Technology: Start by selling mobile phones

Chapter 166 News about 3D-NAND particles

According to normal circumstances, every time Nietzsche sells a "Brilliant S1", a 64GB TF memory card will be given as a random gift. Adding the original storage space of the phone, it is almost enough.

He did not expect that 22 days after the "Brilliant S1" was launched, netizens suddenly found the combination that seemed to be the most cost-effective, and accidentally made the "Jinghong Series" large-memory TF card popular!

This is really unexpected.

At this moment, Fang Lin continued:

"Actually, Mr. Mo, this is not just because of the 'high cost performance' reason."

"I wonder if you remember that when we released the 'Brilliant S1', we specifically raised a 'TF memory card' compatibility issue..."

"Due to the 'communication protocol', our 'Brilliant S1' can only be perfectly compatible with the 'Jinghong Series' TF memory cards. TF memory cards of other brands may cause problems such as incompatibility and slow transmission speed."

"So... many consumers were still taking chances at first, but after more than ten days, more and more customers came forward online to express their opinions. Now everyone knows that if you want to perfectly expand the memory, you can only buy our Jinghong series. 'Memory card."

As soon as Mo Ran was mentioned, he remembered that this was the idea that Hao Keke came up with.

But after a moment of joy, his attention fell on Fang Lin's "experience" and asked:

"How are netizens reacting to this matter now?"

"Netizens' reaction?"

Fang Lin was stunned for a moment, then realized what she was doing and said hurriedly:

"There are indeed some voices on the Internet questioning our deliberate incompatibility..."

"But... we informed this matter openly and transparently in advance, and the vast majority of consumers can understand it."

"Secondly, the price of our 'Jinghong Series' TF memory cards is about the same as similar products on the market, so there is no problem of overpricing customers."

"So... netizens are actually quite accepting of it, and there aren't many voices of dissatisfaction on the Internet."

"okay, I get it."

Mo Ran nodded and felt relieved.

Indeed, the "Jinghong Series" TF memory cards are technically considered original memory cards. As long as the price is reasonable, who wouldn't be willing to buy the original one?

A smile finally appeared on his face and he looked at Fang Lin.

"Then have you notified Yellow River Storage? How did you say that? Is it possible to produce it?"

"Notified, I personally contacted Mr. Li Zhi."

Fang Lin responded:

"Mr. Li promised to deliver an urgent batch of goods soon, and considering the sudden surge in production, he has promised to arrange production capacity as soon as possible to ensure the supply of our TF memory cards."

"That's good."

At this point, Fang Lin's report came to an end.

After Fang Lin left the office, Mo Ran could no longer calm down and think about whether to develop a "laptop" or develop an "AI model training" software next.

His thoughts suddenly fell on the "Yellow River Storage" TF memory card.

You know, the "TF memory card" has always been a "supporting facility" in Nietzsche and Mo Ran's heart, and it is a leftover material.

The reason is also very simple,

The monthly sales volume of the "Jinghong Series" is only a few hundred or a thousand copies, and the profit is only tens of thousands of yuan. What is it worth paying attention to?

And most of the sales of the "Jinghong Series" were purchased with Nietzsche's own money, and then given as gifts to customers who purchased mobile phones.

How interested is Mo Ran in this purely self-funded welfare?

but!

It’s different now!

The current "Jinghong series" TF memory card sales have suddenly skyrocketed, and consumers are footing the bill, and the profits can be seen with the naked eye in a blink of an eye.

Especially now, large-capacity memory cards such as 128GB, 256GB, and 512GB are still very expensive, and the profits are not low.

If production capacity can be guaranteed and sales can be stabilized, this will undoubtedly be great news for Nietzsche and "Yellow River Storage"!

Thinking of this, Mo Ran thought for a moment and then walked out of the office. He was going to go to "Yellow River Storage" to see the situation in person.

Half an hour later, Mo Ran appeared in the industrial park where "Yellow River Storage" was located.

At this time, "Yellow River Storage" had undergone two factory expansions, and all rooms on the first and second floors were developed for production workshops, warehouses and employee canteens.

The third floor is also fully utilized as the administrative and R\u0026D department offices.

The entire "Yellow River Storage" is crowded with people. Compared with the original, it seems to be somewhat the size of a chip company.

