Technology: Start by selling mobile phones

In March, JD.com’s monthly sales ranking war came to an end, but it does not mean that the impact of “Brilliant S1” is over.

April 1, 2018, 3pm.

In Mo Ran's office, financial director Qian Decheng walked in with a document.

"Mr. Mo, our financial data for last month, March, have been preliminary calculated."

"You take a look."

"good."

Mo Ran took it and opened the first page. Qian Decheng stood aside and said:

"Let me introduce you to the air-conditioning business first."

"In March, the air-conditioning industry gradually began to pick up. Based on last year's 'Big Power-Saving Air Conditioner', our air-conditioning business department launched two new models of inverter air conditioners ahead of schedule this year. The market response is currently quite good."

"The cumulative sales volume in March reached 27,236 units, and the net profit was close to 16 million yuan."

"Compared with the sales volume and net profit loss of 12,785 units in February, March can be regarded as a turnaround."

Mo Ran hummed, without asking too much, and turned to the next page.

He understands the cyclical nature of the air-conditioning industry. In China, the hottest 3-4 months of summer account for almost 55% of the total annual sales.

Of the remaining 45%, 15% will come from shopping festivals such as "Double 11", and the remaining 30% will be distributed in other months.

In March, more than 30,000 units were sold, with a net profit of over 10 million, which is not bad.

"Our TV business also performed well last month, and the overall performance is stable."

"Currently our 'TV Business Department' mainly operates three TV models: 43-inch traditional TV, 55-inch LCD and 55-inch traditional TV, as well as the 65-inch flagship LCD TV launched in December last year."

"The current market price of 43-inch traditional TVs has dropped sharply. We have not lowered prices for the time being, but sales will inevitably be affected."

"Furthermore, I heard from the 'TV business department' that because the 43-inch TV business is not very profitable, it is possible to cut off the 43-inch business and focus entirely on the research and development of mainstream 55-inch and 65-inch TVs."

oh?

Mo Ran pursed his lips slightly. Jiang Lan hadn't discussed this matter with him yet.

He specifically took a look at the sales data of 43-inch TVs. There were more than 12,000 units sold on JD.com, while more than 60,000 units were sold on Pinxixi. In fact, the monthly sales volume was 80,000 units.

not bad.

But when Mo Ran saw the profit, he understood something.

The net sales profit of a 43-inch traditional TV in a single month is 3.8 million yuan, which translates to only 50 yuan per TV, a 5% net sales profit margin.

Compared with the 15% net profit margin of 55-inch and 65-inch models, this is indeed a bit low.

The biggest difference is the strong contrast brought by absolute profits!

Mo Ran looked at it,

In addition to the increasingly lower proportion of revenue accounted for by 43-inch TVs, 55-inch smart TVs and 65-inch smart TVs have become the flagship products of the "Nietzsche TV Business Unit".

In March, a total of 150,353 55-inch TVs were sold, and a total of 52,652 65-inch TVs were sold. Among them, the net profit of each 55-inch LCD TV was 480 yuan, with a profit margin of 15%!

Even after deducting the labor installation costs and VIP membership fees for each TV, the profit is as high as 390 yuan, and the net profit reaches 55 million yuan!

The profit of the 65-inch model is even more outrageous, reaching 800 yuan per unit. The net profit is as high as 42 million yuan, and the total profit exceeds 97 million yuan!

97 million yuan compared to 3.8 million yuan for the 43-inch model is indeed a bit disdainful!

Thinking of this, he nodded slightly in his mind.

When the 43-inch TV was priced at 999 yuan, the profit was very thin. At that time, it was an attempt to open up the market and make small profits but quick turnover.

Although the price of TV panels and screens has dropped in the past two years, Nietzsche TV has a four-year warranty and free door-to-door installation. The additional expenses are not large, and the profits are not increasing.

Now, Nietzsche's "TV business department" does not really need much contribution from 43-inch TVs.

However, Mo Ran was not in a hurry to express his position on this matter. He continued to look at the financial statements and suddenly saw a familiar column.

[Film and television copyright expenditure: 0 yuan. 】

If he hadn't seen this column of expenses, Mo Ran would have forgotten about purchasing film and television rights.

To be precise, I didn't forget.

In the past two months, because of Nietzsche's tight financial situation, Mo Ran stopped all non-essential expenditures. In February, Jiang Lan brought a "film and television copyright purchase plan" and hoped to get it approved, but Mo Ran directly Refused.

