Technology: Start by selling mobile phones

【Ding……! 】

[Congratulations to the host for receiving the reward: "Air conditioning windless technology", which is of good quality (Grade B) and can be downloaded. 】

Air conditioning windless technology:

By optimizing the design of the air outlet of the air conditioner, a layer of air guide plates is added inside the air outlet with more than 2,000 breeze holes to disperse the hard wind blown out and form a layered soft air flow.

Let the cold wind turn into evenly spread and soft airflow covering the whole house, achieving the purpose of keeping cool and wind-free.

Mo Ran briefly read the technical description and understood the general meaning.

I have to say that this technology is very practical and can be considered a pain point in the air conditioning industry.

Anyone who has used air conditioning should have a deep understanding of it.

When sleeping at night, even with the smallest wind speed, the cold air from the air conditioner will inevitably blow directly onto the body or head.

Fortunately for adults, especially families with children, if the problem of direct air conditioning is not solved, it is very easy to blow the air conditioner all night and cause a cold.

This windless technology is obviously an upgraded version of the "anti-direct blow" function, directly solving the problem of "hard wind" from the source.

I accept this "windless technology" with great satisfaction, and I can use this technology in improved or even higher-end air conditioner series.

Immediately afterwards, Mo Ran was about to open the second gift bag.

[Dear host, please confirm whether to open the "Good (Grade B) Gift Pack", regardless of industry. 】

"confirm!"

【Ding……! 】

[Congratulations to the host for receiving a reward of "35W flash charging technology". The quality is good (Grade B) and can be downloaded. 】

35W flash charging technology: Using a high-voltage and low-current solution, the maximum current can reach 8A, enabling fast charging.

This charging technology protocol is a new protocol for the system, code-named SII. When both the mobile phone and the charger adopt the SII protocol, 100% 35W fast charging can be achieved.

[Note: This technology is also backward compatible with Qualcomm QC fast charging protocol, but when using a QC fast charging protocol charger, it can only reach a charging speed of 20W. 】

[Note: The protocol host can be renamed after downloading. 】

35W flash charging technology.

This technology is somewhat lackluster.

Previously, the "Nietzsche X1" used the Snapdragon 820 processor and was equipped with the 20W fast charging technology of Qualcomm QC fast charging protocol.

This 35W flash charging technology is nothing more than a technological upgrade from 20W to 35W.

Think about it.

The basis of fast charging technology is that the mobile phone hardware needs to meet the requirements, and the charger needs to meet the standards. The "Luban No. 8" will definitely not be used.

This 35W flash charging technology can only be updated on the next generation "Nietzsche X1" mobile phone.

After opening two gift packs in a row, the current settlement of the "Air Conditioning Task" has been completed.

but.

Looking at the only unfulfilled item on the panel [super reward: ‘one excellent (A-level) gift pack’, no limit to all industries], Mo Ran was still greedy.

"We can only wait and see whether air conditioner sales can explode in July. Mission accomplished!"

Thinking of this, Mo Ran exited the system with a little regret. After a while, he set his sights on the semi-annual financial report compiled yesterday.

What is Nietzsche's financial situation now?

The debt ratio is high and cash flow is tight!

First of all, at the end of February, because he spent 700 million to acquire the "LeTV film and television rights", Nietzsche had no money in his account. If the original 400 million deposit from Xiaomi and Opop was added,

The total debt is 420 million.

Subsequently.

Although TV sales continued to rise in March, the combined monthly sales of the two platforms exceeded 120,000 units, and the combined net profit was approximately 33 million yuan.

However, mobile phone sales fell again in March, and coupled with the continued cash burn of the "air conditioning business department", the single-month profit fell to 45 million.

Debt has shrunk to 375 million.

April.

Mo Ran borrowed 700 million from "Blackstone Capital", and then spent 630 million to purchase a lithography machine from Bao Youcai's "Runfa Electronics Factory".

It's great, it's great,

But with a loan interest rate of 21%, the monthly interest expense is as high as 12.5 million yuan.

Besides,

Because the entire photolithography machine team of "Yunfa Electronics Factory" was taken over, "Yellow River Storage"'s salary expenses and R\u0026D expenses increased significantly in an instant!

There are also expenses such as revamping the workshop and transporting the lithography machine. As a last resort, Mo Ran invested another 100 million in "Yellow River Storage".

Moreover, it is foreseeable that 100 million funds are simply not enough, and a steady stream of support investment will be needed in the future.

Finally calculated,

Although the sales profit of "Nietzsche mobile phones" and TVs in April was still maintained at 55 million yuan, the expenses continued to expand, and for the first time, the profit in a single month was negative!

finally!

