The Best Director

Chapter 201 The Times Are Different

The weather in Las Vegas is cool and pleasant in March, and the 1ù-day garden in the Caesars Palace Hotel is very lively. Guests eat and drink, or lie in the sun, and the waiters walk around with plates. It was almost noon, and "T-21-Team" also suspended the filming work, and came to the lunch break.

At a dining table with a sun umbrella, Natalie, wearing big sunglasses, carefully read the script in her hand, discussing a few words with Rachel sitting opposite from time to time. The two were talking about their rivalry in the afternoon, and took a sip of their drinks, when they heard someone beside them start laughing in French: "uR two beauties, can I sit down?" Natalie said without raising her head. French: "V-t'en (Get out)"

"Do you mean please sit down? Thank you." Wang Yang moved a chair with a smile and sat down, and his assistant Joshua also sat on the other side. Wang Yang looked at the mysterious Natalie Rachel and a smiling Rachel asked, "How did you read the script? Do you have any questions?" Rachel shook her head and smiled, "I have no questions. You won't know if you're satisfied until you're there."

Wang Yang nodded, Natalie turned the page again, and said, "Me neither, it's quite understandable." She took off the big sunglasses on her face, but her eyes were full of suspicion and interest, Said: "But I have another question. Didn't the newspaper say that you made another acquisition these few days?" She raised her eyebrows and asked, "But I and the newspaper don't understand why you would acquire art. Takumi? For that movie? But..."

She shrugged slightly, and said: "I heard that those are not very good movies. Why? If you can't say it, pretend I didn't ask." She showed a gentle smile, which seemed to be a cute version, and she pretended to be a child Laughing: "I'm just planning an exhibition route for my handsome Charlie movie."

"What is e-1ms?" Joshua couldn't help asking, looking at the proud Natalie, he laughed and said, "Don't say it's your company?" Natalie nodded calmly, tilting her neck , asked back: "Why? That's my future company." Wang Yang took a drink from the passing waiter and said with a smile: "Charlie is her love."

Natalie nodded again, and asked with a smile, "Then why? I've already thought of the shortcomings of this acquisition, but you wouldn't have thought of them?" Interested by her words, Rachel's face also revealed curious. Joshua propped his hands on the table, glanced at the two women, and sighed in his heart: "My Ali is also interested in this."

"There's nothing you can't say, but just listen to it and keep it secret for now." Watched by Natalie's interested eyes and Rachel's curious eyes, Wang Yang smiled and took a sip of his drink. Their desire for knowledge was stronger than the other. , unlike Jessica, who basically doesn't ask about his company's affairs. Regarding the acquisition of Artisan, Jessica just smiled and said: "Congratulations, this must be another big surprise, right? It's amazing (aesme)"

Wang Yang looked at the two of them, prepared to organize, and then said: "You are suspicious,

It is because the current business is based on a theory, the 28th law. Only hot-selling products can make money. % of the best-selling movies make 100% of the company's performance; in contrast, 100% of the bad movies can only generate 100% of the company's performance. It can be said that they are slow-moving products that no one wants. You will lose money, and you will not even get that % performance. "

Natalie bit the straw of her drink, and said vaguely: "Well, this is why Artisan went out of business, right? Their movies are all from that one, not at all. Does "The Adventures of Vegetable Baby" count?" Rachel also smiled suspiciously: "It's also the reason why everyone doesn't understand the flames. Shouldn't they put their money in the pursuit?" Joshua listened thoughtfully, even caring about the hot beauties passing by. Do not take a look.

"Yes, "The Adventures of Vegetable Baby" is one of the top 100. In fact, its sales are very good." Wang Yang smiled and continued: "But the reason why the artisan closed down is not because it didn't sell a movie, but because it didn't operate. That movie is good." He looked at Rachel and said, "It's right to pursue big blockbuster movies, but have you ever thought that the risk is very high, you may get 100 million ua, but you can only get one Bad movie."

Rachel frowned, and Natalie couldn't help asking: "Is it okay if all 100 million become bad movies? No chance?"

Wang Yang spread his hands indifferently, and said with a smile: "There is no chance, but there is no risk. Because when we buy, good movies and bad movies have already been marked with price tags. 100 million buys a good movie or a bad movie. You You can buy whatever you like, and the money is so risk-free. Many people have a question, why doesn’t Flame Movie raise money to make a movie? Because we don’t need venture capital, we just need to take a safe path.”

