Technology: Start by selling mobile phones

Of course, Mo Ran would not know about the discussions between Huawei and the officials. At this time, all his focus was on the "Brilliant S1" new product launch conference.

He knows very well that this press conference is unprecedentedly popular, and it is not an exaggeration to call it the attention of the whole network. This is also a rare opportunity of the times for the Nietzsche brand.

so.

After careful consideration, Mo Ran finally decided to let Jiang Lan host the press conference in person.

In Nietzsche's upper echelons,

Although Wang Fugui has been in the mobile phone industry for more than ten years and has sufficient qualifications and vision, he is still old and may not be qualified for this job.

Although Hao Keke is the head of the "mobile phone business department", his abilities are limited to technology and his eloquence is somewhat inferior.

After much selection, only Jiang Lan, the head of the "TV Business Department", was the most suitable.

Jiang Lan was a little surprised when she received the personal notice from Mo Ran, but she still agreed.

"Mr. Mo, I will try my best to complete it!"

However, just one day later, Jiang Lan knocked on Mo Ran's office.

This time, she came with doubts.

"Mr. Mo, there is a lot of attention on the Internet about our 'Pony Crossing the River Pro' chip, but according to your request, the time for introducing the 'Pony Crossing the River Pro' chip at this press conference is only two or three minutes. , the focus is all on the 'Brilliant S1'..."

“Do you think we should spend more time introducing our domestic ‘Pony Crossing the River Pro’ chip?”

"After all, everyone's focus is here now, and a large number of netizens even came to see our 'Brilliant S1' launch conference because of the 'Pony Crossing the River Pro' chip."

After the words fell, Mo Ran's expression did not change.

He personally brewed a cup of coffee for Jiang Lan, waited for the aroma to spread, then sat on the sofa and asked slowly:

"How much time would you say is appropriate?"

"Leave alone for at least five to ten minutes."

Jiang Lan had obviously made preparations before coming, and then suggested:

"Still saying the same thing, now everyone is very interested in our independently produced 'Pony Crossing the River Chip'. Many Chinese people on the Internet have even placed their hopes on us for domestically produced chips."

"I think if we can show more of the progress of our chips at this critical moment and give everyone more hope, it will be good for our brand image."

"I even think the situation of the 'Yellow River Storage Plant' can be revealed at the press conference. What do you think?"

Mo Ran did not answer directly, took a sip of tea, and then shook his head.

"Two or three minutes of separate introduction is already a long time. If it weren't for the fact that the 'Pony Crossing the River Pro' NPU chip is our core selling point this time, I wouldn't even want to give it a minute."

"You have to know that this is our 'Brilliant S1' mobile phone launch conference, not a chip launch conference!"

"Our focus should be - 'Brilliant S1'!"

Jiang Lan was stunned and her eyes fell on Mo Ran. She suddenly realized that the situation seemed a little different from what she thought.

At this time, Mo Ran suddenly announced that the "Brilliant S1" was about to be released, and at the same time pushed the top domestic "Pony Crossing the River Pro" NPU chip to the forefront.

This made her feel as excited as millions of netizens and felt proud.

"We still have tens of thousands of Nietzsche to come forward!"

"Domestic chips - there is still hope!"

so!

Deep down, Jiang Lan hopes that Nietzsche can use this new product launch conference to vigorously promote the "Pony Crossing the River Pro" chip and fight back against the United States!

But now, Mr. Mo Ran doesn't seem to want to do this.

Mr. Mo’s attitude seems to be that he just wants to use this matter to increase the popularity of domestic chips, so as to better sell the “Brilliant S1”?!

"this……"

Jiang Lan couldn't help but feel a sense of disappointment, and at this moment, Mo Ran's calm voice came to his ears again.

"You don't think that we should stand up and rush to the front to shoulder the hope of domestically produced chips, do you?"

As soon as she said this, Jiang Lan felt even colder. Mo Ran's rhetorical question was indeed the true longing in her heart.

"This matter seems so simple, Jiang Lan."

Before Jiang Lan could speak, Mo Ran explained:

"What's the use of standing up and rushing to the front? Can it change the fact that Huawei is restricted? Can it help Huawei?"

