Ten Years Against the Current of Rebirth

The venue for the press conference is not large.

After all, Yaoguang Entrepreneurship Park only provides a place for start-up teams to start their own businesses. The largest office space on each floor of the East Park can only accommodate about 50 people.

Fortunately, there were not too many reporters and media coming this time. There were more than two dozen media, and even with a slight squeeze, the press conference seemed very lively.

An Xinyue from Minnan University looked at the gift bag in her hand and was a little surprised.

She originally thought that she would not be treated well after she said she was a student reporter from Min University, but to her surprise, the staff still gave her a gift bag, and there was no difference in treatment.

When I opened it and looked inside, I saw that the things inside were very simple, including a newly packaged voice recorder, a flyer for a new game, a red envelope, and some other small gifts.

Among them, the most valuable ones are probably the recording pen and the red envelope worth more than 100 yuan.

This is why reporters usually like to go out to interview big companies, because these companies are relatively generous, and the gifts they receive are basically extra money for the reporters.

For a small start-up company like Tianshu Company to be able to achieve this level of gift specifications, people here are quite satisfied.

After I returned from the interview, I naturally didn’t mind being more biased toward Tianshu Company. Anyway, there were so many people scolding Tengxin that they were not the only ones left.

"Thank you all so much for being here today."

Gong Ao, the game director of Tianshu Company, stepped onto the podium with a smile on his face after Yao Yuanyuan stepped down. His chubby body and face looked very pleasing to the eye.

"Before I start announcing the new game, let me share some good news with you."

When Gong Ao was talking, Peng Yuxuan next to him released a PPT in time, which was reflected on the curtain behind him.

“First of all, it’s Fruit Assassin’s overseas performance.”

"On August 20, Fruit Assassin was officially launched on the overseas App Store. In less than two weeks, sales exceeded 200,000, bringing millions in revenue to Tianshu Company."

"And now, as the time has come to the end of September, Fruit Assassin's sales in North America have exceeded 7.5 million copies, and it is expected to exceed 8 million tonight."

"During September, Fruit Assassin topped the daily sales list three times, and has long been among the top ten in the App Store's game category sales list. It has been widely praised in North America."

Upon hearing the sales volume of 8 million copies, the reporter who had not paid much attention to this aspect when he came here suddenly showed a surprised expression.

Especially An Xinyue, who previously only paid attention to the situation of Fruit Assassin in China, and only knew that Tencent plagiarism caused public opinion. Although she had heard that Fruit Assassin was very popular abroad, she did not expect it to be so popular.

And even those who had investigated this information before did not expect Fruit Assassin to perform so dazzlingly on the rankings.

You know, their previous performance with Fruit Assassin was still on the App Store’s new game sales list.

The new game sales list is completely different from the game sales list.

As a game produced by a Chinese company, Fruit Assassin could compete with American and American games on the sales charts abroad. This surprised them a little, so they quickly lowered their heads and recorded it.

An Xinyue was recording and calculating in her mind.

With a sales volume of 8 million copies, she remembered that the overseas price of Fruit Assassin was US$2.99, so wouldn’t this be a sales volume of more than 20 million?

And it’s a beautiful knife!

Even if the commission and various taxes from the Pineapple Company are deducted, only about half of it may actually go to the hands of Tianshu Company, but after converting it into RMB, the net profit of this piece can reach at least 70 to 80 million!

An Xinyue felt her head was buzzing and it felt so powerful.

She clearly remembered that the original development team for the Fruit Assassin game only had six people.

Six people, earning nearly 100 million a month.

What is this concept?

If Tianshu Company's subsequent new games can maintain such results as Fruit Assassin, then it has to be said that perhaps a rising star will emerge in the domestic gaming industry.

On the podium, Gong Ao looked at the reactions of reporters in the audience, showing no emotional fluctuations.

After all, he is also a very capable game planner in a certain game department. He has handled quite a few hit games, but they are all the trap games of the Three Kingdoms martial arts.

But at least he can be regarded as someone who has seen strong winds and waves.

