Technology: Start by selling mobile phones

The next day.

At eight o'clock in the morning, Mo Ran came to the company on time.

Last night, we received the news that Pinxixi officially passed the store review. According to the plan, the new mobile phone will be officially launched on Pinxixi at noon today.

Thus.

The price, model and marketing plan of the new mobile phone will be finalized this morning.

After bringing three new packaged mobile phones from the technology department, Wang Fugui and several staff members responsible for online store operations were also called into the office.

"I'm going to put the new phone on the shelves at noon. This is a prototype. You can take a look at it first."

Mo Ran said straight to the point, and everyone was not surprised. Everyone knew that the company really couldn't afford it now.

Opening the mobile phone box, three new mobile phones that are small in size, exquisite in workmanship and look good in quality appear in front of you.

Everyone's eyes lit up.

Although they were all Nietzsche employees, they had only seen model machines before, and they were suddenly amazed when they saw the real machine for the first time.

"Wow! I didn't know much about the model before, but I didn't expect the real thing to look so beautiful!"

"Boss, I have to say that the appearance designed by the professional team is indeed high-quality. The money is really well spent!"

Mo Ran was also very satisfied with the employees' response, and then briefly introduced two optimization programs.

Everyone was even more surprised. After experiencing it in person, everyone's eyes shone with surprise.

"It's really smooth..."

Compared with the Nietzsche mobile phones currently on sale, the new mobile phone in front of you has been greatly improved in texture, feel and system fluency!

Wang Fugui on the side was the most joyful and excited.

"I said the boss has a way. If you sell mobile phones of this quality on Taowu.com and buy some traffic, you can sell a thousand units in a month!"

Speaking of this, he paused for a moment, full of expectation:

"Boss, how much are you going to price?"

This time, Mo Ran did not rush to answer, but asked:

"Lao Wang, what do you think is the appropriate price?"

"At least 599 yuan!"

After saying that, Lao Wang patted his chest:

"I have experienced it just now. Compared with the copycat phones in the same industry, I have never seen anyone with the appearance and performance that can reach our level!"

"Even when compared with major manufacturers such as Coolpad, Ginli, and Lenovo, our feel and performance are not bad at all. We are completely comparable to their seven or eight hundred mobile phones!"

"So, taking all things into consideration, I think the price of 599 yuan is the most appropriate!"

Mo Ran nodded slightly.

In fact, as a copycat phone, the hardware used in the new phone is low-end on the market, and the cost of a single phone is not high.

The only large expenditure was the 4 million yuan invested by the original owner in designing the appearance and molds in order to pursue better appearance quality.

According to the original owner's original idea, the new mobile phone is priced at 499 yuan. Excluding the design fee, the gross profit of each mobile phone is about 230 yuan.

However, after careful consideration last night, he decided to reprice.

He knows very well that the core of Pinxixi is low price. Coupled with the newly opened store, the current Nietzsche mobile phone has no ability to command a premium!

And, most importantly, six days later he was in dire need of money to pay his wages.

"Currently, our new mobile phones have two models. I plan to price the 512MB+6GB regular version at 399 yuan, and the 512MB+8GB high-end version at 499 yuan!"

Wang Fugui looked shocked.

"Boss, this price is too cheap!"

"Believe me, even if the 6GB regular version is priced at 499 yuan and the high-end version is priced at 599 yuan, the sales volume will not be bad!"

Not only Wang Fugui was surprised, but the operations staff on the side were also surprised.

You must know that the price of most copycat phones on the market now is in the 300-400 yuan range. Even the mobile phone Nietzsche is selling is 399 yuan!

But compared with the new mobile phone in front of you, the same 399 yuan is just a penny!

Once this 399 yuan mobile phone with great appearance and good quality is put on the market, what will happen to other copycat phones? !

Isn't this just random killing?

"boss……"

Everyone wanted to persuade him, but Mo Ran no longer wanted to waste time.

"The price is set like this. Next, I will talk about the marketing plan."

"Two promotion points: one is the deeply optimized Android 4.4 system, and the other is the camera beauty function!"

Everyone fell silent instantly.

The staff responsible for store operations did not dare to neglect and took out a small notebook to start recording.

"In addition, the title of the product is also very important. It must be written with 100% authenticity guarantee..."

"Official self-operated."

"If you give it a false one, you'll pay a hundred."

"And nationwide joint guarantee."

Everyone was extremely surprised. They had been operating the online store for more than a year and had never heard of such a marketing method.

Wang Fugui was also confused. Taking advantage of Mo Ran's pause, he hurriedly said:

"Boss, what does this mean?"

"And, will this involve false propaganda...?"

"false promotion?"

Mo Ran's eyes suddenly fell on him.

"Isn't what we sell genuine? Isn't it an official self-operated product? Isn't it true that if you get a fake one, you'll be compensated 100%?"

Wang Fugui felt a chill and had no choice but to continue speaking.

"What about the nationwide joint guarantee? We don't have any offline outlets anymore."

"Within the country, as long as it can be sent to our factory, we can guarantee it. This is not a nationwide warranty!"

Everyone: "???"

Having said this, Moran paused and continued:

"In addition, our new mobile phones will also be put on Taowu.com."

"But the prices are not 399 yuan and 499 yuan, but 999 yuan and 1,099 yuan."

Wang Fugui was confused when he heard this: "Boss, what's the point of marking the price so high?"

But as soon as I asked the question, I suddenly realized it!

“The original price on Taowu.com is 999 yuan, but now it’s only 399 yuan on Pinxixi?”

Mo Ran laughed and nodded.

"That's right, Taowu.com lets customers see the original price."

"Most of the customers who use Pinxixi now use Taowu.com, and many of them use Taowu.com to compare prices when making purchases..."

"Think about it, once they see on Taobao that the original price of our mobile phone is 999 yuan, but the new Pinxixi store only sells it for 399 yuan, will you buy it?"

The way everyone looked at Mo Ran was wrong.

hiss……

Is this the so-called "official subsidy of 600 yuan"? !

"Okay, next is the giveaway..."

soon.

With Mo Ran's quick guidance, the marketing plan was quickly determined, and then the name of the new mobile phone was also determined.

"Nietzsche A7."

immediately.

Everyone started to get busy.

…

At two o'clock in the afternoon, Hao Technology provided the encrypted Android system installation package to the production department, and the "Nietzsche A7" officially started mass production!

At 2:30 in the afternoon, the "Nietzsche A7" was launched on Taobao.com, with the 512MB+6GB priced at 999 yuan and the 512MB+8GB priced at 1,099 yuan.

At 2:35 p.m., Pinxixishang’s “Nietzsche’s official self-operated flagship store” officially launched the “Nietzsche A7” mobile phone, priced at 399 yuan and 499 yuan.

When you click to open the product, a row of labels such as [100% authentic], [official self-operated], [national joint guarantee], [official subsidy], and [limited time sale] appear in front of you.

In the picture of the product, the most eye-catching thing is:

[Deep optimization, new experience - optimized version of Android 4.4 system. 】

[AI intelligent rendering gives you a classic beauty phone. 】

Mo Ran was very satisfied. This kind of promotion perfectly suited Pin Xixi's style.

However, when the products were actually put on the shelves, Mo Ran's heart was inevitably lifted.

He has done everything he can, and now he doesn’t know when he will be able to place orders and what the final sales volume will be!

Five minutes, ten minutes, thirty minutes...

An hour later, a clear voice suddenly sounded from the customer service account——

[Ding... The product you listed has been purchased, please ship it in time! 】

call……!

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