Technology: Start by selling mobile phones

“There are also a lot of voices on the Internet, and many customers don’t really need a ‘removable battery’, so my idea is to simply make two versions, one with a removable battery and one with an integrated battery.”

"In short, it gives consumers more choices, what do you think?"

Two versions.

No need to remind Mo Ran, Hao Technology actually noticed the same remarks on the Internet.

When "Nietzsche X1" restored the two functions of "supporting TF memory card" and "removable battery" in a "Renaissance" style, it indeed caused quite a "retro trend" on the Internet.

Many consumers bought Nietzsche X1 for the "removable battery", but...

As the craze passed, "removable batteries" did not sweep other brands as expected, but became another type of supplement to the market.

really.

"Removable battery" is indeed a very good choice for mobile phone users with high power consumption, such as "Internet-addicted teenagers", "takeaway guys", "couriers", and "salesmen who travel for a long time".

But for ordinary consumers, especially most office white-collar workers, the battery capacity of current mobile phones is just enough to be charged once a day.

Coupled with the popularity of fast charging, the demand for "removable batteries" is not so strong.

Hao Technology has also discovered this situation, so he also believes that it is possible to produce an "integrated battery" model on the basis of retaining the "removable battery" to differentiate the product to satisfy all consumers.

But this idea was spoken out by Mo Ran first.

"Mr. Mo, I happened to want to talk to you about this matter, but I didn't expect that your thoughts were the same as mine!"

Hao Keke said with a smile, but as soon as he finished speaking, he suddenly felt that it seemed a bit awkward?

wrong!

After a moment, he glanced at Mo Ran suddenly and hurriedly added:

"No, Mr. Mo..."

"What I mean is: I can finally keep up with your thoughts."

Mo Ran laughed and didn't care about these small details.

He just felt a little emotional that when he first took charge of Nietzsche Company a year ago, Hao Technology was quite dissatisfied with him and was full of arrogance.

In one year, Lao Hao also learned to flatter.

He waved his hand:

"Master Hao, let's do this with the 'removable battery' and launch two versions."

"Tell me about other functions and configurations."

"Okay!"

Hao Keji breathed a sigh of relief and quickly continued:

"If anything else, the first thing is the screen."

"Due to BOE's technical reasons, the screen used on our 'Nietzsche X1' never achieved the best color effect."

"After this year of research and development, BOE has solved this technical problem, and the screen performance on the 'Nietzsche X2' has reached the screen effect in the original design plan you provided."

"The 5.8-inch OLED screen has a resolution of 2436*1125 pixels and 458ppi. It also supports HDR display and P3 wide color gamut display."

"It can be said that it is already the top screen produced in China."

"Well done."

Mo Ran nodded with satisfaction, he remembered this.

At first, Samsung's screen could meet all the requirements of "Nietzsche X1", but the cost was too expensive and I couldn't afford it. In the end, I settled for the second-class BOE screen.

Now on "Nietzsche X2", the screen is finally "perfect".

"anything else?"

"There are also some small changes."

"For example, the battery capacity has been improved, and the '3D face recognition' function continues to be used on the 'Nietzsche X2'."

"Of course, we have also transplanted the 35W fast charging technology you provided some time ago to the 'Nietzsche X2', as well as the 'dual system' that has received good response on the 'Luban 8'."

"Overall, the hardware configuration of 'Nietzsche X2' has been improved across the board and its functions are richer."

Mo Ran had also learned about some of the development progress of "Nietzsche

Think a little.

"Then what is the promotion direction, or the 'core selling point' you are considering?"

Hao Keji was stunned for a moment, then said:

“I consider ‘35W fast charging’ and ‘dual systems’ as the core selling points.”

Fast charging?

Dual system?

This time Mo Ran didn't rush to speak. To be honest, this was a "system sequelae".

Nietzsche Mobile does not have a strong R\u0026D team that can continuously bring new technologies. Once more black technologies are not obtained from the system, subsequent iterations of the mobile phone will look very mediocre compared to the amazingness of the first generation mobile phone.

"Nietzsche X2" is indeed an iterative mobile phone of "Nietzsche X1".

But as Nietzsche’s current flagship phone, can only a 35W fast charge and “dual systems” really support the market selling point of “Nietzsche X2”?

Mo Ran remained skeptical.

But fortunately, there is also an NPU chip.

