Technology: Start by selling mobile phones

August 2, morning.

Nietzsche's latest financial report for July was placed on Mo Ran's desk.

During this period of time, Mo Ran has focused most of his energy on the "3D-NAND" flash memory particles of "Yellow River Storage". Human energy is always limited, and now he can finally take some time to pay close attention to the development of Nietzsche. .

Nietzsche's main business remained the same as before.

The first is the mobile phone department.

In July, sales of "Luban No. 8", "Nietzsche X2" and "Brilliant S1" under Nietzsche's name were pretty good.

Needless to say, "Luban No. 8", because it is deeply tied to "Honor of Kings" and "Exciting Battlefield", has now become the first choice of gaming phones ranging from 999 yuan to 1,999 yuan, a thousand yuan, and is very popular among student parties.

certainly.

Its 2,599 yuan competition professional version is also sought after by many fans of players because of its excellent performance and co-branded models with star players.

Therefore, in July, even though "Luban No. 8" was about to release a new model, the sales volume was still satisfactory. The cumulative sales volume in a single month reached 49,785 units, with a profit of 18.5 million yuan.

"Nietzsche X2" is also about to receive a facelift.

In fact, "Nietzsche X2" is modified from "Nietzsche X1", and its design concept is derived from Ihpone X.

When "Nietzsche X2" was launched, the first selling point Mo Ran wanted to focus on was the world's first mobile phone equipped with an NPU chip.

But at that time, it had no choice but to be intercepted by the "Kirin 970" and "A11 bionic chip" installed on Huaqi's Meta 10 and Iphone X, which announced the performance of its own NPU chip in advance.

As a last resort, Mo Ran temporarily changed all promotional plans for "Nietzsche X2", and ultimately the sales in the first month did not meet expectations.

Later, due to the popularity of the "Brilliant S1", it also drove a wave of sales of the "Nietzsche X2", but now it has also entered the model change cycle, and sales in July have also dropped, with only 69,452 units, with a profit of about 35 million yuan.

The strongest one is naturally the "Brilliant S1".

As Nietzsche's first mobile phone with sales exceeding one million in a single month, it is currently in its fourth month since it went on sale in March, and it is the period of strength.

In July, the monthly sales volume of "Brilliant S1" reached 450,000 units, and the profit reached 360 million. It is the undisputed hot model and the mainstay of the entire mobile phone department.

At the end, Mo Ran's eyes fell on the "Nietzsche A8" in the last column.

Although the "Nietzsche A8" has not been revised for more than a year, its sales have always been good with the price of 499 yuan to 599 yuan, especially Pinxixi, which has been selling well.

only,

Even though the sales volume in July was good, with 84,521 units sold, even more than "Luban No. 8" and "Nietzsche X2", the final profit was only 8.5 million yuan.

"8.5 million yuan is indeed a bit low..."

Mo Ran exhaled slightly.

In fact, in the past two or three months, the management of the mobile phone business department, including Hao Technology, have approached me many times and expressed the hope of discontinuing the production of the "Nietzsche A8".

Their reasons are simple.

First, the price of the "Nietzsche A8" is very low, and the profit from a single mobile phone is very small;

Secondly, it is also the most important.

The management of the mobile phone business department believes that the price of "Nietzsche A8" is too low, and continued sales will have a great impact on the mid-to-high-end brand positioning of Nietzsche mobile phones.

Mo Ran thought about it and realized that it did make sense.

Xiaomi used the Redmi series to divest itself of the low-price business.

As Huaji later became bigger and stronger, its low-price mobile phone business was gradually divested, and its core focus was still on the Meta and P series.

Even his own son Glory was not cheap in the end.

"Perhaps, from a long-term perspective and from the perspective of the company's brand development, it is indeed time to discontinue the production of the low-priced 'Nietzsche A8'."

Mo Ran made a decision silently in his heart, but at this moment, he was not sure whether it was the right choice.

but.

After a brief struggle, he focused on the net profit of the mobile phone business department.

Net sales profit of mobile phone business in July: 420 million yuan.

good!

Then, he turned to the second page of the financial report.

The second page is Nietzsche TV.

The situation of Nietzsche TV is similar to that of Nietzsche mobile phones. The current product line is mainly concentrated on 55-inch, 65-inch and the highest-end 75-inch smart TVs. The 45-inch traditional TVs initially produced were also not popular due to low profits.