"cannot."

"Apart from venting the grievances of netizens, is there any benefit to doing this? No! We may even be targeted by the United States for this!"

"And do you think we can afford to offend Lao Mei now?"

Jiang Lan was slightly shocked by a series of rhetorical questions.

"I admit that what you said about Nietzsche's 'coming out' at this time will bring benefits to the brand value, but what is the cost?"

"Have you ever thought about it? Once the United States sets its sights on us and takes action against us, if Qualcomm cuts off the supply of Snapdragon chips, our Nietzsche mobile phone business will be wiped out."

"Without Nietzsche's mobile phone business, the entire Nietzsche brand will fall apart in an instant."

"Can we bear such a price? Can we be the first to win?!"

Jiang Lan's expression changed, and he completely understood what Mo Ran meant.

After a while, she took a deep breath, and the original anger was gradually suppressed in her heart.

"Mr. Mo, I understand."

Mo Ran saw this and originally wanted to say a few more words, but after hesitating for a moment, he finally swallowed the words.

"Come on!"

…

Jiang Lan's questions and doubts have been resolved, and Nietzsche's "Brilliant S1" mobile phone new product launch conference is just around the corner.

The next day, March 6, at 5 pm, there was still an hour before the press conference officially started.

At this time, the large conference room on the second floor of the Chengdu Convention and Exhibition Center was crowded, and reporters from all over the country had begun to enter.

Even some news media that came early have already started to write articles, and they are the first to send back the relevant information of the press conference.

In the middle of the conference hall, several invited online live broadcast platforms also set up live broadcast equipment. If you look closely, the logos on the equipment are very clear. They are Tencent Video, Douyu TV and People's Daily Online.

With such a press conference, you can hardly imagine it coming from a domestic non-top mobile phone brand.

Mo Ran stood in a corner behind the scenes and silently glanced at the media reporters entering the hall one after another. Next to him was Wang Fugui.

"Old Wang, how many media outlets are here?"

"Boss, we have invited a total of 66 media. I just looked at the sign-in sheet and found that 46 have arrived, and two-thirds of the media have arrived."

Mo Ran nodded.

"What's the situation on the Internet? How is it?"

"According to the data given by Hao Technology just now, the search popularity of our two keywords 'Brilliant S1' and 'Xiao Ma Crossing Chip' is still very high. This shows that although Huawei's incident has been over for two or three days, the popularity is not at all. At the same time, as our new product launch is approaching, the popularity is even higher.”

"The number of people in the online live broadcast rooms also reflects these data. Although it will only start in nearly an hour, the number of people in the major live broadcast rooms is full, which means that countless netizens are paying attention to our 'Brilliant S1' launch conference."

"Yes, Not Bad."

To be honest, Mo Ran is more concerned about the online attention than the presence of on-site reporters and media.

In the past two years, Nietzsche has launched a variety of excellent products and has gradually gained a firm foothold among second-tier brands. However, even in the field of mobile phones, where Nietzsche is strongest, it has competed with real big players such as Huawei, Xiaomi, and Viov. Compared to players,

Nietzsche still lags far behind in terms of reputation, brand recognition, and brand influence.

This kind of influence cannot be made up by launching one or two mobile phones. It will take several years or even never make up the gap.

Thinking of this, his eyes fell on Jiang Lan, who was making final preparations on the stage.

As long as there are no surprises in the "Brilliant S1" press conference and the huge traffic attention, Nietzsche's brand influence will inevitably reach a higher level. Taking advantage of this, it is not impossible to truly stand in the ranks of first-line brands in the future!

Now, it's up to Jiang Lan.

"Old Wang, please arrange for everyone to check again. Get ready to start."

"good."

…

Time passed very quickly. Wang Fugui personally made the final inspection, and quietly there were only five minutes left before the official start of the "Brilliant S1" press conference.

At this time, the press conference hall, which can accommodate a thousand people, is already full. The messy typing sounds are mixed with the crisp screen key sounds, and the latest progress of the press conference is continuously reported to the entire network.