At this time, there is no mobile phone equipped with an NPU chip in the world. It would be a good idea if an "NPU chip" can be released first on the "Nietzsche X2" to cooperate with the "Photo Optimizer" to improve the photo quality and even the game running quality. Promotional selling point!

Thinking of this, Mo Ran looked at Hao Keke and said:

"Master Hao, if the selling points are just 35W fast charging and dual systems, I feel it's still a bit inferior."

"I think we can use the 'NPU chip' I just gave you as a selling point of 'Nietzsche X2'. After all, no mobile phone manufacturer has ever used it before."

"I just don't know if the sudden addition of an NPU chip will have a big impact on your "Nietzsche X2" research and development progress. Is it too late?"

"It's definitely in time!"

Hao Keji paused for a moment and then responded.

Of course, he doesn't know much about NPU chips and doesn't dare to be completely sure.

"Don't worry, Mr. Mo. I'll go get to know the NPU chip in a moment. If I encounter any specific problems, I'll communicate with you!"

"good!"

At this point in the conversation between the two, the follow-up modification plan of the new "Nietzsche X2" has been decided.

If nothing else, because the NPU chip provided by Moran appears in time, the selling point of "Nietzsche "!

Coupled with the market-leading 35W fast charging technology and "hardware upgrades", it can stabilize a wave of sales.

Mo Ran was relieved. After being busy for a while, everything was finally straightened out. Now he is waiting for the launch of "Nietzsche X2" and the successful development of the 32-layer "3D-NAND memory chip"!

Time passed very quickly, and while Mo Ran was advancing the progress of various affairs in an orderly manner, August passed quietly and September came.

This also means that the statistics of Nietzsche’s various financial reports in August are released.

It is worth mentioning that in the last few days of August, the previous licensing agreements between Nietzsche, OPOP and Xiaomi regarding "3D face recognition technology" were also settled.

More than half a year ago, OPOP and Xiaomi approached Nietzsche respectively, hoping to license "3D face recognition technology".

The price negotiated at that time was 170 yuan per set. OPOP and Xiaomi each paid a deposit of 200 million yuan in advance. Now the half-year settlement cycle has arrived.

According to statistics, OPOP used a total of 1.02 million units in the first half of the year, with a price of 173 million.

Xiaomi’s data is even better.

In half a year, a total of 1.46 million sets of the flagship mobile phone Xiaomi 6 were used, with a total price of 248 million!

In other words, because the two major manufacturers OPOP and Xiaomi use Nietzsche’s “3D face recognition technology”, they need to pay Nietzsche 420 million in fees in the past six months.

However, with the end of the half-year cooperation agreement between the two parties, Xiaomi's R\u0026D team has also developed the "face recognition" function.

After paying the remaining 48 million, Xiaomi and Nietzsche officially announced the end of their cooperation.

Because OPOP's cooperation with Nietzsche was good, after paying a fee of 173 million, it chose to continue to cooperate with Nietzsche and renewed the "3D face recognition technology" licensing agreement.

certainly.

Due to more than half a year of development, Nietzsche's "3D face recognition technology" is no longer exclusive at this time, and there are other "face recognition technology solutions" on the market.

After some bargaining, the licensing price was reduced from the previous 170 yuan/set to 120 yuan/set.

Just when Mo Ran lamented that the unit price had dropped significantly, Viov unexpectedly came to his door hoping to get the authorization for "3D face recognition technology".

Mo Ran naturally accepts anyone who comes, and after receiving a 200 million deposit from Viov, he started cooperating with Vivo at a price of 120 yuan per set.

Viov's strategy is consistent with OPOP's, which is to apply the best "3D face recognition technology" on the market to its flagship mobile phone.

In this way, Nietzsche's August financial report is quite good.

The first is the income from “face recognition technology”.

The settlement between Xiaomi and OPOP brought in a profit of 421 million. At the same time, with VIOV’s 200 million deposit, Nietzsche’s cash flow instantly became abundant.

Sales figures follow.

Nietzsche's three major business sectors: mobile phones, televisions, and air conditioners!

TV is as stable as ever. Although not many film and television resources have been updated in the past two or three months, with the previous "In the Name of the People" and the large number of "LeTV Film and Television Copyrights" purchased for 700 million, there is no need to worry too much about TV sales in the short term.

The combined net profit of the two major platforms, JD.com and Pinxixi, is about 37 million yuan.

And the air conditioning business department.

August is still very hot, but compared to July, those who want to install air conditioning this summer have already installed it and enjoy it.