"This still doesn't explain why we bought Artisan, does it? You think that movie is worthless." He smiled and took a sip of an iced drink to moisten his throat, looked at Natalie, Rachel and Joshua, and said: " But those percentages are not worthless, and it’s not that they can’t make money, because the times are different, and they are as important as the mainstream percentages.” He laughed and said, “Guys, the current market is not an era ruled by the law of 28.”

Hearing that he finally got to the point, Natalie felt very excited. She muttered to herself, "This guy is used to being a director, and he can mobilize other people's emotions with his usual words." She also has some business knowledge , the law of 28 no longer rules? She asked, "Why?" Although Joshua didn't quite understand, he tried hard to remember, and he felt that his memory was better than ever.

"The Internet has changed everything, and it has drastically reduced the cost of paying attention to a product." Wang Yang stretched out his fingers and counted: "You know that there are search, Amazon, eby... A normal person would search and consume online by himself. To put it simply, it is no longer 'what can we give the customer', but 'what the customer asks us to give him', so now there are no such products that no one wants. quantity."

Natalie's eyes lit up immediately, and she vaguely understood, she blurted out: "You said that the total annual sales of movies have a % effect?" Rachel who was opposite blinked her eyes and asked: "There are really so many? "

Wang Yang nodded with a smile. The operation of the company in the past few years has proved it. He said with a smile: "As long as the channels are large enough, the total sales of those non-mainstream films with little demand can be compared with the mainstream ones." , the total sales volume of movies with high demand. For example, "Star Wars Episode 1" sold a set in a day, although it received bad reviews and the performance of the heroine was said to be bad, but it does belong to that Movies in %."

"Haha" Natalie nodded in agreement, and pretended to be stupid: "Who played the heroine?" Joshua said quickly: "Natalie-Terman" Wang Yang said with a smile: "Kayla- Knightley." Natalie bit her drink straw, shook her head and curled her lips, "I don't even know you." Rachel smiled lightly and didn't speak.

Under the eyes of the three of them, Wang Yang continued to laugh and said, "It sold a set, but "Unpopular Movie 1", "Unpopular Movie 2"...a movie that can't sell, the sum of them in one day is actually a set. Now The situation is that mainstream products account for 100% of sales, and non-mainstream products also account for 100%, but do you know how fierce the market competition is for the former? Why don't you do this..."

Seeing that he couldn't seem to find a word, Natalie asked "yeh?" suspiciously, and Rachel tried to remind: "Unpopular market?" Wang Yang thought about it and suddenly remembered an adjective for the characteristics of this market in the future. He came out with a pen and paper for the storyboard from his pocket, and said with a smile: "I don't know, it's like a long tail. This long tail was a commodity that was not worth selling in the past, but it achieved many, The sum of many small markets."

Natalie and Rachel looked sideways at the drawn paper on the table, Joshua also raised his hands and looked at it, Wang Yang drew a hillside-like figure on the paper with a pencil, and pointed to the figure A short section of Gaofeng said with a smile: "These are the mainstream, only movies, % sales." Pointing to a large section that descends all the way to a straight tail, he said with a smile: "This is the long tail, movies, % sales. Why don't you make this tail? To fight to the death with someone else on the head?"

"It seems to be true..." Natalie pondered over the blueprint, and asked a key question: "Ministry and ministry, are their costs the same?"

"It wasn't originally, so the 28 law ruled the market, but I said thank you for the Internet, thank you for the information now." Wang Yang put down his pen and raised his hands in celebration. Rachel and Natalie also laughed, and he said with a smile ;"All of this can reduce the cost of single product sales. Don't look at how many movies there are in the flame movie..." He wrinkled his nose with a smirk, and said: "But we don't have much inventory, and we only have it when there are customers placing orders. Yes, there is a demand for video rental shops everywhere, so we copy it and send it to them, what is the cost?"

Thinking of the company's performance in the past few years, Wang Yang added: "And because we have a large base, the dynamics of total revenue are smoothed out by the law of large numbers, so the growth of this long-tail revenue is very stable."

Hearing what he said, Natalie and the others have already understood that little can always add up, but in the past, the more varieties there were, the higher the sales cost of a single product, and in the end it was unprofitable or even lost money. In a CD store, it may take square meters to put movies on the shelves; how much does it take to put all the movies on the shelves? However, the Internet has greatly reduced the cost, making the subversion of the 28 law a reality.

Even if a website contains a list of one million movies, the cost it needs is much, much lower than that of 10,000 movies in physical stores such as the city... Now the long tail of flame movies is like McDonald's food delivery, someone Only when you buy, do what you sell, and you will never lose money on this business alone.

