Technology: Start by selling mobile phones

July 14th.

The latest sales volume of "Luban No. 8" which has been on the shelves for a week has been updated again!

The sales volume of Pinxixi platform increased from 21,000 units to 30,000 units, and it began to surpass "Nietzsche X1" to lead the "monthly sales list" of the mobile phone category!

On the JD.com platform, the sales volume of "Luban No. 8" exceeded 40,000 units within one week of its launch, breaking into the top 20 in the "monthly sales list" of the mobile phone category for the first time.

Yes, you read that right, the top twenty.

As the largest home appliance 3C platform in Yanguo e-commerce, JD.com not only covers all mobile phone brands, but also has ridiculously large monthly traffic.

Not to mention large-scale promotional festivals such as 618 and Double 11, even in normal months, such as February and March, the total monthly sales of mobile phones on the JD.com platform can reach 4 million units, ranking among the top ten mobile phones in the "monthly sales list" It needs to exceed 100,000 units at least!

Like now in July 2017, the top three are Apple 7, Apple SE, and Apple 7 Plus.

The rest are mobile phones from first-tier brands such as Huawei, Vivo, and Xiaomi.

Nietzsche's "Luban No. 8" can reach the top 20 among first-tier manufacturers, which is already very impressive.

July 20th.

"Luban No. 8" has great stamina and successfully squeezed into the top 15 with sales data of 53,000 units!

but.

The fifteen mobile phones above are the real deep water area, all of which are top products from first-tier brands.

For example, the iPhone 7, which ranks first, even though it is due to be updated in a few months, its monthly sales are still as high as over 500,000 units, far ahead!

The second place is also the iPhone SE, with sales of more than 400,000 units, leading by a cliff!

but!

Mo Ran is already very satisfied with the current sales. If the current growth rate continues, by the end of the last ten days, sales on JD.com should reach 70,000 units.

Even if it doesn't make it into the top ten of the "monthly sales list", as a niche "game phone", it is already a great success!

Immediately afterwards, Mo Ran set his sights on "Tudou OS".

As Tencent Games and NetEase Games have successively put their popular mobile games on "Tudou OS", more and more game manufacturers have chosen to develop "Tudou OS" versions of APPs and then put them on the shelves.

no way.

This is why the positioning of the "Luban No. 8" gaming phone has gained a reputation in the market. If consumers are willing to pay, then game manufacturers will naturally be willing to join.

What made Mo Ran even more happy was.

With the participation of game manufacturers, music manufacturers such as "Kugou Music", "NetEase Cloud", and even "Xunyou", "Dolphin" and even 360 have begun to launch their own apps on "Tudou OS".

When you put an app on the Apple APP Store, Apple charges a 30% handling fee.

Even for Android phones, such as Huawei and Xiaomi, if the APP application wants to appear on the homepage of the app mall and appear at the top of the search results, additional payment is required for promotion.

Mo Ran knew that “Tudou OS” had just started and had no bargaining power, so all rankings and promotions were free and fair competition.

In such a free and fair environment, the enthusiasm of software manufacturers has also been actively mobilized. In just half a month, the number of applications in "Tudou OS" has increased to the naked eye.

On July 20, the number of “Tudou OS” apps exceeded 100!

Mo Ran clenched his fists heavily,

After a lot of efforts, by taking advantage of the popularity of the games "Onmyoji" and "Honor of Kings", as well as the year-long accumulation of positioning of gaming mobile phones by "Luban No. 8"!

Finally, it used gamers to open up a hole in the operating system ecology and obtained the first batch of the most basic user base.

Next, as long as the "basic market" is stabilized and operated well, there is a great chance for "Tudou OS" to truly gain a foothold.

Not to mention being on an equal footing with Android and IOS, at least it can survive!

Thinking of this, Mo Ran has already started planning to apply "Tudou OS" to "Nietzsche X1" to gain more users!

And just when Mo Ran was thinking about the beautiful future, the news that "Luban No. 8" entered the top fifteen of JD.com's "monthly sales list" also attracted the attention of other mobile phone manufacturers.

but.

Compared with the launch of the first-generation "Luban No. 8" mobile phone, countless manufacturers have rushed to enter the "game mobile phone" track.

This time, the major manufacturers were not only surprised and envious, but also helpless.

More than half a year ago, they were also very optimistic about the "game phone" track. However, they rushed in after developing a game phone with great enthusiasm, only to find that the market was not as good as they imagined.

In addition to being inferior to "Luban No. 8" in terms of optimization capabilities, all manufacturers later realized that without the continuous and massive exposure of the "Honor of Kings" live broadcast, the gaming phones they produced would have no traffic at all, and it would be difficult to increase sales.

