Ten Years Against the Current of Rebirth

"Maybe it's not dry." Yan Chiju scratched his head in embarrassment and tried to find an angle to explain to himself, "When I got up in the morning, I didn't want to disturb sister Nian Nian's sleep, so I didn't go back to the bedroom to get the clothes and took them directly to the balcony.

The clothes were just washed yesterday."

"Eh? Is that so?" Xu Niannian was stunned for a moment, then quickly said, "Then go and change into another one quickly, so you don't catch a cold."

"Yeah." Yan Chijue immediately stood up and went back to the bedroom to change clothes.

She was wearing slightly wet clothes just now and it was indeed uncomfortable, but because the temporary stimulation had not completely faded away, the feeling was not obvious when she bought breakfast.

Wearing clothes that have not been completely dried at the moment, it feels really cool and uncomfortable.

Seeing that the crisis was completely resolved, Xu Xing on the other side breathed a sigh of relief.

So he changed the subject and asked: "It's your birthday today, how do you want to celebrate it?"

"Would you like to go shopping with me?" Xu Niannian asked, tilting his head and counting on his fingers, "Let's have dinner together at noon, go shopping in the afternoon, and then have dinner in the evening."

"Is it that simple?"

"Otherwise, what do you think?" Xu Niannian rolled his eyes, "It's just a birthday, what else do you want to do?"

"That's true, as long as you are happy." Xu Xing nodded, "I will go to the company in the morning and come back at noon."

"I'll go too," Xu Niannian said, "Just so Jiajia is going to work overtime in the morning, and we'll meet at noon later."

Saying this, Xu Niannian stretched out his kuaizi, picked up a small steamed bun from Xu Xing's bowl, and stuffed it into his mouth.

Xu Xing: "...one portion of xiaolongbao is not enough to eat, so you still want to take it from me?"

"Today I am the birthday boy~" Xu Niannian puffed his mouth and put his hands on his hips, raising his chin proudly, like a naughty little kid.

"I don't know you the same way."

"Hehe." Xu Niannian laughed twice, picked up the spoon, scooped out two small wontons, and handed them to Xu Xing's mouth, "Here, open your mouth, the birthday girl specially gave it to you."

Xu Xing lowered his head and glanced twice, but he didn't mind the spoon that Xu Niannian had used. He took it into his mouth in one gulp and sucked in the two small wontons.

Xu Niannian, who was opposite, didn't mind at all. After getting the spoon back, he continued to use it, and it seemed to taste more delicious.

…

At ten o'clock in the morning, the three people arrived at the Ocean International Building.

This office building has a total of 35 floors, and the 10th and 11th floors are now occupied by Qunxing Company.

Subsidiaries including Tianshu Games, Tianquan WeChat, Tianxuan Information Services, etc. are all here.

In addition, Bizhan, which merged with Aizhan, temporarily moved to the vacant area on the 11th floor after Chen Rui reorganized the teams on both sides.

Originally, Aizhan's headquarters was in the west, while Bizhan was in Hangzhou, where Xu Yi lives. Now that they have moved here, many people chose to stay in their hometowns and did not come with them, and the team has been streamlined a lot.

This is a good thing for Bizhan.

Especially after moving to Shanghai and joining Qunxing Company, not only did Chen Rui actually take control of the internal operation and management of Bizhan, but Xu Xing could also easily communicate and link up with Chen Rui at any time.

Just like several current games.

"Mr. Xu." Chen Rui waited for Xu Xing to arrive at the company early in the morning, then followed him into the office with a smile on his face, "Isn't it time for you to give me some advice on the game distribution channels we talked about before?"

"Didn't I ask you to talk to Gong Ao's people?" Xu Xing walked into the office and pulled a chair for Chen Rui. Then he sat on his own office chair and turned on the computer and said, "What did you negotiate?

The price is what it is.”

"But 28% is too harsh..." Chen Rui's face twitched a little, and he really couldn't accept this share ratio. "After the merger of our two sites, we still have two to three million users, and they are extremely sticky...

"

The 280% that Chen Rui mentioned means that it is naturally not possible for Bizhan to get 80% of the revenue, but only 20% of the revenue.

Although for Bizhan, even 20% of the revenue is still a good income-increasing channel, but since they are all members of his own family, Chen Rui certainly wants to get as much as he can so that Bizhan can develop faster.

stand up.

"Then Sanqi, don't bargain." Xu Xing didn't plan to talk to him about this anymore. Anyway, the current distribution channels of Tianshu Games are mainly concentrated in the App Store of Pineapple Phone and the app stores that come with major Android phones.

, Bizhan can only be regarded as a petty profit.

However, Bizhan is destined to be a big money burner in the future. Just like EatMe.com, Xu Xing has no intention of merging it into Qunxing Company for the time being. Instead, he plans to leave it alone and seek internal and external financing.

Chen Rui didn't bother too much. After a few seconds of silence, he accepted the result.

Everyone is a resolute person. After Chen Rui got the result that was barely acceptable, he turned to say: "In the next period of time, Bizhan will not make any big moves. I will integrate the team first and deal with it."

