Ten Years Against the Current of Rebirth

"Mr. Liao, our Ali is sincere this time, and we hope you can think about it carefully." Liu Huan, the person in charge sent by Ali to negotiate the acquisition of WeChat, said sincerely, "Once we complete the acquisition, then

It’s a strong alliance.”

"At that time, all users of Taobao and Alipay will be open to WeChat. You have to think about how much support this will provide?"

"Sometimes, rather than insisting on independence, choosing to join a big family is also the right choice."

"Yes, I understand." Liao Qinyu showed an expression of agreement, but also showed regret, "But after all, WeChat and Qunxing have only been established for a few months, and we, Mr. Xu, still want to give it a try."

"However, Mr. Xu is very interested in your investment plan. If Alibaba does not have excessive demands for control, WeChat may try to accept an investment."

"After all, only after getting to know each other can we go deeper, right? It's just like falling in love."

After listening to what he said, Liu Huan knew that there was no chance today, so he sighed: "It doesn't matter, we can continue to talk about this, we are not in a hurry here."

“It’s just that on Tencent’s side, although Q News is tepid, Feixun can be said to be gaining momentum. Through mobile channels, it has accumulated 500,000 users in just one week. This increase is quite astonishing.

"

"Once they are given too much time, WeChat will be completely overtaken before they have time to expand the advantages they accumulated in the early stage."

Even though Feixun only accumulated 500,000 users in a week, with the size of China Mobile and Tencent, as long as the number of users is increased in the early stage, subsequent fission will become extremely easy.

But after listening to Xu Xing’s analysis at the meeting, Liao Qinyu clearly understood the limitations of Feixun.

How can a social software that can only be used by mobile users be the largest?

This is a matter of individual thinking.

For Feixun itself, perhaps the number of users is the foundation for its development.

But for China Mobile, it is not important whether Feixun can be successful. It is important whether Feixun can be used to suppress and occupy the market of China Telecom and China Unicom.

This is also the reason why Tencent will launch a Q message after choosing to cooperate with China Mobile.

Although Tencent's habitual cultivation strategy is at play here, the more important reason lies in Feixun's strategy and ownership rights.

However, without the promotion of mobile itself, the development of Qxun has been difficult, and it does not have the growth rate of Feixun at all.

First, in order to maintain growth, QQ has also added the function of adding friends to the address book, which makes the promotion of Q News very embarrassing on QQ's side.

The second reason is that QQ has previously launched a simplified version of QQ, which can directly block most of QQ's fancy functions and only retain the most basic friend chatting. This is very similar to the newly launched Q News in terms of functionality.

On this basis, after seeing the advertisement, most QQ users are just curious and click on it to see what Q News is about.

After discovering that QQ has all the above functions, I don’t care much about it anymore.

Especially at this time, many people have downloaded WeChat. As time goes by, the size of WeChat has slowly grown to the 20 million user mark. When many people see that Q News is so similar to WeChat, they immediately think about it.

Tencent sneered even more.

Under this situation, the QQ team actually did not attach much importance to Q News, and two different voices emerged.

One is to firmly believe in QQ and feel that there is no need to pick on people's opinions. Making QQ well is Tencent's biggest moat. How can there be any reason to make a social software that sucks its own blood?

The other is that the times are changing, and perhaps QQ is no longer adaptable to the new mobile Internet era, so it must make changes without breaking or establishing.

Although there are occasional disputes between the two sides, most of the time, the first internal voice can easily overshadow the second one, which makes the promotion of Q News even more ineffective.

Suddenly, among the domestic instant messaging social software, QQ accounted for hundreds of millions of users, followed by WeChat, which was gaining momentum and catching up, with nearly 20 million users.

After that, there are Feixun, which has just started to catch up, Qxun, which is incubated internally by Tencent QQ, Xinbaotong, which is jointly promoted by Wangyi and China Telecom, and Taojianghu and Alipay Friends, which are independently promoted by Alibaba.

Counting further down, you can also find various social software that have sprung up like mushrooms after a rain, and various subdivisions have been seized one by one, including those that focus on online dating, dating in the same city, blind dating, and even directly using the name

Dating flags use marginalia...

These gameplay methods that were once popular on the PC side have appeared on the mobile Internet in a very familiar way, and have appeared on public smartphones, making them easier to discover and access.

"How do you say it?" Xu Xing looked at Liao Qinyu who came to the office after the negotiation, and asked with a smile, "How was the effect?"

"Not bad, at least the negotiations will continue." Liao Qinyu also smiled, and then asked, "Mr. Xu, what are your next steps?"

"China Unicom has just signed a contract, and the jointly promoted traffic discount package is about to be launched." Xu Xing said, "We will do a good job of cooperating with China Unicom. After the results are achieved, we will talk to China Telecom and China Mobile."

"Does Mr. Xu think China Telecom and China Mobile will agree?" Liao Qinyu rubbed his chin and thought.

