Technology: Start by selling mobile phones

January 12, noon.

The 24-hour sales data of Samsung's "Galaxy Fold" folding screen mobile phone is released.

In 24 hours, a total of 5,248 Samsung "Galaxy Fold" mobile phones were sold on various major platforms in Yanguo, including more than 2,800 units on JD.com, and the rest were from the official website and Taobao.

More than 5,000 units may seem okay, but for the world's top mobile phone manufacturers like Samsung, it is simply terrible!

If we compare it with Nietzsche's "T-ONE" data of 100,000 units sold out in ten minutes, it is simply disappointing!

but……

What makes Li Wenxuan and others even more desperate is that

Even the news that Samsung's sales are shrinking did not cause any ripples on the Yanguo network.

After the "Galaxy Fold" launch conference, all the enthusiasm about the "Galaxy Fold" on the Internet disappeared overnight, as if it didn't matter whether you sold it well or not, no one cared!

Only then did he become convinced that the media reporters he had spent a lot of money on and the big Vs he had hired for publicity were all doing things for the sake of money, creating a false popularity!

As soon as the press conference ended and there was no publicity, Samsung's true popularity immediately returned to its true form!

Li Wenxuan and others' mood completely hit rock bottom, while on the other side,

The top mobile phone manufacturers in Yan country, Vivo, Opop, and Xiaomi, are extremely excited.

certainly,

They were not excited about the failure of Samsung's "Galaxy Fold". They even briefly took a look at the 24-hour sales data of Samsung's "Galaxy Fold" and threw it aside.

joke.

Samsung?

Haha, times have changed, do you really think you can still make a difference in the Yanguo mobile phone market? !

What really excites them is that

The sales volume of Nietzsche’s “T-ONE” mobile phone is so impressive!

Beijing, Xiaomi headquarters.

In the multimedia conference hall on the twelfth floor.

After the news that Nietzsche's "T-ONE" mobile phone sold 100,000 units in ten minutes was exposed, President Rebusley immediately convened the group's vice president and technical director to hold a discussion on "folding screen mobile phones".

There is no way, watching Nietzsche make money is even more uncomfortable than Xiaomi losing money.

"I won't say any more nonsense. Nietzsche has already given us a sample, proving that there is a big market for 'folding screen mobile phones' in China!"

“We must not let the Nietzsche family live alone, we must seize the opportunity to launch our ‘folding screen mobile phone’!”

The speaker was Mr. Rebusley, who was sitting in the middle of the conference room with an anxious expression.

As soon as the words fell, someone immediately echoed, it was a technical vice president in charge of the product department.

"I completely agree with Mr. Lei's statement."

"We just purchased three Nietzsche 'T-ONE' folding screens from the black market. Our product department dismantled them and estimated the production cost. 256GB, sold for 9,999 yuan, cost about 7,500 yuan. Selling for 11,999 yuan, 512GB The price is 8,000 yuan, and the top-end 1TB collector’s edition costs only 9,500 yuan, which is sold for 14,999 yuan!”

"In other words, their single-machine cost is at least 3,000 yuan! This profit is simply a huge profit!"

At least 3,000 yuan? !

Several vice presidents present were stunned for a moment. They had thought that the profits of niche market segments such as "folding screen" mobile phones would not be low, but this is not very low. It is simply a money grab, right? !

Rebus was also stunned. Xiaomi only earns 100 yuan from selling an ordinary mobile phone. Why the hell do you earn 3,000 yuan from selling an ordinary mobile phone? !

Too much!

"Do it, let's do it too, hurry up and do it!"

After saying that, he quickly took two deep breaths, but his eyes became even redder.

After a while, he looked at Mr. Liu, the technical president who had just spoken, and asked:

"How is it technically? Is it difficult?"

"difficult!"

Technical President Lao Liu took over:

“Although in November last year, just after Nietzsche officially announced that it would launch a ‘folding screen phone’, we quickly established a project team and started to develop our own ‘folding screen phone’.”

"However, there are still many technical and detailed issues that have not been resolved until now..."

Old Liu spoke slowly, and suddenly saw Mr. Rebsley frowning on the side. He was startled and quickly changed the subject:

"However, now we have Nietzsche and Samsung's folding screen mobile phones for reference..."

“My idea is that we can imitate Nietzsche’s ‘T-ONE’ folding screen mobile phone, and then do reverse research and development to design our Xiaomi ‘folding screen’ as quickly as possible!”

counterfeit?

Reverse research and development? !

Rebus is very familiar with these two words. When Xiaomi entered the mobile phone market, Xiaomi 1 was also based on the most popular smartphone on the market at that time.

No, to be precise,

Almost all companies entering new industries cannot avoid conducting reverse research and development by referring to the industry's leading products.