But there is a premise, that is, there are really so many customers who patronize the long tail. Natalie couldn't help being surprised when she thought about it, and asked like Rachel just now: "Is the total sales of those unpopular movies so high?" Rachel also looked at Wang Yang wanting to get an answer.

"According to the situation of our original movie, yes." Wang Yang nodded heavily, raised his drink glass to toast, and said with a smile: "Our goal is very clear, the head is from FF, and the long tail is from Fm Take charge. Let’s see if Flame Movie will go out of business, or it will get better and better, just watch.” After that, he drank a drink to moisten his throat.

After getting the answer and unraveling the troubles in their hearts, the three of them thought about it again. Natalie gave a few soft wows again and again, raised her eyebrows, and said with great interest: "I think this is a very good business idea. What should it be called? Long Tail?" Rachel also laughed and said, "Te-Lng-1-Tery?" Joshua muttered, remembering the "Long Tail Theory" just now.

Wang Yang smiled, thought of something, and smiled again with interest: "By the way, you may or may not know that B1gger launched a new system a few days ago, and now you can make money writing blogs." Yue Shu Ya suddenly brightened his eyes and asked, "What's going on? I really don't know, can blogging make money? How much?" Rachel vaguely remembered wondering: "That Google's advertising system?"

"Yes, gg1e-adsense, individuals can post advertisements after joining, and there is a commission for each click." Wang Yang shrugged his shoulders. This thing can benefit B1gger and many websites, and even take off. He looked at the three of them and continued: "Also, if you are a small website, you can also join Bubu; if you are an enterprise, if you pay a certain amount of advertising fees to Google, you are in the system. This is the long-tail theory."

Natalie was a little suspicious when she heard it, and she saw him shaking his head, and sighed a little: "You don't know what Google will get if you do this, think about it, it can quickly gather millions of small and medium-sized websites , Hundreds of millions of individual customers, if one of them is mentioned, compared with the big advertisers like Yahoo and Microsoft, it is like an atom; but the sum of this long tail..."

He smiled and didn't say any answer. Under the three people's deep thinking gazes, he just shrugged and smiled: "If I were Yahoo or Microsoft, I would devote myself to researching similar technologies now, otherwise their status on the Internet will definitely be lost." Was caught up by Google and then defeated... Seriously, Yahoo is so disappointing now, not because of Terry Semel's management, but because its technology is constantly lagging behind and can't keep up with the trend... I don't even know What is Jerry Yang doing? If he continues to be technically uninspired, Yahoo will be eroded by Google bit by bit..."

Listening to him talking about IT, the three of them gradually couldn't understand why Yahoo's appetite is too big, what Google is taking a cool route... Looking at him, he looks like he can't wait to replace Terry Semel , becoming Yahoo, Natalie couldn't help laughing, almost spit out her drink, what kind of best director is this? She smiled and said, "Why don't you study IT?"

Rachel also laughed and said, "Then now there is a new IT star."

"Maybe." Wang Yang scratched his head with a smile, didn't continue to say anything about Yahoo and Google, and said with a smile: "I did think about applying to Stanford, business school or computer science before, but I didn't." Natalie asked: "Why?" No?" Wang Yang burst out laughing, looking at the three of them, he spread his hands and said, "Why not? I applied to USC, NYU, La...all majored in film, why? Because I like it."

Natalie smiled provocatively, and said, "Please brother, you should have gone to Stanford at that time, so I won't be sitting here now. I should have attended classes at Harvard, and you made me skip classes." Wang Yang smiled He looked at his watch, stood up, and said, "Yes, I wouldn't know you if I didn't read movies. Forget it, it's okay to talk about IT, but if I do it every day for work, I will go crazy."

He shook his head and smiled, "That's not what I want to order, the movie is."

"Ha, it seems that someone was caught by someone's big tuǐmí." Natalie smiled and said something that was incomprehensible to others; Rachel couldn't understand it, but she guessed something in her heart, and she smiled I glanced at Natalie... sure enough

"You guys continue to read the script, I'm leaving, go back and discuss the shooting plan with Valley." Wang Yang smiled, looked at Joshua who was thinking about what he was thinking, and shouted: "Joshua? You stay? Joshua nodded and said, "OK."

In the casino at Caesars Palace, the bright yellow lights illuminated the tense faces of the gamblers, the tinkling of the slot machines kept ringing, there were happy cheers and angry curses... The crew of "T-21-Team" occupied a On the front passage, there are slot machines with flickering screens on both sides. Two cameras are set up in appropriate positions one after the other, and the huge filming team is in position.

