That year Huayu

"Popular IP? What is this?"

Many people in the traditional film and television industry asked softly, and a few people have already responded.

“IP is intellectual property. IP is content, and high-quality IP is good stories and content.

Popular IPs, big IPs, and super IPs are treasures waiting to be developed. They are core tools that can connect and link literature, film and television, animation, games, and other industries. They have unlimited commercial value. "

Zhang Qiang talked eloquently above and began to explain Ali's "strategic thinking."

Many people in the film and television circles below can't take their eyes away and have been attracted.

“The concept of IP has never existed in the traditional film and television industry before, but today, Alibaba will define it.

For example, Marvel and DC’s superhero series and Disney animation are super IPs. They have spawned countless works and peripherals, created huge commercial value, and continue to create value. "

Zhang Qiang paused for a moment, then changed the topic again:

"Coming to China, although the traditional film and television industry is still very vague about this, it has already begun to get involved in IP.

For example, the recent ones include the film and TV adaptation of Internet novel IPs that have become popular in recent years, and the distant ones include our own super IPs: "Journey to the West", "The Romance of the Gods", "The Legend of White Snake", "Strange Stories from a Chinese Studio", etc. , but the IP is too shallow. "

Lin Nan couldn't help but want to applaud. He had to say that Ali had indeed prepared live ammunition for today's forum.

In the film and television industry, many people's eyes lit up after just hearing an explanation and examples of IP.

"IP will be the core resource that the film and television industry competes for in the future. "Ghost Blowing the Lamp" currently being developed by Lin Nan Pictures is a typical big IP."

Lin Nan was a little speechless, why did she talk about him? Faced with the envious looks from many people around him, he could only smile in response.

"Even further, director Lin Nan himself is an IP. Of course, all the great directors sitting here are IPs."

Why does this sound like a curse?

"What is a fan movie? It is a movie made based on these IPs to satisfy specific fan groups and achieve precise feeding.

In this way, there will basically be no loss-making situations for movies, and the notion that the movie industry is a high-risk industry will disappear from now on! "

When Zhang Qiang finished speaking, people in the film and television industry at the venue were in an uproar.

Everyone sincerely disagreed with his last sentence. It is recognized by the industry that the film industry is a high-risk industry. How could it disappear?

But even though they completely disagreed with Zhang Qiang's statement, everyone didn't know how to refute it for a while.

Because what Zhang Qiang said really sounded reasonable! ?

Lin Nan felt that it was a pity that these Internet people did not engage in pyramid schemes. They were simply too good at deceiving people.

"Let's talk about celebrity directors!"

Zhang Qiang was very satisfied when he saw the shocked, confused and helpless faces of the people in the film and television industry.

"In the future, when Alibaba makes or invests in movies, the director will either be a well-known director or a celebrity, and this celebrity may not necessarily be a director.

Because according to our formula, the director is really not important. Big directors can add icing on the cake, but other celebrities can also do this. Even in the future, the film industry will no longer need professional directors! "

If the "IP" just now aroused strong interest in the film and television industry, then the comments about "fan movies" that "will not lose money" and "the film industry is no longer a high-risk industry" caused collective resistance in the film and television industry.

So the last sentence "The film industry will no longer need professional directors" completely annoyed the entire traditional film and television industry.

Many people in the industry have sullen faces, especially directors.

"I don't agree with Director Zhang's point of view. Film is a business but it is also an art. Every director has his own characteristics. We use our own lenses and colors to control the direction and core ideas of the film. Without a professional director, what you shoot is What is it?"

Lin Nan glanced at Chen Kaige dumbfounded, "Good guy, it's rare to see Director Chen stand up and speak, so I have to give him a round of applause."

Many people looked at Lin Nan and immediately reacted, applause sounded like thunder.

"Hahaha, I can understand that Director Chen is a little excited. After all, you are an internationally renowned director.

But what I said is also true. Movies are first of all commodities and secondly what you call art. And what is the audience for your art? What about the box office performance in recent years? "

Damn it, Chen Kaige lost his voice with just one sentence.