After all, China Telecom now has Xinbaotong, which has cooperated with NetEase, and China Mobile has also cooperated with Tencent, Feixun. It is difficult to say whether they will really agree to jointly promote preferential packages with WeChat.

"These three families are almost like enemies in a love triangle." Xu Xing chuckled, "WeChat is now the most promising target to break through the QQ social blockade. As long as one family places a bet, the other two will not be able to bear it for long and will come and steal.

Food.”

Among them, Xu Xing estimated that Telecom would be the quickest to relent. After all, Xu Xing had never even heard of Xinbaotong in his previous life. In addition to games, Wangyi is a music company, and other fields are limited to

Drink soup just behind a big brother in the same field.

Of course, the gaming field and the music field are actually similar, and they are basically left behind by his big brother Tencent.

Seeing that Xinbao was blocked, China Telecom was naturally more willing to find another way.

As for China Mobile, she is more like an arrogant young lady at the moment. She covets WeChat but refuses to talk about it. She secretly works on Feixun and excludes her two sisters, China Unicom and China Telecom. Sooner or later, she will become a dog or lose her.

After chatting about this topic, Xu Xing pondered for a moment, and then continued to ask Liao Qinyu: "Have you applied for the payment license?"

"We should probably wait until the end of the month, or the beginning of December, and we should be able to come down." Liao Qinyu nodded and said, then hesitated a little, "Mr. Xu, we are now on the opposite side of Tencent. Are you sure you want to turn against Alibaba at the same time?"

This way?"

"What kind of feud is this? Don't talk nonsense." Xu Xing explained seriously, "Our payment system only works with our own products and is only used for in-game recharge. We will not compete with Alipay for business."

At present, Qunxing's products, including games, takeaways and recharges at Bizhan, are all payment channels through UnionPay and Alipay, and do not have the power to pay online.

Xu Xing had already arranged for Liao Qinyu to start preparations in this area, but the requirements for paying the license were rather cumbersome, especially regarding company qualifications and internal personnel and office regulations, which required Liao Qinyu to be responsible for contacting them.

The current period of 2012 is the time when it is easiest to apply for a domestic third-party payment license. If ten years later, the issuance of payment licenses is reduced or even closed, there will really be no chance of entry.

Moreover, Alipay has already become a giant in third-party payment. Other domestic companies are also doing similar online payment services, but basically none of them can compete.

Qunxing Company applied for a payment license to provide more recharge entrances for its own games. The reason is reasonable.

As far as the payment market for their games is concerned, Paytong sees it as a drop in the bucket and doesn't particularly care about it at all.

Of course, only in the early stages.

Once the payment system on WeChat shows signs of rising, it is estimated that Alipay will soon usher in counterattacks and suppression.

So Xu Xing didn't plan to make a mess from the beginning. It was better to be on the safe side and keep developing.

If WeChat can fully develop, then WeChat Payment will have the opportunity to grow into a big killer.

After explaining to Liao Qinyu, Xu Xing did not let him leave and called Dai Zhuoshan, who was in charge of hot news, over.

Xu Xing then ordered: "Dai Zhuoshan's testing is almost done. Liao Qinyu will be responsible for contacting WeChat to access hot news, directly recommend it to the user chat interface, and deliver news content based on user portraits."

"Will it cause resentment among users?" Liao Qinyu frowned slightly, worried about this.

"There is no need to fully access it." Xu Xing shook his head, "Based on the user's geographical positioning, we will first target Min Da. Hot news will only be accessed to this part of the user, and let Dai Zhuoshan see the effect."

"Hmm... weren't you working on a takeout interface before? Then we will communicate with Eat.me's third-party data to filter out users who often order takeout."

“When hot news pushes news that the other party is interested in based on the user’s needs, it should be appropriately mixed with one or two takeaway promotions that he usually orders, preferably a discount for two people or a discount for three people.”

When Dai Zhuoshan and Liao Qinyu heard this, they looked at each other and were stunned.

Xu Xing's move was to first target the test users in the area near Min University to minimize risks and impacts.

Then, the personalized push mechanism of hot news was used to slowly develop users’ habit of browsing news on WeChat.

Then, based on the other person's takeout habit, we will specifically push the takeout deals that he usually eats most, but only offer discount packages for multiple people, tempting the other person to invite people around him to order takeout together.

"Anyway, try it on a small scale first." Xu Xing crossed his hands on the table and reminded, "Different user groups may have different sensitivities to the same routine. In the early stage, try to focus on optimizing algorithms and user portraits.

Don’t worry about profitability.”

"Okay, I understand." Dai Zhuoshan nodded.

Liao Qinyu on the side smiled bitterly: "Mr. Xu, your tasks are really increasing."

"He who can do it should work harder."

When Liao Qinyu and the others first joined Qunxing, they signed a five-year option contract. The longer they stay with Qunxing, the more option rewards they will receive.

Especially now that Qunxing Company is developing rapidly, several people are very motivated. Liao Qinyu was just making a little joke, but in fact he was the one who worked overtime and stayed up late the most among the three.

Now that WeChat is expected to break through the social blockade of QQ, Liao Qinyu should be the most motivated among the three.

