tenth

Seeing that the Champions League knockout rounds between Liverpool and Inter Milan are getting closer and closer, the players of Liverpool and Inter Milan are preparing carefully. They are very clear about the importance of this game, and of course they are very concerned about it.

careful.

At this time, Qiu Ze welcomed a special guest, She Manni, a person in charge of Qingyang, a subsidiary of Unilever, who came here with Qiu Ze's agent Victor Antoniotte.

Qingyang looked at Qiu Ze, and they hoped that they could cooperate with Qiu Ze and let Qiu Ze speak for them. Of course, this was mainly due to the huge Chinese market behind Qiu Ze. Because Qingyang only entered the Chinese market last year, and now

They urgently need a superstar who is extremely popular in China to represent them.

Qingyang was born in 1973. It is sold in Europe, Southeast Asia and other markets, and has more than 100 million consumers around the world. Before entering the mainland Chinese market, Qingyang achieved great success in the Southeast Asian market.

, it is reported that the sales volume of Qingyang in Southeast Asian countries such as Singapore, Indonesia, and Thailand has increased steadily since its launch, and its market share once exceeded P&G Head & Shoulders by ten to twenty percentage points.

Moreover, before Qingyang entered China, it had already become the number one brand in the anti-dandruff market in South America, Europe and Southeast Asia, and its efficacy in anti-dandruff has been confirmed by hundreds of millions of consumers.

On February 28, 2007, the Qingyang brand, hailed by the outside world as Unilever's first anti-dandruff shampoo, was officially launched nationwide. Unilever described Qingyang's future goals in a more high-profile manner: It takes ten years to sharpen a sword, aiming to break through.

Laurel crown.

On March 25, 2007, as the Qingyang brand began to advertise across the country, hibiscus emerged from the clear water, and Qingyang with a flying personality began to enter people's vision and enter people's lives.

On April 27, 2007, the new product launch conference of Qingyang anti-dandruff shampoo was held in Beijing, and its advertising spokesperson Xiao S (Xu Xidi), a popular Taiwanese artist, was invited to give her personal experience. In addition to sharing her own hair care and nourishment,

His thoughts and experiences on hair care and dandruff removal, and he also cleverly explained his understanding of the Qingyang brand - being stylish means showing off, and being dandruff-free is more Qingyang!

Thus, the brand promotion work of Qingyang brand in the Chinese mainland market officially began.

As the brand holder of Qingyang, Unilever is not only one of the world's largest consumer goods manufacturers, its business involves home furnishing, personal care, food, ice cream and other fields, but it is also a leader in brand promotion in the world.

One of the companies with the largest budget in advertising and advertising investment, it invests nearly 50 billion yuan every year to promote hundreds of brands including Lux, Pond's, Sunsilk, Dove, Omo, Geno, China, Lipton, Knorr and Heluoxue.

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According to relevant industry sources, Unilever plans to prepare a marketing expense budget of no less than 300 million yuan for the marketing of the Qingyang brand to ensure the orderly advancement of advertising investment, business sales, branding and other business work.

In order to effectively promote Qingyang's product launch, Unilever (China) Company has made great efforts in media promotion.

During the nationwide launch of Qingyang, in addition to following the heavy investment in traditional TV media such as CCTV and local satellite TV, Qingyang spared no effort in the resource development and system integration of emerging media. When ordinary consumers shuttle back and forth across the country,

Qingyang's outdoor advertising, exposed to the majestic in-transit media, and entering major domestic portals, Qingyang's confident and anti-dandruff information is carrying out all-round benefit indoctrination, consumer education, and brand guidance.

It has been almost a year since Qingyang entered the Chinese market. The response in China has been very good, and the user base is continuing to grow. At the same time, Unilever has also shown their ambitions. They will work in Qingyang.

Continue to increase investment in promotion.

Victor Antonio has made a detailed investigation on these aspects. He believes that Qingyang is not a scam and he can cooperate with them with confidence.

This time, Qingyang found Qiu Ze’s agent, Victor Antoniotte, and they hoped to cooperate with Qiu Ze. Qiu Ze is now very popular in mainland China, and his popularity is very high. Qiu Ze has already surpassed him.

Liu Xiang and Yao Ming have become the most popular sports stars in mainland China.

Moreover, what Qingyang values ​​more is Qiu Ze's handsome appearance and youth, which are Qiu Ze's biggest advantages. They are very optimistic about their cooperation with Qiu Ze.

After contacting Qiu Ze's agent Victor Antoniot many times to express their sincerity, Unilever sent She Manni to discuss the contract with Qiu Ze. Because they had already learned about Qiu Ze from Victor Antoniot

Agree to cooperate with them.

Qiu Ze knew very well about Qingyang. Because he had the memory of later generations, Qiu Ze knew Qingyang’s ambitions, especially the heavy investment in promotion, which shocked Qiu Ze. Because during the World Cup in South Africa, Qingyang found the record-breaking

Cristiano Ronaldo, the most valuable person in world football, came to endorse it.

In addition, in order to promote their Qingyang and let Qingyang be engraved in the hearts of consumers, Qingyang even filmed a Qingyang TV series in China. They became the first company to use TV series for advertising.

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Moreover, this series of TV series has been filmed one after another, and the actors participating in this series of series are also very famous actors in China. Qingyang has really invested a lot in promotion.

After meeting She Manni, the person in charge of Qingyang, Qiu Ze suddenly felt amazing. Qiu Ze initially thought that this woman was a female star in China. This woman is really very beautiful, with a face and a figure.

, a professional suit did not hide her beautiful figure, but added a touch of flavor.