In July, Nietzsche sold a total of 146,124 55-inch LCD TVs, 43,652 65-inch TVs, and 6,491 75-inch TVs.

Among them, the profit of the 55-inch LCD TV is as high as 390 yuan after deducting labor installation costs and VIP membership fees. Calculating 145,000 units, the net profit reaches 57 million yuan!

The profit of the 65-inch model is higher, reaching 780 yuan/unit, and the net profit also reaches 34 million yuan;

at last,

As a new product launched by Nietzsche TV in the past two months, the 75-inch product has a lower sales volume, but the profit is a full 1,300 yuan per unit, and the profit is also 9 million yuan.

As for the 45-inch traditional TV,

Mo Ran looked at it,

Even though 45-inch sales have been on the rise in recent months, with a price of 999 yuan, the profit per unit is only 50 yuan, and the profit after selling 100,000 units in a single month is only 5 million yuan.

In the end, the profit from Nietzsche's TV business exceeded 100 million yuan, but the profit from 45-inch traditional TVs accounted for only 5%.

"It seems that the 45-inch monitor will truly withdraw from the stage of history like the 'Nietzsche A8'."

It was a bit sad, but soon, Mo Ran continued to turn to the third page.

The third page was the air-conditioning business. After a brief glance, Mo Ran finally showed a bright smile on his face.

July is the traditional peak season for the air conditioning industry. In addition, with the good reputation established by Nietzsche's "Big Power Saving" air conditioner last year, today the air conditioning business department launched two new models, "Fresh Air" and "Silent", as well as last year's "Big Power Saving" air conditioner. “All three series sold very well.

July.

A total of 311,589 units of air conditioners were sold under the "Fresh Air", "Silent" and "Big Power Saving" air conditioners, with a net profit of 140 million yuan!

What makes Mo Ran particularly happy is that Huanghai, which originally came from Daikin Air Conditioning, has indeed shown strong business capabilities in the past year.

Without participating in or providing new system technologies, I led my team alone to create the "New Style" and "Silent" series, and the sales were very good.

This is personal ability.

And this also means that Nietzsche's air-conditioning business department is fully capable of independent research and development and design.

Next, Mo Ran continued to flip through the financial statements.

On the fourth page is Nietzsche's "Extraordinary Generation" laptop, which was released only at the end of June.

The data on the notebook computer business is relatively simple. Because no one was sure about the "Extraordinary Generation" notebooks before they were launched, the first batch of orders for OEM production by "Wanglong Electrical Appliance Factory" was only 50,000 units.

In July, with the huge Internet popularity brought by the "Extraordinary Generation" 1TB hard drive's ultra-high cost performance, all 50,000 units were sold out in the second half of the year and are now out of stock.

Currently, the only way to buy an "Extraordinary Generation" laptop is to make an appointment on JD.com at 10 a.m. every morning.

In July, the sales volume of "Extraordinary Generation" notebook computers was 50,000 units, with a sales price of 3,999 yuan and a profit of 350 yuan.

After all, 50,000 laptops created a net profit of 17.5 million yuan.

"Not bad, a good start."

Mo Ran nodded slightly, quite satisfied.

As a newcomer to the laptop industry, Nietzsche was able to sell out all the laptops in a single month, and selling 50,000 units is pretty good.

After praising him, he continued to scroll down.

The fifth page is the latest upstart of the Nietzsche brand-storage products.

July,

The sales volume of "Jinghong series" TF memory cards has stabilized at 110,000 pieces. This figure is firstly due to the recent sharp price reduction of "TF memory cards". Secondly,

Thanks to the good sales of "Brilliant S1", its unique "TF compatibility problem" has forced many customers to buy "Jinghong memory cards".

In addition, sales of other products such as "Liaoyuan Hard Drive" are also good, with more than 5,000 units sold in a single month.

In the end, the "Jinghong Series" and "Liaoyuan SSD" contributed a total profit of 18 million yuan.

Compared with the previous attributes of scraps, this profit is already very considerable!

Mo Ran was in a good mood and turned to the next page with a happy face.

But suddenly, he was stunned for a moment.

The data on page six is ​​very simple, with just a few strokes. Even Qian Decheng, who does the financial report, deliberately placed it at the end.

This is what has not received much attention - the Nietzsche Morning Tablet.