In the production workshop on the first floor, Mo Ran found Li Zhi who was arranging production capacity.

"Mr. Mo, why are you here in person?"

"Oh, you're here for the 'Jinghong Series' TF memory card, right?"

Mo Ran did not deny it, nodded and asked directly:

"How are the arrangements going?"

"Don't worry, I have already arranged everything."

Li Zhi showed a smile on his face and continued to explain:

"Although the production capacity of the 'TF memory card' production department is fully booked, I have moved the order for 'NetEase Carefully Selected' slightly, and the department will work an extra shift. It should be no problem to respond to emergencies in the short term."

"As for the 'flash particles' (flash memory chips) needed to produce 'TF memory cards', I also urgently contacted our supplier to send a batch...

Because our main production task before was insufficient inventory of 64GB, 128GB, 256 and 512GB ‘flash memory particles’, we had to temporarily adjust supplies. "

"But it was all resolved quickly."

Mo Ran nodded slightly, Li Zhi's reaction was quite quick.

Making a "TF memory card" mainly consists of "main control chip" and "flash memory particles".

The main control chip "Yellow River Memory" of the "Jinghong Series" has been completely produced independently and needs to be used in large quantities on weekdays, so the inventory is very sufficient.

As for "flash memory particles", the "Jinghong series" have always used traditional "flash memory particles" produced by Toshiba's 2D-NAND technology, which are cheap and of very stable quality.

After having the "main control chip" and "flash memory particles", and then assembling it through the "TF memory card production equipment", a TF memory card can be produced.

but.

Although the main structure of a "TF memory card" is composed of "main control chip" and "flash memory particles", 75% of the cost comes from "flash memory particles"...

Mo Ran also knew these details, so the first thing he thought of was the cost issue.

"Li Zhi, if I remember correctly, I remember that the year before last, the cost of a 32GB TF memory card was about 34 yuan, and 64GB was 65 yuan. The factory cost was almost 1 yuan per GB."

"It's been more than a year now. How much does it cost to produce a 128GB TF memory card?"

Li Zhi was slightly stunned. He didn't expect that Mr. Mo could still remember it so clearly after more than a year.

But soon a wry smile appeared on his face.

"Mr. Mo, the current cost of a 32GB TF memory card is about 38 yuan.

64GB is 76 yuan;

The production cost of a 128GB TF memory card is about 155 yuan;

305 yuan for 256GB;

512GB for 590 yuan,

After calculation, it’s almost 1.2GB for 1 yuan. "

Mo Ran was stunned for a moment. Over the past year or so, production costs have increased instead of falling?

Seeing this, Li Zhi hurriedly explained:

"Mr. Mo, this is mainly because in the past year or so, Samsung's memory factory has been 'on fire', and the flash memory particles have been rising!"

"Not only are TF memory cards affected, but SSD cards, USB flash drives, and solid-state drives, all products that use flash memory particles are increasing in price!"

"After the independent production of our 'main control chip', the cost has dropped a bit, and coupled with the improvement in the yield rate of the 'Jinghong series' over the past year, the cost of the production side has also dropped a bit, but in the end it is still not worth the increase in 'flash memory particles' Price!"

Mo Ran was relieved. In his mind, he did remember that after 2017, Samsung's flash memory chip caught fire, and then flash memory particles continued to rise. In just one year, the price of the production side increased by 30%-40%, while the retail side increased by 50%-60%. %!

Under such a general environment, Li Zhizhi controlled costs within 20%, which is good.

"But... the manufacturers of 'flash memory particles' are still making huge profits!"

"Not to mention having the absolute say in the industry, a little fire can increase the ex-factory price by 30%-40%, but downstream companies like myself can only bear it silently!"

"It's so helpless and helpless!"

Mo Ran couldn't help but sigh in his heart.

But at this moment, suddenly, he thought of the "3D-NAND technology" that "Yellow River Storage" has been developing recently!

"Li Zhi, how is the yield rate of the 32-layer '3D-nand particles' that our 'Yellow River Storage' has been developing?!"

Li Zhi's expression condensed and he said hurriedly:

"Mr. Mo, I just want to report this matter to you!"

"There's good news!"