The main purpose is to optimize Bizhan’s webpage and APP to improve the user experience.”

"However, starting next year in 2013, I hope to complete the next step of financing as soon as possible. After getting the money, I will purchase the copyrights of popular dramas, establish Bizhan's status as a genuine two-dimensional website in China, and break away from the piracy trend."

"This step must be done in the future. If we do it as early as possible, we can seize the opportunity as soon as possible. In China, including us, piracy is rampant. Once the genuine version is established, we will be the only genuine domestic drama focusing on the second dimension.

website."

Xu Xing is very clear about the future development direction of Bizhan.

Through free dramas as a way to attract traffic, the ad-free viewing mode and clean interface of the drama will be more competitive than other domestic video websites that rely on advertising for profit, thereby gathering a large number of two-dimensional audiences.

And among this group of people, there are a large number of enthusiasts who are willing to spontaneously produce various two-dimensional related videos and upload them to Bilibili, forming secondary dissemination besides the drama.

This results in the formation of two-dimensional pop culture and Internet memes with Bizhan as the core, which are extremely easy to affect the language ecology of the Internet.

Once it holds the leading position in the domestic two-dimensional market, Bizhan will have its own territory and basic base.

In this regard, Chen Rui is a veteran, and Xu Xing will not interfere too much, but will just give a few words: "Not only the fan dramas, but also the IP games extended from the fan dramas, you should also pay more attention to them, which are also revenue-generating

One way."

"In addition, increase the guidance and training of the up owners on the site, and launch several activities to promote video production every quarter, such as animation second creation, game entertainment, two-dimensional y and other themes."

"Bizhan is not only a place to watch TV dramas, but also a place where two-dimensional users can interact and communicate. Only by allowing users to interact spontaneously can we enhance user stickiness and sense of belonging."

Chen Rui sat on a chair and listened to Xu Xing's words, and quickly borrowed a piece of paper to record a few strokes.

At the end of the conversation, Xu Xing took the paper in his hand and reluctantly wrote the names of three dramas and a game on it based on his memory.

"What is this?" Chen Rui looked down and asked curiously.

"I have also been investigating this aspect recently. I have asked someone to help me with the research over at Sakura Country, and I have picked out a few promising candidates." Xu Xing was talking nonsense, but in fact he really hoped that Chen Rui could win.

"Okay, I'll take it back and study it." Chen Rui took the piece of paper, chatted with Xu Xing for a while, and then left and went back to the office upstairs.

The titles of the three dramas he has are:

"Date A Live"

"Attack on Titan"

"My Youth Love Story Really Has a Problem"

With more dramas, Xu Xing's memory already has some blurs.

I have a deep impression on these three dramas simply because Xu Xing had seen these dramas online before he traveled through time.

For example, the fourth season of "Date Live" was just released in 2022.

"Attack on Titan" has been criticized because of its ending plot, and has even spawned various satires.

The last Youth Love Story released its third season in 2020, ushering in the finale of this light novel-adapted anime. In Xu Xing’s impression, its influence is not small.

Of course, only within the second dimension.

These three dramas are all new in April 2013, which are just right for the development of Bizhan next year. If we can win these high-traffic dramas, Bizhan can be considered as the first step towards turning to genuine movies.

As for the remaining piece of paper, the name of the game written by Xu Xing is——

"Millions of King Arthur".

…

After dealing with Chen Rui, Xu Xing dealt with the company's affairs for a while, and then welcomed another person he had met briefly before, who is now the third largest shareholder of Bizhan, Cheng Shaojie.

Xu Xing had previously discussed the merger with Chen Rui, but without too much entanglement with Chen Rui, he went directly to Cheng Shaojie, the largest shareholder of AiZhan at the time, to steal 60% of AiZhan's shares from Cheng Shaojie.

At the same time, the two also reached an agreement. Once the live broadcast business of the merged Bizhan is separated from Bizhan independently, Cheng Shaojie will hand over the remaining Bizhan shares to Xu Xing.

Xuhang will provide US$15 million in Series A financing for the spun-off live broadcast business, occupying a certain proportion of shares.

However, it is still the end of 2012, and Cheng Shaojie has not yet found a way to completely solve the problem of live broadcast network speed, so he is in no rush to leave Bizhan for the time being.

I came here this time because I was worried that the merged Bizhan would not pay attention to his live broadcast business. In order to ensure the follow-up traffic, I came over to say hello to Xu Xing.

"Mr. Xu." Cheng Shaojie sat down with a smile and looked at Xu Xing behind the desk, who was younger than himself. Even though he had seen him more than once before, people could not help but sigh in their hearts, "Are you busy? I am

Take your time."

"It's okay, just tell me." Xu Xing put down what he was doing, "Is there any problem with the student broadcasting department?"

"There is no big problem. It's just that Chen Rui said at the company meeting that he will focus on making the drama series legal in the future." Cheng Shaojie rubbed his hands and explained, "I was worried about the impact, so I came to ask in advance.

