Ten Years Against the Current of Rebirth

At six o'clock in the morning, Xu Xing's cell phone suddenly vibrated.

In the misty lake, he touched the cell phone on the bedside and barely opened one eye. After seeing the call from Li Zhibin, he subconsciously wanted to hang up and go to sleep.

However, his mind cleared up and he didn't hang up directly. After the call was connected, he put the phone to his ear, Xu Xing closed his eyes again, yawned and wanted to continue sleeping.

"Xu Xing! Xu Xing! Are you awake?"

Li Zhibin's excited voice came from the other end of the phone.

"Look at the number of downloads!"

“Downloads of Fruit Assassin!”

"When I first woke up, it was more than 8,000, and now it's already 9,000!"

"Too fast, too fast!"

"I remember it was only two thousand before I went to bed yesterday, but when I woke up it doubled again!"

Being bombarded by Li Zhibin so early in the morning, Xu Xing's sleepiness was forced away in an instant.

However, after hearing Li Zhibin's extremely excited words, Xu Xing looked helpless: "Can you tell me on QQ? I'm sleeping in the dormitory."

After saying that, he hung up the phone directly.

The person opposite had already gotten up, and in order to share with Xu Xing what was going on in his heart at this moment, Li Zhibin ran out of the dormitory building and found a place where no one was around. Li Zhibin was stunned for a moment and blinked with his mobile phone.

Did this guy hear what he said clearly?

Nine thousand!

That’s nine thousand!

If we calculate based on the 2,000 downloads in the early hours of last night, in just six hours, the number of downloads has skyrocketed to 7,000!

Sales directly reached more than 20,000 US dollars!

If you deduct the share with Pineapple Company and various taxes, and finally distribute it to their company, it will be at least more than 10,000 US dollars.

Converted into RMB, that’s 60,000 to 70,000 yuan!

The initial investment will be paid back directly!

And this was the result of six hours yesterday morning.

However, after Li Zhibin calmed down a little, he also understood that 7,000 downloads in six hours could not be 28,000 downloads in 24 hours.

After all, the early morning here corresponds to the afternoon in North America, so it is normal for the number of downloads to be higher.

But even so, after counting this whole day, is today's sales increase expected to exceed 10,000?

Thinking of this, Li Zhibin instantly became excited again. He picked up his phone and opened QQ to see if Xu Xing had replied to him.

He had no intention of calling Xu Xing before, simply because no one responded when he frantically called Xu Xing on QQ. Li Zhibin guessed that Xu Xing was still sleeping.

While I was thinking that I shouldn't disturb him, I felt itchy in my heart as if there were ten thousand ants crawling around me.

It would be really uncomfortable if I couldn’t share this huge surprise with my good friends right away!

As a result, who would have thought that Xu Xing would be in a panic no matter whether he faced a scene that looked like he was on the street a few days ago or a situation that suddenly showed signs of an explosion today!

It's as if Li Zhibin created this game, and Xu Xing is the outsider... The actual situation should be the other way around.

What a hell.

[Yi Li Yanyu]: If I have nothing else to do, I will just catch up on my sleep. When the sales of Fruit Assassin exceed 100,000, it won’t be too late for you to yell at me again.

Seeing this guy's reply, Li Zhibin was immediately speechless.

[A Bin]: Maybe today is just an exception. Don’t be too arrogant.

[A Bin]: Even if we can maintain an increase of 10,000 per day, it will reach 70,000 in one week.

[A Bin]: I don’t know if I can achieve such a good growth effect once I get this recommended position!

Li Zhibin has grown up in the past few days and gradually realized the importance of a platform's exposure to a game.

Especially seeing the increase in Fruit Assassin today made Li Zhibin realize the importance of traffic in this era.

If I get recommended later, I won’t be kicked back to my original shape, right?

But for Li Zhibin, as long as he can maintain this increase in the recommended position this week, he will wake up laughing immediately when he falls asleep.

After all, in the early hours of last night, their game had successfully recovered its investment, and the subsequent increase was completely pure profit.

Although Xu Xing also said that subsequent development, updates and maintenance will also require expenses, but compared with this income, it is really a drop in the bucket.

If they can maintain this growth this week, wouldn't they be able to earn three to four hundred thousand in one week?

Damn it!

After such a calculation, Li Zhibin felt like he was going crazy.

His father’s salary may not be that much in a year!

And Xu Xing's game only lasted a week, and he might have made so much money!

At this moment, Li Zhibin finally suddenly realized that there was really a huge gap between himself and Xu Xing.

wrong.

It should be said that Xu Xing unknowingly opened up a gap with his peers in just one summer vacation that makes people despair.

Just thinking about this kind of thing makes me feel horrified.