Therefore, the data in August was lower than that in July. The overall sales exceeded 100,000 units but did not hit a new high.

The net profit brought was 47 million yuan.

Of course, what needs to be mentioned here is that air conditioning, as the department with the least system technical support, invested another 10 million yuan in research and development funds at the request of Huang Hai.

The sales momentum of the mobile phone business department, which Mo Ran values ​​most, is also good.

The performance of "Nietzsche A8" continues to be stable, and at the price of 599 yuan, it continues to bring good reputation and system points to Nietzsche.

Although the income is small, it still has some effect.

"Luban No. 8" was officially launched in July, and its sales continued to rise in August. In particular, JD.com's platform experienced a surge due to its high traffic, with sales exceeding 100,000 units, and it successfully entered the top ten of JD.com's monthly mobile phone sales list!

Coupled with the rising sales of Pinxixi, in August, the total monthly sales of the revamped "Luban 8" exceeded 160,000 units, making it truly a popular mobile phone!

The net profit reached 80 million yuan!

Compared with the strong take-off of "Luban 8", the sales volume of "Nietzsche X1", which is facing a facelift, is much weaker. The total sales volume of the two platforms in a single month is only more than 50,000 units, with a net profit of about 17 million yuan.

However, according to statistics, the net profit of the mobile phone business department in August still reached an astonishing 105 million yuan!

Including the air conditioner and TV departments, the net profit from product sales of the entire Nietzsche company totaled 189 million yuan!

Even after deducting research and development expenses, salary expenses and other miscellaneous expenses, the net operating profit in a single month reached 132 million!

If you include the 421 million income from OPOP and Xiaomi settlement, Nietzsche's net profit in August reached a terrifying 551 million!

Mo Ran finally breathed a sigh of relief.

The expenditures for the "Yellow River Storage" are indeed huge these days. It is estimated that the 100 million allocated not long ago will be used up again, and support will have to continue.

But fortunately, there are no problems with the business of Nietzsche's headquarters now, and "blood transfusion" can continue.

Only if Nietzsche's business makes more money, can his actions become bigger and bigger!

Thinking of this, Mo Ran focused his attention on the "Nietzsche X2" mobile phone that was about to be finalized and released, and on the core NPU chip of the "Nietzsche X2" mobile phone!

"Nietzsche X2" relies on the NPU chip!

Next, the progress of "Nietzsche X2" indeed lived up to Mo Ran's expectations.

On September 4, the specific plan for the NPU chip of "Nietzsche X2" was determined, and the NPU chip was successfully installed into "Nietzsche X2".

On September 5, the mobile phone business team began to carry out "photography optimization", "game optimization" and other content on the NPU chip.

On September 10, the NPU chip was progressing smoothly. The 48-nanometer process NPU chip showed extraordinary performance in the fields of photography and games with its high computing power and the Snapdragon 835 chip.

On September 12th, the research and development of "Nietzsche

In fact, Mo Ran even thought of the slogan for the advertisement!

"World premiere, the world's first high-computing NPU chip mobile phone."

And just when Mo Ran and the entire Nietzsche "mobile phone business team" were making the final sprint, suddenly, an explosive news appeared in the market.

"Latest news from Huawei: Huawei's latest Meta 10 series mobile phones will be equipped with Huawei's latest developed Kirin 970 ten-nanometer chip! 》

"At the same time, the chip will have a built-in NPU chip independently developed by Huawei. It is also the world's first smartphone with a built-in independent NPU! 》

As soon as the news came out, Mo Ran was stunned!

If Huawei just released the 10nm Kirin 970, he would never be so shocked!

But!

Is Huawei also going to launch NPU chips? !

Damn it!

We are about to collide with Huawei!

but.

September 13,

The day after Huawei released the news on its official website, Apple also sent a piece of news that made Mo Ran dizzy.

"The latest news on Apple mobile phones: Apple's R\u0026D director confirmed that the latest Apple mobile phone released in November will be equipped with the A11 Bionic processor and will also integrate the first 7nm NPU chip! 》

Mo Ran's usually calm heart was completely panicked.

Huawei hasn’t even finished repaying its debt yet, Apple is here to kick us in again!

One is a 10nm process and the other is a 7nm process!

And myself!

It’s just a 48nm process!

How to do this?

After two seemingly ordinary news, the release plan of "Nietzsche X2" was completely disrupted!