"Most of the 1,532 units sold were sold on Pinxixi, but the profit was only 120,000 yuan, and the net profit per unit was less than 80 yuan."

Mo Ran thought about it, and he even felt that this business might still lose money, including returns and exchanges and daily losses.

Suddenly, he thought of the "Nietzsche A8" and the 45-inch traditional TV.

"Should the Chenguang Tablet be discontinued as well?"

but.

This thought only flashed through his mind for a moment, and then he was swept away.

Tablet computers are not like mobile phones and TVs, where department management keeps asking them to stop production. Although sales are not high now, they are still considered a product, so let’s just sell them for now.

After a moment, his attention fell on the next page.

On the seventh page of the financial statements, there is a summary of the overall data for July.

In July, the total profit of various departments of Nietzsche just reached 700 million yuan. After deducting interest costs, worker wages, R\u0026D investment and other expenses, the net profit was still 552 million yuan!

Although it has dropped a lot from the 1.154 billion yuan it created when the "Brilliant S1" was launched in March, overall it can be regarded as Nietzsche's relatively high single-month operating income in recent years.

Mo Ran exhaled slightly and finally looked at the debt and liquidity in the last column.

Currently, Nietzsche has a total of five debts, including a 700 million film and television copyright loan from "Blackstone Capital" and a 1.05 billion lithography unit mortgage loan.

Then came the 800 million yuan pledged to China Merchants Bank for 40% of Nietzsche's equity, and the same 800 million yuan land mortgage loan this time.

The rest is that when VOIV, Opop and Nietzsche cooperated, they each gave a deposit of 200 million yuan, totaling 400 million yuan.

Altogether, Nietzsche's current debt is 3.75 billion yuan.

And working capital... 800 million yuan!

"good!"

Mo Ran was still very satisfied.

Especially after the recent cooperation between "Yellow River Storage" and Huaqi, and after receiving 5 billion support from the "Chip Industry Fund", Nietzsche's financial pressure suddenly eased.

This means that at least until the 5 billion funds are exhausted, Nietzsche does not need to continue to transfuse blood into the "Yellow River Storage" as before.

Since "Yellow River Storage" is now able to produce "3D-NAND" particles, it also has a certain hematopoietic ability. The 800 million yuan on this account, as well as the profits that Nietzsche will create for a long time to come, can be regarded as being used by Nietzsche himself. On.

Thinking of this, Mo Ran suddenly thought of several rewards he had drawn from the system some time ago.

One of them is the design drawing of the "YT7000 notebook computer", which has been produced by itself and became the "Extraordinary Generation" notebook computer.

And the remaining two rewards,

One is "CR-1 Intelligent Color Doppler Ultrasound Machine Production Drawing";

The other is: "MTX-1 artificial intelligence general parallel computing platform."

In particular, the second AI general parallel computing platform is an A-level excellent quality "AI learning programming software", which is a platform software specially used for training artificial intelligence.

Now that you have money, you can carefully plan the rewards of these two systems to see if you can make practical products and create profits.

but.

Just when Mo Ran wanted to enter the system and take a closer look at the two rewards he had drawn, suddenly.

He found that the financial statement in his hand seemed to have not yet been read, and there was still the last page.

Wei Wei was a little surprised, and then he turned the last page and suddenly let out a light sigh.

The content on the last page turned out to be data that had never been counted before.

The market share of Nietzsche's products in each department!

market share? !

Mo Ran was a little surprised. After taking a closer look, he saw that the data prepared by Qian Decheng this time was indeed very detailed.

“As of the end of June 2018, Nietzsche’s mobile phone domestic market share was 3.6%.”

“As of the end of June 2018, Nietzsche TV’s domestic market share was 1.8%.”

“As of the end of June 2018, Nietzsche air conditioners’ domestic market share was 1.3%.”

“As of the end of June 2018, Nietzsche’s ‘Jinghong Series TF Memory Card’ had a domestic market share of 3.8%.”

"As of the end of June 2018, the domestic market share of Nietzsche laptops was less than 1% and cannot be calculated."

At this moment, the system in Mo Ran's mind that had not issued tasks for a long time suddenly rang.

[The host statistics market share is detected and a system task is triggered. Please enter the system as soon as possible to receive the task. 】

…

PS: Shamelessly asking for some monthly tickets, thank you all, now it’s doubled.