Technology: Start by selling mobile phones

Since Iphone 4S officially entered the domestic market in 2012, domestic mobile phones have been catching up over the years.

Start catching up on the operating system,

Start catching up from the product design concept,

Start catching up with various functional configurations...

without any exaggeration.

Apple’s mobile phone is the best “teacher”, the best reference, and the best weathervane for domestic manufacturers.

so.

Although by 2016, major domestic mobile phone manufacturers have made great progress in quality, but...

Under inertial thinking,

Major mobile phone manufacturers are still looking forward to Apple's new product launch every year, looking forward to seeing what new features the latest Apple mobile phone has developed, what new selling points it has, and then...

Imitate it.

…

Guangzhou, vivo blue factory headquarters.

In the conference room, an internal high-level meeting on the iPhone 7 in half a month is being held.

"Ahem, Apple's 2016 autumn new product launch is only two weeks away..."

"Some renderings of the real iPhone 7 have been revealed on the Internet. What do you think?"

The speaker was Zhang Yuxing, manager of vivo’s product business.

After speaking, his eyes fell on Li Ming, the head of the design department.

Li Ming coughed lightly.

"Mr. Zhang, judging from the pictures exposed on the Internet, the appearance of Iphone 7 should not be much different from the appearance of Iphone 6S."

"The only big difference may be that the 3.5mm headphone jack has been removed from the iPhone 7, which has been exposed before."

Zhang Yuxing nodded.

This news has been fermenting for a long time, and judging from the latest exposed pictures of the real machine, it should be confirmed that the 3.5mm headphone jack will be cancelled.

"So has your design department taken any action? Should our next new mobile phone also cancel the 3.5mm headphone jack?"

"To tell you the truth, our design department is still considering..."

"What are you still thinking about?"

As he spoke, Zhang Yuxing frowned.

Apple has decided to cancel the 3.5mm headphone jack on the latest Iphone 7. Just follow Apple’s design philosophy. What are you still considering?

Li Ming, the head of the design department, showed a wry smile and said:

"Mr. Zhang, Apple's publicity is that the cancellation of the 3.5mm headphone jack is for the sake of environmental protection, waterproofing, and a thinner and lighter body..."

"but,"

"There is no denying that the fuselage is thinner and lighter, but waterproofing and environmental protection are out of the question."

"We all know in the industry that the so-called 'headphone jack is not waterproof' is just an excuse. Samsung and Sony have solved this problem long ago. It is nothing more than a cost issue."

"As for environmental protection, that's just Apple's promotional excuse."

"Is it not environmentally friendly to use traditional 3.5mm headphones? Is it environmentally friendly to use their Lightning interface headphones or Bluetooth headphones?"

After the words fell, the colleagues at the conference table couldn't help but laugh.

have to say.

Only Apple dares to be so unique and directly cancel the 3.5mm headphone jack, and it also says so righteously.

The atmosphere in the conference room suddenly became more relaxed. At this moment, a supervisor from the product department said with a smile:

"Lao Li, you misunderstood what Apple means."

"Apple promotes environmental protection because it wants everyone to reduce the use of electronic products and protect the environment..."

Li Ming shook his head.

"To put it this way, Apple should simply not give away earphones or charger cables when buying a mobile phone."

The conference room suddenly laughed louder.

"How is this possible? Isn't it standard to buy a mobile phone to get headphones and a charger?"

"That is, if the charger is not provided, what will the users who buy new iPhones do? No charging? This is the most basic need!"

"Old Li, no matter how domineering Apple is, we will never dare to do this, otherwise we will be scolded to death."

Seeing that the topics discussed in the conference room were getting more and more off-topic, Zhang Yuxing coughed and looked at Li Ming again.

"Li Ming, stop talking about those useless things. What exactly do you want to say? What are your design team thinking about?"

Li Ming said seriously:

"Is such that."

“I guess the biggest purpose of Apple’s cancellation of the 3.5mm headphone jack is to promote the Airpods wireless Bluetooth headphones they released at the same time.”

"but……"

"We at vivo do not have a wireless Bluetooth headset business, and a large proportion of our customers are urban customers. The usage rate of traditional 3.5mm headsets is still very high..."