Besides,

Even brands with a certain number of fans like Huawei and Xiaomi have gradually discovered in subsequent sales that not only are the profits of gaming phones not high, but their ability to continuously optimize them is ridiculously high.

For example, the original "Redmi K1" gaming phone.

The picture and frame rate of "Honor of Kings" were optimized once at the factory, but as the version of "Honor of Kings" was updated and the engine was upgraded, the R\u0026D team had to be specially allocated for continuous optimization...

When the "Redmi K1" project team found that just optimizing "Honor of Kings" could not bring in more new customers, they set their sights on another popular mobile game.

But when it took two months to finally optimize and prepare to go online, I found that the number of mobile game players suddenly dropped sharply, and it started to feel cool...

These are the many problems with “gaming phones”.

The profit is small, the technical requirements are high, and continuous optimization is required...Typically, less money means more.

After struggling for more than half a year, the "Redmi K1" gaming mobile phone department is ready to fail, and the project will be reduced to maintain the status quo.

The situation is similar with Huawei’s gaming phones.

When it was discovered that gaming phones were not even as profitable as ordinary phones, Huawei had quietly cut off the "gaming phone" business. It is estimated that the only gaming phone will be discontinued soon.

This is true for Huawei and Xiaomi, let alone other manufacturers.

so.

This time when they saw that Nietzsche's "Luban No. 8" continued to strengthen its "gaming mobile phone positioning" and was selling well, many mobile phone manufacturers could only lament that Nietzsche's game optimization capabilities are indeed strong.

Moreover, luck is indeed good.

When "Honor of Kings" just started, we got a mobile phone sponsor for the competition, and through "Honor of Kings" we have a large number of game fans.

certainly.

As an old rival and friend of Nietzsche, Jiang Hang, the marketing manager of Kupai Mobile, also discovered the dazzling achievements of "Luban No. 8".

In fact, in the past six months, as competition in the mobile phone market has become increasingly fierce, Kupai's life has become increasingly difficult.

Kupai's mid-to-high-end models priced at more than a thousand yuan have completely lost market share, and models priced below a thousand yuan have been squeezed out by Nietzsche's "Nietzsche A8" and "Redmi Series".

Seeing that the Kupai can no longer survive in the cracks, look at the "Luban No. 8" that Nietzsche launched with his own eyes.

"Lu Ban No. 8", which I dismissed and criticized at the beginning, is getting better and better, and I can't help but feel sad.

"It's really unexpected!"

"The 'Luban No. 8', which I was not optimistic about at all, has actually opened up a 'game phone' track, and the brand positioning is becoming clearer and more famous."

In the office, Jiang Hang couldn't help but sigh.

The assistant Dan Xiaoyun on the side was also very impressed. Like Mr. Jiang, he had witnessed the rise of Nietzsche mobile phone with his own eyes, and even competed with the first generation "Luban No. 8" on Pinxixi.

Unexpectedly, in a blink of an eye, the monthly sales volume of "Luban No. 8" will soon exceed 100,000 units, and the sales volume will break into the top 15 of JD.com's monthly sales list!

but.

He still couldn't figure it out.

"Mr. Jiang, why do you think so many first-tier mobile phone manufacturers, including Huawei, Opop, and Xiaomi, are making 'game phones'? Why is it that Nietzsche is the one doing it?"

“Shouldn’t it be winner-take-all and the strong always become stronger?”

Jiang Hang slowly raised his head, a hint of appreciation flashing in his eyes.

This is a good question.

After a moment, he did not answer directly, but asked:

"Xiao Dan, why do you think it is?"

"I saw some analysis on the Internet, saying that Nietzsche's game optimization ability is unique. No matter how other manufacturers optimize "The King", they feel it is inferior."

"Some people also say that 'Luban No. 8' is cost-effective. You can play "Honor of Kings" at a price of 999 yuan."

"But I always feel that these are just ordinary factors and not the absolute factors for the success of 'Luban 8'!"

That's right!

The words fell.

A glint flashed in Jiang Hang's eyes, and then a smile appeared.

To be honest, although he sometimes cannot see the essence clearly when "living in the moment", when it comes to "hindsight" summary issues, he has no problem.

"Xiao Dan, you are right. In my opinion, the success of 'Luban No. 8' is mainly due to one person - Nietzsche's boss Mo Ran!"

"Mr. Mo Ran Mo?!"

"right!"

Jiang Hang nodded heavily, admiration suddenly flashing in his eyes!

"As you said, everyone thinks it's because Nietzsche's optimization program is so powerful and it's just luck that got him involved with "Honor of Kings."

"But I think the most powerful thing is Mo Ran's unique vision and incomparable confidence!"

"If you think about it, there are at least 200 and at least more than 100 Yanguo mobile games every year; and in the early stages of promotion, there are more than one or two games as popular as "Honor of Kings"!"

