Technology: Start by selling mobile phones

As the second step in the two-part warning to Nietzsche, it was natural to use the Internet to deal a certain blow to Nietzsche's brand, making Nietzsche feel painful and confused.

Thus affecting its sales in online sales channels.

certainly.

To achieve this goal, you need to find some big traffic Vs and reviewers.

Chengzi is such a big anchor.

In the digital review field of Bilibili, he has many more fans than Ma Tengfei, and he is one of the few major anchors with more than 500,000 fans.

Now that you are somewhat famous, the next step is to realize it.

so.

When an intermediary approached him and asked him to make a review of a video criticizing "Nietzsche TV", Chengzi agreed without thinking.

"Family members, today I will review a TV that sold more than 5,000 units on Pinxixi last month!"

"That's right, it's the 'Nietzsche TV' that's been selling very well on Pinxixi for only 999 yuan. Of course..."

"The well-informed students have noticed the latest news. According to the secret investigation by the TV station reporter, this TV turned out to be a copycat TV produced by a shady workshop!"

"Okay, I understand everyone's anger. Let's get back to business and let's see how outrageously bad the quality of this copycat TV can be!"

UP host Chengzi started to dismantle and evaluate the TV while complaining bitterly.

He knew exactly what to do.

Every time he evaluated a performance and data, he undoubtedly labeled "Nietzsche TV" as a copycat, garbage, and disgusting in workmanship.

at last.

The entire "Nietzsche B43 TV", from the workmanship to the materials used to the safety hazards, is all trashed by Orange!

"The TV station's report is correct. This is a complete industrial waste and fake TV!"

Hearing the last comment, Mo Ran couldn't help but sneer.

At this time, he was very sure that someone was setting the pace of "Nietzsche TV" on the Internet, seizing the TV station to conduct secret interviews on the program, and discrediting "Nietzsche TV"!

Jiang Lan on the side did not expect that things would escalate beyond expectations.

There was a hint of worry in her eyes.

After a while, she looked at Mo Ran worriedly and reminded in a low voice:

"Mr. Mo, I didn't expect that this matter would start to spread on the Internet..."

"If we let it go, it will definitely have a great impact on our brand reputation. Do you think we should make a statement or something to explain it?"

Mo Ran thought for a moment, then nodded.

"Okay, you are responsible for this."

After saying that, he paused.

"In addition, note down all the big Vs and UP owners who deliberately smear and criticize us on the Internet and keep the evidence."

"I'm useful!"

"good."

…

In fact, not only on the Internet.

Offline channels have also begun to respond.

On the second day after the "People's Livelihood Observation" program was broadcast, Bai Qiang's store in "United Town" welcomed many people as soon as it opened in the morning.

Almost all of these folks were customers who bought "Nietzsche TV" some time ago. They came to Bai Qiang's store early in the morning, just wanting an explanation and wanting to return the product.

"Boss Bai, you told me before that Nietzsche is a brand, and the brand is very big. However, news reports on TV said that this brand is a copycat brand, a three-no product of a black workshop!"

"That's it, you are a liar, return it!"

Bai Qiang was also anxious.

He also saw the relevant news early this morning, but he didn't expect that such a thing would happen to him.

but.

Returns are not possible.

"Dear folks, Nietzsche is really not a copycat brand, it is a serious and regular manufacturer!"

"It's just that their foundry also produces products for some other copycat companies. It has nothing to do with 'Nietzsche TV'."

Naturally, the villagers do not agree with this explanation.

The voices demanding returns became more and more intense, and Bai Qiang's attitude became tougher as he gritted his teeth.

"You are all users who have used Nietzsche. To be fair, do you think the quality of 'Nietzsche TV' is really bad?"

As soon as these words came out, everyone present was speechless and didn't know how to answer.

really.

Thinking about it carefully, there is really nothing wrong with buying a Nietzsche TV these days. The picture quality is clear and full, the colors are bright, the sound is rich, and it is simple and convenient to use. It is not far behind when compared with big brand manufacturers.

No.

It even feels clearer than Changhong and Konka TVs.

If such TVs are all copycat TVs, then there is no such thing as brand TV.

See this.

Bai Qiang strikes while the iron is hot.

"Don't worry, folks, I guarantee that Nietzsche is definitely not a copycat manufacturer."

"If there is a real problem during use, how about you come to me again and I will admit it?"

Out of trust in Bai Qiang and the confidence that "Nietzsche TV" has built up in everyone in just a few days.

Most of the folks who came to return the goods ultimately decided to use them again.

Bai Qiang breathed a sigh of relief.

but.

Although he managed to cope with it, in the next few days, the store's business obviously deteriorated, and even Bai Qiang himself was retreating.

Soon, the news reached Mo Ran, and he frowned and shook his head.

In just two days, not only offline channels were affected, but online channels also encountered greater trouble.

Because the scale of Pinxixi is not large at this time, almost all the manufacturers entering the TV category of Pinxixi are unknown copycat manufacturers or small brands.

Therefore, after "Nietzsche B43 TV" gradually gained strength, it quickly jumped from outside the top 100 to the top three in sales.

but.

After the secret interview program was exposed, daily sales of Nietzsche TV decreased significantly, and the number of returns began to increase.

Even if a statement was issued immediately, it would not have much effect.

And the most deadly thing is.

Because the "Wanglong Electrical Appliance Factory" was temporarily suspended, Wang Fugui quickly looked for other OEM manufacturers, but unexpectedly, several OEM factories near Rongcheng said they had no production capacity and would not accept orders.

As more and more information came together, Mo Ran felt more and more that there was an invisible hand targeting him.

He frowned, who was it?

…

And the other side.

Hidden in the dark, the Changhong Marketing Department, the initiator of this incident, also received the latest feedback.

"Brother Su, their sales today are nearly 100 units less than yesterday and the day before yesterday. It can be seen that these news have a great impact on them."

"Moreover, judging from the reactions below, their sales in township channels have also been greatly affected by this incident... It is said that many people are asking for returns!"

Su Binbin laughed and then gave Xu Ming a thumbs up.

"Xiao Ming, your method is better!"

"This time it really hurts them!"

"However, since you have given them a little lesson, you have to let them remember the reason. You can remind them next."

Xu Ming smiled and nodded.

to be honest,

The sales of Nietzsche TV are simply a drop in the bucket compared to Changhong.

The important thing is not the sales volume, but to remind Nietzsche that young people should not disrupt the market.

"Don't worry, Brother Su, I have already arranged this matter, and they will know the reason soon."

"I believe that after this loss, they will never dare to set the price so low again in the future!"