It's just... I didn't expect that Xiaomi, which has been in the mobile phone industry for so many years, would now be reduced to imitating and reverse-engineering Nietzsche's mobile phones!

humiliation!

But the humiliation only lasted a moment, and Rebus asked immediately:

"Is there any problem with the patented technology?"

Old Liu also didn't expect Mr. Rebusley to be so cheerful. He was stunned for a moment, and then quickly said:

"It shouldn't be a big problem."

"That's fine! Just follow your ideas!"

"Whether we are imitating the 'T-ONE' or doing reverse research and development, we must launch our 'folding screen' mobile phone as soon as possible and capture the market first!"

As he spoke, he paused, his tone became a little more serious, and he emphasized:

"Old Liu, you guys don't feel pressured by counterfeiting. Remember that 'folding screen phones' are not just about profit!"

“Most importantly, it also helps tremendously with our brand’s overall image and positioning!”

“This time Nietzsche’s ‘T-ONE’ sells so well at such a high price. It can be said that the high-end brand and high price have been engraved into the minds of consumers, and their brand value has been increased by several dimensions!”

"Look online, now everyone compares Nietzsche's phone to Apple, and some even boast that it is the only one!"

"So... do your best, black cat or white cat. If you can catch mice, you are a good cat!"

Lao Liu nodded hurriedly.

Not only him, but all Xiaomi executives present understood Rebus' urgency.

The biggest problem facing the Xiaomi brand at present is - "success is cost-effective, failure is cost-effective".

At the beginning, Xiaomi made its fortune by relying on the extremely cost-effective price of 1,999 yuan, but now, cost-effectiveness, cheapness, and cheapness have become Xiaomi's biggest labels, and they are also shackles.

In fact, if it were just a mobile phone industry, Xiaomi would definitely make Xiaomi cars in the future.

At this time, I don’t think of any way to improve Xiaomi’s brand quality and increase Xiaomi’s fan audience. Will Xiaomi still sell 99,000 by then?

impossible!

How much money can you make with ninety-nine thousand? !

And once you want to take the high-end route, for example, sell it for 360,000...who the hell will buy it? !

Thinking of this, everyone nodded, confirming the importance of Xiaomi's "folding screen phone".

At this moment, Rebus continued to ask:

"Old Liu, besides technical issues, are there any other problems?"

"besides!"

Old Liu, the vice president of technology, thought for a while and said:

“The most important thing about folding screen mobile phones is the ‘OLED flexible folding screen’. We all know that Nietzsche’s screen is supplied by BOE.”

"It's just that we may not have enough production capacity for such high-end screens... and from now on, we may not be the only ones who want to purchase BOE screens."

"vivo and Opop are expected to start contacting BOE to purchase folding screens. We'd better reach an agreement with BOE as soon as possible."

Rebus was startled and almost forgot about this.

After pondering for a moment:

"Boe's Mr. Wei and I have a pretty good relationship. Let's leave this matter to me. I'll go and talk to them about the screen in person."

"So much the better!"

…

Xiaomi Group just said a few words and efficiently settled on the development of a "folding screen mobile phone".

the other side.

Viov and Opop Group also guessed the same as Mr. Liu. Almost at the same time that Xiaomi held the seminar, the other two companies also decided on the "folding screen mobile phone".

OPOP President's Office.

"Okay, the screen thing is of great significance. I will go to BOE in person."

"Everyone, please seize the time to solve the technical problems and strive to have our 'folding screen mobile phone' launched as soon as possible!"

Vivo headquarters, also the president's office.

"Stop arguing, let's use Nietzsche's 'T-ONE' as a reference to solve the technical problems as soon as possible."

"As for the folding screen, Xiaomi and Opop will definitely seize the time to find a way to reach an agreement with BOE, so I will go there myself!"

…

The three major mobile phone manufacturers in Yanguo are all very efficient.

On the second day after the meeting, the presidents of the three giants rushed to the BOE headquarters at the same time.

One hour in advance, Wei Zhengnan, the president of BOE, learned of the upcoming arrival of the three big bosses.

After a moment's thought, he guessed the purpose of Mr. Rebusley and the other two presidents coming in person!

Naturally, it is for the "OLED flexible folding screen" on the folding screen mobile phone.

only……

Wei Zhengnan couldn't help but smile awkwardly,

You know, although the folding screen used in Nietzsche's "T-one" is indeed produced by BOE, the core production patented technology comes from Nietzsche!

to be honest,

BOE is just an OEM, and it is not up to BOE to decide whether it can be sold or not!

However, he did not dare to reject the three of them directly.

no way,

These three bosses are the talking heads of the three top mobile phone manufacturers in the country, and they are counting on the three companies to purchase more mobile phone screens from BOE.

The sponsor’s dad can’t afford to offend.

…

The presidents of the three companies arrived at BOE’s headquarters almost at the same time.

