Ten Years Against the Current of Rebirth

Monday, September 8th.

Early in the morning, Xu Yi came to the company, and before it was time to go to work, he focused his attention on the goals that Xu Xing circled last night.

Xu Yi now works in a certain degree's internal search department, in a medium-sized management position. It is very simple to find some basic employee information.

Soon, he set his sights on three of them.

——Dai Zhuoshan, male, 27 years old, graduated from the Computer Science Department of Zhejiang University.

——Liao Qinyu, male, 28 years old, same as above.

——Gong Ao, male, 26 years old, same as above.

These three people are alumni of the same university and happen to be in the same class. They seem to have a good personal relationship.

Among them, Dai Zhuoshan is Xu Yi’s current colleague. He also works in the search department of a certain degree. He was previously one of the heads of the Wutong system of a certain degree dedicated to search promotion.

Later, due to the rise of mobile Internet, I was given the task of developing a certain mobile terminal.

During this period, because he was aware of the differences between the mobile terminal and the computer terminal, Dai Zhuoshan once proposed at the meeting that he could try to change the push mechanism of the certain mobile terminal. He suggested that he first attract users with personalized push and stabilize the number of mobile terminal users.

But Dai Zhuoshan's point of view was still relatively immature at this time, and he did not realize that the most essential root cause is that the mobile version is different from the computer version. An APP represents a direct entrance to the platform, and there is no need to specifically use a certain degree.

This weakens certain usage scenarios and frequency to a certain extent.

However, it was clear that some people within the company were not aware of this and did not agree to Dai Zhuoshan's proposal.

After all, personalized recommendations mean that each user sees different content, which is a serious weakening of the advertising distribution system that a certain degree relies on for survival.

Most of Dodu's income actually comes from the advertising revenue provided by bidding rankings. It is impossible for Dodu to cut off a large portion of its own income just because of Dai Zhuoshan's suggestion.

So in the end, Dai Zhuoshan not only failed to continue developing the certain browser, but was demoted by half a level in the search department.

Of course, this is not just because of his proposal, but also has something to do with the factional struggle within the search department.

However, Dai Zhuoshan was obviously taken advantage of and became the victim of this confrontation.

In addition, Liao Qinyu, who is responsible for the development of the mobile version of the social software Douhi, had a similar experience to Dai Zhuoshan.

In the PC era, social software is basically dominated by Tencent QQ.

Once upon a time, some degree still dreamed of relying on the social software of some degree hi to capture part of the social market share, but now, some degree hi has basically become a tool for internal employee communication at some degree.

In the era of mobile Internet, Liao Qinyu felt that there was an opportunity for some degree hi to try to overtake in corners. Even if it could not surpass Tencent, it would still have a chance to get a piece of meat.

However, the internal priority of certain degree hi is too low, and Liao Qinyu is only the person in charge of the mobile terminal. At present, the boss of certain degree has set his sights on the e-commerce field. certain degree hi only plays an auxiliary offensive role and does not play a role at all.

valued.

Therefore, several suggestions submitted by Liao Qinyu were rejected. Even the person in charge of the e-commerce department did not forget to ridicule him, laughing at his wishful thinking and even thinking about competing with Tencent for the social domain.

As for Gong Ao, it's even simpler.

Although a certain game department is a good source of income, it has always been making some Three Kingdoms martial arts rip-off IP games.

Although it makes money, there is really no innovation. The entire department is relatively rigid. It is more like a game assembly line factory than a game production department.

As a relatively young and idealistic type, Gong Ao would submit the game he wanted to make every time he completed a game required by the general planning.

Then it was dismissed and a new hoodoo game was arranged.

After finishing another project, I continued to submit the project I prepared, and then it was rejected again.

After doing this several times, Gong Ao had a big fight with the chief planner.

If it weren't for his strong skills and outstanding production efficiency and results in the game department, he would have been fired by now.

After Xu Yi locked onto these three people, he roughly determined his plan.

As a result, just when he was about to start working, his cell phone suddenly received a call from Xu Xing.

"Uncle, please ask for a leave for me."

"What?"

"The new employee is here today. I have to arrange the tasks. Please help me make a certificate with the counselor saying that I am going to the hospital to see my grandpa."

Xu Yi: "... Just tell the counselor that you are starting a business."

"Then I have to explain a lot more, which is troublesome."

"Okay, okay, let me tell you."

