The Basketball Court Swordsman

Kobe Bryant, he is definitely one of the most successful stars in NBA history. Indeed, there are almost as many people who hate him as those who like him. However, this is precisely the proof of his success.

Because an unknown player will not be hated by people. Does anyone hate Joan Brockman? No, but this is not because he is particularly good, but because no one knows him at all.

Although the legendary superstar ended his playing career last year with a 60-point solo performance in a single game, his life continues. For example, the animated short film "Dear Basketball", which Kobe retired and director Glen Keane participated in production, lasted 8 months and was dubbed by Kobe himself, which enabled Kobe to win the Oscar and Emmy this year!

And this is only a small part of Kobe's life.

At this time, Kobe wearing sunglasses is sitting in a luxurious Mercedes-Benz sedan. He checked the news on his mobile phone and found that there were nine out of ten news about basketball and the NBA that could not do without the Pacers.

"Four winners! The Pacers won a big win!"

"Henson won the best coach award again, the epoch-making coach has been born!?"

"NBA President Adam Xiao Hua: The Pacers are a huge force that the league cannot ignore."

"Rookie Kyle Kuzma: Training has started, I hope I can show in a great group like the Pacers."

Kobe smiled and shook his head. He had never expected the Pacers to become the league hegemon because of the appearance of a Chinese coach.

With 4 championships in 6 years, the Pacers' championship efficiency is even more terrifying than the Lakers. Kobe sometimes feels quite regretful, regretting that he has never worked with Henson. He believes that he and Henson, two "exotic flowers", will certainly be able to rub sparks on the basketball court.

Just when Kobe was thinking about it, the car stopped in a narrow street. Sao Paulo, Brazil is a city located on a mountain, it is the largest city in Brazil and the entire southern hemisphere.

As the capital of Brazil, this place is naturally very prosperous. But narrow ramps like this unique to Brazil can also be seen everywhere.

"Here, sir." The driver turned his head and smiled politely at Kobe, Kobe nodded slightly, and he got out of the car wearing short sleeves and sunglasses. For now, Kobe has not been recognized.

"Brazilian barbecue." Bryant looked up at the sign of the shop in front of him. This is a Brazilian barbecue restaurant with a very simple decoration, which has nothing to do with high-end restaurants.

But after thinking about it, this choice fits Henson's character.

Kobe walked into the store with a smile, unable to cooperate with Henson on the court, and cooperation under the court is not impossible.

Kobe today is here to talk about cooperation with Henson.

"Henson, don't come unharmed. Madam, long time no see. How about Emily, the sunshine in Brazil is much brighter than that in America, right?"

As soon as Kobe walked into the private room, he greeted the Hensons intimately.

Henson also warmly entertained Kobe to sit down. While the world is discussing the Pacers, the legendary godfather of the Pacers eats barbecue in Brazil.

"I heard that this Brazilian barbecue is very authentic, so I came to taste it. The environment is a little rudimentary, I hope you don't care too much." Henson said, pointing to the mouthwatering food on the table, "Taste taste?"

"You're welcome, Henson. It doesn't matter what the environment is, as long as the food is delicious." Kobe does not have the slightest pretension of a superstar, and Kobe has always respected people he recognizes.

So what kind of people does Kobe recognize? Naturally, someone who can win!

"James Harden's side, we have had initial contact with him. I think, in a few days, the two of us will go there in person to get this thing done." Bryant ate while talking to Henson about work. . It seems that Kobe has no resistance to authentic Brazilian barbecue.

Well, this can be seen from his already erected belly.

"When will I go?" Henson was not surprised when he heard Kobe say "Meet Harden". The two seemed to have planned for this a long time ago.

After all, Kobe and Henson are now the two major brands of BodyArmor sports drinks, and they are also the two largest shareholders of BodyAromr in addition to Coca-Cola.

When Henson retired, he chose to invest in this potential brand. After Kobe retired, he also put his focus on business. One of the most profitable projects is BodyArmor sports drinks.

Therefore, as the two major shareholders of BodyArmor, Henson has long had a deep relationship with Kobe, and the two have become very familiar with each other.