In the reception room, the three of them looked at each other, but they quickly guessed what each other was thinking.

"Haha, what a coincidence, you are here too, Mr. Lei."

"Mr. Ding, I haven't seen you for a long time. I didn't expect you to personally take action on such a small matter."

"Each other..."

BOE Wei Zhengnan stood aside and watched the three people greet each other politely, with a hint of embarrassment on his face.

He was still thinking about how to speak to ease the atmosphere, but at this moment, Rebus suddenly left the battlefield. He didn't care about the eyes of the other two people, and took the lead to warmly shake Wei Zhengnan's hand and said with a smile:

"Mr. Wei, we haven't seen each other for a long time. I miss you very much!"

"I didn't expect that in just a few months, Mr. Wei, you would have made a major breakthrough in the OLED flexible screen, and the screen quality even surpassed Samsung! This will undoubtedly change the entire OLED screen market structure, and it will also be the key to upgrading our domestic mobile phone screens. What an opportunity!”

"So this time our board of directors discussed and decided, hoping to develop deeper cooperation with BOE, such as deepening cooperation on high-end OLED screens..."

Before he finished speaking, Mr. Ding from Vivo couldn't help it any longer. He suddenly stepped forward and held Wei Zhengnan's right hand tightly:

"Mr. Wei, we at Vivo are the same and hope to cooperate with your company on high-end screens."

"To tell you the truth, we have taken a fancy to the folding screen recently featured on Nietzsche's 'T-ONE', and we want to purchase some too."

"And we OPOP!"

On the side, the OPOP president became anxious when he saw that he was at the end, and hurriedly stepped forward and held his left hand:

"Mr. Wei, I know that the production capacity of new screens is relatively tight, and we don't want much. Just provide us with 200,000 screens per month! You can set the price as you like!"

"..."

The sudden and unprepared enthusiasm of the three people made Wei Zhengnan's head buzz.

He guessed the purpose of the three people's visit, but he didn't expect that the three big bosses from Xiaomi, vivo, and OPOP in front of him would pay so much attention to this "OLED folding screen"!

Each one of them was so enthusiastic and polite, so different from the usual smiles and begging the three of them to buy more screens!

but……

He couldn't help but laugh in his heart and shook his head:

"Three big guys, you overestimate us."

“Although the OLED folding screen on Nietzsche’s ‘T-ONE’ is produced by us, the core production technology is not ours!”

What? !

"???"

The three of them couldn't help but be stunned. If it's not yours, then whose is it? !

Suddenly, the smile on Rebus's face began to solidify, and he thought of a ridiculous possibility...

"Could it be..."

"Well, that's right. The OLDE flexible folding screen we produced can surpass Samsung's screen entirely because Nietzsche provided the core production technology..."

"We just use their patents and produce them as OEMs."

? ? ?

! ! !

For a moment, all three of them were stunned.

Everyone froze in place, the shock on their faces difficult to conceal.

At this moment, Wei Zhengnan squeezed out a look of embarrassment on his face and continued:

"Sorry to disappoint you, there is nothing we can do if you want to purchase this screen."

"How about you go ask Nietzsche?"

"We promise that as long as Nietzsche agrees to sell it to you, we will immediately start more in-depth cooperation with you!"

Before he finished speaking, the air seemed to freeze.

It was eerily quiet.

Millet:"……"

VIVO: "..."

OPOP: "!!!"

…

No matter how thick-skinned Rebus is, he can't go to Nietzsche to cooperate. At least he can't go to Nietzsche to discuss patent licensing cooperation yet.

After all, Nietzsche's "T-ONE" has just been launched, and everyone knows that it is impossible for Mo Ranmo to release the screen patent now.

I can only sell "T-ONE" for a period of time, and then shamelessly rely on my previous friendship to see if I can get the screen patent authorization.

Rebus thought this way,

OPOP and VIvo think so too.

Because I had purchased Nietzsche's "3D face recognition module" before, I had some friendship with Mo Ran.

The three of them left BOE angrily. In fact, Wei Zhengnan was also deeply stimulated.

The profit behind this OLED flexible folding screen that he had previously taken a fancy to, now he can see the commercial value behind it more clearly!

joke,

Three top CEOs headed by Rebus came to BOE in person just for the OLED screen. How big a deal is this? !

Is this money? This is a matter of influence and industry status!

Just like Rebus said, if it can really obtain Nietzsche's patented technology authorization, BOE will be able to change the global OLED screen market structure with just this OLED screen and become a presence comparable to Samsung Electronics!

This is what BOE Group dreams of!

But?

How can we get Nietzsche to license patented technology to himself? !

After thinking for a long time, Wei Zhengnan suddenly had an idea and his eyes lit up!

"Assistant, call the board of directors immediately, I have an immature suggestion!"