So after the reporters' surprise stabilized, Gong Ao continued: "Let's turn our perspective back to China."

"The domestic version of Fruit Assassin, due to some helpless factors, was originally scheduled to be launched on September 15th, but was forced to advance to September 10th, and changed from a buyout system to a free system."

"Since it went online at 12 noon on the 10th, the domestic version of Fruit Assassin has been downloaded over 1 million in just three days."

"Breaking 5 million in one week."

"Just yesterday, the number of domestic downloads of Fruit Assassin exceeded 10 million, and the number of daily active users reached 3 million, becoming a new milestone for Tianshu Company."

“At the same time, the number of players who purchased the three skins for free in the Fruit Assassin Skin Mall was 5.8 million, the number of paid players was 570,000, and the number of players who purchased all three skins was 120,000. The total sales were approximately

More than four million."

Hearing this, the reporters in the audience started talking a lot.

Although domestic user data seems to be better than that of foreign countries, what is frustrating is that domestic revenue is too little.

In North America, as long as someone downloads it, it means that the other party has paid $2.99.

In China, it is not enough for someone to download it.

You also have to find a way to make people take the initiative to take money out of their pockets.

But even a popular mobile game like Fruit Ninja, which rose to prominence with the help of huge public opinion, only achieved sales of four million in one month.

This also has to be divided with the channel dealers, and after deducting taxes, it is estimated that even two million is enough.

Comparing this with the monthly income level of nearly 100 million in North America, let alone Tianshu Company, the reporters here all felt heartbroken for Tianshu Company.

Of course, the actual situation is actually not that dire.

After all, with data of 3 million daily active users, the daily price of just one open-screen advertisement is probably between 100,000 and 200,000.

In one month, the revenue from one open-screen advertisement alone must be at least four to five million, and this does not need to be shared with channel providers.

Taking into account other scattered income, Fruit Assassin's current monthly income in China can barely touch the bottom line of tens of millions.

And as the subsequent downloads and daily active users of Fruit Assassin continue to grow, this revenue will also increase with the tide.

Once the number of downloads of Fruit Assassin exceeds 100 million, the level of revenue will be different.

You know, the previous version of Fruit Ninja had more than 1 billion downloads worldwide, and this was achieved under the influence of the buyout system and piracy.

Especially during the 10 to 15 years when the growth was the fastest, domestic piracy was quite rapid.

But now Xu Xing directly chooses to make the dimensionality reduction attack for free. Even the skin can be obtained without paying. It only takes a few days to get it, which directly eliminates the survival space of piracy from the source.

Therefore, at this stage, the download volume of Fruit Assassin is definitely more exaggerated than that of Fruit Ninja in the previous life.

Subsequently, Gong Ao announced some other news about Fruit Assassin.

For example, the agency rights of Fruit Assassin in North America have been sold to a game agency there, and the other party is fully responsible for the later operations. Tianshu Company will only be responsible for the subsequent version updates of the game.

In addition, the game agency business in Europe, Japan, Korea and other places is also under negotiation, and Gong Ao also gave a brief introduction.

Then, he continued: "During the National Day, Fruit Assassin will update two new modes and open a friend ranking system. In the future, new modes such as friend battles will be opened."

"The above is the good news about Fruit Assassin. I hope that subsequent new games will be on par with their predecessors."

"Next we will enter the question and answer session, which will take approximately 20 minutes, and then we will introduce the new game."

When I heard that I could ask questions now, most of the reporters below had already raised their hands at Gong Ao's signal.

Gong Ao casually named a reporter, stood up and said: "Hello, Mr. Gong, I am a reporter from Shanghai Internet Entertainment News. Will Mr. Xu from Qunxing Company attend today?"

Just the first question immediately made all the reporters in the room prick up their ears.

Although Yao Yuanyuan, the financial director of Qunxing Company, has mentioned their founder Mr. Xu many times in previous interviews, Mr. Xu himself has never appeared.

The public knows very little about this mysterious Mr. Xu. They only know that he started making Fruit Assassin in June this year and planned the company's publicity strategy behind the scenes.