Mr. Xu’s opinion.”

"Don't worry, it's okay." Xu Xing knocked on the table and pondered for a moment, then said, "Chen Rui's legalization of the drama will only drive traffic to Bizhan, which is also a good thing for your live broadcast business."

"In addition, Bizhan will gradually assume the role of one of Tianshu Games' channel providers in the future, and your live broadcast business can also cooperate with Tianshu Games."

"I can provide operation and activity funds here, and if you organize activities over there, all anchors who do live broadcasts of Tianshu's games can participate."

"That's not bad." Cheng Shaojie's eyes lit up, but then he hesitated and said, "However, the current live broadcast market is still dominated by the live content of client games. Mr. Xu, your mobile game live broadcast may be very restricted."

"It's just a test of the effect. You don't have to have high expectations." Xu Xing shook his head and said, "The direction of live broadcast in the future will inevitably shift to mobile phones, so you must be mentally prepared."

"Yeah." After Cheng Shaojie determined what was going to happen next, he didn't disturb Xu Xing anymore, asked a few more questions, and then left.

At this time, Xu Xing looked at the time and saw that it was almost half past eleven, so he cleared his desk and got up to call Xu Niannian and the others to have dinner and celebrate his birthday.

As a result, just as I was about to walk out of the office, I received a call from Li Zhibin.

"Hello?" Xu Xing asked as he walked out, "Abin, why are you looking for me when you have time? Aren't you busy with takeout recently?"

"I must be looking for you if I need something." Li Zhibin said speechlessly, "But it's not about takeout, it's about Didi Taxi."

During this period, after handing over and communicating with Zhang Nong and Dai Zhuoshan, Li Zhibin received promotion experience sharing and technical support, so he tried to rope in his roommates and classmates from school, and took the lead in launching the Eat Me at Peking University.

Promotion of takeaway.

Since it has just started in December, nearly two months later than the takeout, it has just barely covered Beijing University and is still in the stage of continued expansion.

Li Zhibin is extremely busy and has to take care of Qunxing Investment. He is just a freshman and is already a well-known figure in Kyoto.

"What's going on over there at Didi?"

"It's about financing." Li Zhibin said, "Chen Wei has almost spent the millions of angel rounds he invested before. You can ask Mr. Dai about the specific situation. It is said that the current results are pretty good."

"But if you want to continue to promote it in the future, you will definitely spend a lot of money on local promotion. Financing is definitely, it depends on what you say."

"Should we continue to invest, or should we let him find other investors?"

"It's just round A." Xu Xing smiled and said, "How could you give this kind of opportunity to others?"

If the subsequent B round begins and giants like Tencent and Alibaba will enter the taxi-hailing field, then now is the best time for Qunxing to lay out and occupy seats in advance.

"You tell Chen Wei not to think about anything else, just say that if he needs financing, Qunxing Investment can satisfy him." Xu Xing said, "It was five million yuan before, but this time it is five million US dollars."

After asking Li Zhibin to inform Chen Wei, Xu Xing called Dai Zhuoshan and asked: "What is the current data of Didi Taxi?"

"The situation is not bad." Dai Zhuoshan said on the other end of the phone. "Before, Kyoto's Yaoyaohao was the first to launch it, but Chen Wei did have two tools. Didi has only been launched for a month or two, and its market share has already approached that of Yaoyaohao.

Hire a cab."

"According to the current situation, it is estimated that we will catch up with Yaoyaoshache by the end of the year."

"By then, Didi will be the largest taxi-hailing app in Kyoto."

Hearing this, Xu Xing nodded slightly: "Then you have kept records of his promotion strategies, right?"

"Yeah." Dai Zhuoshan responded, "But strategy is one thing. In terms of execution, I'm afraid I can't compare with Didi."

"It doesn't matter." Xu Xing smiled, "We are just making preparations. After all, there is no local taxi-hailing software in Shanghai, and most of them are outsiders. It doesn't cost much to give it a try."

"What does Mr. Xu mean?" Dai Zhuoshan asked hesitantly, "Should we start now?"

"There's no rush, let's wait until next year." Xu Xing pondered for a moment and then said, "The faster Didi develops, the easier it will be to be targeted by Tencent. What I want is to be fast, accurate and ruthless at critical moments, and I can't do that now.

Be anxious, then take your time."

"Okay." Dai Zhuoshan was obviously relieved.

After all, he was taking taxis from Didi, ordering takeaways, optimizing algorithms for hot news, and coordinating advertising strategies with WeChat. Dai Zhuoshan was no less relaxed than Liao Qinyu.

If he was asked to be in charge of his own taxi-hailing software in the Shanghai stock market, he was really afraid that he would die suddenly one day.

"Let's not chat for now. You can get on with your work." Xu Xing said, "But we must balance work and rest and pay attention to rest."

"Well, thank you Mr. Xu for your concern."

After the two hung up the phone, Xu Xing finally put his thoughts back, walked out of the office, found Xu Niannian and others, and patted his sister on the shoulder.

"Let's go and celebrate your birthday."