…

At nine o'clock in the morning, Yu Youjia stood at the door of the dormitory building, looking expressionlessly at Xu Xing riding an electric bicycle and Xu Niannian who was in high spirits, crossing his arms and sighing.

"Forget it, forget it, you go first." Xu Niannian was too embarrassed to leave his best friend alone, waved his hand and said, "Jiajia and I will take the subway there."

"No need." Yu Youjia said calmly, raised his hand and answered a phone call, "Hello? Are you here? OK, see you at the school gate."

After hanging up the phone, Yu Youjia laughed twice at Xu Niannian: "I'm not someone, I don't even have a boyfriend. You can take your brother's car. Zhou Jing is here to pick me up."

"???" Xu Niannian covered his heart in pain, "Didn't you say he was very busy?"

"He happened to be going to work at the law firm at this time, so he dropped me off on the way." Yu Youjia waved to the two of them and walked towards the school gate, "Let's meet in the studio later."

Watching Yu Youjia go away, Xu Xing turned around and asked, "How about you take someone else's car? There's no need to follow me all the way."

"Why are there so many nonsense?" Xu Niannian walked to the electric car, raised his slender legs high, easily straddled it, hugged Xu Xing and urged, "Go, go, go! Try to get there first than Jiajia and the others!"

"...You are making things difficult for me."

With that said, Xu Xing started the electric car and quickly passed Yu Youjia who was walking in front.

Xu Niannian did not forget to touch Yu Youjia's face arrogantly, smiled and waved goodbye to her: "Let's go first!"

Yu Youjia walked slowly, looking at the two people who were quickly walking away. Seeing Xu Niannian tightly hugging the body of the younger brother in front of her, she couldn't help but smile: "What a coward."

The electric car drove out of the school gate.

At this time, Yan Chijuan, who was unable to ask for leave, was attending class at school.

She had to wait until there were no classes in the evening before she could go to the studio.

Or you may only be free on weekends.

Xu Xing’s reason is that he has learned most of the content in his freshman year, and he is able to apply this knowledge proficiently after working, so he doesn’t need to learn it again.

But although Yan Chijiu had taught herself programming before, she still needed to check for gaps and fill in the gaps. Xu Xing didn't want to delay her studies, so she only asked her to come to the studio when she was free, and there was no need to rush.

…

The employees who arrived at the studio in the morning and were willing to work in the studio after receiving the offer had already arrived and signed the contract with the help of Yao Yuanyuan and the legal department.

Lei Wenyan, a master's degree graduate from Jiaotong University, glanced at He Sitong who was working next to him and asked curiously: "Why are you here? I thought I couldn't see you again."

"The project bonus pool is very attractive." He Sitong raised his glasses and said with a shy smile, "It is said that the planner of the new game is the planner of Fruit Assassin. If it is still a lightweight mobile game, with the current team size, it is estimated that it will cost

It won’t take long to complete.”

"I don't expect the new game to be as good as Fruit Assassin, but even if it's one or two levels lower, the 10% bonus pool of the project's profits in the first three months is still very determined."

"After all, our team only has a dozen people in total."

Lei Wenyan chuckled: "You can't tell that I'm still a little gambler. I haven't even seen the plans for the game project yet. Maybe the new game will be sold out."

"That's just a waste of a month or two." He Sitong shook his head and said, "This little time is worth wasting."

"You're too utilitarian." Lei Wenyan clicked his tongue, "As long as the boss doesn't rest on his laurels, develop new games, and don't be as unprogressive as those big companies, I dare to keep working.

"

"Are you from Shanghai?" He Sitong glanced at him and asked.

"What's wrong?"

"Haha, no wonder."

…

At ten o'clock in the morning, secretary Peng Yuxuan distributed the "Secret Escape Plan" one by one.

Twelve programmers and four artists who joined Tianshu Studio were all present.

After a simple opening remarks, Xu Xing went straight to the point, using the public office area as a conference room, and began to put together a planning plan and explain the new game Secret Escape.

As the explanation progressed, the newly hired employees could not help but sigh in their hearts after they understood the gameplay and core of the game bit by bit.

Although they are not particularly sensitive to the market, everyone here who is applying for a job at a game company has more or less knowledge of current mobile games.

【3D parkour mobile game】

This category, at least so far, has probably never been seen before. At least in the mobile game market, their game should be the first to take a bite of crabs.

Although the person who takes the first bite of crab may not necessarily end well.

But considering the success of the young man in front of him with his last game, Fruit Assassin, others here couldn't help but feel a little excited.