“I’m worried about the impact on the sales of our new mobile phones if we rashly cancel the 3.5mm headphone jack.”

After the words fell, everyone present put away their smiling faces and frowned.

really.

Vivo's user base is very different from Apple's. If the 3.5mm headphone jack is directly canceled, it may lead to poor market response.

at this time.

"Isn't this simple?!"

Zhang Yuxing focused his eyes and then said:

"Put out one product first and test the bottom line of customers!"

"Anyway, with Apple's endorsement, let's cancel the 3.5mm headphone jack on the next mid-range phone first and then wait!"

"Maybe customers just like Apple? Do they think this is a high-end performance?"

Try the customer's bottom line?

Li Ming was stunned and did not continue to speak.

Zhang Yuxing continued:

"Anyway, no matter what."

“Since Apple has chosen to cancel the headphone jack, we must follow suit with Iphone 7.”

"If consumers can accept it, we will eliminate headphone jacks in large areas and save costs."

After saying this, without waiting for anyone to speak, he moved on to the second topic.

"Has our technology department started developing this feature for the wireless charging technology used on the Iphone 7 this time?"

"Well...it's already under development."

"There are also the waterproof and dustproof functions proposed by Iphone 7, as well as the portrait mode with camera background blur. Are the technical departments following up on the research and development?"

"They are all available, don't worry, Mr. Zhang."

…

Just as Vivo executives are preparing for the upcoming release of the iPhone 7.

another company,

Rice is also paying close attention to any clues about the Iphone 7.

no way.

As the most popular mobile phone company on the domestic Internet, and as a company with Internet genes, Rice Phone is destined to be at the forefront.

The latest series of features of Iphone 7 are naturally the focus.

"Mr. Lei, the latest confirmed news."

"The core function of Iphone 7 this time should be wireless charging technology..."

"In addition, their battery life has been improved compared to the Iphone 6S. The Iphone 6S has a battery capacity of 1810mAh, while the Iphone 7 has a battery capacity of 1960mAh."

"besides……"

"If nothing else goes wrong, they will launch three sizes of memory capacities: 32GB, 128GB and 256GB. The 32GB model is not available in the Iphone 6S and is added to the Iphone 7."

"You see?"

Rebus rubbed his temples.

Although there are still a few days until Apple’s new product launch, Xiaomi has almost confirmed the functions and parameters of Iphone 7 from various channels.

"Nothing to see."

"They added 32GB memory models, and our next Xiaomi Mi 6 will also add 32GB..."

"Oh, no, they launched 32GB, so we launched 64GB, which is a little more than them, and it looks more conscientious."

"It's a good idea to take it out and brag about it during the press conference."

The assistant smiled slightly and quickly recorded it in his notebook.

“What about wireless charging technology?”

Rebus sat up straight.

"Whether it's wireless charging or camera technology, all the existing related technologies and selling points of Iphone 7 have been submitted to the technical department so that they can develop these features as soon as possible."

"We will launch Xiaomi 6 next year. We will also have the functions that are available on iPhone 7, and they will be better."

The assistant did not dare to neglect and nodded repeatedly.

Every year when Xiaomi releases a new phone, it holds a new product launch conference, and Mr. Lei’s consistent style is to use Apple phones as benchmarks, and then,

Various data at the press conference - beat Apple!

"In terms of appearance, Iphone 7 has canceled the 3.5mm headphone jack this time. Should our Xiaomi Mi 6 also cancel it?"

"Cancel!"

"OK."

Compared to Vivo's caution and probing, Rebus is better at Internet gimmicks and can settle relevant matters in a few words.

but.

Immediately afterwards.

Rebus’ thoughts fell on Xiaomi’s upcoming high-end flagship, Xiaomi MIX!

Compared with Iphone 7, this is Xiaomi’s top priority now!

Xiaomi has always been welcomed by many users because of its extremely high cost performance, and it has also gained a good reputation for Xiaomi.

But.

Behind this, Xiaomi's profit margin has been unable to increase.

exactly.

But the brand power, premium rate, and price cannot go up.

