Ten Years Against the Current of Rebirth

October 5th, just after midnight.

The lights in Mihuyou's studio are still bright.

Since accepting the second round of special financing led by WeChat and supplemented by Bizhan, Mihuyou has officially embarked on the development path of a regular army.

However, compared to Tianshu Games, Qunxing is still in a free-range mode for Mihuyou Studio, but has moved the work location to Ocean International Building.

There are currently only about ten people in Mihuyou, so they don't take up much space.

Being close to the Qunxing headquarters also makes it easier for Mihuyou to contact and cooperate with the people in charge of WeChat and Bizhan.

And at midnight this morning, "Honkai Campus 2" will be launched on WeChat's game center and Bizhan's game recommendations.

Cai Haoyu, Liu Wei and others stayed up late and sat in front of the computer. At the handover point at midnight, they constantly refreshed the interface of the mobile phone and the background.

Soon, the button that originally displayed "Available for Reservation" on the phone turned into a "Download" button.

Liu Wei and others downloaded "Honken Campus 2" on their mobile phones without hesitation, while paying close attention to the various data displayed in the background.

After a year of development, the game center on WeChat is no longer limited to games produced by Qunxing Tianshu Games itself.

The game channel is open to all mobile games on all platforms, and will even support and invest in some small game studios.

In just one year, there are already hundreds of various mobile games on Game Center.

Although the games produced by Tianshu Games themselves still account for the majority of the data, there are also many mobile games from other manufacturers that have achieved good results in this regard.

With such a huge traffic pool like WeChat, many manufacturers are happy to join in.

Of course, the original WeChat game center, even if it only developed in just one year, relied on hundreds of millions of user traffic, it would not only attract hundreds of games.

But on the one hand, the review mechanism of the game center itself is relatively strict, and some mobile games that are fake and of extremely low quality are directly blocked from the door.

On the one hand, there are unspoken rules in the industry on Tencent's side. Any game that wants to be on QQ's game channel cannot be on WeChat's channel at the same time.

Although Tencent will not say this openly, people in the gaming industry understand this tacitly.

Therefore, many slightly larger game manufacturers may still choose the QQ channel.

On the contrary, games produced by some small studios will choose to compete with the relatively small WeChat Game Center because of the large number of games on QQ, making it easier for them to stand out.

Mihuyou doesn’t have this kind of trouble.

Although Cai Haoyu doesn't want to take sides among these big companies, he just wants to make the games he likes.

But now that he has accepted investment from WeChat and even established a joint venture to control the product operation rights of Mihuyou, even if he told the outside world that he would not take sides, others would not believe him.

What's more, it's easy to enjoy the shade under the big tree. After a long time, Mi Huyou's people discovered that Mr. Xu really didn't care about them at all.

Except for the closed beta period, I came here and asked for a beta version to try out, and I never asked about their game development process.

This made Cai Haoyu and others breathe a sigh of relief.

After all, Qunxing Group's current success is almost entirely based on the huge profits of Tianshu Games.

As we all know, most of the games and plans in Tianshu Games come from Mr. Xu.

So Cai Haoyu has always been worried that President Xu will not dictate the games they make.

Later I discovered that this was probably because they were worrying too much.

Not only did Mr. Xu not point fingers, he also did not treat Mihuyou as an outsider when it came to arranging channel traffic and recommendations, but gave promotion resources to everyone equally.

Bizhan has tasted the benefits of "Millions of King Arthur" before, and has certain expectations for Mihuyou, a two-dimensional mobile game that fits the attributes of Bizhan.

In addition, Bizhan is also constantly looking for suitable two-dimensional mobile games on the market, but there are very few in China. It can almost be said that Mihuyou is the only one that has grown relatively healthily.

So Chen Rui still focused his attention on the Sakura Country to see if he could still find some good stuff.

Xu Xing told him not to worry, since the big head hadn't come out yet.

Later, the mobile game that really made Bilibili take off and provided huge revenue was still two years away from the launch of the Japanese server.

"In one hour, the number of downloads exceeded 50,000."

Looking at the rising data in the background, Cai Haoyu and others did not feel sleepy at all, and their moods kept beating as the data rose.

This data is not comparable to the games under Tianshu. After all, the audience of the second dimension itself is still very limited at the moment.