Wang Yang squinted his eyes and looked at the viewfinder of the camera. Team T in disguise stood in the front field. He ordered: "Natalie, stand a little to the left; Ali, take a step up..."

Following his words, Natalie, who was wearing a long brown vacation and heavy eyeshadow, and Alexis, who was wearing a long golden ponytail, adjusted their positions. The positions of Rachel and other casino personnel have been adjusted before, and seeing that this side is also ready, Wang Yang raised his head and left the viewfinder, and said with a smile: "Okay, let's start."

This is a major event. After unremitting efforts, the female detective Bei Lifu finally intercepted the cunning T team in another operation, announcing that they had captured this group of talented card-counting gangs.

"Gentlemen and ladies, we know who you are." Casino security guards in black suits blocked the road back and forth, all staring fiercely at Team T on the opposite side. He said coldly: "You are no longer welcome here." At this time, more than a dozen security guards of the casino suddenly stepped aside, and Rachel, who was behind, slowly walked up. She was wearing a gray and white detective coat. Hanging a smile.

It seems to be triumphant, proud, and happy... Rachel came to the front and stopped, scanning the opposite group members one by one. If this was a screen, it would be a specific shot, Nick Cannon, Jay Barou Chell, Karen Mok, Alexis, and Daniel Wu finally looked at Natalie, who was less than one meter away, with a sense of victory in their eyes, and said with a smile: "The game is over."

Natalie had a calm smile on her face, she didn't seem to care at all, she was caught playing hide-and-seek with a playmate once. At this time, Alexis said uncoolly: "Are you a superhero? The casino is not God, and it is not a matter of course to make money. We just use legal methods to make money from them. You help the casino, you just help an evil the devil"

"Use-me?" Rachel tilted her ears, with a dazed look on her face, and then slowly revealed a devilish smirk, just like the chilling one in "Ghost Story", she laughed Said: "What does this have to do with me? Let those idiots who want to get rich overnight die, it is legal to let them go. But I am not interested in these, I am only interested in catching you people. "

Jay Baruchel, Karen Mok and the others all looked cold. Just when Wu Yanzu seemed to be about to say something, Natalie suddenly smiled and nodded: "The game is over." She raised the bulging chip in her hand Looking at the security director of Humbiao, he asked, "By the way, can these chips still be exchanged?"

Looking at the performance on the field, Wang Yang embraced ng with both hands without any objection, feeling very satisfied. These days, Natalie and Rachel's rivalry collides with each other very chemically. Their demeanor, tone, and gestures are very It is very interesting to shape the charm of the character.

Rachel is cool, but Natalie's casual action or line is even cooler than Rachel. This is naturally arranged in this way in terms of design, because the audience is in the camp of the T team, and the role of the female detective is more to set off.

"cuT's performance is very wonderful Nata, Rachel, you are so emotional, what else can I say? Change the camera and continue." Wang Yang shouted with a smile and stopped, and took a picture of Vale Fei who was operating the camera next to him. Stretch.

Natalie and Rachel over there each took a step forward, raised their palms with smiles on their faces, and hit them hard, without the tense atmosphere of the needlepoint facing the wheat awn just now.

Everyone was chatting while adjusting the camera positions, and Jay Baruchel asked Ma Kaiwen on the sidelines, "What were you like at the time?" Ma Kaiwen laughed and said, "It's not so chic. How did they recognize..."

Wang Yang walked up to Wu Yanzu and said, "Daniel, I was not very satisfied with your shots just now. I will take some close-up shots later. You look a little expressionless and emotionless..." Wu Yanzu listened seriously, Nod from time to time.

Yue Shuy enthusiastically handed a bottle of water to Alexis, as if she was her personal assistant, and praised: "Wow, when you read the lines just now, I can completely feel that Yang said all day How did you do it? I’ve always been bad at acting.” Alexis took a sip from the water bottle and said with a smile, “Thank you, I think it’s about feeling the power of martial arts The Throne of the God Seal Seeking Demons, Audacious World, Nine Heavens, Strongest Abandoned Young Master Zhou Royal General, Killing God at Night Forcibly abandoning the young master of the Great Zhou royal family God-making generals Night killing the gods and the throne of the gods Sealing the throne Begging the devil to be proud of the world Nine Heavens The strongest abandoning the young Da Zhou royal family..."

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ps: Wow, I am trying my best to get monthly tickets and recommended tickets. The ranking is dropping every day. Please support me a little bit. Thank you Mama Wowli for successfully completing the Gamma Knife. It will be fine if it is no longer there. Thank you for your blessings ^o^