She Manni came very sincerely. Qingyang Company was willing to sign a three plus two contract with Qiu Ze. It can be seen that Qingyang seemed to be very optimistic about Qiu Ze's prospects, so they dared to sign such a long contract. They fired

The price is 500,000 euros in the first year, 700,000 euros in the second year, 1 million euros in the third year, and the additional two-year contract is 1.5 million euros each.

Of course, it is up to Qingyang Company to decide whether to renew the two-year contract.

This contract shows Qingyang's sincerity. After all, the period of their dismissal is indeed so long. This shows that they have confidence in Qiu Ze and are very much looking forward to Qiu Ze's cooperation.

However, Qiu Ze didn't want this. Qiu Ze felt that the five hundred thousand euros in the first year was too low and the advantages were inappropriate. Moreover, who the hell knows whether Qingyang will still be with them in three years?

What about renewing the contract? Moreover, at that time, who the hell knew how much Qiu Ze’s net worth had reached? Didn’t Qingyang take advantage of him by giving him 1.5 million at that time?

For Qingyang, Qiu Ze chose to directly sign a three-year contract. In three years, Qingyang will pay an endorsement fee of 3 million euros, which is 1 million euros a year. As for the expiration, the two parties will wait until the expiration.

Let’s sit down and talk about contract renewal!

Regarding Qiu Ze's request, She Manni felt that it was too much. One million euros a year seemed to be too high and she did not agree. However, She Manni was very satisfied with Qiu Ze's approach of only signing for three years.

recognition, because she really doesn't think highly of Qiu Ze.

Yes, the company may be optimistic about Qiu Ze, but She Manni is not optimistic about Qiu Ze. She does not think that Qiu Ze will reach the level of those world stars in three years.

After bargaining, Qiu Ze finally signed a three-year contract with Qingyang Company. In the three years, Qiu Ze received a total of 2.7 million euros in endorsement fees, equivalent to a price of 900,000 euros per year. In this way, Qiu Ze became

Qingyang’s third spokesperson is also the most expensive spokesperson.

Before Qiu Ze, Qing Yang signed two spokespersons. One is Xiao S (Xu Xidi) from Taiwan, and the second is Rain (Zheng Zhixun) from South Korea.

After signing the contract, Charmaine Sheh immediately stated that the company hoped that Qiu Ze could join in the shooting of advertisements in the near future. Qingyang couldn't wait any longer.

Now Ching Yang's advertising script has been prepared, and the actress working with Qiu Ze is Ching Yang's first advertising spokesperson, Taiwanese Xu Xidi.

However, Qiu Ze obviously does not have time now. Now Qiu Ze has to participate in the important UEFA Champions League knockout match with Inter Milan. Qiu Ze obviously will not damage the competitive level because of this endorsement.

Qiu Ze knows very well that he is where he is today, all because of football. He will be nothing without football, and he will not sacrifice his own merits.

After learning about Qiu Ze's idea, She Manni had to give up and immediately let Qiu Ze return to China to participate in the shooting of the advertisement. However, she reminded Qiu Ze to find time as soon as possible to shoot the advertisement. Now Qingyang is waiting for this advertisement.

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In fact, Qiu Ze won't have much time for a while, so Qiu Ze suggested that Qing Yang's advertising shooting team come to England and the advertising should be shot in England.

Hearing Qiu Ze's suggestion, She Manni almost went crazy. She flew the entire film crew from China just for you? Are you really not sick?

Although she was very angry, if Qingyang was really in a hurry, Qiu Ze's method was really the only way. However, She Manni did not agree immediately. She decided to discuss it with the company before making a decision.

After negotiating the business contract, Shemani no longer wanted to stay here, so she immediately set off and flew back to China to arrange these things.

In fact, when she returned, She Manni had already agreed to Qiu Ze's proposal, but she did not tell Qiu Ze. She just wanted to take a small revenge on this damn arrogant man and make Qiu Ze anxious.

When Charmany Sheh returns to England, they will hold a press conference to officially announce to the world that they have signed Qiu Ze, the hottest super star in world football. This guy is now the most popular Golden Boy Award winner in Europe.

Popular winner.

After She Manni left, Qiu Ze began to actively devote himself to training. Now that the game with Inter Milan is not far away, he must devote himself to training at this time and not be affected by these things.

However, at this time, Mercedes-Benz came to the door. They also hoped to cooperate with Qiu Ze. They wanted Qiu Ze to speak for them. They have liked Qiu Ze for a long time. If there were no previous scandals about Qiu Ze, it would be impossible to say

Now Qiu Ze is their spokesperson.

Qiu Ze was surprised when he got the news. He really didn't expect that so many companies would come to him at this time and ask him to speak for their company. What on earth is going on? Did he not think about what happened?

Do you know anything?

Moreover, Qiu Ze also heard from Victor Antoniotte that in addition to Mercedes-Benz, Audi, Umbro, Puma and other companies are also asking about Qiu Ze's situation, and they are also interested in cooperating with Qiu Ze to let Qiu Ze

Qiu Ze spoke for them.

However, Qiu Ze learned from Victor Antoniotte that companies such as Umbro and Puma are still only interested in him. They are not in a hurry to sign Qiu Ze, and at this time, Qiu Ze is preparing to do this.

A crucial game is not the time to talk about these things.

However, Mercedes-Benz hopes to sign a contract with Qiu Ze at this time. They have been preparing for a long time and they are fully prepared. They hope to complete the contract with Qiu Ze as soon as possible, because there will be more to come later.

There are many companies that are eyeing Qiu Ze.

However, at this time, Qiu Ze did not agree to meet with the person in charge of Mercedes-Benz, because he did not want to affect the next game with Inter Milan. Now Qiu Ze only thinks about this game, and he hopes that this game

After we finish, let’s talk about this issue again.