For so many years, no one in the entire film and television industry dared to talk to him like this! But today Zhang Qiang is no longer a small figure in the film and television industry, but a big shot in the Internet industry.

One by one, directors and filmmakers stood up to rebut, only to be forced to sit down after a few words.

Many film and television company bosses have also had their outlook changed today.

"Popular IP + fan movies + celebrity directors are the production formula of the future film and television industry, and it is the general trend!"

Zhang Qiangzhi said proudly. The Internet companies present responded one after another and applauded continuously.

"I admit that this idea is good and has certain rationality, but what Director Zhang said from beginning to end is just a shell. I have different opinions that I would like to ask."

At the venue, Lin Nan stood up, and a large number of people in the film and television industry looked at him.

"Director Lin, please speak."

“The most important thing about film and television works is the inner part, which must be controlled by people. Professional talents often take years to cultivate.

But I think Ali means that it is not planning to use professional talents, nor is it planning to cultivate a professional team. How do you control quality? "

The eyes of many people around him lit up and they looked at Lin Nan expectantly.

"Quality? For the traditional film and television industry, it is called quality control. But for us, it can be replaced by yield rate or pass rate.

A fan work adapted from an IP is qualified and successful as long as it satisfies the fans' preferences and does not require a professional team. High quality is hard to define, but the pass rate is that simple! "

This answer is unacceptable to many filmmakers, but the facts tell everyone that the box office of such movies is indeed not low... just like "Tiny Times".

Before Lin Nan could continue asking questions, Zhang Qiang added:

"Since Director Lin has asked here, let me talk about the second key point today."

I saw a page turned on the big screen, and three words suddenly appeared: "Big Data!"

“Big data is the core magic weapon of the Internet industry, and it can also be used in the film and television industry.

Through big data, we collect everyone’s traces on the Internet and extract user preferences, such as preferences for film and television works, frequency of keywords, which stars they like, what interests and hobbies they have... Finally, through screening and summary, we can customize and customize fan movies and TV series. Precise feeding. "

Zhang Qiang came up with another trump card. The film and television industry was frightened and also started to think, is this to keep all the viewers in captivity?

"The audience is human, with feelings and thoughts. Their emotions and mentality are changing every moment. They are not static machines." Lin Nan said sternly.

“The audience is changing, but big data is also constantly being collected and summarized. Big data knows what they like, and it can be customized for them.

When big data applications mature, there will be no need for professional directors, producers, or even professional screenwriters and actors..."

Zhang Qiang's words made many film and television companies feel horrified, but they were also full of magic and made people want to stop.

"You talk about precise feeding, but you know that what you feed is food or something else to the audience? Big data is dead, people are alive, and the audience has aesthetic fatigue and boredom.

In my opinion, it is outrageous and stupid to use big data to define the audience's preferences, or even to forcibly define the audience.

Ali’s method may yield good results in the short term, but in the long run it will definitely cause irreparable disaster to the film and television industry, and eventually the entire industry will be counterattacked..."

Lin Nan said something harsh, and he felt that he should say it.

Everyone in the film and television industry looked at Lin Nan with wide eyes. He really dared to offend Ali today!

However, Zhang Qiang on the stage did not take Lin Nan's words seriously. With a faint smile on his face, he said:

"It is undeniable that Director Lin understands movies and scripts better than we do. But we understand the market better than you do, and the movie market is also a market!"

With a bang, the venue was completely in chaos. Lin Nan and Zhang Qiang from Alibaba Pictures really refused to give in to each other and started working together.

"Haha, I'll wait and see what Alibaba Pictures' results and reputation will be."

Lin Nan sat down. He had no choice but to say he couldn't win, but he tried his best.

"You were so awesome today. I'm afraid the media behind you will be excited to death... But why do I feel so interesting about what he said?"

Wang Changtian came over and whispered.

“They are raking in the water, we can learn about IP, but don’t touch the next two points.

Even if they screw up and walk away, they will still play with the Internet, and those of us in this industry will suffer. Lin Nan said seriously.

