That year Huayu

Huayi's "Tai Chi 2" is here.

Wang Zhonglei led Feng Delun and others to conduct a deceptive propaganda in front of the media, which was a bit eager for quick success.

""Tai Chi 1" is like a arduous experiment and sowing process, and "Tai Chi 2" is the time to reap the rewards."

"Unlike the previous one, "Tai Chi 2" is an IMAX 3D blockbuster, not to be missed!"

"It doesn't matter if the general audience has not watched "Tai Chi 1", it will not affect watching "Tai Chi 2"."

"We guarantee that this one will definitely be more exciting than the first one and the box office will be better because the protagonist is Feng Shaofeng!"

…

I don't know what the audience thinks, but almost everyone in the industry is not optimistic about Hua Yi's "Tai Chi 2".

Even the movie promotion seems so perfunctory, careless, and without any highlights, just like the plot of "Tai Chi 1". How many viewers can this "fool"?

Just mentioning Feng Shaofeng's name and replacing him as the protagonist will lead to better box office? Are you kidding me? Do you think he is Zhou Xingchi?

Many people in the industry can tell something from Huayi's emphasis and intensity on movie promotion.

In fact, Wang Zhonglei and others do not have much confidence in this sequel, or even have no confidence at all.

…

Media reports and online audience comments severely slapped Huayi in the face and tore off the fig leaf.

"The box office of "Tai Chi 2" on the first day was 8.2 million, which was lower than the first film..."

"The 3D effect is extremely poor. There is no difference at all whether you wear special glasses or not, and it does not affect your viewing at all."

"Liar, you idiot, refund your money!"

"What kind of rubbish director and bloody plot is this? In the name of 'hero' and 'defending the country', in the end, you actually place your hope on the Qing court's just law enforcement! Begging them to punish the Western powers?"

…

The first domestic film in November was released for two days, and it just predicted the ending of the movie.

"Hua Yi has obviously been prepared for it. At this time, all publicity resources have been transferred to "1942" which will be released for the Lunar New Year at the end of the month."

Yue Jun didn't need to say anything, Lin Nan had already seen the news.

At the moment, the outside world is full of drafts of "1942," which is billed as a modern epic blockbuster.

In Feng Xiaogang's words, "Pi", "The King's Feast", "囧" and other movies of the same period are not taken seriously by him. He is full of confidence in his "1942" .

“It’s understandable, but you don’t need to take it too seriously.

Xu Zheng's film promotion can be stepped up, as the Lunar New Year festival is a mess. "

Lin Nan asked, minding his own business. Sometimes, good movies and high box office are not necessarily equal.

"Well, I'll make arrangements later."

Lin Nan's thoughts drifted to the golden horse.

In more than two weeks, the film festival is about to start, and this is what he is most concerned about this month.

…………

The start-up time of several China Film and Television companies has been advanced to the beginning of the month.

A document titled "Notice on Adjusting the Account Sharing Ratio of Domestic Films" shocked the entire domestic film industry.

The five major distribution company alliances, China Film, Enlight, Bona, Huayi, and Star America, unilaterally and forcefully "issued notices" to all theaters.

It is not an application or negotiation, but a notice and an order.

The contents of the document were published online by the media. Among them, the core requirements are:

"Starting from the 9 domestic films released during the Lunar New Year in 2012, including "1942", "The King's Feast", "囧"..."The Grandmaster", the box office share ratio between the distributor (film studio) and the theater chain Not less than 45%: 55%!”

The entire industry seems to have experienced a sudden earthquake.

The distributor used the Lunar New Year movie as a bargaining chip and took the lead in putting pressure, and the production industry immediately supported it.

This year’s battle is many times bigger than last year’s!

Because this means that the middle and upper reaches of the film industry are simultaneously attacking the downstream theaters.

Perhaps he was provoked again and again, which aroused his anger.

Originally, everyone thought that the theater chain would continue to compromise as it did with Zhang Weiping, but this time everyone guessed wrong.

