Technology: Start by selling mobile phones

Although Hao Keke's technical ability is a bit poor, he is still very capable of executing Mo Ran's instructions.

Since Mr. Mo Ranmo said so, let’s try it first.

"Okay, Mr. Mo, then I will prepare information about the 'folding screen phone' and solve the screen problem first."

"Well, go ahead."

Hao Keke immediately turned around and left. At this moment, Mo Ran suddenly thought of the "discontinuation of Nietzsche A8" matter just now, and hurriedly stopped him.

"By the way, I agreed to the discontinuation of the 'Nietzsche A8' that you talked to me about before."

"It's true as you said, our overall mobile phone business strategy is to develop high-end mobile phones. The price of 'Nietzsche A8' of 499 yuan does have an impact on our brand positioning."

"Next, you will be responsible for arranging the suspension of production."

Hao Keke's face lit up, and Mr. Mo Ran finally let go.

This is right,

Nietzsche's mobile phone "Luban No. 8" is currently priced at 999 yuan to 1,999 yuan, and the professional version is 2,599 yuan.

“Nietzsche

“Brilliant S1” is priced at RMB 3,999 for the low-end version, RMB 4,499 for the mid-end version, and RMB 5,099 for the high-end version;

No matter how you look at it, this product echelon is developing towards high-end mobile phones.

Especially in the future, we are planning to make a higher-end "folding screen mobile phone", which will cost at least several thousand more.

If this kind of mobile phone is positioned for high-end business people, what would it look like if there was a 499 yuan mobile phone in the same brand product line? !

Isn’t 伱 a high-end brand?

How high-end is it for 499 yuan?

Hao Keji breathed a sigh of relief and quickly responded:

"Okay, Mr. Mo, I will do this beautifully."

"Well, go get busy."

After Hao Keji left, Mo Ran breathed a sigh of relief.

The "folding screen mobile phone" business has been officially launched, and the discontinuation of the "Nietzsche A8" has also been confirmed.

Soon, he thought of a "45-inch traditional TV" that was almost in the same situation as the "Nietzsche A8".

"Since the Nietzsche A8 has decided to stop production, let's simply notify the TV business department to stop production of the '45-inch TV' today."

Thinking of this, Mo Ran opened the office door, walked through the employee office area, and slowly walked towards the TV business department.

Although Mo Ran's office is on the third floor along with the offices of all major departments, Mo Ran's personal appearance in the TV business department's office area still aroused exclamations from the employees.

"Mr. Mo..."

"Hello, Mr. Mo."

"Mr. Mo...you are here."

I don’t know who shouted first, and then all the employees stood up to say hello to Mo Ran.

Jiang Lan also heard the noise outside in the office and quickly opened the door and walked out.

When he saw Mo Ran coming in person, he was a little surprised and hurriedly stepped forward to greet him.

"Mr. Mo, are you here?!"

Mo Ran nodded slightly and said:

"I haven't visited your department for a long time. I came to see everyone today and tell you something by the way."

As he spoke, he moved his eyes away from Jiang Lan's face, looked at the surrounding employees, and said with a smile:

"Well, let me treat you all to a cup of coffee today. Everyone is here, and I'll pay for it."

The employees on site immediately cheered.

It's not because of how valuable a cup of coffee is, but because everyone present respects Mo Ran from the bottom of their hearts and likes the relaxed atmosphere of the company.

Immediately afterwards, Mo Ran's eyes fell on a girl wearing glasses next to him.

He remembered that the girl's name was Liang Xiao, and she was one of the first employees recruited when the "TV Business Department" was established two years ago.

"Xiao Liang, thank you for your hard work and do the statistics. You take the order and I will transfer the money to you later."

Liang Xiao was stunned for a moment, then nodded hurriedly.

It was really surprising and joyful that Mr. Mo Ranmo could remember his name and personally tell him to do something.

Actually,

Two years ago, she joined Nietzsche when he first established the "TV Business Department". When she first joined, she had the idea of ​​giving it a try, dawdling around and playing insurance.

But now that two years have passed, her previous thoughts have been completely thrown out of her mind. Now her only thought is to "work hard with Mr. Mo, and then try to stay in Nietzsche."

That's right.

Although Nietzsche's salary is not the highest in the industry, his salary is paid steadily every month and is never in arrears;

Nietzsche's overtime pay is not the highest in the industry, but once you work overtime, you really get twice the pay, as well as additional allowances;

Moreover, Nietzsche has always followed the principle of voluntary overtime, and employees can refuse to work overtime as long as they are unwilling.

These are not slogans, but are written into the company's articles of association, which are observed not only by lower-level employees but also by senior executives in various departments.

Besides,

Now the company has also upgraded employee benefits. There is a canteen that provides free employee meals in the morning and noon.