At this time, Lao Qian also noticed that Mo Ran's eyes stayed on this column for a long time. After thinking for a while, he said:

"Mr. Mo, we haven't spent money on film and television rights for nearly five months."

"I think our 55-inch and 65-inch TVs are now able to achieve good sales, which is also related to the hundreds of millions of film and television rights we purchased from LeTV..."

Mo Ran could hear the meaning behind Lao Qian's words.

Previously, he stopped copyright investment due to financial pressure, but now it seems that the "acquisition of film and television copyrights" cannot be completely stopped.

He silently kept this matter in his mind, then turned to the next page and said:

"Old Qian, you continue."

"good."

"After talking about the air conditioner and TV business, the rest is our mobile phone and tablet business."

“I won’t say much more about the tablet business that is now stagnant. The most important thing is the mobile phone business.”

As he said that, Lao Qian paused for a moment, and before introducing the specific data, a smile appeared on his face involuntarily, his eyes narrowed and he smiled brightly.

"Now our entire Nietzsche mobile phone series has been updated and upgraded, and the data in March is very eye-catching, exceeding expectations!"

"Mr. Mo, please take a look at our 'Nietzsche A8' first. As our cheapest mobile phone priced at 499-599 yuan, its biggest competitors are some no-name and copycat phones."

"At this price point, the updated 'Nietzsche A8' has no rivals. Especially due to the recent attention brought by the 'Pony Crossing the River Pro' chip, the sales volume of the 'Nietzsche A8' has increased significantly."

"The monthly sales volume in March reached 96,510 units. Although the profit per product was low, it still created a total profit of 10.2 million yuan, with a net profit rate of 16%."

"Because the consumer group of 'Luban No. 8' is very stable, the sales volume has always been the core model of our 'mobile phone business department'. In addition, we held another event with 'Honor of Kings' last month, and the sales volume has remained at 103,564 units, the overall profit reached 38 million yuan!"

"Oh, by the way, our sponsorship agreement with Honor of Kings is about to expire in the contract year. If you are free, you can talk to Honor of Kings in advance."

Mo Ran nodded.

"Luban No. 8" has indeed gained a lot of popularity from "Honor of Kings", so it is naturally a good choice to continue signing the contract.

and……

He thought of an old acquaintance - "Zhu Xiaobin", currently the deputy manager of Tencent's mobile game business development department.

With a relationship like his, the issue of renewal should not be difficult.

"Well, I remember this, old Qian, you continue."

"good!"

"In addition to 'Luban No. 8', our 'Nietzsche X2' sales performance this month is also good."

"Thanks to the great sales of the 'Brilliant S1', the sales of the 'Nietzsche X2', which is also equipped with the 'Little Horse Crossing' NPU chip, have also increased. The sales volume in March totaled 127,390 units, even close to our sales in the month of launch! "

"Statistically, 'Nietzsche X2' also created a profit of 65 million yuan this month!"

"Of course, the most shocking thing is the sales volume of 'Brilliant S1' this time!"

Having said this, Mo Ran couldn't help but look at the data column of "Brilliant S1".

Lao Qian's voice also sounded excitedly.

"In March, our three sales channels, JD.com, Pinxixi, and physical stores, sold a total of 986,510 units of 'Brilliant S1'!"

“Among them, 710,556 units were sold on JD.com’s platform, 183,524 units were sold on Pinxixi, and 92,430 units were sold in physical stores!”

"Moreover, this is the sales data achieved when our production capacity is insufficient and there are no ready-made mobile phones in physical stores! If the supply is sufficient, our sales will exceed one million units in the past 20 days last month!"

"According to statistics, our net profit for each 'Brilliant S1' is a full 780 yuan. In other words, last month's sales of 986,510 units brought us a net profit of 780 million yuan!"

780 million net profit!

22 days of sales time, single product net profit of 780 million!

Even though Mo Ran was mentally prepared, he still couldn't help but take a deep breath.

"Finally, according to the final statistics, the profit from our air-conditioning business, TV business, and mobile phone business reached 1 billion and 8.3 million yuan!"

"And this is not over yet, please turn to the last item."

"Previously, our cooperation with 'Vovi' and 'Opop' on '3D face recognition technology' has also reached the settlement period. Although the cost this time is not as high as the last settlement, 280 million yuan of technical income has been recorded!"