This time, the theaters took a very tough stance and resolutely rejected the notice from the publisher.

All major media are paying attention at all times, and everyone in the industry does not care.

"Director Lin, we gladly accepted your bets twice, and we all cooperated very well. But this time, it's a bit unethical to launch a cold arrow and carry out a surprise attack?"

Lin Nan originally thought that the first one to contact him would be Wanda, but he never thought that he had guessed wrong, and the first one was actually Dadi Cinema.

After several interactions, we all have contact information and are considered acquaintances.

“This is an industry thing, I am a part of it, and I can only tell you this now.

For example, if all other theater chains have made a decision and want to act in unison, can Dadi Cinemas refuse? "

Lin Nan said with a chuckle, it was impossible for the other party not to understand what he meant.

Business matters are business matters, and personal relationships are personal relationships. We must be clear about it now, but we will still be friends afterwards.

The other end of the phone was quiet for two seconds, and then responded:

"I understand, but I also give Director Lin the right word. There is no way we will withdraw this time. At least the large theater chains will never withdraw."

Yes, if you withdraw once or twice, you will get cake and meat.

For theaters, not all movies can make the whole cake bigger and achieve a win-win situation like Lin Nan's movies.

The split in most movies is that if you take one more bite, I will take one less bite.

…

Feng Xiaogang, Chen Kexin, Wang Jing, Lu Chuan, Xu Ke...

Led by more than a dozen directors, directors and producers in the industry have come forward to speak out, hoping that theaters will make concessions to alleviate the pressure caused by rising production costs.

The result is that everyone is ignored and does not receive any response, because the status is completely unequal, what is there to respond to?

"Lin Nan, there's another call."

"Tell him I'm taking a nap, shout no...forget it, give it to me."

Lin Nan frowned and took the mobile phone handed over by Liu Yifei.

It’s from Xu Zheng!

During the past two days of movie promotion, he has been questioned about the distributor and theater chain, because "囧" is one of the bargaining chips.

Although he is the director, he doesn’t know anything and is not in a position to express his opinion. However, he still has to do publicity, and this problem cannot be avoided.

"Well, no problem, just say you don't know anything and push it to the company..."

Lin Nan hung up the phone and leaned on the sofa. His head hurt.

He was roped into the boat by Han Sanping and others, and he was also the first director and film and television company owner in China to successfully bet against theaters twice in a row.

A large number of people in the industry called him to ask questions and get information. It's not good to not even answer the phone. Once I answer one, I can't stop. It's very annoying.

The cold and smooth fingers are pressed on the temples, which is very comfortable. There is also a faint fragrance lingering on the tip of the nose, and the hair is brushing against the cheeks...

Lin Nan did not open her eyes, quietly enjoying Miss Liu's "service". After more than ten minutes, she became increasingly sleepy.

"How's it going?" A clear voice sounded.

"Well, it's very comfortable, that's all." Lin Nan grabbed Liu Yifei's hand and asked her to sit back on the sofa.

"Eh? Where did the book come from?"

Lin Nan accidentally glanced at a new book on the table and asked.

I saw Liu Yifei smiling and shaking her head, "Everyone in the class has received it. It is a book written by Yanyan, a preface to Chen Dao's masterpiece, and it will be on sale in the Magic City in the past two days."

"Awesome!" Lin Nan exclaimed.

During the filming of "The Famous Four", he went out to sell a new book, or was he in the magical city?

It seems that Wang Jinghua has helped Jiang Yiyan resolve all the pressure from Sun Li and Hairun.

"Is it still the preface to Chen Dao's famous work? Tsk tsk..."

Lin Nan couldn't help but joke that the "father" who was in the movie many years ago was also very useful outside the movie.

Liu Yifei rolled her eyes at Lin Nan, knowing what he was teasing.

