Ten Years Against the Current of Rebirth

"Let's first clarify a question, which is the difference between mobile games and PC games." Xu Xing raised a kuaizi and looked at Li Zhibin and asked, "Do you know that now around the world and domestically, people who have computers or can use computers

How many people are there?"

Li Zhibin shook his head and looked at Yao Yuanyuan, who also shook his head, but still said tentatively: "I don't know about the world, but there are probably hundreds of millions of people in the country, right?"

"Yeah." Xu Xing nodded, "The current number of Internet users in China is about more than 500 million, which is already the number one in the world. Among them, excluding light users and other non-game users, the number of people who actually play PC games is about

There are only tens of millions of people.”

"If we exclude players who only piracy and don't spend money, the number of people who actually pay for the game may only be a few million."

"And among these millions, most of them are pirated and genuine games mixed together. The number of people who truly fully support genuine games may only be a pitiful dozen or two hundred thousand."

“This is also the reason why buy-out games were in decline and free in-app purchase client games rose in China.”

Li Zhibin nodded, but couldn't help but ask: "But what does this have to do with our game?"

"Don't worry." Xu Xing glanced at him and continued to ask, "Then let me ask you again, what is the root cause behind the explosion of domestic PC games?"

"I know this!" Yao Yuanyuan's eyes suddenly lit up next to her, and she raised her hand and said, "My mother told me this! The rise of PC games has a lot to do with the popularity of Internet cafes at the beginning of the century! Everyone has computers to play, and PC games

Only when you play can you have players.”

"Yes, but we can look deeper." Xu Xing nodded and added, "The deeper reason behind it is that our country has laid a more complete infrastructure to ensure the coverage of the Internet, coupled with the rapid expansion of Internet cafes,

This has rapidly increased the number of domestic Internet users."

"At this time, we should pay attention to the fact that computer devices are used to host client games, while mobile phones are used to host mobile games."

“So the next question is, how many smart touch-screen mobile phones are currently held in China?”

This time, Xu Xing asked and answered directly: "Probably one to two hundred million."

"In fact, computer shipments this year have begun to decline, while mobile phone shipments continue to increase."

"You know, the country has a total population of 1.3 billion. Although it is impossible for everyone to buy a computer, it is entirely possible for everyone to own a mobile phone."

Hearing this, Li Zhibin understood a little bit: "No wonder we are making mobile games, so in the future there will be more people who can play mobile games than people who play computers?"

"That's for sure, it will happen sooner or later."

"Then what does this have to do with us sending the game abroad?" Li Zhibin still struggled with this point. Since the prospects of the domestic mobile game market are so good, why should we compete with more mature foreign rivals?

Xu Xing rolled his eyes at him and continued: "Because the domestic market is still developing. Although the number of people seems to be huge, there are actually very few people who are willing to pay for the game."

"Without any reputation or any publicity channels, in the domestic game market environment, it is difficult for our small studio to stand out."

"On the contrary, in foreign countries, especially in the United States, although game competition is relatively fierce, it is only for the PC game market. In the mobile game market, everyone is still on the same starting line, and no manufacturer can occupy an absolute share.

Dominance."

In fact, there is another point that Xu Xing did not mention. Piracy is currently rampant in China, and the pay-to-buy system does not have much room for survival for small workshops like theirs.

Especially for mobile games like Fruit Assassin, it is relatively easy to crack. Once the paid buyout is confirmed and it becomes a little popular, it is estimated that various free cracked versions will soon appear on the market.

Relatively speaking, the ecology of Lao America at this time is relatively healthy in this regard.

This point is quite familiar to Yao Yuanyuan, who has stayed in Internet cafes for a long time: "In this case, it is really better to go abroad first, otherwise as soon as you upload the game, you will find pirated copies online the next day.

resources, and even many Internet cafes directly provide those pirated games."

"Then will it be difficult for us to send our games abroad in the future?" Li Zhibin was reluctantly persuaded by Xu Xing, so he asked another question. Obviously, he was a little worried about the fact that their studio had made games but could not put them on the shelves in China.