Previously, Li Zhibin thought that Xu Xing was just joking with him when he said something like "Light of Domestic Mobile Games".

But if this trend continues, maybe his words will come true.

However, just when Li Zhibin was thinking about these things, Xu Xing sent another message.

[Yicao Yanyu]: How can such an obvious effect be achieved by relying solely on App Store recommendations for exposure?

[Yi Li Yanyu]: I will give you a list later, and you can search it on the Internet yourself.

[Yicao Yanyu]: Let me tell you my thoughts after reading it.

Looking at the information from Xu Xing, Li Zhibin was in a daze at first, and then he received a series of character lists from Xu Xing.

But the names above were all in English, which made him a little confused for a while.

【Abin】:What is this?

[Yicaiyanyu]: List of cooperation partners for publicity and promotion.

…

"Mom! Look, look!"

Early in the morning, Yao Yuanyuan ran to Pei Qinglan's bedroom with her mobile phone and showed her the number of downloads of Fruit Assassin very ostentatiously.

Pei Qinglan had just gotten up and put on her clothes. She turned around and glanced, then raised her brows and looked a little surprised.

"Is this going to require 10,000 sales?"

As an investor, Pei Qinglan is very sensitive to numbers and knows exactly what this sales volume means to Xuhang, a small company.

Capital preservation means that they have reached the baseline for company survival, which is much stronger than more than 90% of small and micro enterprises.

What's more, for a game, it's just the beginning.

If this increase can be maintained... Pei Qinglan secretly estimated in her heart, then smiled and shook her head and sighed.

Let alone one hundred thousand or one million, once it has sufficient cash flow, no company will be willing to sell its shares.

Pei Qinglan also didn't expect that Xu Xing, whom she had really been optimistic about before, would achieve such success in his first game.

But after thinking about it, Pei Qinglan felt a little strange: "I remember, you told me yesterday that your game was recommended by Pineapple Company, but the number of downloads was only about one or two thousand a day. How come it exceeded one thousand?"

Did it suddenly become like this?"

"Hey." Talking about this, Yao Yuanyuan also felt that Xu Xing's move was quite powerful. After some operations on her mobile phone, she found an advertising video uploaded by a blogger and showed it to Pei Qinglan, "Mom, watch this first.

"

Pei Qinglan looked at it intently, finished watching the video without realizing it, and then fell into deep thought.

But before she could finish thinking, Yao Yuanyuan made another operation and clicked on an advertising video again.

Although they are still promoting Fruit Assassin, the creative content and style of the videos have completely changed. The only thing that is the same is that they are all eye-catching.

Later, Yao Yuanyuan pulled out the third video. After it was played, she stopped and said with a smile: "There are probably twenty more advertising videos like this."

At this time, Pei Qinglan was completely silent.

"You asked bloggers on YouTube to make these advertisements?"

"Yes." Yao Yuanyuan nodded, "At that time, I spent all the savings of the studio."

"This is not a small sum of money." Pei Qinglan pondered and estimated the cost.

Using YouTube bloggers for advertising is indeed a way.

However, because the current YouTube advertising conversion rate is not particularly ideal, most advertisers still prefer the traditional advertising channel model.

A large part of the reason for this is that the audience of YouTube is relatively scattered, and most of them are attracted by the content of the channels set up by bloggers.

A channel may have only a few thousand or even fewer subscribers, or it may have tens of thousands or even millions of subscribers.

But these viewers are all looking for your high-quality content. Once an advertisement appears in the video, or even just a pop-up window, it will seriously affect their viewing experience.

But the three videos Pei Qinglan just saw are very interesting.

The three bloggers respectively host a food channel, a daily life channel, and a dance channel, but each of them has produced advertising videos that are very consistent with their own channel style and perfectly integrate the content of Fruit Assassin into them.

This is quite surprising.

If the videos of the other twenty bloggers were also in this format, Pei Qinglan was curious about how Xu Xing found so many bloggers who were both creative and perfectly compatible with product advertising.

And although the channels of these bloggers don’t have many followers, they probably range from tens of thousands to hundreds of thousands.

But cumulatively, even if the advertising fee for each person is only a few hundred dollars, it is still a large amount of money.

"Hey, that's why we still owe money to others." Now that the promotion effect has been confirmed and his own game has definitely been able to recover its costs, Yao Yuanyuan finally dared to say this, "I was worried before.

There may be problems if he only paid the deposit for the studio, but now it seems that Xu Xing is indeed very confident in Fruit Assassin."

After hearing what Yao Yuanyuan said, Pei Qinglan reacted immediately.

This move is not unusual, but for a studio like theirs that has just started, it is undoubtedly a risky move.

Once the fruit assassin fails, they will face considerable debt pressure.