Zhu Yawen was very boring at the beginning. She often told Lin Nan, Luo Jin and others some gossip, including a lot of gossip about Jiang Yiyan. How could a man be such a bitch? .

…………

It was very noisy outside.

Thirteen theater chains, led by Wanda and New Film Alliance, issued a joint statement: If the distributor insists on increasing the revenue sharing ratio, these nine movies will not be screened.

The five companies of China Film and Television did not back down: if they don’t agree, they won’t supply the film.

The Film Bureau once again stood up and called on both parties to sit down and negotiate a solution. As a result, both sides expressed their stance at the same time and refused to accept negotiations.

The filmmakers, directors, and actors in the circle were all dumbfounded.

Good guy, this is the first time that the film bureau's face has been rejected and it is difficult to use.

…

"Director Lin, if we really can't reach an agreement in the end and both parties insist on not backing down, what about "囧囧"?"

As the chief steward of the company, Yue Jun must be concerned about this issue and his responsibility.

Lin Nan smiled helplessly.

What can he do now? You can't just tell Han Sanping and Wang Changtian that you won't participate in "Thailand"?

"To put it bluntly, it's not like I don't know the way the Chinese people do things. It's impossible not to leave any room for it. They are all old foxes with hundreds of scheming minds."

Lin Nan complained that he was actually not worried about "囧".

With his weight in theaters, "囧" will not be beaten to death with a stick.

Lin Nan remembered Lu Zheng's invitation. He looked at Yue Jun and ordered:

"You should go to the premiere of "New Mom Love Me Again" on behalf of the company."

"Huh? Okay, Director Lin." Yue Jun responded.

As the saying goes, foreign monks like to chant sutras.

Jing Tian's movie was shot by a South Korean director, and the post-production process was also done there, so there are plenty of publicity stunts at the moment.

After all, South Korea and island countries have always made very good literary and romantic films and have a good reputation.

…………

"Tiny Times", which has attracted the attention of a large number of netizens since the project was established, has officially started production.

Not to mention, the film’s launch conference was very grand.

Mainly because of this little "director", the topics are very high, and most of them are negative. Plagiarism, showing off wealth, and having bad views are all minor...

Anyway, people in the film industry are looking at the upcoming "Tiny Times" movie as if it were a joke.

If just anyone could become a director, wouldn't that make everyone look inferior?

Among all the actors, Yang Mi is the biggest one and is surrounded by almost all media reporters.

"Mimi, Director Yue Jun said that "Tiny Times" was a movie you took on yourself, not the company. Is that true?"

Yang Mi didn't think much and nodded with a smile, "Yes, but I still have to thank the company for the cultivation, otherwise Director Guo Jingming might not come to me, haha..."

Few people paid attention to the other actors nearby. They looked at Yang Mi with more or less envy.

"As far as we know, your agency contract with Shanhai Media is for three years, and now there are only five months left. Are there any talks about renewing the contract?"

Upon hearing this question, the expressions on the faces of Yang Mi and Zeng Jia stood still for a moment, but then they covered it up naturally.

"We are talking about the contract. The results will be announced when the time comes." Yang Mi said with a smile.

"Then after this contract renewal, according to the introduction on Shanhai Media's official website, the share ratio and benefits should be improved a lot, right?"

The media was still asking questions, but Yang Mi just smiled and nodded without saying anything else.

When reporters gathered around director and screenwriter Guo Jingming again for interviews, Zeng Jia and Yang Mi went to a quiet place.

"It is true that we cannot reveal the fact that your contract will not be renewed after it expires. In the remaining few months, if the media asks again, we will deal with it perfunctorily."

Zeng Jia warned seriously.

At present, some of Yang Mi's commercial endorsements, Shanhai Media's signature, have a great blessing effect.

If it is revealed in advance that the contract will not be renewed, some variables may arise.

"Of course I know this." Yang Mi nodded.

"You can choose a time that is most beneficial to you and announce it. For example, when "Love in Seattle" is released. At that time, public opinion attention will definitely reach the highest level..."