Alibaba's Zhang Qiang silenced so many people in the film and television industry, and the Internet industry became even more excited.

The media reporters behind the venue were each more excited than the other. There was really too much material today.

Baidu, Penguin, Youzu... came on stage one by one and bombed in turn.

The film and television industry is completely overwhelmed, and many film and television companies have even been conquered by Alibaba's tactics.

After all, it’s all about making money. Since Internet companies have ways to make more and faster, why not keep up? Even as a little brother!

Before the forum ended, the news on the Internet had already come out.

"Modu International Film Festival: New Thinking on Internet Film and Television and Traditional Film and Television Culture - The Peak Forum was officially held this afternoon."

"Alibaba Pictures redefines the development model of the film and television industry with 'popular IP + fan movies + celebrity directors'."

"Popular IP will become the core resource that the film and television industry competes for, and 'big data' will be the most important trump card for the film and television industry in the future!"

"Many directors and filmmakers verbally engaged in verbal battles with Ali, but failed to achieve success..."

"Director Lin Nan was in tit-for-tat confrontation with the president of Alibaba Pictures. He bluntly said that Internet thinking would cause disaster in the film and television industry, but he was ridiculed for not knowing the market!"

…

At around 5 p.m., the three-hour forum ended.

Outside the venue, most of the filmmakers in the film and television industry looked bad and were about to leave. Internet companies, on the other hand, accepted interviews with joy.

"Wang Zhongjun just got away with it?"

After hearing Wang Changtian's words, Lin Nan glanced back.

Sure enough, I saw Wang Zhongjun talking and laughing next to Zhang Qiang and others. Many film and television company bosses were also there. It was estimated that there would be a dinner party in the evening.

"Isn't this normal?"

Lin Nan complained and continued to send messages to Liu Yifei.

"Director Lin and Director Wang, are you two going back? Do you have time to sit down and have a meal?"

Just when Lin Nan put away his cell phone, waved goodbye to Wang Changtian and was about to leave, someone suddenly walked over from the side.

The two of them heard the sound and looked over. They were from Penguin. Lin Nan could vaguely guess what was going on.

"What a coincidence, I have a dinner party tonight." Wang Changtian said with a smile.

"Me too, I'm going out to have fun and have a candlelight dinner." Lin Nan smiled.

"Are Director Lin and Director Wang free these two days? We sincerely want to invite you two to sit down and have a chat. Of course, it would be better if Wanda is here."

"really"!

After hearing the last sentence, this word came to both of them.

Wang Changtian looked at Lin Nan with questioning eyes. The latter thought for a moment and nodded:

"Let's do this. I will spend a few days in Magic City. Before returning to the capital, we can find a place to have a cup of tea."

"Haha, okay, no problem. Thank you Director Lin and Director Wang. I will wait for news from you at any time, so I won't disturb you."

Looking at Penguin's retreating figures, Wang Changtian spoke: "So, do you think Penguin is more suitable than Ali?"

"At least in terms of attitude, the difference is huge. What does Mr. Wang think?"

"Yes, indeed. And it seems today that Ali and we can't pee in the same pot."

After separating from Wang Changtian, Lin Nan went to find Liu Yifei.

Today is the first day of the Magic City International Film Festival. The main venue is lined with designated film promotion areas.

At a glance, there are a lot of posters and signboards, and there are huge crowds of people. There are many actors, stars and media reporters.

When Lin Nan arrived here, he saw Liu Yifei and his assistant in front of the "Transformers 4" exhibition area from a distance.

She was chatting with Li Bingbing, and there were many insiders around her.

"Sissy."

Less than half a second after Lin Nan's voice came out, Liu Yifei turned her head sharply, her ears were really sensitive.

Seeing Lin Nan, her face immediately filled with a joyful smile, "Come quickly."

"Director Lin, your speech criticizing Ali on the forum has spread throughout the industry. You are so domineering." Li Bingbing complimented.

"You can't change much, you can only do this."

