Technology: Start by selling mobile phones

Strategic mistake?

When Dan Xiaoyun, the assistant beside Jiang Hang, heard the words "strategic mistake", he couldn't help but twitching at the corner of his mouth and panicking in his heart.

I remember that last time Nietzsche released "Lu Ban No. 8", Mr. Jiang also commented on Nietzsche's decision-making in the same way, and even confidently listed three decision-making mistakes.

The results of it……

After the last experience, he couldn't help but sigh softly and asked hesitantly:

"Mr. Jiang, Nietzsche's launch of tablet computers can be regarded as an attempt to diversify development... It shouldn't be a major mistake, right?"

"Diversified development?"

Jiang Hang suddenly laughed, and then looked at his assistant Dan Xiaoyun with interest.

"But Xiaoyun, do you know how many companies are dead in diversified development now?"

"You have to know that the bigger the business is, the higher the hidden costs will be. Especially for a company like Nietzsche, which has never had experience in tablet computer research and development, and has a weak foundation.

A little carelessness can easily lead to product failure and face losses! "

"not to mention……"

Having said this, he paused.

"What's more, you also know that the tablet market is not big and the profits are not high."

"If Nietzsche rushes in now, I'm afraid he won't get enough of the meat and will get all messed up."

But Xiaoyun nodded silently.

really.

At the beginning of this year, even HP, the world's third largest PC and tablet manufacturer after Lenovo and Apple, decided to abandon the low-end tablet market.

There is no other reason than that the profits are too low.

Even Kupai's own tablet business is relatively sluggish.

but.

After a while, assistant Dan Xiaoyun frowned slightly and said:

"But Mr. Jiang..."

“I think the ‘Morning Light’ tablet computer launched by Nietzsche this time is very cost-effective, and the price advantage is also very obvious. It is obviously a continuation of the low-price strategy of the ‘Nietzsche A7’ mobile phone...”

"In terms of sales, I feel it may still be very good."

Faced with the assistant's doubts, Jiang Hang was not angry, but even more interested.

After a slight pause, he did not answer directly, but asked:

"But, have you ever wondered why Nietzsche's two recent mobile phones suddenly became successful?"

"For example, why did the 'Luban No. 8' gaming phone suddenly explode in popularity?"

But Xiaoyun frowned slightly, and replied hesitantly after a moment:

"It should be that Nietzsche grasped the needs of the market and the pain points of the game party, so it won the favor of the game party as soon as it was launched."

"That's right."

Jiang Hang nodded.

“What about ‘Nietzsche A7’?”

"The success of the 'Nietzsche A7' is naturally due to the fact that it has identified the target user group of 399 yuan."

“What about their ‘Morning Light’ tablet?”

But Xiaoyun was suddenly stunned.

After a few seconds, he said:

“Their ‘Morning Tablet’ is priced at 449 yuan and 499 yuan, and its target customers are naturally similar to the ‘Nietzsche A7’ customers, and they are also relatively low-level customers!”

"That's right!"

"Then let me ask you, do you think lower-level customers will buy more tablets?"

Low-level customers, buying tablets? !

The words fell.

But Xiaoyun's mind suddenly exploded, and she suddenly understood what Jiang Hang wanted to say!

yes!

Compared with mobile phones, a product that everyone has one, are there many bottom users who need tablets?

Certainly not much!

joke.

The biggest use of a tablet is for working, watching TV shows, and reading novels. People who can do these tasks are definitely not low-level users!

At this moment, Jiang Hang also said:

"Most of the usage scenarios for tablets are home life and work scenarios, and it happens that these users are not considered low-level users."

"According to the latest report, 80% of users tend to pay more attention to the brand than the price when choosing a tablet."

"so……"

"You should also know that PC giants such as HP have given up on low-end tablets. In fact, this is because the mainstream consumer group of tablets is between 1,000 yuan and 2,000 yuan."

Hearing this, Xiaoyun took a deep breath.

really.

Based on this analysis, the price advantage of tablet computers is not as great as imagined!

And just then.

Jiang Hang smiled slightly and continued:

"This time, apart from the fact that I am very unfavorable about the low-end positioning of Nietzsche's 'Morning Light' tablet, the most important thing is..."

"Redmi has also entered the tablet market with an unprecedented price of 799 yuan."

"This is a disaster for Nietzsche. After Redmi enters the game, Nietzsche's 'Morning Light' tablet has even less space and is even less likely to succeed!"

"I can even foresee that Nietzsche's 'Morning Light' tablet will be defeated steadily under the suppression of the Redmi Pad, and will end in disgrace!"

After saying this, Jiang Hang burst out laughing.

"What a pity...Boss Nietzsche is still too young to grasp it!"

"If I were in charge of Nietzsche's phone..."

"I will definitely take advantage of the hot sales of the 'Luban 8' and launch two new mobile phones of the same type as soon as possible, so that Nietzsche can gain a firm foothold in the thousand-yuan mobile phone market!"

But Xiaoyun suddenly fell silent.

After a few seconds, he gave a thumbs up with admiration in his eyes.

"Mr. Jiang, as expected of you, the old one is still the hot one!"

"I don't believe that Nietzsche can do anything better than red rice!"

…

Time flies so fast, June 30th, there is only one day left before the official sale of Redmi Pad 1.

Mo Ran didn't know at first that the "Morning Light" tablet crashed into the Redmi Pad 1, but even if he found out later, Mo Ran didn't think it was a big deal.

It’s not that he looks down on the Redmi Pad.

But from the beginning to the end, he did not take the "Morning Light" tablet too seriously. In his eyes, it was just to gain some points for momentum, and naturally he would not regard the Redmi Pad as a so-called competitor.

The same is true.

July 1st.

News of the official sale of Redmi Pad 1 has appeared overwhelmingly on the Internet, and has been forwarded by major media forums.

There are countless rice fans discussing it on Weibo, Tieba, and forums, and it was so popular that it once even reached the top 50 hot searches.

In contrast.

The official sales of Nietzsche's "Morning Light" tablets seem so shabby.

In addition to a release poster about "Morning Light" in the "Nietzsche Official Self-operated Flagship Store", there is only a new product activity [the first 100 people who place an order will receive a 16GB memory card].

Zhang Wei was one of the first 100 customers to place an order.

Out of trust in the "Nietzsche mobile phone", he opened the purchase page of the "Morning Light" tablet early.

As the owner of a mobile phone store in Tuanjie Town, he decided to buy five units and put them in the store to try out. If the sales were good, he would continue to purchase more.

Soon, just after nine in the morning.

Place an order.

payment successful.

Seeing that the order was successfully placed, Zhang Wei lit a cigarette and now waited to receive the goods.

…