But Mr. Xu’s actual identity, background, family background, and even whether he is a boy or a girl are still unknown.

But generally speaking, everyone still has some guesses.

He was able to make mobile games, and he could also set his sights on the distant shore of the ocean. Later, he dared to use Tencent to plagiarize to stir up public opinion and attract traffic to the game.

No matter how you look at it, this should be an old fool on the Internet.

Must be at least 30 years old.

However, considering the game category, the age of the producer should not be much older, so the media predicts that Mr. Xu should be a young entrepreneur between 30 and 35 years old.

And I should have worked for a major game manufacturer for a period of time before, so I have such rich experience.

Since he can get into a big factory, his academic qualifications are probably not bad, and he must have a minimum guarantee, and he is probably from one of the first-class universities in the country.

In this way, Mr. Xu, who is in his thirties, has a high degree of education, has been immersed in the game industry for several years, resigned to start a business, and has a complete image of a young and promising person, which has been almost sketched out by the media.

It's just that we haven't been able to discover the true appearance of Mr. Xu himself, so the media here have corresponding tasks today.

"I'm very sorry. Mr. Xu has a flight to Kyoto today, and I will be in charge of the press conference, so Mr. Xu probably won't be able to attend and see everyone today." Gong Ao said with a smile on his round face, and then pointed to

Another reporter asked the other party to ask questions.

"Hello, Mr. Gong, I am a reporter from Wutong.com. Just yesterday, three studios under Tencent released three new games. The gameplay is very similar to Fruit Assassin. What is Tianshu Company doing?

What do you think about this matter?"

"As one of the top game companies in China, Tencent's own strength and technical level are obvious to all." Gong Ao smiled warmly and did not say anything arrogant. He just said calmly, "Fruit Assassin is our number one product."

We are flattered that this game can receive such attention and deep learning from Tencent."

"As for the gameplay, it is all public content that can be used for reference. As long as it is not a simple change of skin like Q Fruit Ninja, and even the text only changes a few words to copy it, then Tianshu Company is happy to work with other manufacturers.

Make the mobile game market bigger and stronger.”

"The new games our company will launch next are also types that have not been verified in the mobile game market so far."

"If the results after launch are not bad, we also welcome Tencent to learn from its experience and make similar products with higher quality."

What he said was airtight, and I felt like there was a strange atmosphere everywhere.

The reporters below did not expect that the person in charge of the game was so eloquent, so they quickly recorded his remarks.

But Gong Ao on the stage breathed a sigh of relief and glanced at several documents on the podium. Unexpectedly, Mr. Xu actually guessed all the questions asked by the press conference.

And they all gave relatively detailed answers in advance.

Otherwise, with Gong Ao's upright temper, he would probably have started scolding him by now.

…

After answering a few questions from reporters again, Gong Ao entered the presentation session of the new game.

He first spent more than ten minutes giving a detailed introduction to the correlation between the gyroscope on the mobile phone and the parkour game, and then introduced the game Escape.

Through a live demonstration, the reporters in the audience couldn't help but exclaimed as they watched the characters on the screen running forward, tilting their bodies and turning in coherent movements.

As for the side-scrolling 2D version of Happy Run, Gong Ao did not introduce it too much and only briefly mentioned it when introducing Escape from the Secret Realm.

After all, it is a game conference, and the innovative mode of escape from the 3D third-person perspective will be more popular, and it is obviously more gimmicky, making it easier for the media to promote it.

…

By about five o'clock in the evening, the press conference was finally over.

An Xinyue followed the crowd out of the venue and was already waiting for the elevator with everyone.

Because there were a lot of people, and An Xinyue didn't like fighting, she waited for the people in front of her to take the elevator down, and then waited for the next one.

But when the next elevator came up, a very beautiful and delicate girl walked out of the elevator door. She had a petite figure and short hair that just reached chin length. She dragged a suitcase in her hand and walked all the way into Tianshu Company.

.

An Xinyue blinked as she looked at the other person's back, and a surprising guess suddenly came to her mind.