If he can defeat QQ, then his career will be regret-free.

After seeing off Liao Qinyu and Dai Zhuoshan, Xu Xing stretched out on his desk.

I originally thought I could rest for a while, but soon something new came to my door - Xu Xing's cell phone rang.

I picked it up and saw that it was Chen Rui calling.

"Hello, Mr. Chen?"

"Mr. Xu." Chen Rui's tone was a little complicated, and he sighed and said, "You are a bit unkind. Stealing directly from home is too..."

"Uh..." Xu Xing chuckled twice, "I'm sorry, if you say that, Cheng Shaojie must have told you?"

"I told you." Chen Rui fell silent, and after more than ten seconds, he continued, "The terms given by Mr. Xu are too tempting. Cheng Shaojie really can't refuse. I have nothing to say."

"What is Mr. Chen's plan?" Xu Xing asked tentatively.

"My only request is to have actual control over the website after the merger." Chen Rui said decisively, "Mr. Xu is also a busy man. It is impossible to have extra energy to control the development here. Why don't you just leave it to me."

After hearing that Chen Rui had no intention of leaving, Xu Xing breathed a sigh of relief.

He was really afraid that Chen Rui would leave in a fit of anger.

However, at this stage, once Aizhan and Bizhan merge, there is really no other two-dimensional drama website in China that can compete.

Even if Chen Rui wants to leave, he won't be able to go anywhere unless he doesn't plan to continue working in this field.

"That's my original intention as well." Xu Xing said with a smile, "Unless it involves voting on major matters of the company, the rest of the daily management and control can be handed over to you, and I will not interfere too much."

"I need to implement these in the contract." Chen Rui said seriously.

"Of course, as you wish."

…

End of November 2012.

Xu Xing, Chen Rui, Cheng Shaojie and Xu Yi reached a merger agreement between Aizhan and Bizhan.

Among them, Xu Xing invested 10 million US dollars to acquire 60% of Cheng Shaojie's shares in Aizhan, and signed a separate financing agreement with Cheng Shaojie for Douyu Live Broadcast, which was worth US$15 million and accounted for 30% of the shares.

Of course, the financing amount of US$15 million will definitely not be received in one go. According to Cheng Shaojie's plan, this amount of money will be enough to keep Douyu Live for one or two years.

Especially in the current period when 4G has not yet become popular, the live broadcast business has not yet been well promoted. Therefore, although Douyu Live has been temporarily separated, the actual business is still connected to the company after the merger of Aizhan and Bizhan.

Together.

After the merger of Aizhan and Bizhan, Xu Xing held 70% of the total shares. Chen Rui's original 30% shares were diluted to 22%. Cheng Shaojie's original 70% shares were sold to Xu Xing for 60%, and the remaining 10% was diluted to 22%.

7%. Xu Yi originally had 5% of Bizhan shares, but only 1% was left.

Among them, Xu Xing still retains the right of first refusal to acquire the 7% shares held by Cheng Shaojie. Once Douyu Live is completely split off, Xu Xing can directly acquire the remaining shares held by Cheng Shaojie at the currently agreed price.

On Chen Rui's side, a series of control clauses were also attached. On the basis of ensuring that Xu Xing's interests in the newly merged website would not be harmed, Chen Rui's control over actual operations was guaranteed as much as possible.

As for the specific process of the merger, Chen Rui will be responsible for it. When the website is completely stabilized after the merger, the entire team will be relocated to the Shanghai Stock Exchange and become another star among the stars.

At the same time, two new games from Tianshu Company will be launched in early December.

On the same day, Xu Xing also received a call from counselor Wu Zhiguo.

"There is an open class here at the school, I recommend you take a look."

"Ah? Isn't that necessary?" Just after finishing the merger of Aizhan and Bizhan, Xu Xing had to start busy with the launch of a new game. He really didn't want to waste time attending any open classes in school.

"Originally, of course I wouldn't have asked you to come." Wu Zhiguo laughed and shook his head, "But this time it was the academician's assistant who asked by name. He said that the lecture notes prepared by Principal Mei contained content about the takeaway. I hope you can follow him on the spot.

If the founders interact and communicate, the effect will be much better."

"I'm thinking this is considered a takeaway for you to promote and endorse. I definitely can't refuse."

"So I suggest you come over here, just for an hour or two in the afternoon."

"Where are Zhang Nong and the others?" Xu Xing asked curiously.

"Most students don't know that you are the actual controlling shareholder, so Principal Mei can't find out?" Wu Zhiguo said speechlessly, "The ideas and strategies are all yours, let Zhang Nong and the others do it. When the time comes,

What should I do if I am embarrassed? It will only affect the image of Meeme.com’s takeaway.”

"Okay." Xu Xing sighed, checked his afternoon arrangements, hung up the phone, and said to Peng Yuxuan, "Xiao Peng, I won't stay at the game conference in the afternoon. You inform Gong Ao to have full authority.

Responsible."

"Okay Mr. Xu."