Looking at the prices of Apple mobile phones, which are easily 5,000 to 6,000 yuan, and looking at the prices of Huawei's high-end flagship Meta series, which are also 4,000 to 5,000 yuan,

Xiaomi’s flagship Mi 5 is priced at 1,999 yuan for the standard version and 2,500 yuan for the top version.

With the huge price difference, it would be strange not to be jealous.

so.

After some thought, Rebus is no longer limited to making cost-effective Xiaomi series mobile phones, but hopes to launch a high-end series and introduce Xiaomi to high-end models.

Under this strategic background, the Xiaomi MIX series of applications was born.

As Xiaomi’s first-generation MIX model, Rebus and the entire team have made great efforts.

Bear the brunt,

The biggest gimmick, and what Rebus is most optimistic about, is that Xiaomi MIX is equipped with the world's first true full screen, and is the world's first true full screen mobile phone.

"Xiao Fang, we have to start preparing for the MIX press conference. You must implement this in person!"

"As soon as the Apple press conference is over, next month in October, it's time for us to shock the world and let the world take a good look at our Xiaomi technology and our Xiaomi innovation capabilities!"

have to say.

Compared to when he was talking about the iPhone 7 just now, Rebus' expression was completely different.

With every gesture of his hand, he scolded Fang Qiu.

Assistant Xiao Fang quickly responded.

to be honest.

She knows how much Xiaomi Group has paid for "Xiaomi MIX" this time.

Just to solve the problem of under-screen camera technology, it spent hundreds of millions of R\u0026D funds, applied for many patents, and assembled a team of more than 100 engineers.

without any exaggeration.

This is definitely the mobile phone with the most research and development expenses in Xiaomi’s history!

But looking at Rebus who was full of confidence and looking forward to it, she was suddenly startled for no reason, what if...

What if sales slump?

but.

She quickly shook her head. Xiaomi MIX is the world's first full-screen mobile phone... and it also has a lot of black technology blessings.

I believe that the market will definitely pay for it!

…

time flies.

On September 4, 2016, there were only four days left before the ihpone 7 mobile phone was officially launched.

At this time, not only major mobile phone manufacturers are secretly waiting for the arrival of Ipohne 7, but the Internet has also begun to warm up.

Major online media and technology bloggers have begun to report relevant content. After all, after the explosive sales of Apple 6S, the influence of the Iphone in China has reached its peak.

Orange, the UP owner of Station B.

That is, the digital product anchor who was hired by Changhong to discredit Nietzsche TV on the Internet.

Naturally, he would not let go of the massive traffic generated by the launch of the new iPhone 7.

At seven o'clock in the evening, when the most people are watching the live broadcast, Orange's live broadcast room is already full and extremely popular.

At this time, he was introducing some parameters, functional configurations and real-life renderings of Iphone 7 exposed on the Internet.

have to say.

As a senior digital blogger, he knows exactly what to do and what the audience wants to hear.

It seems to be introducing the functional parameters of Iphone 7, but in fact it is just praising Apple to death and crazily promoting every function and change of Apple.

Then, spray domestic mobile phones to death!

“This time Iphone 7 uses a 4.7-inch screen with a resolution of 1334x750 pixels. Although the resolution is not the highest, the IPhone 7 screen performs very well in terms of display effect. This is Apple’s adjustment of the screen! "

"I won't talk about the CPU chip. Everyone knows that Apple's chips are powerful. This time it uses an A10 processor with four cores! It has improved performance by at least 40% compared to the previous generation A9! It is at least 2 levels ahead of the Snapdragon chip. Not to mention Huawei’s Kirin chip..."

"This time, the battery capacity of Iphone 7 has been increased by more than 100 mAh, and the battery life is more than 2 hours longer than that of Iphone 6s!"

"What?! The battery is only 1900mAh, which is too little. Android phones are at least 3000mAh? Do you know that Apple has the most awesome power-saving technology? Can a domestic mobile phone with 3000mAh be more durable than Apple's 1900mAh?"

"You've never used an iPhone, have you?"

In the live broadcast room, Cheng Zi was crazily praising his Apple mobile phone while slamming down on domestic mobile phones.

From batteries and screens to CPU chips and operating systems, there is no doubt that everything is a point of comparison for Orange.

Such an argument really resonated with many people, and soon the live broadcast room was full of barrages, and the atmosphere immediately rose.

