be jointly and severally responsible!

Thinking of this, Zhang Qian suddenly felt a pain in his balls.

I had never been worried about working with Nietzsche before, but now Changhong Air Conditioning is offering subsidies to attract new customers...

Why does it feel a little unstable?

"What the hell, why doesn't Nietzsche have air conditioning?"

Of course Wen Yanjun didn't know what Zhang Qian was thinking. After arranging Zhang Qian's work, he looked at another colleague.

"Lao Bai, I leave it to you to negotiate the cooperation with TCL air conditioners. TCL air conditioners are also our key cooperation partners. Ask them what their requirements are. As long as their products can bring new customers, we can negotiate any requirements!"

"good!"

…

The meeting lasted one hour.

The meeting ended and when Zhang Qian was about to leave, Mr. Wen Yanjun on the stage suddenly stopped him.

"Zhang Qian, don't leave yet, come to my office."

Zhang Qian was stunned for a moment and quickly replied:

"OK."

Soon, the two arrived at the office one after another.

Wen Yanjun and Zhang Qian made a cup of tea. Their faces lost the seriousness in the conference room just now and looked much gentler.

"Zhang Qian, your work has been good in the past six months. I came to you specifically today. Do you know anything?"

Zhang Qian was a little uneasy and tried to guess Wen Yanjun's intentions.

In the end, he only thought of one possibility and asked tentatively:

"Is it about the Nietzsche Company?"

"That's right."

Wen Yanjun nodded.

"Didn't we previously sign an 'exclusive mobile phone' sales agreement with Nietzsche Company for half a year?"

"The time has expired now, do you remember?"

Zhang Qian's heart suddenly thumped, and he secretly thought it was not good.

In fact, he has been thinking about it since the New Year.

only……

"Mr. Wen, I have always taken this matter to heart and am following up on it."

"It's just that Nietzsche is different now... Last time we reached an exclusive sales right with them for 'Nietzsche Mobile', we spent a lot of favors."

"President Nietzsche Mo has clearly told me some time ago that they will definitely sell mobile phones on the JD platform next."

Zhang Qian didn't lie.

After the Spring Festival, although Mo Ran was very busy, he still entrusted Li Dongbao's relationship to meet with Mo Ran.

It is definitely impossible for Mo Ran to lock himself in the Pinxixi platform, and it has been confirmed that he will start selling "Nietzsche mobile phones" on JD.com's Nietzsche store.

"I know your difficulties."

Wen Yanjun was not angry. Instead, he took a sip of tea and continued:

"I have also discussed it with the senior management. It is definitely not realistic to lock Nietzsche on our Pinxixi platform."

"However, we still have to continue to vigorously win over Nietzsche."

Zhang Qian nodded quickly.

Wen Yanjun continued:

"Our personal relationship with Nietzsche must be more advantageous than JD.com, right?"

"Furthermore, you also know that Nietzsche's store on JD.com is just an ordinary third-party store. Not only does it not have JD.com's best self-operated resources, but it also has to pay a lot of 'service fees' and commissions."

"Compared with their stores on our Pinxixi platform, not only is it free, but it will also give them a lot of platform traffic... This is our advantage!"

Zhang Qian gradually understood what he heard, thought for a moment, and said:

"what do you mean:

Although we can’t stop Nietzsche from selling on JD.com, we still need to find ways to get them to cooperate more with us? Focus more on our platform? "

"That's right!"

Wen Yanjun glanced appreciatively.

"JD.com stores only have two models."

“One is self-operated and the other is third-party. Their self-operated stores are all in ‘invitation mode’.”

“JD.com obviously doesn’t pay much attention to the Nietzsche brand, and it is estimated that they will not invite Nietzsche to join their self-operated business.”

"And...even if JD.com wants to invite Nietzsche to join its self-operation model, do you think Nietzsche will definitely agree according to JD.com's current self-operation model?"

Zhang Qian thought for a moment and shook his head hesitantly.

JD.com's self-operation is the best traffic for JD.com. Although self-operation is good, it is equivalent to Nietzsche selling products to JD.com at wholesale prices, and then JD.com's self-operation department is responsible for the pricing, operation and after-sales of the products.

As a result, the wholesale price will definitely not be as good as the retail price, and Nietzsche's profits will inevitably be reduced.

Although he has not had much contact with Mo Ran, based on his understanding of Mo Ran, Nietzsche may not necessarily join the self-employment now.

Thinking of this, Zhang Qian suddenly became enlightened.

He looked up at Wen Yanjun sitting behind the desk and said:

"Mr. Wen, I understand."

"Nietzsche is just a third-party store on JD.com. Compared with it, our platform has absolute sincerity and advantages."

"Don't worry, I will make good use of our advantages to talk to Nietzsche after we go back, and we will definitely let them focus on our Pinxixi platform!"

"good!"

Wen Yanjun had a smile on his face.

"I'll leave this to you."

…

Early the next morning, Zhang Qian returned to Chengdu and immediately called to make an appointment to meet with Mo Ran.

That afternoon, Zhang Qian came to Mo Ran's office.

He did not dare to neglect this trip and carefully selected two bottles of Feitian Moutai and a bag of exquisite tea leaves as gifts.

When Mo Ran saw it, he immediately joked:

"Mr. Zhang, this is not a holiday. Isn't this too expensive for you?"

