Technology: Start by selling mobile phones

the other side,

Just when Xiaomi and SanDisk were immersed in the joy of the price increase of "flash memory particles", Mo Ran also received the news of the price increase.

However, compared to the happiness of the two of them, Mo Ran was also very happy.

"Mr. Mo, you are finally here."

Mo Ran arrived at Nietzsche's headquarters at ten o'clock in the morning after going to bed too late last night. As soon as he passed by the office area, Fang Lin, who was in charge of Nietzsche's online store operation, stopped him excitedly.

Mo Ran stopped.

Although he behaves very calmly when dealing with business opponents outside, and can even be called "sinister and cunning", he feels like spring breeze when facing old employees who have been following him for several years.

He smiled and said:

"What's wrong? Director Fang."

"You made fun of me again."

Fang Lin couldn't help but feel a little embarrassed when she heard Mo Ran jokingly call herself Manager Fang.

But after a brief joke, she quickly recovered and said with a smile:

"Let's take a look. Wasn't the news that the price of 'flash memory particles' increased in the past two days spread all over the Internet?"

"Since yesterday, the sales of the 'Jinghong Series Memory Cards' in our store have increased again. Yesterday, the number of orders exceeded 1,500, almost tying the most popular period some time ago."

Mo Ran looked in the direction of Fang Lin's finger. The system prompts on the computer screen kept flashing. In just one minute, he saw several orders for the "Jinghong Series".

Obviously, in the current Internet age, news is fermenting very quickly, and coupled with the media's hype, many customers who were originally waiting and watching naturally couldn't hold back and hurriedly took advantage of the "Jinghong Series" before the price increased.

He smiled and said:

"It's a good thing that sales are good! What, you stopped me because you wanted to tell me that the production capacity is not enough and there will be a shortage again?"

"no no."

Fang Lin waved her hands hurriedly.

The last time the "Jinghong series" sold out in just two days was because sales of large-capacity memory cards had been slow, so there was very little inventory.

Since placing an urgent additional order to "Yellow River Storage", the problem of insufficient inventory has been resolved. Now the warehouse is full of "Jinghong Series" large-capacity memory cards.

She lowered her voice subconsciously.

"That's it, Mr. Mo..."

"Early this morning, I found that the retail prices of TF memory cards of many brands have been adjusted. Among them, Samsung and SanDisk have increased a lot."

"I was wondering if we could... go up a little bit?"

oh?

Mo Ran was slightly surprised. He didn't expect that Fang Lin found him for this matter.

However, his mind was racing rapidly, but the expression on his face did not change much.

He glanced around subconsciously, nodded and said:

"Well, you and I will come to the office to talk."

"good."

After that, Mo Ran took the lead and walked in front, and soon the two of them pushed the door open and entered the office.

Mo Ran did not answer in a hurry. He walked slowly to the computer, turned it on, and then sorted the files on his desk a little before looking at Fang Lin.

"You just said that the prices of Samsung and SanDisk's products have increased. By how much?"

"Samsung and SanDisk have always had higher retail prices than our Jinghong series. For example, SanDisk's U3 high-speed card, we sell 128GB for 229 yuan, while theirs is 239 yuan."

"Now, their 128GB model has been adjusted to 259 yuan, 256GB model has been adjusted to 488 yuan, and 512GB model has reached 789 yuan. The whole series has increased by 20-40 yuan, which is much higher than our current price."

"And other brands are similar, with price adjustments ranging from 20 to 40 yuan, so..."

"My idea is that now that the market environment is generally rising, should we follow the market and raise prices?"

After listening to this, Mo Ran completely understood Fang Lin's thoughts.

However, he did not answer directly. Instead, he smiled and said:

"Fang Lin, you are so anxious to raise the price. Could it be that Li Zhi raised the price for you?"

"Mr. Li wouldn't dare!"

These days, Fang Lin began to take over the business of "Jinghong Series Memory Cards", and naturally gradually learned about the close relationship between "Yellow River Memory" and Nietzsche.

She raised her eyebrows and said with a rather domineering look:

“When ‘flash memory particles’ were cheap before, Nietzsche always purchased them at the highest price in the market.”

"Now that the price of 'flash memory particles' has increased slightly, Mr. Li will raise the price for us. I won't do it. There is no reason in the world!"

"Ha ha."

Hearing this, Mo Ran laughed out loud.

When "Yellow River Storage" had no profitability before, he naturally wanted to support it.

But at this stage, "Yellow River Storage" has gradually got on the right track and has become profitable. In this case, he will not interfere in the "calculation" or "competition" between various departments.

In fact, this competitive relationship between upstream and downstream can stimulate the subjective initiative of each department. After all, whether it is Nietzsche or "Yellow River Storage", a large part of the profits created by each department can be distributed by the department head.

Who doesn’t want their department to make more money? Better treatment?

Thinking of this, Mo Ran returned to the topic of price increase. After thinking for a moment, he looked at Fang Lin again.

"I think there's no problem with the price increase."

"When everyone goes up, we will also go up. This is normal, but...how much do you plan to increase it?"

At this point, Fang Lin suddenly showed a trace of hesitation in her eyes.

After a moment, she said tentatively:

"I don't think it should rise too much. Memory prices have indeed risen too high now."

"Many brands have raised their prices by 20-40 yuan this time. How about we increase it by 10-30 yuan?"

"Oh, by the way, speaking of this, there is another situation I want to report to you."

Fang Lin paused and changed the subject.

"Didn't I just say that Samsung, SanDisk and many other manufacturers, large and small, have increased their prices?"

"But I noticed that the price of the 'Xiaomi TF memory card' that was launched just this week has not increased."

"Their 128GB is still 199 yuan, 256GB is 399 yuan, and 512GB is 699 yuan. Compared with mainstream brands, each capacity is dozens of yuan cheaper!"

"Moreover, they don't seem to have any plans to adjust prices now. Do you want to take this into consideration? Once we increase prices and Xiaomi does not increase prices, the price gap will definitely have an impact on our sales."

Millet?

Mo Ran suddenly smiled.

He might still have some concerns about other brands, but the one he least has to worry about is Xiaomi.

As the only supplier of "Xiaomi TF memory card", no one knows Xiaomi's inventory better than him. Xiaomi's production capacity and supply are all in his hands.

The sales were just what he wanted, and it was best to sell them out. When the time came, he would show Xiaomi that the purchase price of 175 yuan was not so easy for him to take advantage of.

"Xiaomi, don't worry, just do what you want."

"OK, all right."

Fang Lin nodded heavily.

…

The price increase of the "Jinghong series" is just one of the chain reactions caused by the price increase of "flash memory particles". Just when the entire storage field is increasing prices, on the other side.

Camilla Sam, a strategic advisor from the U.S. Department of Commerce who has always strongly advocated the restriction of Nietzsche, also quietly came to the Asia-Pacific.

His destination is Hong Kong, the Asia-Pacific financial center.

…

PS: I will send 2K first, from yesterday, and I will make up for the rest from yesterday later.