Of course, what most people are excited about is not how innovative this game is or how successful it may be in the future, but just because of the 10% project bonus.

Only Lei Wenyan listened to Xu Xing's in-depth explanations and when it came to the key points, he couldn't help but want to applaud, but in the end he resisted the urge to slap his thigh.

"This is really amazing." After the meeting, Lei Wenyan secretly said to He Sitong, "The game innovation itself is nothing, but this kind of innovation actually takes into account the gyroscope that has just become popular in smartphones. This is outrageous.

"

"The same goes for the previous Fruit Assassin. It was so popular simply because it perfectly adapted to the interaction mode of touch-screen phones."

"And this secret escape relies on the gyroscope to judge the left and right swing of the phone, and then controls the character's left and right dodge movements, eliminating the need for screen buttons. It is definitely an amazing innovation."

Although other employees were not as excited as Lei Wenyan, they still started to operate under Xu Xing's methodical arrangements.

After lunch, the secret escape project team officially started.

After Xu Xing arranged everyone's tasks, he also returned to the office and asked Peng Yuxuan to bring him the contact information of the major distributors that he had collected. While continuing to test the domestic version of Fruit Assassin, he began to communicate with major mobile phone and

The channel distributors of the platform began to contact to determine the sharing and promotion model after the game is launched.

…

In the evening, Mihuyou Studio.

After staying up all night and rushing all afternoon, Liu Wei and Jin Zhidong finally finalized the content of the lecture and the production of PPT.

"Hello, hello, I'm Liu Wei from Mihuyou Studio. Mr. Xu asked someone to say that he could consider investing in our project." Liu Wei followed the contact information on the business card Yan Chijiu gave him.

He called and said, "We have prepared the presentation materials. Is Mr. Xu free tonight? Or tomorrow."

"Oh, okay, okay, no problem."

"At seven o'clock in the evening, we will be there on time."

"Thank you, thank you. Okay, I'll call you when I get here."

After hanging up the phone, Liu Wei breathed a sigh of relief.

Fortunately, Mr. Xu from Qunxing Company had no intention of letting go.

After confirming that they had a chance to get investment tonight, the four founders got together again to discuss possible investment plans and responses to special situations.

"Control is the key point, followed by the two-dimensional theme." Cai Haoyu said, "There is no room for compromise on these two points. As long as the other ones are not too excessive, we can talk about it."

"Actually, if the other party thinks that one million is too much, we can also take out a few fewer shares. We can also consider as long as five or six hundred thousand." Luo Yuhao said after consideration, "The majority of our R&D costs are wages, as long as we last a few more months, it will be fine.

The key is to spend a lot of money on the promotion and advertising of the game."

"Uh... I think Qunxing Company is probably not short of money." Liu Wei reminded, "Although their profit last month was only a few million, their income this month is at least tens of millions. If they really want to invest in us,

One million is just small money."

"Can you ask for more then?" Cai Haoyu asked tentatively.

"This is probably not good..." Liu Weiwei said, "This is the condition we used to spread the news before. Now we finally have a company that doesn't mind us making two-dimensional mobile games. If we raise the price at this time, it will be a bit unpleasant to spread the word.

Already."

"Forget it." Cai Haoyu shook his head, "You go and talk today. I'll put my phone next to it. If you have any questions over there, we can communicate at any time."

Throughout the entire process, Jin Zhidong remained silent and did not say a word.

…

7pm.

Inside Tianshu Studio.

After the employees finished eating, they voluntarily stayed and continued to work overtime, and the office area was brightly lit.

After finishing class for the day, Yan Chiju arrived late and quietly sneaked into his boss's office.

"Coming?" Xu Xing raised his head and glanced at Yan Chijuan, then waved her over and said, "You will take over the testing task. I will meet Mi Huyou's people later."

"Yeah." During working hours, Yan Chijuan would not be pretentious. After confirming his work content, he left the office, found an empty workstation to sit down, and took over Xu Xing's work.

Soon, secretary Peng Yuxuan received a call from Liu Wei, and immediately got up and went downstairs, bringing Liu Wei and Jin Zhidong into the office.

And when the two of them walked into the office and saw Xu Xing alone sitting on a chair, their footsteps subconsciously stopped.

Liu Wei: "?"

Jin Zhidong: "?"

"You two, please come in."

Peng Yuxuan led the two people into the office, closed the door, and introduced them to them: "This is the CEO of our Qunxing Company, Mr. Xu, who is also the planner of Fruit Assassin."

