Technology: Start by selling mobile phones

June 18th, 6.18 mid-year sale!

By chance, the popularity attracted by "Xiaomi's first air conditioner", coupled with Nietzsche's already good reputation,

The overwhelming wealth fell on Nietzsche's air conditioner!

On June 18th alone, the sales volume of Nietzsche's "huge power-saving" air conditioner Pinxixi exceeded 10,000 units that day!

Ten thousand units that day!

Completely sold out!

Of course, such explosive sales also benefit from the strong subsidy policy of Pinxixi platform!

In fact, at the beginning of the month, Pinxixi and JD.com’s operations department discovered the public opinion of Nietzsche air conditioners on the Internet.

As a loyal fan of "Nietzsche", Zhang Qian of Pinxixi Rongcheng Branch immediately reported to the headquarters and immediately started cooperation with Nietzsche.

Regardless of whether the platform has signed a "Summer Cooling Festival" promotion with TCL or Changhong, he directly provides Nietzsche with unprecedented activity intensity!

During the entire 6.18 event, based on the original price of Nietzsche's "Big Power Saving" product of 3,599 yuan, Pinxixi subsidized it by 200 yuan, only costing 3,399 yuan!

On June 18th, the discount for each Nietzsche air conditioner reaches 300 yuan!

With such a huge discount, before June 18, the sales volume of Nietzsche's "huge power saving" air conditioner had already reached the top three in the "monthly sales list" of air conditioners.

Wenwen is on a par with popular air conditioners from TCL and Changhong.

As soon as June 18th passed, the sales volume of 10,000 units in a single day was completely crazy, easily crushing TCL and Changhong air conditioners, easily reaching the top of the "monthly sales list" of air conditioners, and being far ahead!

To know!

Comparing the "Internet celebrity hot model" inverter air conditioners launched by TCL and Changhong for more than 2,000 yuan, Nietzsche's "huge power saving" is a mid-to-high-end air conditioner priced at more than 3,000 yuan!

finally.

When the event ended on June 18, the data was sent back to Pinxixi headquarters. Everyone was extremely surprised!

The Nietzsche air conditioner sold 10,000 units in a single day for 3,299 yuan!

This kind of achievement is already a miracle in Pinxixi, where the unit price per customer is mostly less than 100 yuan!

However, the most shocking thing was not the operation and maintenance personnel at Pinxixi headquarters.

When the news reached JD.com, Huo Zhiyin, the person in charge of JD.com’s home appliance operations, looked solemn. He had no idea that Nietzsche air conditioners performed so well in the 6.18 event!

At the beginning, he also knew that the Nietzsche air conditioner had taken advantage of the popularity of Xiaomi air conditioners and caused a lot of discussion on the Internet.

However, JD Home Appliances holds two major brands, "Midea" and "Haier", and does not care about the so-called Nietzsche air conditioners.

Even if it's hot, so what? !

There is a saying that goes well:

The hype on the Internet is fierce, but not many people actually pay for it!

But now it seems that this is a slap in the face!

That's not what's important!

The sales volume of 10,000 units in a single day is not even a drop in JD.com’s home appliance business, but the sales volume of these 10,000 units is a struggle!

Jingdong’s strong competitor is fighting Xixi!

This is equivalent to customers who were originally supposed to place orders on JD.com going to PinXiXi to place orders, and JD.com losing its core home appliance 3C business!

How could this make Jingdong not vigilant!

“Contact Nietzsche Air Conditioning immediately!”

“Although the 6.18 event is over, the peak season of air conditioning is not over yet!”

"We must act now, we must!"

but.

Before JD.com and Nietzsche really started talking about cooperation, Nietzsche's air conditioner had already started to run wild!

Pin Xixi’s subsidy of up to 200 yuan is really great!

In addition, as more and more consumers who have purchased the "Big Power Saver" report their real usage conditions on the Internet, the "power saving" label of Nietzsche air conditioners has also begun to ferment on the Internet.

Just like Gree said: Gree masters core technology;

Nietzsche air conditioners have gradually begun to be labeled as "the most energy-saving air conditioner in the country".

It continues to ferment and becomes more and more popular. After the 6.18 event, the sales of Nietzsche air conditioners did not drop significantly!

On June 19, 3,500 units were sold!

On June 20, 3,800 units were sold!

The sales volume is far ahead of Pinxixi, ranking second on the monthly sales list!

Jingdong is even more panicked!

Nietzsche’s store on Pinxixi is a third-party store, and its store on JD.com is also a third-party store.

There has been a historic situation where a certain 3C brand of core home appliances on JD.com cannot be sold in Pinxixi stores!

finally!

Huo Zhiyin, the person in charge of JD.com’s home appliance operations, personally contacted Mo Ran.

"Mr. Mo, we sincerely invite your company's 'Big Power Saving' series air conditioners to join our summer cooling activities."

Mo Ran was a little surprised when Huo Zhiyin came to the door.

As we all know,

Among the three major e-commerce giants in Yanguo, Taobao dominates the women's clothing category, JD Home Appliances 3C stands out among the others, and Pinxixi fakes are far ahead.