However, in terms of purely consequential theory, Xu Xing's step was indeed bold but successful.

So Pei Qinglan did not continue to dwell on this point, but asked curiously: "Are these videos all thought up by the bloggers themselves?"

"I don't know about that." Yao Yuanyuan shook her head, "But Xu Xing seems to have also participated in the production and exchanges. You have to ask him about the specific situation."

Pei Qinglan nodded slightly and didn't ask any more questions. He just reminded me slightly: "It's okay if you tell me these superficial things. I'd better say less about the specific things in the future. Since Xu Xing has really started his game company, you

Those in charge of finance must also have their own professional ethics.”

When Yao Yuanyuan heard this, she was immediately speechless: "Who was so curious and asked this and that just now?"

"Then don't you answer it accurately?" Pei Qinglan looked at her sideways, "Xu Xing is a very good person, and he doesn't look like a founder at all. He is very responsible for his own game, from development and production to sale on shelves.

, to publicity and promotion, there is a very clear set of plans.”

"Now that you are working in his company, don't just think about how to manage money for others, but also learn from his strengths in this area."

"Even if you don't use it yourself, you can still use it to gain knowledge. It won't be a bad thing to communicate and get along with people like this more."

"I know." Yao Yuanyuan rolled her eyes. She was used to her mother's preaching method, so she still smiled and teased, "Anyway, our company is now a big step closer to acquiring your company, mother."

, just wait for the future~"

Pei Qinglan laughed and shook her head, ignoring the girl's joke, but feeling a little pity in her heart.

It seems now that her vision was not bad back then.

The only regret is that Xu Xing is not interested in her investment intention.

Pei Qinglan just wanted to invest in Xu Xing before, so he just showed his willingness to invest. As for whether it can succeed in the end, it doesn't really matter, as long as he has his heart and has a good relationship with Xu Xing.

But looking back now, Pei Qinglan vaguely feels that she may have missed a very good potential stock.

…

"Haha! Xu Xing Xu Xing! Your sister is so awesome!"

During the military training break in the morning, Xu Xing was sitting on the lawn drinking water and resting when he heard Xu Niannian's voice from behind, as if he was so happy that he had won the lottery.

The next second, Xu Xing rolled to the side, instantly dodging Xu Niannian's flying attack.

"What are you hiding from?"

Xu Niannian took a breath and felt a little disappointed.

I originally wanted to use this opportunity to give my brother a hug.

"You have something to say. I'm covered in sweat. Can you stop rubbing it every time?" Xu Xing said with a speechless expression.

"Hey, you peed on me when you were a kid. A little sweat is nothing."

Xu Xing: "...you should pay attention to the occasion when you speak."

"Hehe." Xu Niannian came to him and teased, "Are you shy? There were a lot of embarrassing things when you were a child that I didn't tell you."

"Shut up, please."

"Hey, let's not talk about this." Xu Niannian sat down next to Xu Xing, took out his mobile phone and showed off to him, "Come and look at it, take a closer look, what is this?"

Xu Xing glanced at it and found that after a few hours in the morning, the number of downloads of Fruit Assassin had exceeded 10,000, and the sales volume had increased to 10,328.

In the eyes of others, this increase is truly astonishing.

In just half a day, Fruit Assassin suddenly jumped from the middle of the latest game sales list to the second place in the list.

Not only did it crush Sword of Foreign Countries, which was in second place last night, but it was also not far behind the 12,000 sales that held its position.

If the Fruit Assassin can maintain its current growth rate, it is estimated that tonight it will be defeated even if it is not until tomorrow.

"Did you see that? The game I made became popular!" Xu Niannian was a little excited at this time.

After all, it was the first game that she personally participated in the production. She originally thought that selling two thousand copies yesterday was already great, but she didn't expect that there would be an even bigger surprise waiting for her today.

When Xu Niannian got up in the morning and saw this sales volume, he was almost stunned and thought he was in a dream.

But Xu Xing on the side saw her excited look and immediately poured cold water on her kindly: "Wake up, you are just an employee hired by others. How much money you make has nothing to do with you, right?"

Being reminded by Xu Xing, Xu Niannian immediately looked at him with resentment: "Can you stop saying some sarcastic words? I am also an employee after all, and I might get a bonus by then."

"What about you? The owner of my studio started his own business after graduating from college. He made his studio bigger and stronger at a young age."

"You are just talking nonsense here now. If you have the ability, you should imitate others."

After Xu Xing listened to his sister's education, he suddenly didn't know what to say, so he blinked and shut up.

It would be better not to talk to Xu Niannian about this in the future.

Otherwise, he was really afraid that the moment Xu Niannian knew the truth, his toes would dig right through the earth.