Lin Nan replied with a smile, then looked at Liu Yifei, "Where is Zhou Xun?"

"I went to promote the movie with Brother Xiao Ming." Liu Yifei took Lin Nan's arm and said.

"Transformers 4 will start in a moment, and Director Lin happened to accompany Yifei in." Li Bingbing interrupted.

The competition between these big beauties is more or less dirty behind the scenes, but it won't be exposed openly.

Just like this moment, Li Bingbing listened to Lin Nan chatting about the weekly news with a smile on his face.

"Well, thank you."

When he came here just now, Lin Nan saw Fan Bingbing being interviewed by "The White-Haired Witch".

This year's Magic City International Film Festival is really interesting. There are many big actresses, and they all come with their movies.

After chatting outside for a while, Lin Nan and Liu Yifei entered the screening room of "Transformers 4".

"After we walked out from the Princess of Monaco for a while, we met Li Bingbing. Brother Xun didn't want to talk to her, so he left."

Liu Yifei bit her ear and whispered to Lin Nan.

Unlike other female celebrities, Ms. Liu lives a very wanton life anyway. Ever since Lin Nan publicly confessed his love to her in 2009, everyone in the industry has given in to her.

"It has nothing to do with us, just ignore these things."

Lin Nan stared at the movie on the big screen and said softly.

The domestic movies at the end of the month will be miserable. Although the plot of "Transformers 4" is a bit weak, the long fighting scenes and special effects are very powerful. It is a classic science fiction blockbuster!

"Of course I do."

Liu Yifei tilted her head and said with a pout, then leaned on Lin Nan's shoulder and watched the movie seriously.

The more than two-and-a-half-hour film ended at 8 p.m.

The city's night scene is even more festive than the capital's. Around the film festival, there are cocktail parties and dinners everywhere.

Lin Nan and Liu Yifei declined many invitations. They went to have a candlelight dinner and took a look at the river view.

The plan for the next day is to visit a few attractions and visit Disneyland.

Although the Magic City Disneyland has not yet been completed and opened, some theme parks have been completed, and they will also receive a small number of people, provided they have status and status.

…

One night passed, "IP" and "big data" became the keywords discussed in the entire industry, and even the officials were reporting on them.

Lin Nan's criticism of Alibaba's "production formula" has also been the focus of heated discussion.

If it were in the past, the outside world would definitely support Lin Nan.

But this time it was not the case. It was actually a 30-70 vote, with only 30% of the people supporting him because the opponent was Alibaba Pictures.

You must know that at this time, Alibaba was the leader in the domestic Internet industry, steadily suppressing companies such as Penguin, and Lao Ma was a god-like existence!

In just one night, many companies in the film and television industry fell and chose to surrender!

Of course, in their words, they are looking forward to in-depth cooperation with Alibaba Pictures and opening a new chapter in the film and television industry.

"Why don't you come over to promote the film "Heart Blossoms" and make it look like you didn't invest in it?"

"Why bother? I'm not going to "Ip Man 3" or "The Breakup Master" either. I'm going to go out with Yifei today."

Wearing big pants, Lin Nan sat on the sofa and answered the phone, trying not to disturb Liu Yifei's sleep.

"Okay, you are living a good life. We are all working for him!" Ning Hao cursed.

"Come on, come on, I'll get over it before I go back."

Lin Nan said perfunctorily with a smile. He was really convinced by Ning Hao. He made a phone call at eight o'clock in the morning to disturb people's dreams, just for such a trivial matter!

"Remember, don't fool me, the producer column is your name."

"Don't worry, don't worry."

After urging him to hang up the phone, Lin Nan was no longer sleepy.

He planned to wake up Liu Yifei at nine o'clock, and the two of them rushed out before ten o'clock.

I think Ms. Liu should have enough time to put on light makeup, and she may even choose to go bare-faced.

"penguin?"

Lin Nan muttered as he opened today's news page.

The purpose of Penguin is very simple, which is to raise funds for Tudou.