"What kind of vision allowed Mo Ran to find "Honor of Kings" among many mobile games, firmly launch a joint model, and find a team to optimize it!"

"What kind of courage and confidence in oneself is this?"

As he spoke, he paused and his mood suddenly became depressed.

"Actually, I have been thinking about it for the past six months. If the time went back to last year, would I be as determined as Mo Ran to choose "Glory of the King" under the same situation?"

"I won't."

"So... Mo Ranmo always gives me the feeling that he can predict the future, just like he has cheated."

"Cheating?"

"Hey, what you said is too scary, isn't it?"

…

Of course it was not clear whether Mo Rankai was cheating on Jianghang or not.

But turning his attention from "Luban No. 8" back to the "huge power saving" air conditioner, Mo Ran really felt that the "huge power saving" was like cheating.

With the quality endorsement of Japanese equipment and the unique publicity stunt of "Big Power Saver", "Big Power Saver" has shown extraordinary potential after entering July.

July 20,

In Pinxixi stores, the sales volume of "Big Power Saver" easily exceeded 35,000 units.

In the JD.com store, the sales volume of "Big Power Saver" reached an astonishing 56,000 units!

That is to say.

Unknowingly, the monthly sales of 100,000 units of "Big Power Saver" were easily broken in July, the busiest season for air conditioners.

July 23rd.

With a pleasant system message prompt, Mo Ran knew that this must have exceeded 100,000 units in a single month!

Mo Ran once again realized what it means to be "at the center of the market, even pigs can fly!"

really.

Now is the golden age of real estate, and we are just on the cusp of "fixed frequency conversion". Even Nietzsche has almost no status in the air conditioning industry.

Just relying on the small number of brand names and the endorsement of "Japanese equipment" can create a hot sales situation where if you dare to sell it, I dare to buy it!

This is the dividend of development!

but.

It cannot be denied that the sudden emergence of "huge power saving" caught other air conditioner manufacturers off guard.

I never expected that Nietzsche air conditioners could achieve an energy efficiency ratio of 5.27, and they were also high-end inverter air conditioners that focused on promoting "energy saving."

This makes "Big Power Saver" have no similar competitor with "power saving" as its core in the entire "Summer Cooling Activities", thus attracting many home customers to buy it.

The "Customer Portrait" of "Big Power Saving" also reflects this phenomenon.

Almost all customers who buy the "huge power-saving" air conditioner are customers over 30 years old, 65% of whom are women. The main purpose is to "save electricity"!

It seems that

The product positioning of "energy saving" + "gaming phone" is considered a success. Mo Ran can't wait for the sales data in July.

August 2nd.

The sales data for July is finally out!

The first is "Luban No. 8".

The final sales volume was: Pinxixi 51,000 units, No. 1 on the monthly sales list, JD.com 70,000 units, No. 13 on the monthly sales list.

A total of 121,000 units were sold.

certainly.

This is the first month of the launch of "Luban No. 8", so sales will naturally be higher.

Next is the "huge power-saving" air conditioner.

In the Pinxixi store, 48,000 units of "Big Power Saver" were finally sold.

In JD.com’s store, the sales volume of “Big Power Saver” finally reached 79,000 units!

Total air conditioner sales in July reached 127,000 units!

call……!

Mo Ran took a deep breath, and soon he focused on the financial statements.

Now Nietzsche's financial situation is not optimistic. Last month, the cash on hand was only 40 million yuan, and the overall debt reached an astonishing 1.06 billion yuan.

What about this month?

Nietzsche's three major business sectors: mobile phones, televisions, and air conditioners.

TV is still as stable as ever. With the free "Tudou OS TV platform", Nietzsche TV sales continue to rise. This wave of traffic seems to be taking a while.

The combined net profit of the two platforms is approximately 35 million yuan.

The improvement of the mobile phone business department is exciting!

In June last month, the profit of the "mobile phone business department" hit the bottom with only 22 million yuan left.

This month, with the strong take-off of "Luban No. 8", the overall net profit of the "mobile phone business department" returned to 60 million yuan!

The most gratifying thing is naturally the air-conditioning business department.

Although 30 million yuan was invested in R\u0026D in the early stage, investment in new scientific research projects was started at this time.

But it's all worth it!

The sales of 127,000 units of "Big Power Saver" brought a net profit of 57 million yuan, which also completely made Nietzsche's cash flow abundant!

July!

Nietzsche's net sales profit reached 152 million. After deducting research and development expenses, salary expenses and other miscellaneous expenses, the net operating profit in a single month reached 125 million!

A record high!

At this time, Nietzsche’s cash flow reached 165 million, liabilities were 1.1 billion, and debt dropped to 935 million!