But relying on Bizhan’s traffic, the start of “Honkai Campus 2” is already quite dreamy for Mihuyou.

You know, the last game "Honken Campus" took almost a year to sell, and probably only sold tens of thousands of copies.

Of course, the difference between the buyout system and the free system is quite big and cannot be compared so simply.阑

But this opening alone is enough for Mihuyou people to look forward to.

"Everyone, please go home and sleep first. I'll stay and watch. You guys have a rest first and come back to see me tomorrow," Liu Wei said.

Although he said this, after sending away other employees, the three founders of Mihuyou had no intention of leaving and still stayed in front of the computer to look at the background data.

"I'm a little hungry."

"There is a barbecue downstairs, what do you say?"

"Have a drink."

...Lan

In the evening, Xu Xing drove to Min Da after get off work.

After a few days, Yan Chijuan seemed to have acquiesced in Xu Xing's existence and stayed in the same seat every day.

The two of them studied quietly in the library, occasionally communicating on topics, but most of the time they stayed quiet.

When it was past nine o'clock in the evening, not long before the library closed, Xu Xing took out his mobile phone to rest, and clicked on the "Henghua Campus 2" he had downloaded before.

Yan Chijie was also a little tired and turned around to see the picture on Xu Xing's phone.

Before she could ask, Xu Xing said: "Mihuyou's new game."

"I didn't ask you." Lan

"Just think of it as sharing," Xu Xing said, "but since you have a heavy workload now, I don't recommend you to play."

"Are your grades good?" Yan Chijie asked.

When she first invested in Mihuyou in the early days, Yan Chijuan was involved in the entire process. She even handed Xu Xing’s first business card to Mihuyou’s Liu Wei.

Later, Xu Xing obtained the product agency rights and IP development rights of Mihuyou Studio through the establishment of a joint venture.

Yanchi vinegar is very aware of these.

However, the previous buyout system of "Collapse Campus" did not bring much profit to Mihuyou. It could barely survive, let alone bring profits to Qunxing.

However, Xu Xing’s behavior clearly shows that he is very optimistic about the development of Mihuyou, or in other words, he is optimistic about the future potential of the domestic two-dimensional market.

Yan Chijue would never doubt Xu Xing's personal vision, so he was also a little curious about Mi Huyou's results this time and whether he lived up to Xu Xing's expectations.

"It's not bad." Xu Xing said, "The sales on the first day have exceeded 1.5 million. Although it can't compare with the million-dollar King Arthur, it is a small workshop after all, and this result is quite good."

The lineup of the producer of Millions of King Arthur is too luxurious. In comparison, the lineup of a dozen people in Mihuyou Studio is really too shabby.

But in the barren domestic two-dimensional mobile game market, the fact that domestic two-dimensional games can achieve this level has already surprised many domestic players.

The game content of "Honkai Campus 2" is very simple compared to later mobile games. It is a side-scrolling gun battle game.

In addition to the level growth of different characters, each character can be matched with different weapons and clothing to create equipment suitable for each character to clear levels and fight monsters.

The monsters in the game are also all kinds of cute zombie girls, literary girls, motorcycle girls, girly versions of various things, which are exciting to play by yourself, but a little embarrassing when others know about them.

Xu Xing didn't care, and even teased Yan Chi for jealousy.

Mihuyou’s game successfully raised it to the level of a tens of millions game company in the previous life.

In this life, with the blessing of WeChat, my achievements will only reach a higher level.

Yan Chijiu pursed his lips, listening to Xu Xing share this information, but couldn't help but sigh in his heart, why would he let himself meet such a person.

"It's a pity that I'm playing the internal version. I don't have to spend money, so it's a little less exciting." Xu Xing closed the game and said shamelessly.

Then he felt a little thirsty and subconsciously reached out to pick up the thermos cup of Yanchi vinegar placed in the middle.

But when he unscrewed the lid of the cup, he reacted, raised his chin away from the mouth of the cup, and silently put the lid back on again.

Yan Chijuan saw that the time was almost up, so he stood up to put away his books. When he caught a glimpse of his movements, he said softly: "If you want to drink, just drink. The convenience store downstairs is closed."

After hearing what she said, Xu Xing stopped being pretentious and drank a few mouthfuls of water silently, feeling that the hot water provided by the library still had a faint sweetness.