So she didn't get off the elevator with the others. Instead, she quietly walked to the walkway on the right side of the Tianshu Company entrance and waited quietly at the bathroom.

If that person just now is the 18-year-old girl who is rumored to be the youngest in the founding team of Tianshu Company, then An Xinyue will make a lot of money.

If I could interview him soon and confirm his identity as a freshman at Min University, I might not only be able to publish this report in the school magazine, but it could also be quoted and reprinted by other media.

Thinking of this, An Xinyue calmed down and waited patiently.

Fortunately, Yan Chijue, who dragged her suitcase in, didn't keep her waiting for too long. Soon, An Xinyue saw Yan Chijue, who had just walked in, come out again.

Only this time, two other people came out.

One of them was a boy who looked equally young, also dragging a suitcase in his hand.

The other one was the financial director Yao Yuanyuan whom An Xinyue had met at the press conference.

An Xinyue originally wanted to go forward directly, but after hearing their conversation, she subconsciously stopped.

She was afraid that the financial director would drive her away without granting an interview, so she had to wait for the opportunity.

"After you finish handling the company's matters at the beginning of the month, send me a message then." The young boy said to Yao Yuanyuan, "After I finish talking over there, you have to bring someone over to draw up a contract."

"I understand." Yao Yuanyuan said, "Be careful on the road, remember to take good care of Jealousy, and don't bully others."

"Have I ever bullied you?" The boy looked at the petite short-haired girl next to him.

The girl immediately shook her head vigorously: "No, no."

"Tsk." Yao Yuanyuan made a sound of disgust, looking at Yan Chi Jue, she felt a little resentful that iron could not turn into steel.

After sending the two people into the elevator, Yao Yuanyuan said: "Pay attention to safety."

An Xinyue on the side saw that the elevator door had closed and rushed to the elevator entrance to press the button.

But the elevators for Xu Xing and Yan Chiju on the left had already gone down, and An Xinyue could only wait for the elevator on the right to come up.

After a delay of two or three minutes, An Xinyue successfully took the elevator down to the first floor, but at this time the two people were no longer visible.

She quickly ran towards the gate of the entrepreneurial park and saw the two people's backs from a distance.

Before she could catch up, the two men had already loaded the suitcase into the trunk of the taxi and got into the back seat.

By the time An Xinyue chased her to the door, the taxi had already left the door and disappeared on the street corner not far away.

Looking at the corner where the taxi disappeared, An Xinyue was in a daze, recalling the conversation she heard in the building earlier, and her mind was spinning.

If that petite girl is the youngest member of the founding team in rumors, and the financial director is one of the confirmed members of the original team.

The other boy who looks very young should obviously be a member of the founding team.

Thinking of this, An Xinyue was suddenly shocked, thinking that at the previous press conference, Mr. Gong had answered that Mr. Xu of Tianshu Company would fly to Kyoto to handle matters today.

And the two people just now were dragging suitcases...

An Xinyue opened her mouth as an astonishing guess slowly emerged in her mind.

No way?

Why does the boy who looks like Mr. Xu look so young?!

Didn't you say you are in your thirties?

This is probably not even 25 years old, right?

An Xinyue stood at the gate of the entrepreneurial park, thinking about these things in her mind, and could not come back to her senses for a long time.

…

——————————

In the taxi, Xu Xing took out his mobile phone and checked the situation on Weibo.

Just after the press conference ended.

The Weibo name has been changed from the original [Tianshu Studio-Fruit Assassin] to the official certification number of [Fruit Assassin], and a new Weibo has just been released.

The content is a series of data and results announced by Gong Ao at the press conference.

And at the end, [Fruit Assassin] also added the official account of [Tianshu Game] that had just been created and certified.

At the same time, [Tianshu Games] also released a new Weibo post.

[The team under Tianshu Games will launch two new games during the National Day]

["Escape from the Secret Realm": Launched on October 1st]

["Happy Cool Run": Launched on October 4th]

【Please look forward to it】

Attached below is a live demonstration video of the secret escape.

Before Tianshu Company officially released the news, since yesterday, many news articles have appeared on the Internet criticizing Tencent for plagiarizing again.