In addition, major live broadcast rooms on the Internet have already become extremely popular, and barrages are flying.

"Damn it, it's so hard to wait! Why hasn't the press conference started yet? I can't wait any longer..."

"Why are you in a hurry? Didn't Nietzsche say it would start at six o'clock? There are still five minutes left."

"That's right, I've been waiting in the live broadcast room at five o'clock. What's the point of waiting to support domestic chips?"

"Brothers, what is the performance of the Nietzsche chip advertised on the Internet? Is it true or false? Is it really as powerful as it is boasted on the Internet?"

"What do you mean by boasting? Doesn't the 'Nietzsche X2' use the previous generation 48nm 'Pony Crossing the River' chip? The performance of the new generation must be stronger, can you still question this?"

"What's the matter? Domestic chips have been cheated once or twice, and no one is allowed to question it anymore?"

The barrage in the live broadcast room started to get noisy.

Seeing that more and more people were watching the barrage, at this moment, the live broadcast screen suddenly went black, the live music sounded, followed by two pops, and the white aperture composed of two spotlights suddenly appeared, overlapping each other. Right in the middle of the press conference stage!

"Stop the quarrel, stop the quarrel, let's start!"

The barrage in the live broadcast room paused, and the press conference immediately became quiet. After a while, Jiang Lan, who applied a little makeup, and had outstanding temperament, slowly walked towards the center of the stage.

"Hello everyone, I am Jiang Lan, the host of today's Nietzsche mobile phone 'Brilliant S1' new product launch conference."

call--!

The reporters and media at the scene were okay. After all, they saw Jiang Lan "stepping on the field" in the afternoon, and they looked more or less familiar.

But the Internet exploded.

"Wow, that's so wow. Why is this young lady so beautiful?"

"Tell Mr. Lei that I won't go to Xiaomi's next press conference... Who wouldn't like to watch a press conference held by a young lady? Don't be confused!"

"This is my wife..."

"I love it, I love it. Nietzsche is so popular that he even arranged for a young lady to host the press conference! I can watch this press conference all day!"

Jiang Lan naturally couldn't see the barrage on the Internet. She walked to the middle of the stage with a smile, looked at the camera calmly, and looked graceful in her every move.

"Thank you for waiting for a long time. In fact, I have been waiting for a long time too."

"To be precise, our Nietzsche company has been preparing for this day for a long time. This is the first new product launch conference of our Nietzsche mobile phone since its establishment."

oh?

Jiang Lan reminded everyone at the scene to react.

After a while, applause erupted at the press conference. Jiang Lan did not stop. Before the applause ended, the tone suddenly rose by one degree.

"And during this period, everyone also knew that our domestic mobile phones and our friends were being treated unfairly."

"But, thankfully, we are here!"

we are coming?

After the words fell, and following Jiang Lan's pointed opening remarks, the screen suddenly lit up with four big characters:

"we are coming!"

call--!

The applause at the scene had already dissipated in the air, but the next second, as four domineering characters lit up on the screen, after a brief silence,

The entire press conference suddenly burst into thunderous applause again, hundreds of times more enthusiastic than before!

Everyone can see that Nietzsche is telling everyone that they are coming with a domestic chip - "Pony Crossing the River Pro"!

And amidst the passionate applause, Jiang Lan stopped talking. With a gentle press, the subtitles on the screen disappeared, and a white "Brilliant S1" appeared on the screen.

“This is our protagonist today—Nietzsche’s ‘Brilliant S1’!”

If everyone was excited by Jiang Lan's words "We are here" before, then at this moment, with the exposure of the actual pictures of the "Brilliant S1", everyone's attention fell on the pearly white "Brilliant S1" Brilliant S1" on.

There is no "notch screen" or "water drop screen". The appearance design of "Brilliant S1" directly adopts the unique in-screen opening technology, which directly places the entire front camera on the right, leaving more space for the screen!

Damn it,

At first glance, this style is completely different from all the mainstream mobile phones on the market today!

It is a unique style and a school of its own!

"Holy shit, this design is really amazing. I never thought that a mobile phone screen could be designed like this, and that the front camera of a mobile phone could be moved to the right!"