Xu Xing stood up in time, walked around to the open space in front of the desk with a smile, and said hello: "Hello you two."

"Hello, hello, I'm Liu Wei, and this is Jin Zhidong." Liu Wei, who came back to his senses, quickly held Xu Xing's hand, "I really didn't expect that Mr. Xu was so young. I was really surprised.

."

"It's okay. This is the reaction of everyone who knows my identity for the first time." Xu Xing smiled nonchalantly, shook hands with Jin Zhidong again, and then went straight to the point, "Let's not waste time, how about you start?"

"Okay." Liu Wei took a deep breath. He really liked Xu Xing's vigorous and resolute character, so he stopped making polite remarks. After nodding with Jin Zhidong, the latter took out a USB flash drive.

…

Bengyi, the full name is Honkai Campus, is a 2D side-scrolling shooting mobile game, but it is covered with a layer of two-dimensional skin, and the content is about beautiful girls shooting zombie girls.

The core of the gameplay is actually very simple, it is nothing more than killing monsters and upgrading, cultivating character levels and equipment, but because the painting style is two-dimensional, it looks more eye-catching.

In fact, one thing that Xu Xing remembered very clearly is that Mihuyou’s Honkai Impact hit the market in the first place.

The price of the buyout system is 6 yuan, which is neither high nor low. It cannot rely on high buyouts to raise funds, and it cannot attract free prostitution players to join the game.

In the end, the total revenue was only a few hundred thousand, which almost failed to make Mihuyou survive until Beng 2 was released.

It can only be said that at this period, Mihuyou was definitely one of the top two-dimensional mobile games in terms of technology.

But for the sense of the market and the battle between buyouts and free in-app purchases, sensitivity is far from enough.

The reason why I was able to persevere later was entirely due to my obsession with the second dimension. Otherwise, Mihuyou's seven-person team might have parted ways after Bengyi's failure.

Liu Wei was very excited when he preached in front of Xu Xing, trying his best to show the selling points and features of their mobile game.

On the surface, Xu Xing appeared to be listening attentively and nodding in agreement from time to time, but in fact, his mind was already focused on the subsequent negotiations.

When it was past eight o'clock in the evening, Liu Wei finally finished introducing the details of the planning and development of their game, and looked at Xu Xing expectantly: "Mr. Xu, do you think there are any questions that I need to answer?

"

Xu Xing asked a few non-irritating questions in cooperation, then crossed his hands on the table, looked at Liu Wei and Jin Zhidong thoughtfully, and fell into a state of deep thought.

It only took about a few minutes.

But Liu Wei felt as if centuries had passed, waiting for the trial of the boy in front of him who looked several years younger than him.

However, Xu Xing did not stay with them for too long. After seven or eight minutes, he finally released his crossed palms, leaned back on the chair, tapped one hand on the table, and said slowly:

"One million investment is no problem."

"However, I have three main conditions."

When Liu Wei heard the first sentence, he felt happy, but as soon as he heard the second sentence, his heart suddenly skipped a beat, and the words of the investors he had contacted before immediately came to mind.

——Stop doing two-dimensional products, the market is too small.

——Let’s do martial arts or Three Kingdoms. This is still the most popular in China.

——You are already a graduate student at Min University, can you stop being so naive? How many two-dimensional mobile games in China have achieved success?

——Forget it, with your technology, if I were to make a popular theme like the Three Kingdoms, I wouldn’t be afraid of losing money if I invested three to five million, but two-dimensional? Let alone one million, ten thousand is too much.

——Actually, you are all very outstanding talents. Do you want to consider joining our company? It is a wholly-owned acquisition and the price is negotiable.

——Liu Wei, if your studio continues to be so persistent, it will have no future. How about you come out and follow me?

In short, some want them to change the theme, some want to directly acquire the studio, and many even directly want to poach people.

But no one is optimistic about their two-dimensional mobile games.

But just when Liu Wei was feeling uneasy, Xu Xing spoke next.

"My conditions are simple."

"First, change the 15% shareholding to 20%."

"Second, destroy the buyout system on campus and change it to a free system."

"Third, it is considered a cooperation. I hope the two companies can reach a technology sharing and mutual assistance agreement."

"If you can agree to the above three items, I can agree to invest one million in Mihuyou."

After hearing Xu Xing's three conditions, Liu Wei fell silent.

Compared to the demonic whispers in his mind, the request put forward by Mr. Xu in front of him... didn't seem too harsh?