Especially after discovering that Tencent had shamelessly released three follow-up mobile games that were similar to Fruit Assassin, many netizens were aroused.

You know, the number of downloads of Fruit Assassin in China has reached 10 million, with daily active users around 3 million.

This number of players is not comparable to a new game that has just been online for two days.

But looking at the fierce comments on the Internet, and the flames of war gradually reaching the official account of Tianshu Company, Xu Xing's expression looked a little strange.

Because he didn't buy any press releases at all this time, it seemed like a spontaneous act by the media.

However, as things evolved, Xu Xing soon realized something was wrong.

[What kind of idiot would play such a thing as cutting fruit every day? Don’t you have any brains and keep supporting Tencent’s plagiarized games? Domestic games are ruined by you stupid players!]

[That fruit tycoon really made me laugh. He disguised himself as a fruit shop manager, but essentially relied on cutting fruits to attract players. Just plagiarism, and he made it so fresh and refined, it’s really disgusting]

[Is this really the Origin of All Things Fruit Assassin? If you say that Q Fruit Ninja is a plagiarism, forget it. Tiantian Qieguo has made innovations in the gameplay mode. Those who have played it will know that it is not plagiarism at all, at most.

Just learn from it】

[Some assassin dogs are really annoying. You can just play with your fruit assassin, but you still have to go to Fruit Tycoon to scold people. The game mode of Tycoon is more like the management of a fruit shop. Cutting fruits is just a small part of the game.

Can this also offend you? Why are you so sensitive?】

[Have you started to detect plagiarism just by reading online reports? You have to play the game yourself to know whether it is plagiarized or not. Moreover, these three games are free. You will get a lot of meat once you play them.

Just know that it’s not really plagiarism]

Looking at the scolding war that gradually started on the Internet, Xu Xing laughed and shook his head.

Unexpectedly, after relying on Tengxin’s traffic to get started, one day I would also be exploited.

But it didn't matter to him whether he was being rubbed or not, because this thing was basically unsolvable.

Once a scolding war breaks out, Tengxin can use trolls to fight each other if it wants to. Once passerby players are angered, they will spontaneously join the battlefield, causing the situation to get worse.

At this time, no matter what Tianshu Company said, it would add fuel to the fire.

"Boss, I see a lot of people are talking for Tengxin." Yan Chijie on the side said in a low voice.

"It's okay." Xu Xing shook his head and put away his phone, "It's just using each other's traffic, it's not a bad thing for us."

At the download level of Fruit Assassin, as long as subsequent version updates and operations do not cause problems, it is basically impossible to be shaken.

Tencent's approach is disgusting, and they rely on three games to play guerrilla, which can barely give them a little market share.

This is the disgusting thing about Tencent. It can make various similar competing products to compete in the competition. If Fruit Assassin hadn't fully grown up, its development speed would far exceed Tencent's expectations.

Otherwise, it is really possible to be defeated by these three games.

but……

Xu Xing's vision is no longer limited to Fruit Assassin, but has already begun to make plans for parkour games in advance.

Since you like to make similar competing products, then I will launch four different types of parkour mobile games to occupy all the segmented tracks. Xu Xing would like to see if Tencent will follow suit.

"I don't want to think about this for the moment." Xu Xing patted Yan Chijue's head, then asked with a smile, "Have you ever flown on a plane?"

"I sat there once when I was a kid, but I have no memory of it anymore." Yan Chijuan had already used the excuse of asking the question and unknowingly sat next to Xu Xing, "Where are you, boss?"

"I've never been on a plane. You have to keep an eye on me later, or I'll get lost."

"Ah?" Yan Chijie suddenly became nervous when he heard this, "Then, what should I do? I don't even know how to board the plane."

"You are so deceptive." Xu Xing rubbed Yan Chijuan's hair and said with a smile, "Don't wander around when you go to Kyoto, I'm afraid you will be abducted by others."

"No way..." Yan Chijiu said in a low voice.

Why is she running around?

No matter how hard you run, you can't escape the boss's grasp.