Who would be willing to leave a company like this?

"Mr. Mo, you're too polite. I don't have to work hard!"

After Xiaoliang finished speaking, the discussion among the employees seemed to get louder. You could even hear someone discussing whether to order a cup of raw coconut or a cup of mocha.

The joy of the crowd's cheers fell into Mo Ran's eyes, and he couldn't help but feel much happier.

Perhaps this is the meaning of his being Nietzsche's boss.

Immediately afterwards, Mo Ran and Jiang Lan left the office.

In the office.

Jiang Lan was still a little nervous about being alone with Mo Ran.

Ever since she announced the progress of the "Pony Crossing the River Pro" chip without authorization at the "Brilliant S1" new product launch last time, she also knew that she had caused a lot of trouble.

Especially in the recent period, although Mo Ran did not mention this matter, it was obvious that he was dissatisfied with his attitude.

"Mr. Mo..."

After a few seconds of silence, Jiang Lan spoke first to break the silence.

Mo Ran waved his hand and interrupted:

"Jiang Lan, I came here today mainly to inform you about the discontinuation of the '45-inch traditional TV'."

"I agree with your idea after thinking about it. Next, you can arrange the relevant shutdown matters."

Jiang Lan was not too surprised by this decision. Not to mention that the 45-inch Nietzsche TV could no longer contribute much profit.

With the rapid improvement of Nietzsche's brand power in the past year, traditional TVs such as 45-inch and 999 yuan have obviously been unable to keep up with Nietzsche's brand positioning.

It is impossible for a smart person like Mr. Mo Ranmo not to see this.

only……

Jiang Lan suddenly felt a little uncomfortable in her heart, but Mr. Mo Ran's tone towards him was still as harsh as ever recently.

After a moment, she sighed slightly, looking a little lonely:

"Okay, Mr. Mo, I will make arrangements."

"Um."

Mo Ran nodded expressionlessly.

To be honest, he was really dissatisfied with Jiang Lan for making the decision without authorization at the press conference. Such a move would undoubtedly bring immeasurable losses to the company.

but,

A few months have passed, and now looking at Jiang Lan's disappointed expression, the anger in his heart has dissipated a lot.

In addition, he still has some feelings for Jiang Lan. After all, Nietzsche's "TV business department" was completely established by Jiang Lan.

He can be considered a veteran.

After a moment, he coughed lightly, his eyes fell on Jiang Lan's face again, and his tone was not as harsh as before.

"Then it's hard on you."

Um?

The thoughtful Jiang Lan felt the change in Mo Ran's tone, and was suddenly surprised and happy. She nodded excitedly like a little girl with no sense of wealth, and then shook her head again and again.

"No hard work, no hard work, no hard work..."

Mo Ran showed a rare smile and continued:

"By the way, how is the recent acquisition of film and television rights? Is it going well?"

"It went pretty well."

Jiang Lan's face was completely covered with a smile, and he hurriedly explained:

"We have acquired a lot of TV series and movies in recent months, and the response from our customers has been pretty good."

"Three months ago, we even acquired the online copyright of the movie 'The Richest Man in Xihong City', and the response was particularly good..."

but,

At this point, Jiang Lan's tone suddenly paused, and a trace of hesitation suddenly appeared on his originally happy face.

Mo Ran noticed it immediately.

"What's wrong?"

"Is such that."

After hesitating for a moment, Jiang Lan said:

"Since we restarted the acquisition of film and television rights, the progress in the past period has been pretty good, and we have purchased the rights to several TV series."

"But recently, we seem to have encountered some malicious price increases. As long as we revealed our purchase intentions for some TV series that originally cost only a few million, the quotation from the copyright owner suddenly increased to more than 10 million, which was more than doubled. !”

"This not only significantly increased our procurement costs, but also made it impossible to proceed with the work."

Malicious price increase?

Mo Ran's eyes narrowed and he motioned for Jiang Lan to continue.

"Later, we specifically asked people in the industry to inquire, and it was indeed that several film and television companies in the entertainment industry joined forces to deliberately target us.

They think that we are ‘newcomers’ and have no connections in the film and television industry. We are stupid and have a lot of money, so they want to take the opportunity to raise the price to trick us more. "

Mo Ran understood instantly, this was not surprising.

There is an old saying that a strong dragon cannot suppress a local coward. Nietzsche "became a monk halfway". Indeed, he had no foundation in the film and television industry and was a pure layman;

When such an outsider company waves a check to purchase film and television rights in large quantities, who doesn't want to take advantage of it?

Want all.

"Then how are you going to deal with it?" Mo Ran asked.

Jiang Lan pondered for a moment, then shook his head.

"I haven't thought of a good solution yet, just some preliminary ideas."