“Awesome, awesome, awesome. It’s so amazing. Not only the screen, but also the design and proportions of this phone look like a beautiful work of art. It’s flawless. I even think it’s better than Apple X.” nice!"

"Don't doubt your aesthetics, it's just better than Apple's. It's so awesome!"

"Hiss! I'm convinced, I'm really convinced. Nietzsche mobile phone has led the market trend since the launch of 'Notch Screen' from 'Nietzsche Now, directly push out the camera to punch a hole in the screen, and put the camera on the right..."

"This is so eclectic, easy to pick up, unique in style, artistic genius, and trend-setting. Each one is at the level of a top master, and every one is a flagship!"

"Tell me a few more words about what I will say upstairs..."

Not only was the barrage detonated in the live broadcast room, but even the press conference was filled with exclamations and discussions.

Then, without any hesitation, countless flashlights flashed crazily, and all the lenses were focused on the "Brilliant S1" on the screen!

Today’s protagonist – “Brilliant S1”

I have to say that this is the true strength of Samsung Galaxy S10, and this is the charm of the Android machine king!

Jiang Lan smiled in the face of the flashing lights that couldn't stop.

Although it was her first time to stand on such a stage, she became more confident and calm after a brief period of nervousness at the beginning.

When the flash frequency slowed down, she waved her right hand gently, and the "Brilliant S1" picture on the screen slowly moved from the left to the left. Next to the picture, lines of subtitles appeared.

[Dynamic AMOLED screen, supports HDR;]

[Resolution: 2436*1125;]

[Screen-to-body ratio: 93.1%. 】

"Yes, everyone has seen that our 'Brilliant S1' uses the current top-notch AMOLED screen. The screen resolution reaches 2436*1125, the pixels per inch PPI458, and the screen-to-body ratio has reached the current full-screen ratio. The limit of mobile phones – 93.1%!”

"Maybe if you look at this set of data alone, you won't think our screens are so powerful, but..."

At this point, Jiang Lan paused slightly, and the press conference screen changed again, and another set of data appeared in front of him.

[OLED screen, supports HDR display. 】

[Resolution: 2060*1080, PPI403;]

[Screen-to-body ratio: 82.3%. 】

"but……"

"If you remember well, you will know that this is the screen data of Apple's latest flagship: Iphone X three months ago."

“Resolution, screen-to-body ratio, we are all ahead!”

The clear digital comparison allows people to see the performance gap between the two screens at a glance.

Although the screen is a very subjective piece of hardware, it does not mean that the higher the performance data of the screen, the better the actual use will be. However, Jiang Lan's confident look and the pride flying between his eyebrows are all convincing.

In an instant, the press hall was filled with exclamations, discussions and applause.

And just when everyone was looking forward to Jiang Lan's further introduction, they didn't expect that Jiang Lan would just give a brief introduction.

“Of course, in addition to the leading performance data of our AMOLED screen, we have also specially made multi-scenario adjustments for this purpose. It not only has an eye protection mode, but also can adjust the blue light brightness according to the external light, so as to obtain better visual effects and better Protect your eyes and reduce screen power consumption.”

"But that's not important. The most important thing is that the name of this screen is - BOE!"

"Our domestic screen - BOE!"

Domestic screen? !

BOE? !

Jiang Lan said these last few words with great emphasis. At this moment, the name "BOE" also appeared on the screen of the press conference!

The bold red font looked so dazzling against the white background. For a moment, everyone was stunned, and an indescribable feeling suddenly appeared in their chests!

To know,

Looking at the previous new product launches of any domestic mobile phone manufacturers, they would only promote top foreign brands such as Qualcomm Snapdragon, Samsung screens, Sony cameras, and Leica lenses to promote themselves.

In the face of domestic suppliers, not to mention Nietzsche's special red flags and generous publicity, many manufacturers are even afraid to avoid them, for fear that the use of domestic spare parts will lower the quality of their mobile phones!

And now!

Nietzsche especially highlighted BOE and made no secret of it. He confidently and generously promoted that he used BOE’s domestic screens!

What does this want to express? !