It is not easy to get JD.com’s most important home appliance 3C to come to your door and invite you to join the event.

"Oh? How do you want to cooperate?"

Huo Zhiyin coughed lightly, and then handed Mo Ran a copy of the contract details.

"You can take a look, this is our activity agreement for the Summer Cooling Festival."

"To tell you the truth, Midea and Haier signed the same contract with us.

Let me briefly describe the general plan. As a manufacturer, you reduce some profits, and our platform subsidizes part of the costs. We jointly lower the price and do this activity together. "

"Didn't you and Pinxixi also organize a 200 yuan discount per unit? Our platform can also provide a subsidy of 100 yuan per unit, and the remaining 100 yuan will be subsidized by you."

"What do you think of this plan?"

Mo Ran chuckled, and then pushed back the contract plan he was looking through.

After a moment, he spoke:

"Mr. Huo, you may have misunderstood."

"We did have a 200 yuan discount per unit on the Pinxixi store, but..."

"It's not that Pinxixi and we are responsible for 100 yuan as you think, but Pinxixi platform fully subsidizes customers 200 yuan, and we Nietzsche did not contribute a penny."

What!

Huo Zhiyin was stunned for a moment, unable to react.

"You mean, Pin Xixi spent her own money to do the 'festival activity' with a full subsidy of 200 yuan?"

Mo Ran nodded.

hiss!

Unable to help herself, Huo Zhiyin couldn't help but take a breath of cold air, her eyes full of surprise.

This... is so cruel!

You know, in the past, when manufacturers and platforms held activities, one person would bear part of the responsibility.

After all, manufacturers can stimulate sales and clear inventory by organizing activities, and the platform can also increase many active customers and increase the number of new users. Both parties get what they need.

This is all subsidized by the platform, which is a waste of money! [Note: Pinxixi took the lead in launching a platform to directly subsidize customers with tens of billions of subsidies. 】

Pin Xixi is so optimistic about Nietzsche’s air conditioner! I am really willing to spend a lot of money on Nietzsche!

but.

He quickly realized that if Pin Xixi offered this condition, it seemed...

I can't follow.

"Mr. Mo...do you think we can discuss this matter? We have a lot of traffic on JD.com's home appliances. Even if you subsidize a little sales volume, we can make up for it."

"Not negotiable!"

"You can let us participate in the event to lower the price, but you have to pay for it."

There was no possibility of discussion in Mo Ran's tone. Huo Zhiyin looked at Mo Ran for several seconds and finally exhaled heavily.

"In this case, I can't make the decision on this matter. I want to ask the headquarters what they want."

"sure."

Huo Zhiyin from Jingdong came and left just as quickly, and Mo Ran didn't bother to stay.

In the next two days, the sales of Nietzsche air conditioners in Pinxixi stores continued to increase steadily, of course.

After all, JD.com has a strong foundation in 3C home appliances and has sufficient traffic. It also sells a lot of Nietzsche air conditioners.

Gradually, Nietzsche's "huge power saving" air conditioner also broke into the top twelve on JD.com's monthly air conditioner sales list!

In front of it, there are all major international brands such as Midea, Gree, Haier, Mitsubishi, and Daikin!

Unexpectedly,

On the third day, Huo Zhiyin, the head of JD.com’s home appliance department who came to discuss cooperation last time, came to Nietzsche again and agreed to be fully subsidized by 200 yuan by the JD.com platform, and invited Nietzsche air conditioners to join JD.com’s “Summer Cooling Festival” event!

Surprised, the two parties signed an activity agreement.

Nietzsche has reduced the original price of 1P air conditioner from 3,299 yuan to 3,099 yuan, and the price of 1.5P air conditioner from 3,599 yuan to 3,399 yuan. The JD platform will subsidize the price difference of each air conditioner.

At the same time, Nietzsche promises not to brush orders or engage in any form of non-real customer transactions.

The activity agreement ends on August 30th.

After signing the agreement, there is no difference between the price of Nietzsche's "Big Power Saving" on the JD.com platform and the price of Pinxixi, once again achieving unified price across the entire network!

1P: 3099 yuan, 1.5P: 3399 yuan!

The effects of the price change will appear quickly!

On June 21, a promotional advertisement for Nietzsche air conditioners appeared on JD.com’s homepage. On that day, sales of Nietzsche’s “huge power saving” air conditioners soared!

On June 22, Nietzsche’s “Big Power Saving” air conditioner entered the top ten of JD.com’s “Monthly Air Conditioner Sales List” for the first time.

On June 23, Nietzsche’s “Big Power Saving” was the eighth!

On June 24th, Nietzsche’s “Great Power Saving” ranked sixth!

But is sixth the end?

On June 28, Nietzsche’s “Big Power Saving” successfully squeezed into the top three!

In front of it, only Midea and Haier's "Internet celebrity hot models" inverter air conditioners are left that JD.com mainly promotes this time!

June 29th.

June 30th.

In the last two days of the monthly sales list, not only people within the air-conditioning industry are staring at the sales list, but JD.com, Pinxixi and even Moran are also paying attention to the monthly sales list.