"So in total, our total revenue and profit in March reached 1.289 billion yuan."

"certainly……"

At this point, Lao Qian's tone gradually softened, and as Mo Ran looked at the "balance sheet", he also began to introduce the debt situation.

"Of course, as we borrowed 1.15 billion from Blackstone Capital to purchase lithography machines and received 800 million from China Merchants Bank, our total liabilities have also increased to 3.05 billion!"

"At the same time, interest costs have also become an important expense for us. This month's revenue and profit were 1.289 billion, after deducting interest, employee wages, R\u0026D investment and other expenses, there was still a net profit of 1.154 billion!"

"Anyway! In any case, we set a new record and a new miracle in March!"

3.05 billion debt,

A monthly net profit of 1.154 billion!

Qian Decheng's words couldn't help but make Mo Ran feel proud. A mere 3 billion debt was nothing to mention under the monthly profit of 1.154 billion.

but……

He could only pretend to be this kind of force in his heart. He knew very well that all mobile phones were at their peak when they were launched. After the first three months of new products, sales would inevitably decline.

Moreover, this single month’s profit of 1.154 billion also includes 280 million in “3D face recognition” patent fees.

This can't be the norm.

but,

Even so, the income of 1.15 billion still gave him a big sigh of relief. The popularity of "Brilliant S1" will undoubtedly bring a steady stream of cash flow to Nietzsche in the future. At the same time, it can also subsidize "Yellow River" more. storage".

Thinking of this, Mo Ran couldn't help but think of the mobile phone SOC chip that he learned about half a month ago. Now that there is a little more money, the development of Nietzsche's own SOC chip should also be put on the agenda.

Soon, the financial data report for March ended and Qian Decheng left the office.

Mo Ran directly entered the "Super Store System".

In the past few days, he has asked Li Zhi and Zheng Qian, who have professional knowledge, and the answer they got is also affirmative. Therefore, he has made up his mind to officially start developing Nietzsche's own mobile phone SOC chip.

After all, as long as Nietzsche sells mobile phones, the mobile phone SOC chip will hang over Nietzsche's head like a sword of Darkmos at any time.

Without your own SOC chip, you will always be subject to Qualcomm!

And his goal today is naturally the one worth 300,000 points that he saw half a month ago:

[TB-2 mobile phone SOC chip design drawing, quality: B level, manufacturing process: 38 nanometers, can be improved. 】

Although this drawing is based on ARM architecture.

Although the ARM architecture has risks,

Although he also wants to buy the 2 million point card, the quality is: A grade, and it has the "PX architecture" with full intellectual property rights.

But...not enough points!

Thinking of this, Mo Ran reluctantly opened the points mall, took a closer look, and was suddenly surprised.

The original 570,000 points increased to 850,000 in just one month!

this……

He immediately realized that this should be due to the huge sales of the "Brilliant S1" in March, which led to an increase in points, but when he thought about it, his surprise was suddenly poured cold water on him.

Even if it is 850,000 points, even if it increases by 270,000 points in a single month, there will still be at least five or six months before we can reach 2 million points!

Five or six months!

Time is dragging on longer and longer!

Mo Ran couldn't help but frown, and suddenly fell into the pain of being unable to make a choice.

On the one hand, the chip drawings of the 38nm ARM architecture can be exchanged, and research and development can be started immediately, which is of great benefit to the time cycle and accumulation of experience.

On the other hand, they are forced to hold it back and endure it, and then exchange it for the 38nm SOC chip of the "PX independent architecture" after half a year. In this way, the development cycle will only be longer!

“It’s so hard to choose!”

Even the always decisive Mo Ran hesitated for a moment, and at this moment, suddenly,

A crisp system prompt sounded.

[Dear host, congratulations on successfully completing the hidden mission of "Beyond the Timeline" and achieving the mission achievement! 】

Beyond the timeline?

Hidden mission!

Mo Ran narrowed his eyes slightly and saw the system prompt showing:

[Congratulations to the host for completing the mission: reaching the top of JD.com’s monthly mobile phone sales list! 】

[JD.com’s monthly mobile phone sales list is the most valuable and most competitive online sales list on the planet where the host is located. Being able to win the first place in JD’s monthly mobile phone sales list not only means that the quality of the mobile phone is excellent, but also that the brand and reputation have been gained by the market. Full recognition! 】

[It is no exaggeration to say that only the mobile phone brand that truly tops JD.com’s monthly sales list can be called a true first-tier brand! 】

[Congratulations to the host for achieving the achievement - a true first-line brand! 】

Soon, the second task followed.