"My idea is to see if we can find one or two important people in the entertainment industry to come forward and help us adjust it, get to know each other, and prevent the other party from raising the price so high."

Mo Ran nodded slightly, Jiang Lan's solution was right.

This is true in all walks of life. If you are an outsider and have no foundation or background, you will be bullied.

The most direct way is to find industry leaders to endorse the platform, and everyone will give you some face.

"So have you found the right person to help?"

A wry smile suddenly appeared on Jiang Lan's face.

"not yet."

Mo Ran thought for a moment.

"There's no rush in this matter, just take your time."

"Um."

At this point, Mo Ran didn't want to continue to dwell on this topic. At this point, he had completed all the work he had done when he came to the "TV Business Department".

Just as Mo Ran was about to get up and leave, the task of 5% market share suddenly came to mind.

Although he didn't have high hopes for the TV business's market share to reach 5% within a year, he couldn't help but mention it.

"By the way, the current market share of our TV business is only 1.8%. In the next year, you should work harder and strive to increase some market share."

"The copyright issue is really unresolvable. Come to me again."

Jiang Lan was stunned for a moment and was about to speak. At this moment, the sound of food being delivered suddenly came from outside the office.

The coffee delivery has arrived.

Mo Ran did not continue the topic.

"Xiao Liang should also order you a cup of coffee. Go drink coffee."

The change in Mo Ran's tone made Jiang Lan couldn't help but nod. The stone that had been pressing in his heart for the past few months was finally released a lot.

After arranging the work on the mobile phone and TV, Mo Ran naturally did not stay any longer and quickly returned to the office.

But he was not idle for a moment. After lunch, he called Lao Wang and Wang Fugui.

The next step is to prepare the "MTX-1 artificial intelligence general parallel computing platform" and the "color ultrasound machine".

When Lao Wang heard that Mo Ran wanted to build an "AI computing server" and "AI training computing platform", he did not object.

After all, "AI computing power server" and "AI training computing platform" can be considered technology categories. Currently, many companies such as Taobao and Microsoft are involved in cloud services and cloud computing.

As a technology company, it is not too much for Nietzsche to try to expand its ‘AI server business’.

but.

When he saw the "color ultrasound machine", Wang Fugui had a very tough attitude and was very opposed to it.

"Mr. Mo, I heard a story before. I don't know whether it's true or not, but it still illustrates the difficulties of domestically produced medical devices. Do you want to listen to it?"

Mo Ran became interested immediately.

"Old Wang, tell me."

"It's like this. This story was told by a friend of mine who worked at a well-known chain of eye hospitals."

“He is also considered a senior executive and is responsible for the procurement business.

One day, suddenly a domestic manufacturer of laser myopia treatment equipment came to him, hoping that he could help clear the eyes and try their ophthalmic equipment. "

"This friend of mine helped and reported it to the president, but the president immediately rejected it."

"A laser myopia treatment device made in Switzerland and the United States costs RMB 3 to RMB, while the one made in China only costs RMB 3 to 50 RMB. My friend is very puzzled. The indicators are good, the quality is acceptable, and it can save the company a lot of money. Why doesn't the CEO choose it? ?”

Mo Ran was also slightly startled.

"Why?"

Lao Wang said slowly:

"The president said: 'With an organ as delicate as the eye, there can be no problems at all.'"

"The laser myopia treatment device made in Switzerland is precise in its operation and operation. It can perform hundreds of thousands of operations without affecting the stability of the system. If it is replaced by a domestic brand, what if the control is not good and the patient is pushed forward by a few microns?" You’re blind!”

"Furthermore, who can guarantee that domestic equipment can maintain its current accuracy without problems after 10,000 or 20,000 surgeries?"

"Who dares to bet?"

Mo Ran was startled.

"The most important thing is that the medical industry is no different from other industries. Once a medical accident occurs, not only will it bear large compensation, but it will also face the risk of huge fines and closure of the department."

"If it were you, would you be willing to take such a big risk for the equipment cost of 2 million?"

Mo Ran shook his head, suddenly feeling that he had underestimated the difficulty of developing domestic medical devices before.

I am afraid that the industrial barriers in this industry are not only quality, but also "sinking risk."

In layman’s terms:

The price of trying domestic equipment is high.

However, Lao Wang’s words were not finished yet.

"besides……"

"Mr. Mo, compared with our mobile phone products, TV products, etc., which are targeted at individual customers, medical devices are targeted at hospitals and medical units."

"Our online sales channels will definitely not work. If we really want to expand the market, we have to involve issues such as business with hospitals and bidding. There are many stakes in this."

"We have no advantage in this regard."

Mo Ran frowned for the first time.

Indeed.

Is the color ultrasound machine business about to stagnate before it even starts?

PS: Happy New Year, sorry for the code in this chapter!