"It's okay, Mr. Mo, isn't it Labor Day in a month? I'll celebrate the holiday in advance for you."

"Ha ha."

Mo Ran laughed, knowing in his heart that Zhang Qianlong must have something to ask for during his visit.

After a moment, he gently pushed the gift back.

"As I told you last time, if you still want to talk about the exclusive operation of mobile phones, then there is no need to say it."

"I have decided to sell Nietzsche mobile phones on JD.com."

"That's not it."

Zhang Qian waved his hands repeatedly.

"Mr. Mo, you misunderstood!"

"I came here this time to hear from Li Dongbao that our Nietzsche mobile phone is preparing to upgrade the 'Luban No. 8' mobile phone. I came here specifically for this matter."

"oh?"

Seeing that Mo Ran looked stunned and did not refuse, Zhang Qian was determined and hurriedly said all the words he had thought of before.

"Mr. Mo, you can rest assured that even if you terminate the 'exclusive sales rights of mobile phones' with us, our desire to continue to cooperate with you has never changed! I hope that we can continue to cooperate in the future, and have in-depth cooperation!"

Upon hearing this, Mo Ran was a little surprised and a little moved.

However, he immediately reacted, nodded and said:

"Mr. Zhang, thank you for your company's kindness. I still hope to continue to cooperate with your platform."

"If you have something to say, you might as well speak up."

Upon hearing this, Zhang Qian stopped beating around the bush and said directly:

"Mr. Mo, we don't mind if you sell goods on JD.com, but I hope your company can focus its products and marketing on our Pinxixi platform."

As he spoke, Zhang Qian's tone became lowered.

"You must also know that our Nietzsche Mobile store on JD.com is a third-party store. Not only does it earn a lot of commission every year, it also does not get the best self-operated store traffic from JD.com."

"On the contrary, Pinxixi not only provides free services every year, but also gives the Nietzsche brand more resource traffic!"

"Take your upcoming replacement of 'Luban 8' as an example. As long as you are willing, we will still promote the entire platform of 'Luban 8'. If appropriate, we can also do some subsidy activities. We will still do our best to find ways to build It has become a hit on the platform.”

“Our request is very simple. We only need your new ‘Luban No. 8’ to be first sold on our Pinxixi platform for half a month!”

Mo Ran glanced at Zhang Qian and understood the meaning of his words.

to be honest,

Although he has terminated the "exclusive sales rights of Nietzsche mobile phones" with Pin Xixi, he really does not want to give up the good cooperation with Pin Xixi.

Not only is Pinxixi the place where Nietzsche’s brand is reborn, but he also knows very well that after 2017, Pinxixi can take off completely and gradually become the number one e-commerce company in the country!

He had no reason to give up on Xixi.

and.

What Zhang Qian said is correct.

Although JD.com’s current traffic, especially the traffic of home appliance 3C, is much larger than that of Xixi, Nietzsche is not a self-operated store, and it does not receive benefits such as self-operated “next day delivery” and “self-operated traffic”.

If you really have to choose a key platform among the two platforms, it seems that it is undoubtedly the best platform to fight Xixi.

As for the launch of the new "Luban No. 8" mobile phone.

An exclusive debut for half a month is not too much to ask for.

After thinking for a moment, Mo Ran showed a smile on his face and nodded.

"Your proposal is good. I will be the exclusive starter for half a month. I agree."

"I also very much hope to develop together with our Pinxixi platform."

Zhang Qian was stunned for a moment.

"You just agreed?"

"Um."

call!

Zhang Qian was pleasantly surprised.

I originally thought that Mo Ran would discuss the conditions with him, but I didn't expect that he would agree so readily this time.

"Oh, Mr. Mo! You really caught me off guard..."

The excited Zhang Qian chatted with Mo Ran for a few more words, and flattered him from beginning to end.

Seeing that there was really no new vocabulary, he stood up and prepared to say goodbye.

"Mr. Mo, I originally wanted to hear more of your guidance, but I have made an appointment with Changhong Electric at five o'clock in the afternoon, so I won't disturb you any more."

"Changhong Electrical Appliances?"

Mo Ran also stood up, in a good mood, and joked:

"You're really busy."

"Busy...busy."

As he spoke, Zhang Qian paused for a moment, and thought about the platform's "Summer Cooling Festival" event in his mind.

He was about to ask Nietzsche if he had any air-conditioning business, but before he could say anything, his cell phone suddenly rang.

Seeing this, he had no choice but to say:

"Sorry, Mr. Mo, I won't disturb you for now..."

"Okay, Xiao Li, help me see Mr. Zhang off."

…

The appearance of Zhang Qian caused Mo Ran's attention to shift to the revised "Luban No. 8" mobile phone again.

After a while, he simply pushed out of the office and came to the mobile phone business department.

In the mobile phone business department, Hao Technology is still in charge of the overall business.

However, after several months of continuous recruitment, the current mobile phone business department is no longer what it was before. Not only is the staff well organized, but different project teams have been set up for the three mobile phones.

When he first arrived at the "Luban 8" project team, his eyes immediately lit up at the new prototype on the workbench.

Compared with the "Luban No. 8" that was born out of the Viov X9, the redesigned "Luban No. 8" actually has a bit of a shadow of the vivo X9S.