【Ding……】

[Congratulations to the host for completing the task: the monthly sales of a single mobile phone exceeded one million units! 】

[Countless mobile phone brands hope to exceed the sales of one million units in a single month, but most of them often end in failure! 】

[It is no exaggeration to say that monthly sales exceeding one million units is an important symbol to measure the success of a mobile phone model, and it is also a watershed for whether a mobile phone can be called a "magic machine"! 】

[And the mobile phones that can achieve sales of more than one million units in a month are all "the best among people" and "super hot models"! 】

[Congratulations to the host for achieving the achievement—‘Welcome to the million-dollar hit club’! 】

[Special note: The achievements of the above two tasks exceed the current actual capabilities of the host brand, and the system determines them to be "beyond the timeline", which is an extremely difficult task to complete! 】

[The host will receive system rewards! 】

System reward!

Mo Ran felt nervous. After a moment, before he was ready, the clear system prompt sounded again!

【Ding……】

[Congratulations to the host for receiving the points reward, the system mall has added 1.5 million points! 】

【Ding……】

[Congratulations to the host for receiving the lottery gift package reward, quality: A grade, you can participate in all categories of lottery! 】

[Congratulations to the host for receiving the lottery gift package reward, quality: B level, full category lottery available! 】*2.

Mo Ran was suddenly stunned!

1.5 million points? !

Wouldn’t this be able to directly exchange for 2 million mobile phone SOC chip drawings? !

and!

There is also an A-level quality, full-category lottery gift pack, and 2 B-level quality, also full-category lottery gift packs!

After a moment, Mo Ran almost didn't hesitate and decided to open two B-level quality lottery gift bags first!

[Are you sure to open the B-level quality lottery gift package? ! 】

"Sure!"

Without any prompting, a blue light flashed, and the first lottery gift package appeared in front of Mo Ran.

【Ding……! 】

[Congratulations on getting: A complete set of design drawings for the YT7000 thin and light notebook computer. Quality: Good (Grade B). Available for download. 】

oh? !

laptop?

Mo Ran was not too surprised. After all, he had already drawn a laptop motherboard once before. This time he drew the design drawings of the "YT7000 Thin and Light Laptop", which could be used to make use of the previous motherboard.

but.

When the second B-level gift pack reward was opened, Mo Ran was suddenly stunned!

【Ding……! 】

[Congratulations on obtaining: CR-1 intelligent color ultrasound machine production drawings, quality: good (B grade), available for download. 】

[Product details: Color ultrasound machines are increasingly used in human medical diagnosis. Through the unique ultrasound principle, they can know the actual condition of the human internal organs in advance to judge the condition. 】

[In this way, the image quality, clarity, sensitivity, image processing and signal stability of the color ultrasound machine will be important performance parameters. 】

[The CR-1 color ultrasound machine not only has superior performance, but also has a certain degree of intelligence. It is one of the development directions of color ultrasound machines in the future. 】

[Note: Because the host has drawn medical device drawings, the medical device classification has been successfully activated. In the future, more drawings of related categories can be drawn.

At the same time, the system mall also opens medical device technology exchange! 】

Mo Ran didn't react for a moment.

All the time, what he had drawn from the system was technology and electronics, but this time, it was unexpected!

medical instruments? !

Color Doppler ultrasound machine? !

After being shocked for several seconds, Mo Ran set his last sight on the A-grade quality lottery gift package!

[Dear host, are you sure to open the ‘A-level lottery gift pack’? 】

"Sure!"

【Ding……】

[Congratulations to the host, congratulations on getting...]

At the end, Mo Ran's face became even more surprised!

"What's this?!"

…

PS: Thank you Tom Cat and Meow for the big 900 coin reward!

Thanks to Yijing Xianshi for the 100-coin reward!

Thanks to the confused ugly man for the 100-coin reward.

Thanks to Takeoff Style for the 100 coin reward!

Thanks to Huowu and Lianxinda for the 1,500 coin reward!

Although I didn’t get the latest updates today, I did update 5K, and I’ll be able to update more tomorrow, Friday!