Since reaching a cooperation with the ultimate fighting alliance uFC, BodyArmor's market value has soared. But it is clear that Kobe and Henson, two people who love to win, are still not satisfied. Last summer, Bryant and Henson signed baseball star Mike Trout to expand his influence.

And now, Kobe and Henson intend to focus on the basketball market they are most familiar with.

James Harden is the next spokesperson candidate for BodyArmor.

"Don't worry, we can do this all summer. When you and your family return to the United States, we are arranging a specific itinerary. By the way, Henson, have you ever thought of having another child? In case it's a boy , Maybe you can coach your son on the basketball court like Rivers. This experience must be very special!"

While chatting, Kobe's topic suddenly shifted to "giving a son".

It seems that Kobe still has a big obsession with having a son.

"There is indeed a plan to have a second child, but it doesn't matter whether he plays basketball or not." Henson said, smiling at An Jiali, "As long as he can do what he likes, everything is fine. And, even if I play A child is a boy and he really likes playing basketball. I can’t coach him on the basketball court.”

"Don't say that, you are less than 40 years old, Henson." Kobe waved his hand, Henson was too young for a coach.

"Yes, I'm less than 40 years old. But when I am 40, I will quit the basketball court, Bryant."

Seeing Henson's serious face, Kobe couldn't laugh.

On July 1, various transfer rumors of the NBA attracted the attention of fans. Every year during the offseason, the personnel changes of each team are undoubtedly the most talked-about topic for fans.

There are rumors that the popular "Uncle Drew" Kelly Irving does not seem to want to stay in Cleveland, but wants to find another place. There is no doubt that this greatly stimulated the **** of the fans. In an instant, news about the conflict between Irving and James spewed out.

In the past, James left his teammates and left. Now it's time for him to experience the feeling.

It is precisely because of the existence of all kinds of hot transfer news that when the BodyArmor sports drink brand suddenly announced James Harden as its spokesperson, the fans have not yet realized what happened.

But soon, the "Wall Street Journal" helped fans figure out this far more exciting news than imagined!

"On June 30, Henson, Kobe, and BodyArmor under Coca-Cola formally reached an endorsement agreement with Rockets star James Harden. According to sources, Harden chose to do this with BodyArmor entirely based on the prestige of Kobe and Henson. Cooperation with emerging brands."

"We expect that BodyArmor's revenue this year will reach 400 million U.S. dollars, and its brand valuation will be between 1 billion and 2 billion U.S. dollars. According to the contract valuation, the current BodyArmor stock in Kobe and Henson is worth 200 million U.S. dollars. In that year, the two only invested 6 million US dollars for this. In other words, their return on investment doubled more than 33 times."

"I have to say that Henson and Kobe are winners in life whether they are on the court or off the court. I knew that making money is so simple. Would they both devote themselves to basketball back then?"

To this end, Kobe tweeted that he would work with his partners Coca-Cola, Henson and Harden to build BodyArmor as the world's No. 1 sports drink brand, and at the same time @ opponent佳得乐 challenged.

Later, Rockets star James Harden also retweeted this tweet and commented: "Watch your pocketbook!"

"The Wall Street Journal" analysis article left fans stunned. It's not surprising that Kobe made 200 million, but Henson also made 200 million as a team coach, which undoubtedly made the fans a little surprised.

They did not expect that Henson had achieved such a huge success in business. From 6 million to 200 million, this is not something everyone can do.

"Did you see it? This is the star effect. In Harden's words, our market value has risen or overturned." Kobe, who was sitting on the plane, raised his glass from Henson. It was he and Henson who convinced him last night. Make Harden "submissively".

Kobe must admit that Henson's negotiation skills are very good. No wonder this summer, "Magician" will be played by him.

"Yes, the market value has risen and overturned... From now on, I can do anything I want." Henson looked at the white clouds outside the plane window, lost in thought.

Now he no longer has to worry about money. In other words, even if he does not become a head coach in the future, Henson does not have to worry about survival.

Then at the age of 40, you can retire safely without any excuses! After all, he earns much more from doing business than he earns as a coach. The ideal state of taking work as a side job and life as the main business can also be realized.

Before that, Henson also made up his mind. Put all your passion into the last two years of his basketball career!

Now Henson has no worries, just let it go.