Technology: Start by selling mobile phones

If you can imagine, in an era when there are no full-screen or curved screens, and most mobile phones have thick black borders, a person suddenly appears in front of you with a Vivo X9, and then tells you about such a beautiful and beautiful mobile phone. Only 599 yuan.

You can probably understand the mood of Hao Keji and Wang Fugui now.

After being surprised, the two of them couldn't stand it anymore.

"Boss, this appearance is at least two levels more beautiful than our current 'Nietzsche A7'!"

"Tsk, tsk, tsk, look at this extremely narrow bezel, look at this back panel, look at this coordinated body proportions..."

"I'm not bragging, the appearance alone is worth at least 500 yuan. If it sells for 599 yuan, wouldn't it be an indiscriminate killing?!"

"Master Hao, are you right?"

Hao Keji: "..."

The reaction of the two people was completely expected by Mo Ran.

After the praise was over, he looked at Lao Wang and said with a smile:

"Old Wang, I will give you the detailed design drawings in a moment, and then I will leave the mold opening to you."

Lao Wang nodded heavily.

Mo Ran turned to look at Hao Keke.

"Teacher Hao, please continue to work overtime and test the two higher-end configurations as soon as possible."

"besides……"

"Next, you need to communicate more with Lao Wang to make several configured engineering prototypes as quickly as possible and finalize them and put them on the market as soon as possible."

Hao Keji: "..."

…

In the next few days, Wang Fugui became busy, and Hao Keji had no choice but to enter a high-intensity overtime mode under Mo Ran's "obscene power".

Mo Ran was not idle either.

The technical manuscripts of the two programs "Camera Optimizer" and "Game Optimizer" have been written one after another. Now we are waiting for the publication of the first "Logic Concept of Android System Underlying Optimization" to continue publishing the remaining two manuscripts.

And the other side.

"Nietzsche A7" continues to surge, especially after Pinxixi headquarters returned its "internal support quota" to Nietzsche, sales have been out of control.

A few days before the beginning of the month, manufacturers such as Ginli and Coolpad were still relying on promotional activities to barely suppress the "Nietzsche A7". However, as soon as the promotions stopped, the "Nietzsche A7" quickly approached and jumped to the "monthly sales list" of the mobile phone category again in just a few days. "Second place.

It is only one step away from the first Coolpad classic model - "Coolpad 8675A".

Coolpad and Ginli fully feel the continuous pressure brought by "Nietzsche A7".

…

Coolpad and Jinliben are third- and fourth-tier brands in the Yanguo mobile phone market. Their main products are priced between 500 yuan and 1,000 yuan.

Now, the emergence of "Nietzsche A7" will undoubtedly directly impact their lowest mobile phone share, which is also their core basic market.

Seeing that the situation was still not optimistic after the large-scale promotional activities, Coolpad executives gritted their teeth and finally put the redesign of a new low-end entry-level mobile phone on the agenda.

In the Kupai conference room, all senior executives from the marketing department and product department were present.

"According to the plan, it was originally said that our classic model - 'Kupai 8675A' can last another year and a half."

"But now it seems that upgrading and developing a new mobile phone to replace the classic '8675A' is extremely urgent and cannot be delayed any longer."

At the beginning of the meeting, Mr. Jiang Hang, general manager of the marketing department and responsible for sales business, went straight to the topic.

After a moment, someone immediately echoed.

"I agree with Mr. Jiang's statement. The previous opponents of our '8675A' were Ginli's 'F50' and Lenovo's 'A3800D'."

"But now... I didn't expect that a 'Nietzsche A7' would suddenly appear. Not only does it look better than us, but it is also more than a hundred yuan cheaper than us."

"To be honest, the reason why we can stabilize our current sales volume and continue to rank first in the 'monthly sales list' is entirely due to the brand reputation our Kupai has accumulated over the years!"

Everyone nodded.

really.

As a competing product, most of the executives present have personally disassembled or experienced the "Nietzsche A7". In terms of product strength alone, the "Kupai 8675A" is really not comparable to the Nietzsche.

Seeing that no one objected, the marketing manager Jiang Hang took the conversation back, looked at everyone and said:

"Since everyone has no objection."

“Then the focus of our work next is to redesign a low-end entry-level mobile phone with great appearance and good performance.”

"in particular--"

"Exterior design!"

Speaking of this, Jiang Hang paused.

"I think the success of the 'Nietzsche A7' this time has a lot to do with their change from the traditional appearance design of low-end phones!"

"However, I think that in terms of appearance design, our Kupai is definitely more powerful than Nietzsche."

"so."

"Next, the research and development focus of our new models should also focus on the appearance design, and then take into account certain performance configurations."

"What do you think?"

Everyone nodded in deep agreement again.

The appearance of a mobile phone is the first impression it brings to consumers.

In the past, due to many reasons such as cost and sales volume, various manufacturers were not active in iterating low-end entry-level phones.

Regardless of "Coolpad 8675A" or "Lenovo A3800D", its appearance design is still the same as that of two years ago, that is, around 2013.

Updating the appearance will undoubtedly greatly enhance product competitiveness.

"I agree with Mr. Jiang's statement. Our 'Coolpad 8675A' has been released for more than two years, and it does look a bit old-fashioned in appearance."

"I also agree. After focusing on the appearance design, our new mobile phone can at least compete with the 'Nietzsche A7' in appearance? Can it at least attract some young customers?"

"Haha, Old Liu, you are still too cautious. Mr. Jiang just said that our exterior design is definitely more powerful than Nietzsche's."

"With the strength of our design team, the new mobile phone designed is not a dimension reduction attack?"

Everyone present couldn't help but smile knowingly.

With Kupai's strong R\u0026D capabilities, as long as it incorporates the current mainstream design elements, the designed mobile phone will definitely not be bad.

"Mr. Jiang, will the price of this phone continue to be that of our classic model '8675A'? Or will it still be 599 yuan?"

"Um."

Jiang Hang nodded.

“The price is tentatively set at 599 yuan.”

"Compared with 'Nietzsche Mobile', we at least have a brand advantage, right?"

"Yes, that's for sure!"

"alright."

Jiang Hang laughed.

"Then let's start discussing the specific configuration..."

…

the other side.

Almost at the same time as Kupai held a meeting, Jinli also put the redesign of a low-end entry-level mobile phone on the agenda.

and.

After seeing the excellent system tuning level of the "Nietzsche A7", Jinli executives finally focused the research and development of new mobile phones on the appearance of the mobile phone.

In their words.

The configuration and performance may be a little worse, but the appearance must not lose!

soon.

One is called Kupai Feng Shang N1, and the price is tentatively set at 599 yuan;

A mobile phone called Jinli F100 with a tentative price of 559 yuan has been successfully approved.