…

After the National Day, Xu moved back to school every year and started preparing for the postgraduate entrance examination.

And WeChat has once again launched a big move.

First of all, online, WeChat and JD.com have reached a deeper cooperative relationship. JD.com directly logs into WeChat’s service center interface, becoming WeChat’s first e-commerce platform that can be directly accessed internally.

This step officially marked Qunxing’s first foray into the e-commerce field.

If the cooperation with JD.com only involves the e-commerce field initially, then Pink Note’s self-operated overseas channels are the second shot of WeChat.

In just a few months, Pink Note has become the most trafficked women’s product sharing platform in China.

At the same time, Pink Note's self-operated cross-border e-commerce platform, through the B2C model, follows the relationship network of Jian Jiashu's parents and directly connects with various foreign brands and large traders, forming a considerable vertical user market for women.

.

In just one month, Pink Note's sales exceeded 30 million, becoming a force that cannot be ignored in the e-commerce segment.

"Mr. Xu's approach is indeed very clever, but in fact it can only be regarded as a little cleverness."

"Our Taobao also opened Tmall International's cross-border e-commerce channel this year, and we are not lagging behind in this regard."

"As for the cooperation between JD.com and Qunxing, I just want to say that Mr. Xu's ambition and appetite are still very big." Lan

"He knew very well that it was impossible to shake Taobao's status by relying on himself alone, nor could he really support a new e-commerce platform from scratch, so he chose to directly find a ready-made partner."

"But this has not actually brought about much change. Taobao's current positioning in the e-commerce field cannot be easily shaken."

"So Qunxing can only pick up scraps from the market and will not have much impact on Alibaba's own system."

"You know, there are hundreds of millions of Alipay users, but the number of WeChat users is now only tens of millions."

"About 80% of the domestic online payment market is owned by Alibaba. This is Taobao's most solid foundation. E-commerce is actually just superficial."

On Weibo, Mr. Ali Ma’s recent interview quickly became a hot search topic.

Related to this, Mr. Xu of Qunxing also ranked among the top three hot searches because of the news report on Qunxing Group in early November.

In this way, the bosses of the two companies met again online.

[Qunxing suffered a loss because it was too late to pay with WeChat. We have been using Alipay for many years, and this background is completely incomparable]

[If you are used to using Alipay, it will be quite troublesome to use WeChat payment]

[Is WeChat payment difficult to use? I feel pretty good. Maybe it’s because I prefer shopping on JD.com. JD.com has never used Alipay before, which is quite inconvenient]

[So many people use WeChat, but so few people use WeChat Pay. In fact, people are still not used to using the payment function on social software, right? I think QQ Pay, which was launched by Tencent before, is also quite popular]

[With the size of QunXing, it is normal for you to make your own payments, otherwise it will be too easy for Ali to manipulate, and online payment is usually online shopping or game krypton gold, right? There is no other cost, QunXing’s mobile games are still good]

[There is nothing wrong with what Mr. Ma said. The stars are indeed powerful now, but they are not yet at the level where they can compete with Ali. It is outrageous that Mr. Xu can develop to this level in more than a year]

In the library of Min University, Yan Chijuan looked at the comments on Weibo. Taking advantage of the lunch break, he browsed through them casually, ate the bread in small bites, and simply took care of his lunch.

After a while, a voice came from behind her.

"What are you looking at?"

Xu Niannian put his schoolbag on the seat next to him, took out the textbook for review, and asked curiously, "Did Xu Xing appear on the CCTV news?"

"just looking around."

“Why are you so praised on the Internet?”

"See for yourself." Yan Chiju turned the screen of his laptop around, "That Mr. Ma from Alibaba seems to be quite unconvinced." Lan

"What he said is correct." Xu Niannian smiled, "But have you seen another news? Xu Xing said that he prepared a big gift for Ali."

"ah?"

"If you search, there should be announcements about the CCTV Spring Festival Gala advertising bidding meeting."

Yan Chijiu searched out out of curiosity and found news about the stars and the Spring Festival Gala.

[CCTV announced that stars won the bid to be the exclusive new media interactive partner of this year’s Spring Festival Gala, with a total advertising amount of 67.03 million yuan]

"Spring Festival Gala?"

"It is said that there is a big move." Lan