.

"You can export it first, and then switch to domestic sales." Xu Xing glanced at him and laughed twice. He didn't know whether his tone was sarcasm or a sigh, "Think about it, an unknown studio in China has only five people

With a small team, they created the popular mobile game Fruit Assassin in North America, with the youngest member being only 18 years old!"

"Then we will brag about some domestic mobile games to cheer up the Chinese people. The game has been exported overseas. Do you think Fruit Assassin will be easier to sell?"

"At least it's better than selling it directly in China, right?"

Hearing what Xu Xing said, Li Zhibin was stunned. He had never thought of such a weird routine.

But if you listen carefully, you can see that riding a horse is really the style of this boy Xu Xing.

That's pretty mean.

But when he thought about it again, when the title "Light of Domestic Mobile Games" came to his mind, he suddenly felt very interesting.

But the crux of the problem here is, how can Xu Xing ensure that the fruit assassins in their studio can achieve very good results in foreign markets?

Otherwise, you just sell a small share outside, and then go back to China to promote the glory of domestic mobile games. If the lies are exposed again, it will not be a loss of glory, but a loss of face, and you may even be beaten and scolded like a lost dog.

Therefore, even though Xu Xing gave him a lot of popular science, Li Zhibin still felt that it was a little unreliable when he thought that this game was only made by Xu Xing and the others in just one or two months.

At least it is unrealistic to achieve the level of "the light of domestic mobile games".

However, Li Zhibin now believes that with this fruit assassin, at least Xu Xing should be able to earn back the initial investment cost.

After all, it is a game that he can indulge in for a while, so no matter how bad his performance is, it shouldn't be much worse.

"Well, it's enough to recoup the cost and make a little profit. Let's not be too ambitious." Li Zhibin comforted Xu Xing, "Before, I was worried that you wouldn't be able to recoup the cost."

"It's not your money that I spent." Xu Xing patted him on the shoulder and said, "But I have an opportunity here. If I can spend more money on publicity, I can have more hope. Are you interested in investing?

"

"Go, go, go." When Li Zhibin heard this, he waved his hands quickly, "I only have this little pocket money in total, you still want to take advantage of me?"

"I can invest, can I hold shares?" Yao Yuanyuan asked happily, raising her hands, feeling that this matter was very interesting.

"No, my brother just gave him a chance. You can forget it." Xu Xing raised his hand and declined, "Let's leave it as it is. We will wait until the game is released."

Yao Yuanyuan curled her lips in dissatisfaction: "I am also supporting you, okay? I'm not worried about losing any money I gave you."

"You are a little rich woman, of course you are not afraid of losing money." Xu Xing patted his butt and stood up after finishing his meal, "I am still busy fixing bugs and trying to get the game on the shelves before school starts."

Seeing that he was about to start working, Yan Chiju quickly cleaned up the remaining rice, then stood up and sat back in front of the computer, quickly getting into working mode.

Yao Yuanyuan looked at the backs of the two people working hard, sighed quietly, then glanced at Li Zhibin next to him, suddenly rolled his eyes, and whispered: "Hey, I will lend you the money, and then you will invest in him."

How about the game?"

When Li Zhibin heard this, he quickly shook his head and waved his hand to refuse: "This is not possible. If I lose money, I can't pay you back."

"You don't have to pay back the loss."

"That's even worse!" Li Zhibin still had a bottom line, and Xu Xing wasn't really short of money, so after thinking about it, he decided to forget it.

Yao Yuanyuan felt a little depressed after being rejected, so she asked Yan Chijiang to order a beta version of Fruit Assassin for her, and finally sat on the bed and started playing.

At this moment, Xu Xing's cell phone rang.

It's Xu Niannian's phone number.

"Hello?"

"Hey! Xu Xing!" Xu Niannian's voice was a little anxious, "Your parents got into a fight! I don't know what happened, but my uncle broke the TV!"

Hearing these words, Xu Xing's heart skipped a beat.

Memories of the past suddenly came to mind.