Zeng Jia gave her own suggestions. Although the schedule of "Love in Seattle" has not yet been reported or announced, she had heard about it from Yue Jun before.

…

The last imported film this year is "Life of Pi."

Li An came to the capital specifically to hold a film conference.

Lin Nan and many famous directors were invited to support the show.

"I heard that mainland producers and theater chains are wrestling with each other. I wonder if there is any result?"

"They are all very tough and are still in a stalemate. But "Pi" is an imported film, so you don't need to worry about this."

Lin Nan said helplessly.

Good things don't go out, but bad things spread thousands of miles. This domestic incident has spread to Hollywood and is constantly reported by foreign media.

"My movie will be released on the 22nd. I think Director Lin and I will have coffee together at the Golden Horse. Waiting for it."

"Thanks."

…

The box office of Huayi's "Tai Chi 2" was much lower than that of the first film.

The bad reputation in the past really affected the second part greatly. Of course, the second one sucked too.

"The box office of "Tai Chi 2" in its first week was 38.4 million. Compared with the first week's performance of the first film, it was more than 4.7 million behind."

"The production of "The White-Haired Witch: Moon Heaven" has officially started. Huang Xiaoming and Fan Bingbing will interpret the story of one good and one evil, falling in love and killing each other."

…………

"What should I say about her movie? It's a love movie wrapped in the guise of family affection. It's relatively fresh and passable. But in this period, the box office is probably not going to be very good,"

This is Yue Jun's evaluation of Jing Tian's "New Mother Love Me Again".

"The production cost is only RMB 10,000, so I guess Lu Zheng won't pay too much attention to the box office."

Lin Nan made a joke. This movie was originally a low-budget movie for Jing Tian to practice on. At that time, two movies were made in succession.

Although the distributors and theaters were quarreling over the issue of splitting accounts, it did not affect the promotion of domestic films in the Lunar New Year period at all. These were decided early in the morning.

However, the uncompromising and tough attitude of theater giants such as Wanda, Dadi Cinemas, and New Film Alliance still makes people in the industry panic.

The situation this time seems to be a little different from last year, and it is not as simple as the five major publishing companies thought.

At this point, simply being in a stalemate and speaking harshly is obviously not enough anymore.

"Then let's defeat them one by one. First, we set an example. Our own theaters will definitely be fine. Then we will start with the small theater chains, one by one... When we have won most of the small theater chains, we will then target the big ones..."

Lin Nan admired these people a little, and told him when they had a plan. In fact, he didn't want to continue to get involved. It was too troublesome.

At this moment, Ye Ning's call came.

"Director Lin, let's talk?"

Hearing this, Lin Nan didn't know what to say. He was actually chosen by the theater to break through a certain point one by one!

"How to talk?"

"As "Thailand" withdraws from the publisher's camp, we can give you the option of tiered accounting. The specific number of levels can be discussed later."

"Like Hollywood?"

"Yes, but it will definitely not reach their ratio. And the director of "Lost in Thailand" is not you, so we don't accept bets."

Lin Nan shook his head gently and said:

"At this stage, my reputation and character in the industry cannot be compared with one or two points. Mr. Ye, you are over the top."

Lin Nan has been unable to get off the ship since being boarded by Han Sanping and Wang Changtian.

He would not follow Zhang Weiping's example and give up when things get better midway, leaving his teammates alone to fend for himself. That would be too bad of a character.

Lin Nan said so loudly that Ye Ning on the other end of the phone was stunned for a moment. He suddenly realized and smiled, a little embarrassed:

"Sorry, I almost forgot. Director Lin is not only the boss of a film company, but also a big director in the industry. Reputation is indeed very important...

But there are many young people in the industry. We believe that the closer we get to the 29th, the more people in those companies that are both distributors and producers will be shaken.