Others lamented that the "Nietzsche air conditioner" really got lucky and became so popular thanks to the Xiaomi air conditioner.

Mo Ran is no longer interested in rankings. He is more concerned about whether the sales volume this month can exceed 100,000 units!

To know,

He previously accepted an air conditioning task, and one of the additional rewards was to exceed 50,000 units in a single month and to sell more than 100,000 units in a single month.

The sales volume of 50,000 units has already been exceeded a few days ago, now it’s time to see if it can exceed 100,000 units!

June 30, 11:58 pm.

Sales data came to a screeching halt.

JD monthly sales list data.

First place: Midea’s “Smart Enjoy” series, with sales of 58,452 units.

Second place: Nietzsche’s “huge power saving” inverter air conditioner, with sales of 41,645 units.

Third place: Haier’s “Fresh Air” inverter air conditioner, with sales of 27,862 units.

Zero o'clock is coming.

List locked.

Many people breathed a sigh of relief when they saw this result.

Although it only came in second place in the end, the sales surge of Nietzsche's "Big Power Saver" in the last few days made everyone who paid attention to this sales war feel a chill down the back.

Facts have proved that Nietzsche's "big power saving" is really effective!

In the air conditioning industry, a brand new brand is rising!

And the other side.

Fighting for the "monthly sales list" of Xixi air conditioners is massacre and dimensionality reduction attack!

First place: Nietzsche's "huge power saving" inverter air conditioner, with sales of 46,521 units.

Second place: TCL, 1.5P "Little Blue Wing" inverter air conditioner, sales volume 10,842 units.

Third place: Changhong Air Conditioning, 1.5P "Qingrui" inverter air conditioner, sales volume 9668 units.

Final total.

Nietzsche's "huge power saving" air conditioner sold 88,166 units across all platforms!

"such a pity!"

"It's just one step away from 100,000 units!"

July 1st, morning.

As soon as Mo Ran got off the plane and saw the final statistics, he couldn't help but sigh in his heart.

but.

He soon calmed down.

The mission is limited to three months, and only two months have passed. There is still a chance!

Although there is a big 618 promotion in June, the following months of July and August are more important, and they are the real peak season for air conditioners!

Especially when the weather gets hotter in July, it is not impossible to hit 100,000 units again!

He forced down the irritability in his heart and turned his attention to the matter in front of him.

In fact, at the end of June, a large part of his energy was transferred to the new "Luban 8" mobile phone.

Now the new "Luban No. 8" mobile phone is ready, with 100,000 units in stock. The only thing that has not yet been completely determined is——

The title cooperation issue of "Onmyoji", the second optimized game sequence of "Luban No. 8".

After a long period of consideration and an in-depth understanding of the "Onmyoji" game, Mo Ran finally decided to sign a two-year contract for the naming rights of "Onmyoji" at a price of 2 million per year.

Today I came to the NetEase building and signed a naming agreement with the "Onmyoji" project team.

but.

In addition, Mo Ran also had to deal with another matter.

As we all know, "Onmyoji" was the first game to enable probabilistic card drawing. It is no exaggeration to say that it is the originator of card drawing games.

Five consecutive draws, ten consecutive draws, and fifty consecutive draws that will produce SR cards are all its masterpieces.

The core gameplay of the game is to obtain high-level SR and SSR cards by drawing cards, thereby gaining stronger combat effectiveness.

But drawing cards requires krypton gold.

If you don’t earn money and just rely on signing in and completing tasks, it will be difficult to draw good cards, not to mention the number of card draws!

so!

After learning more about it,

Mo Ran suddenly had an idea and thought about whether he could connect the "card drawing reward" with the "Luban No. 8 Mobile Phone" or even the "Tudou OS" operating system.

To know.

Although Mo Ran has obtained the mobile phone operating program "Tudou OS", the promotion of "Tudou OS" has been unsatisfactory.

It just so happens that "Luban No. 8" is equipped with dual-system functions, and its main buyers are also young people who play games.

If we can take advantage of the opportunity of the "Luban 8" replacement and conduct a card drawing activity, can we increase the frequency of use of "Tudou OS"?

After careful consideration, Mo Ran decided to give it a try.

The final solution is:

Anyone who uses the new "Luban No. 8" mobile phone and opens "Onmyoji" through the "Tudou OS" system to log in to the game will receive ten free card drawing opportunities.

Go online and play the game for more than half an hour for seven consecutive days.

You will get ten consecutive draws.

Mo Ran wasn't sure whether this method would allow the Internet-addicted teenagers in "Luban No. 8" to use the "Tudou OS" operating system, but anyway, he wanted to try it.

Because the details were fully communicated on the phone, the signing of the contract was handled quickly.

In the end, the agreement signed between Mo Ran and "Onmyoji" is: if you go online for seven consecutive days and play the game for more than half an hour, Nietzsche will pay a card drawing fee of 20 yuan for each account.

To put it bluntly,

If you use the "Tudou OS" operating system online for more than half an hour for seven consecutive days, Nietzsche will pay 20 yuan.

After negotiating with "Onmyoji", Mo Ran immediately flew back to Chengdu.

At the next stop, he was going to talk to "Glory of the King".