At the end of April, Nietzsche's debt reached an astonishing 1.145 billion yuan!

In May, the "Nietzsche Air Conditioning Business Department" and the "huge power saving" air conditioner began to be officially sold.

But because there was no publicity, less than 2,000 units were sold in one month. The profit of 460 yuan per unit did not even make a profit of 1 million!

Nietzsche's finances did not improve at all, and the net operating profit in a single month fell to the bottom, with only 19 million yuan left!

The debt is as high as 1.13 billion yuan!

but.

Seeing the sales data for June, Mo Ran felt a little relieved.

In June, the sales of "Luban 8" were completely sluggish due to the facelift, and the "Nietzsche X1" was also showing signs of weakness. The profit of the "mobile phone business department" was only 22 million yuan.

But the "air conditioning business department" stood up!

The early R\u0026D investment of nearly 30 million finally paid off. The "huge power saving" sales of 88,166 units in a single month successfully supported Nietzsche's gradually deteriorating financial report.

The price of the "Big Power Saving" 1P air conditioner is 3,299 yuan, and the 1.5P air conditioner is 3,599 yuan, excluding logistics costs, installation costs, production costs, etc.

The final profit from an air conditioner is about 450 yuan.

Counting 88,166 units, the net profit created by the "air conditioning business department" in June reached 40 million yuan!

Instantly became Nietzsche’s most profitable business department at present!

Coupled with the 36 million yuan profit created by the "TV business department" which has been relatively stable in the past few months, Nietzsche's net sales profit in June reached 95 million yuan!

A record high!

Even after deducting interest, labor wages, research and development expenses, etc., the final monthly operating net profit reached 72 million yuan!

Debt reduced to 1.06 billion!

“However, there is still a long way to go!”

At the end, Mo Ran exhaled softly.

The emergence of "huge power saving" can only temporarily alleviate Nietzsche's current financial situation. The air-conditioning business has been the most popular for the past two months. Once it enters the off-season, sales will definitely plummet.

Thus,

Mo Ran couldn't help but shake the financial report in his hand and looked at the cell phone profit column.

The next focus is:

Still on the "Luban No. 8"!

It depends on whether "Luban No. 8" can "kill" the market and become a real hit!

…

July 3rd.

The details of Nietzsche's activities with "Onmyoji" and "Glory of Kings" have been finalized, and the two parties have signed a formal contract.

July 5th.

The promotional poster of "Luban No. 8" officially appeared on Nietzsche's official website.

In addition to promoting the configuration and selling points of the mobile phone itself, this time it became the title sponsor of "Onmyoji" mobile phone and launched a card draw event in "Onmyoji";

In addition, the activity of cooperating with "Honor of Kings" and giving out "out-of-print skins" by playing the game online also appeared on the poster.

Of course, the most important information is,

Two days later, on July 7, "Luban No. 8" will be officially sold!

As soon as the news came out, it immediately attracted the attention of many fans of "Honor of Kings" and "Onmyoji".

In particular, netizens who have been paying attention to the news of the "Luban No. 8" model change were even more surprised by the "increased activities" of the new "Luban No. 8".

"Good guy! Everyone has almost guessed the configuration and functions. I never expected that the new 'Luban 8' will still bring surprises to everyone!"

"Not only did they join the optimization program of "Onmyoji", but they also held two exclusive activities with two games? This is the first time that a domestic mobile phone manufacturer and a game manufacturer have cooperated like this, right?"

"Awesome! This wave can indeed be called a 'cross-border cooperation', and as a double player of "Onmyoji" and "The King", I can responsibly say that both game activities can definitely be called sincerity. It’s full, all the major game forums are discussing this now, it’s going to explode!”

“I also agree with what you said above, but what really shocks me is that Nietzsche still continues to firmly position the ‘Luban 8’ as a ‘gaming phone’?

You must know that although Xiaomi, Huawei, and Opop all followed the trend and launched gaming phones last year, they are said to have given up... Nietzsche still dares to continue to increase the number! "

"Hiss! When you say that...it seems true! Nietzsche's promotional posters are indeed mainly aimed at gamers!"

"666666, I very much support Nietzsche in completely defining the 'Luban 8' as a gaming phone! At least it gives everyone extra choices and allows them to experience a better gaming experience at a lower price!

As long as the price is right, I'm definitely willing to buy 'Luban No. 8', but now I just don't know what the final price will be? "

"How much more? The previous generation's 'Luban No. 8' was 599 yuan, 999 yuan, 1499 yuan, and 1999 yuan. This generation will definitely increase a little more!"

…

Netizens were discussing fiercely.

