The Best Director
Chapter 468 Plan
"Okay, April 28th. (The fastest update to read novels)" Mark Slant nodded. He could see that Wang Yang didn't say it casually, and asked curiously: "What day is that day?" Wang Yang He smiled and said mysteriously: "Big day." Mark Slant said "Oh" without asking further questions. He picked up a form on the conference table and said: "Let's see what will happen then." New movie release.”
While looking at the form, he made an introduction: "On April 23rd, the main thing to note is 20th Century Fox's "Traffic"; April 30th is also Fox's "Traveler" and Columbia's "The Idle Hand." When he said this, he glanced at Wang Yang with a smile, and Wang Yang shrugged: "Very good." Mark Slant continued: "May 7th, wow, "The Mummy" "! A blockbuster with a cost of 80 million is very ambitious, isn't it? Well, on May 19th, yes, "Star Wars" is coming."
Simon Willis expressed his opinion: "There is no doubt that this "Star Wars" prequel will be a super hit, but we don't have to worry, people will still watch other movies when they go into the cinema." He looked towards Wang Yang said: "Moreover, the genre, selling points, and audience of "High School Musical" are different from it, so the impact will not be huge."
"I think so, the most important thing is to look at ourselves." Wang Yang leaned on the back of the rotating chair, spread his hands, and said with a puzzled look: "Maybe we can beat the first week of "Star Wars"? Ha, You're kidding!" It's just a joke. The influence of "Star Wars" is unparalleled, and this prequel is regarded as this year's "Titanic" and has already booked the annual box office championship.
Everyone in the conference room laughed, and Mark Slant said with a smile: "Well, "The Mummy" and "Star Wars - The Phantom Menace" are all difficult opponents. Oh, of course, our tentative goal now is just To recover the cost, there is no need to compare with them." After a pause, he added: "But if we want to screen it on a large scale across the United States, we have to make some achievements beforehand."
Wang Yang nodded and said: "We must do a good job in publicity work." Mark Slant said with a smile: "Of course, "Ghost Story" has taught everyone a lesson. It turns out that the power of publicity is so powerful. Everyone laughed again, and Wang Yang also smiled, opened the publicity plan prepared by the distribution department, and said: "So viral marketing is necessary. This is the magic weapon to win."
The plan clearly states that one month before the movie is released, the distribution department will increase publicity and detonate the "bomb." On the Internet, more and more school forums will participate in the discussion of this movie and catch the eyes of students; at the same time, in reality, campus bombing marketing will also be carried out, and school meetings of the premiere will be attended. "High School Musical" promotional posters will be spread all over their campus, in corridors, cafeterias, and even classrooms, wherever possible.
The cost of this plan is probably more than 5 million. Together with the estimated final production cost of 8 million, as well as the screening fees for copies, etc., the entire film cost will be more than 15 million. In "Spirit - Ghost Record", Wang Yang received 35 million yuan in after-tax payments.
He has currently spent more than 3 million on the company. If "High School Musical" fails, his net worth will be reduced by half, but he will still be a multimillionaire.
But it's not just about money. "High School Musical" carries not only his expectations and efforts, but affects not only his future; it also carries the hopes of many, many people, and will also affect many, many more. Man's future, even if it was just for Jessica and to wash away her title of "water in the head", he would never let this movie fail.
Looking at this publicity plan, Wang Yang felt something was wrong. He always felt that these plans were not enough. This was different from "The Ghost Story" which pretended to be a ghost. These were just regular promotions of a movie and just shouting to everyone. "This movie is very good, believe me, go see it in the cinema!" This kind of publicity method can only let everyone know that there is a movie "High School Musical"; but how to arouse other people's interest? If the guy is not interested, even if the poster is posted on the wall of his house, he will not look at it.
And bombing, bombing, must not make students feel disgusted. The rebellious mentality can distort a person's thinking. Even if it is a good movie, he will say it is a bad movie.
Wang Yang expressed his doubts, and Mark Slant said helplessly: "My boss, there is no way around this. If you want to seduce other people's interest, the male and female protagonists need to be big stars; but you know, The biggest star of 'High School Musical' is the director, and it's you."
"I know, but it's not enough." Wang Yang frowned and sorted out his thoughts. "High School Musical" is an idol movie, and it is very important to create a youthful and sunny idol; although "idol director" is still Yes, but the protagonists will always appear on the screen. If you want everyone to be interested in the protagonists and like them, the effect will naturally be better...
