Technology Tycoon: From Real Estate Tycoon To Technology Overlord
Chapter 26 The Hair Shampoo Industry Welcomes A Real Dragon!
One second...five seconds...ten seconds later, a thousand bottles of Soft Care Shampoo arrived and were all sold out.
It seems that this price, coupled with no-reason returns and shipping insurance, will directly break the hearts of the viewers in the live broadcast room.
Next, the seven-eight, nine-nine, fifteen, and eighteen-dollar items were all sold out.
The original target was 100,000 bottles a day, but unexpectedly, with the gifts given, the quantity directly exceeded 160,000 bottles on the first day.
Li Yu was very excited when she heard the good news, and it was considered the first step.
Next, we will continue to provide benefits for a month, and then wait for users to slowly ferment.
As long as the time is right, Li Yu will immediately ask the marketing department to start crazy promotion.
All kinds of advertisements are directly posted. According to Li Yu’s goal, it is to occupy more than 80% of the market share within two years.
Of course, he will also slowly add other products along the way, such as toothpaste, shampoo, shower gel, facial cleanser and other daily chemical fast-moving consumer goods.
"Chen Xiran, can all the goods be shipped today?"
Li Yu looked at Chen Xiran on the phone screen and asked.
He learned from Chen Ting that about 18 bottles would need to be shipped today, which had to make him worry about the factory's delivery capacity.
Although for this event, Li Yu has asked Chen Xiran to temporarily set up an e-commerce department.
The packing staff even found an agency to recruit hundreds of Rijie guys, and Li Yu was still a little worried.
"Don't worry, we started preparing a few days ago. There are more than 200,000 bottles packed in the warehouse. Equipped with packaging and labeling machines, there will be no problem in shipping them today.
And I have contacted the courier company a long time ago. They have sent five trucks to load the goods today, and they should be able to deliver the goods smoothly. "
Chen Xiran quickly told the current situation in the factory.
A few days ago, she originally thought that Li Yu's temporary request to set up an e-commerce department, and even the intermediary to find hundreds of Rijie brothers was a bit exaggerated.
Now that there are hundreds of thousands of orders on the computer, I can't help but admire Li Yu's foresight.
"Very good. Ask the people in the e-commerce department to arrange more people to keep packing. Even if the items are packed and piled up somewhere, it will be better than not being able to pack them in time."
"I know, I'll tell the people in the e-commerce department right away."
"By the way, Lu Yan said today that she has recently negotiated with several supermarkets. I have also read the contracts. They look quite satisfactory in the industry. Should we supply them immediately after signing the contract?"
Hearing this, Li Yu thought to herself that she had indeed seen the wrong person. In just a few days, Lu Yan had talked about several supermarkets.
"Since it's satisfactory, let's sign it and then supply the other party immediately."
"Okay, I'll notify Lu Yan later."
After asking Chen Xiran to pay more attention to the safety of the e-commerce department and the production department, Li Yu hung up the video screen.
"Li Yu, what are you doing so busy all day?"
Seeing Li Yu hang up the video screen and return to the classroom, Lin Yutang looked at him curiously.
"It's nothing, just do some small business outside and make a living."
"Tch, big business! Small business can make you skip classes five out of ten days? The most important thing is that the counselor hasn't held you accountable yet."
"Yes, I heard from several classmates that they saw you driving a BMW outside school. I didn't expect you to be an invisible rich second generation!"
Zheng Gaoyi, who was next to him, also intervened and said with a smile with a very bad expression on his face.
Since he lives in the Guangdong Community not far from the school entrance, it is not surprising to be seen.
Li Yu could only acquiesce to the other party's statement and could only choose to change the topic:
"I heard that Zhang Houchen has been walking around a lot during this time. He wants everyone to vote for him when they elect the squad leader in a few days?"
"Well, some time ago, he even spent money to buy water and snacks to deliver to our dormitory. Basically everyone in the class knows what he thinks."
Li Yu didn't expect that the other party would actually spend such a large amount of money for a squad leader, and he still admired the other party very much.
Just then, a professor in his fifties walked in with a book, and they shut up and stopped communicating.
…
Wu Shi is an employee in the marketing department of Procter & Gamble Group.
The day before yesterday, I accidentally watched a live broadcast on Kuaiyin and saw a live broadcast room giving out benefits.
Originally, he had always been skeptical about the benefits provided by these anchors.
After all, in the current environment, 99% of anchors are cutting leeks with the slogan of providing welfare.
What's even more outrageous is that the anchor said that giving away benefits only costs 29 yuan. It's not uncommon to go to an e-commerce platform and see that it's 9 yuan with free shipping.
After watching it for a few minutes, he overturned his original thoughts and knew that the anchor was indeed giving away benefits.
After all, a bottle of shampoo only cost five yuan with free shipping. He couldn't figure out how the other party could make money.
What's more important is that he immediately searched that the brand above was indeed a regular product, not a copycat product produced by a small workshop without any guarantee.
After all, it had something to do with the job he was currently engaged in. Wu Shi did not quit, but continued reading.
Originally, he thought that the other party might actually give benefits to the first batch, and then directly increase the price to make profits.
Unexpectedly, when the host finally explained that the last batch of benefits was sold out and no longer available on the shelves, the price only reached 18 yuan.
As a practitioner, he could tell from the other person's bottle alone that there was no way this shampoo would be profitable in this process.
As a marketer, you can immediately guess that the other party is indeed marketing and wants to promote the product.
Hearing that the other party had more than 20 live broadcast rooms and had more than 3 million bottles of benefits for 30 consecutive days, Wu Shi secretly figured out the other party's ambition.
After this, he guessed that he would lose at least 30 million yuan. If he could spend 30 million yuan for promotion, he felt that the other manufacturer had a big pattern.
Finally, out of curiosity, he bought a bottle from the 18-yuan batch to try out and see how the other product was.
He originally thought that with such a large quantity, it would take at least two days for the other party to deliver the goods, but he did not expect that the logistics information would come out that day and the shampoo would be in his hands the next day.
He got it yesterday and used it immediately last night. He didn't expect that this product directly subverted his knowledge.
His hair is considered to be oily, and he has always had a lot of dandruff. He tried many methods but couldn't get rid of it.
He used to use Haifei shampoo. Although his hair felt refreshed just after washing it, it would continue to become greasy within an hour.
Patting your hair, you can see countless dandruff falling down.
But more than ten hours have passed since he washed his hair with gentle shampoo last night.
Every time he touches his hair, he still feels very refreshed.
Although the dandruff was still falling off, he could tell by visual inspection alone that the amount had decreased by at least 90%.
"Wolf is crying, cleaning and shampoo products are probably dangerous!"
At this moment, Wu Shi knew that the hair shampoo industry was welcoming a real dragon.
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