A small number of rational viewers in the live broadcast room recognized the shortcomings of domestic mobile phones, but also saw the progress of domestic mobile phones. However, seeing everyone praising Apple, they wisely remained silent.

really.

At this time, the Apple mobile phone is like a god.

The gap between domestically produced machines is huge.

Gradually, seeing the popularity of his live broadcast room exceeding 20,000 people, Chengzi began to sigh in the live broadcast room.

"Family members, we have to admire Apple's technology research and development capabilities for mobile phones. When it comes to innovation and technology, it has to be Apple!"

“Look at the fingerprint unlocking hidden in the HOME button and look at the wireless charging. There is no doubt that Apple’s technology is leading!”

The words fell.

The barrage frantically flooded the screen in agreement.

"Indeed, domestic mobile phones have no innovation at all, and their technology is useless..."

"Yes, I guess all mobile phone manufacturers are waiting to see the Iphone 7 launch conference and waiting to purchase products."

"In terms of technological innovation in mobile phones, we can really only expect Apple, domestically produced mobile phones, two words, to pull the crotch."

"You're right, +1."

The barrage scrolled crazily.

Chengzi glanced at it, and a smile appeared involuntarily at the corner of his mouth. It was obvious that he praised Apple and criticized domestic mobile phones.

The emotions of netizens and fans were fully aroused.

As for using domestic mobile phones... he has no psychological burden at all.

But just as he was watching the barrage with satisfaction, a message suddenly caught his attention in the barrage in the live broadcast room.

"Domestic mobile phones are not without innovation..."

"Yesterday Nietzsche Mobile released a new mobile phone - Nietzsche X1, which claims to innovatively use 'face 3D recognition technology'. Isn't this better than Apple's fingerprint unlocking?"

Chengzi quickly locked this barrage, and then read it out in the live broadcast room with a big smile.

Of course he remembers the Nietzsche phone!

Some time ago, after he received money to criticize Nietzsche TV, he did not expect that in the end, because Nietzsche launched the 2+4 warranty policy, the reputation on the Internet reversed, and his account received many reports.

If the platform hadn't seen that he had a lot of fans, it would have just given him a verbal warning and not blocked the live broadcast room.

But even so, he was at odds with Nietzsche.

When I saw this barrage about Nietzsche's cell phone, I immediately sneered.

"A copycat manufacturer like Nietzsche is still talking about technological innovation? And facial recognition? It makes me laugh! Don't you understand false propaganda?"

Not only did Chengzi not believe it at all, but the live broadcast room was also full of ridicule.

"???What brand is Nietzsche's mobile phone?"

"Hahaha, I don't know, it's just a copycat phone!"

“What high-tech technologies can off-brand copycats develop?”

Not to mention Cheng Zi's fans who were laughing, even neutral netizens in the live broadcast room couldn't help but shake their heads when they saw the barrage posted by this netizen.

What kind of technological innovation can a mobile phone manufacturer that I have never heard of do?

What a joke!

At this moment, the netizen on the barrage seemed not to have expected to be caught by the anchor, and hurriedly said:

"believe or not."

Just when everyone thought the netizen was having fun, Cheng Zi suddenly had an idea.

Seeing more and more netizens in the live broadcast room, he decided to continue this topic.

"Well, since this netizen said that 'Nietzsche Mobile' has launched a mobile phone with 'face recognition', then..."

"Let's go and see for ourselves. I happen to know that the 'Nietzsche Mobile Phone' is for sale on Pinxixi."

With that said, Chengzi opened the Pinxixi APP and his smile became even brighter.

He said with emphasis:

"Let's see how awesome a mobile phone sold on Pinxixi is."

Open Pinxixi and search Nietzsche's store.

soon.

The Nietzsche X1 purchase page appears in front of the screen, and appears in the live broadcast room page following the live broadcast signal.

Take a closer look.

The corners of Orange's mouth twitched slightly.

have to say,

This mobile phone rendering is really good!

It’s a bit beautiful!

…

PS: Big chapter, please subscribe.

There has been something going on at home in the past few days. I don’t know how to be a eunuch, so don’t worry.

Will update when I'm done.