Our commitment to Director Lin will always be effective. If they persist until the 29th and still have such a tough attitude, then we can only say that these movies will not be shown during the Lunar New Year this year.

But when the time comes, Director Lin can still come to me, and everyone will give me this face, and "囧囧" can be released as scheduled on December 1st..."

Lin Nan opened his mouth, and finally said only two words, "Thank you."

Public affairs are public affairs, personal relationships are private relationships, public affairs come first and private affairs last.

Wanda is really good at doing things, and this partner is well worth choosing!

…

Hongxingwu is a bit busy these days.

Because the Golden Horse Awards are about to begin and will last for more than a week until the awards ceremony ends at the end of the month.

As a top actress, Liu Yifei was nominated for this year's Best Actress.

Her brand owners were called in one by one to make temporary arrangements.

Red carpet dresses, jewelry, bags, watches, cosmetics...

Anyway, I hope she can bring it to the scene, at least one set per day.

In addition, there are many brand activities at the film festival to participate in.

By analogy, Zhu Yawen, Shu Chang, and Luo Jin must be the same.

"Commercial film director, it seems that you are the only one who refuses to endorse. Even director Zhang Yimou has accepted advertisements."

Liu Yifei had been trying on clothes, shoes and jewelry all day, and now she was sitting on the sofa, talking about Lin Nan.

"I think it's very good and very free. It's not as hard as actors and entertainers. You have to pay attention to what you wear in public, and you can't have similar products from brand competitors."

Lin Nan sat next to Liu Yifei, and Miss Liu naturally leaned closer.

"I think you're talking about me."

Liu Yifei bumped her head against Lin Nan to express her dissatisfaction.

"There are so many actresses out there who are envious of you, my Princess Sissi."

Lin Nan said while stroking her cheek.

"Then tell me, princess, how many awards can we get?"

"What's the problem? I really don't know. If I can only win one award, I hope it will be the Best Actress Award."

"There are so many ifs and coincidences..."

Liu Yifei's voice is clear and crisp, with a hint of joy, which is very useful.

But then she raised her head again and looked at Lin Nan:

"If I could only win one award, I hope it would be Best Picture or Best Director..."

"You are stupid, I already have many awards."

"The more the merrier."

After saying this, Liu Yifei changed her posture again, as lazy as a cat.

…………

I have to say that the schedule for "Chill" was chosen very well.

While it is far away from the Lunar New Year festival, it is not too far away.

It’s half a month since “Pi” and 22 days since “1942” and other movies.

Facts have proved that the previous mainland production companies were wrong.

"Chill" was released in early November. Not only is it of high quality, but it also has almost no rivals.

“15 million on the first day, 80 million on the first weekend of 4 days, a double success in terms of word-of-mouth and box office.

Theater chains are still increasing their film schedules, because there is really nothing left to offer, so they can only give them all.

The Hong Kong media has gone crazy. This is the best Hong Kong police film in the mainland in many years. "

"It's very good. After all, they are in the field of police movies, but they have been thinking about it for decades."

Lin Nan noticed Jing Tian's movie. It had a good reputation, but literary and romantic movies were indeed niche, and neither of the two leading actors had much appeal at the box office. When it ran into "Chill," the result was predictable. Don't expect too much at the box office, it's probably around 10 to 20 million at most.

…………

Lin Nan began to arrange the work at hand, focusing on "Thailand".

“Let’s put the premiere of ‘囧’ on hold for now and wait for the results.”

Distributors and theaters are currently at war. If there is no result, the Lunar New Year movies will be in limbo.

It is unwise to hold a premiere rashly. I believe that the producers of most Lunar New Year movies have this idea and decision.

"What about publicity? Keep running like this?"

Lin Nan thought for a moment and nodded:

"Tell Xu Zheng and the others that this situation is indeed special, and the publicity cycle will run towards the end of the month.

Because the premiere may be canceled due to time constraints. It just depends on when the results will come out from both sides..."

"Okay, I'll let you know later."

…