“Lin Nan Pictures is the lead producer, with Tiangong Color’s blessing, Guangguang is responsible for publicity and distribution, Wanda has theaters, plus Tudou.

This has basically formed a closed loop and small ecosystem from upstream to downstream, to video websites and client platforms.

It seems that there is only one step left to input the ‘traffic’, and then it will be perfect! "

Lin Nan analyzed the current situation. Ali took a strong stake in Youku and took advantage of it.

Penguin must be thinking about narrowing the gap. After all, they are just entering the film and television industry. Only when they have no chance to find ready-made foreign aid will they choose to go it alone and slowly pursue it.

"It's just Penguin!"

Lin Nan made the official decision and later invited Penguin to participate in the financing. But the shares must be just right, and there must be additional covenants.

The second imported blockbuster in June, "Godzilla" was released for two days and grossed 156 million at the box office, following the strong performance of "Edge of Tomorrow".

At this point, all domestic films in the first half of the month have been reduced to cannon fodder.

Huang Xiaoming and Chen Qiaoen's "Flux of Youth" was also terrible. It was released for 8 days and the box office was only 4 million. It is estimated that it will be released in these two days.

Domestic films that have not been released in the second half of the month, as well as domestic films in July, do not want to die. They have stepped up their promotion at the Shanghai Film Festival in the past two days.

…

Liu Yifei also pretended to have fun, so she called Lin Nan at 8:50.

"Hurry up and get up from your bed, I've already been up."

With her messy long hair draped casually, Liu Yifei looked at Lin Nan standing by the bed with her eyes flickering, "I'm hungry."

"I'll go get you something to eat, and you should wash up quickly."

"Yeah, let's go."

The sound like a kitten's meowing means that Miss Liu is not angry at the moment, and is in a good and contented mood.

Half an hour later, it was exactly as Lin Nan guessed.

Liu Yifei chose to go bare-faced today, but she still had to bring sunscreen.

Just before ten o'clock, the two of them went out dressed as a couple.

Wearing loose casual jeans, sneakers, T-shirts, peaked caps and big sunglasses, they look like two lovers in love who are traveling.

However, Lin Nan is also responsible for the backpack, which contains Miss Liu's lipstick, sunscreen and other items, as well as a camera.

…

"Director Zhang, Penguin seems to have made an appointment with Lin Nan Pictures and Guangguang..."

"Huh? There are still a lot of ideas. What do they want to do? Are they planning to enter the film and television industry and cooperate with those two companies? Or are they just going for Potato?"

Zhang Qiang said casually, not taking it to heart at all.

In his view, and even in the view of Alibaba as a whole, Alibaba is far ahead of other peers in the process of Internet companies entering the film and television industry.

"The team's analysis shows that there should be both, but the primary target is potatoes."

After hearing his subordinate's affirmative answer, Zhang Qiang looked at it seriously.

Tudou currently owns too many film and television rights, which was something no one expected before.

Based on its market share, once listed, its market value will definitely exceed Youku.

Moreover, Lin Nan Pictures has been continuously searching for high-quality IPs since a few years ago, and they are still buying them now, just keeping them!

It can be said that in the eyes of the Internet industry, Lin Nan Pictures and Tudou are fat, big fat.

"They have rejected our investment intentions several times. It is possible, but not high.

As for the penguins? Stare. If it's really about potatoes, then let's get involved, maybe there will be an unexpected harvest. "

"Okay, Mr. Zhang."

Zhang Qiang nodded, "But don't worry, so what if Penguin can invest in Tudou, he can't take the initiative, unlike us..."

Zhang Qiang stopped talking and said no more.

Alibaba has clearly submitted an official letter to Youku's board of directors and will send people to the board of directors to participate in daily decision-making.

As for the next step, it is to slowly encroach until Youku becomes Alibaba’s Youku!

…………

Regarding the update: I don’t really care about the format of a few chapters a day, whether it’s one chapter or two chapters. I simply wanted to try my best to achieve 6,000 words a day. As for how many chapters add up to 6,000, it really doesn’t matter.