This is the benefit of having a certain number of fans.

A year ago, when "Luban No. 8" was first launched on the market, sales in the first half of the month were simply disastrous.

Finally, he became a sponsor of the "Honor of Kings" competition, and gradually became famous thanks to the competition of "Honor of Kings".

Now, not only many netizens have recognized the positioning of the "Luban No. 8" professional gaming phone, but more people are also silently paying attention to its final price.

Two days later, Mo Ran did not hold any press conference. He directly announced the price on the official website, Pinxixi and JD platforms, and officially started sales.

The new "Luban No. 8" has canceled the worry-free version with a minimum price of 599 yuan, leaving only three versions, namely the fun version, the competitive version and the competition version.

Of course, as an apology, the configuration of the new "Luban No. 8" has been greatly improved this time, but the prices are still 999 yuan, 1499 yuan and 1999 yuan.

This pricing once again expresses Nietzsche’s full sincerity, and at the same time once again confirms the positioning of the “Luban No. 8” gaming phone!

To put it simply, what type of people are most likely to play games?

They are nothing more than those born in the 1990s, college students who have just emerged from society, and some student parties.

This group of people are very young, and their spending power is not enough to buy flagship phones that cost four, five, or six thousand.

"Luban No. 8", which is relatively cheap and has a good "game experience", has naturally become their best choice.

so.

As soon as the price was announced, except for a few who complained about the 599 yuan model, most netizens expressed their understanding and support!

You know, this is 2017. Not only the prices of various flagships have increased every year, but also the prices of ordinary mobile phones have increased a lot as the configurations have improved.

In such a big environment, if you can still stick to the bottom line and never forget your original intention, Nietzsche is already a clear leader in the industry!

Immediately afterwards,

On the third day after the release of "Luban No. 8", the sales data came out.

In just three days, 30,000 units of "Luban No. 8" were sold on the JD.com platform.

but.

What Mo Ran didn't expect was that as the Pinxixi platform continued to push recommendations, Pinxixi's sales were not much worse than JD.com!

In three days, Pinxixi actually reached 21,000 units!

In other words, in just three days, a total of 51,000 units of "Luban No. 8" were sold!

Looking at this data, Mo Ran finally breathed a sigh of relief.

It seems that

There is nothing wrong with the idea of ​​​​looking for cooperation with "Onmyoji" and "Honor of Kings", and there is nothing wrong with deepening the positioning of "Luban No. 8" as a professional gaming phone!

As long as I stick to the "game phone" series, "Luban No. 8" will definitely become more and more famous in the future, and its influence in the "game field" and in the hearts of young people will definitely become greater and greater!

Of course, it will also drive the brand power of "Nietzsche Mobile" to become stronger and stronger!

This is undoubtedly the right path!

This is the best way to use the system’s black technology!

The sales were good, and Mo Ran was naturally more concerned about the situation of "Luban No. 8".

Four days after its launch, the first batch of mobile phone users had already got it in their hands and used it for two days. A large number of comments, feedback, and feelings appeared on the Internet.

"After waiting for two months, it is finally on the market. First of all, I have to give a thumbs up to 'Luban No. 8'. The design, workmanship, details, and assembly are much better than the previous generation. The feel is also much stronger, and the price is great value!"

"I am an "Onmyoji" player. I bought it because of the lottery. I didn't expect that the phone is really amazing. "Onmyoji" is also well optimized. It plays much smoother than my previous Xiaomi."

"Hahaha, please don't criticize Xiaomi upstairs, okay? But after getting the new phone, I really have to sigh that 'Luban No. 8' is becoming more and more professional in gaming phones. "Onmyoji" and "Honor of Kings" are simply optimized. That’s awesome!”

"I admit that I'm a little bit sour. I appeal to: @Nietzsche mobile phone, please come to computer games at some time. I'm playing chicken, and the 1080 graphics card can't play it!"

"Client games are stupid, who still plays PC games in this age! @Nietzsche Mobile, I hope the next optimized game will be 'CrossFire Mobile', okay?"

Mo Ran did not expect that in addition to many positive reviews, many netizens began to call for more optimization of the game in the comments.

There is no need to think about PC game optimization, unless you start to enter the computer industry, you may try it.

but.

The issue of adding more mobile game optimizations to "Luban No. 8" is indeed worthy of attention. After all, if "Luban No. 8" is to be defined as a game-specific mobile phone.

So,

Optimizing and supporting more games will expand the user base of "Luban No. 8" and will also become an important "moat."

only.

The "super optimization program" provided by the system only supports optimizing two games...

Thinking of this, Mo Ran frowned.