Is there any way to make the protagonists familiar and liked by everyone, and their popularity will rise rapidly?
"Increase exposure." Mark Slante replied to Wang Yang: "This is the experience I gained as an agent. If you always appear in front of the public with a good image and have good works, you will Become an idol. To get attention, you have to create some topics, but..." He shrugged and said: "There is no topic suitable for our leading actors now, and scandals are not an option. The main market for this movie is students, and they don't know how to do it. The idol who likes him is in love. So." He looked at Wang Yang and said with a smile: "Boss, you have to be careful."
Everyone smiled. Although they didn't know who the young boss was in love with, who would think that a young and rich man didn't have a girlfriend?
"You've reminded me many times." Wang Yang rolled his eyes. Sometimes Mark Slante is like his agent, having to take care of everything.
What can be done? The image of youth and sunshine, appearing in front of the public, exposure... Wang Yang thought for a long time, and suddenly a clue flashed in his mind, and then an idea suddenly came out. He opened his eyes and said loudly: "Mark, contact the TV station!" Mark Slante asked doubtfully: "What?"
Wang Yang organized his thoughts and said slowly: "We cooperate with the TV station to launch a small program that teaches people to dance. It can be 10 minutes or 5 minutes every day. Within a month, we will teach the audience to dance some very simple dances." Basic dance steps. Of course, they are taught by the leading actors like Tom and Jessica. They wear the costumes of the characters in "High School Musical" and have smiles on their faces. They are healthy, youthful, sunny, and idols!" At the end, he smiled with satisfaction. stand up.
But Mark Slant spread his hands and said indifferently: "Yang, 10 minutes or 5 minutes of advertising every day, even for local channels in Los Angeles, is not cheap; if you mean those, don't think about it, it's expensive. It's scary." Wang Yang shook his head and said: "It's not an advertisement, it's a cooperation." Mark Slante was unmoved and said: "I'm afraid the TV station won't think this is a 'collaboration', why should the star of "High School Musical" Going up to teach? They can find someone themselves. Yang, this is already advertising. Unless you are willing to pay a large amount of advertising fees, no one will care about you."
Wang Yang fell silent and thought calmly that he was indeed too wishful thinking. The TV station never lacked programs and ratings, but "High School Musical" lacked exposure. After thinking for a while, Wang Yang said: "Let's contact you first and see how much the cost is. If the price is suitable, that's fine." Simon Willis asked: "Boss, what is your psychological price?" Wang Yang A little uncertainly: "Five million?" Mark Slante shook his head after hearing this, and continued to pour cold water on him: "Young, at this price, you may be able to get a week, one minute a day."
"Okay, Mark, this is just a try." Wang Yang closed the promotion plan angrily and concluded: "Try it, even if there is no TV channel cooperation, or the cost is too high, we will still produce this small program , broadcast one episode every day on the official website, and then use viral marketing to promote it." He looked at Simon Willis again and ordered: "We will also contact the schools that participated in the trial screening and broadcast it on their campus TV stations , I think this doesn’t cost much, right?”
Mark Slante smiled and said: "My boss, this sounds feasible." Simon Willis also nodded in agreement and said: "There should be no problem."
A preliminary publicity plan has been decided, and the specific implementation is left to the distribution department. Today's meeting is almost over with the discussion on the distribution of "High School Musical". Mark Slant looked at Wang Yang and asked one last thing: "Yang, you know, after the film is edited, it needs to be sent to MPAA for review, copying, and transportation, so we have to edit it in mid-April. Finished. Yang, three months is enough time, right?"
Wang Yang smiled and said: "I don't know, editors are very important." He asked the production manager Sandy Parks: "Sandy, how is the contact?" Sandy Parks replied : "I have already called the Editors Guild. They have recommended some candidates and we can arrange a meeting tomorrow." Wang Yang sighed and said, "Oh, it looks like we are going to be busy again."
Next, the meeting came to the stage of discussing the company's financial situation, and it finally ended when Wang Yang fell asleep. Wang Yang left the company and drove to Ms. Robert’s recording studio to pick Jessica up for dinner and a date. Jessica, Rachel and other leading actors continued to receive singing training there, especially practicing the songs from the movie in preparation for the recording work in the near future.
In the parking lot outside the building where the recording studio is located, Wang Yang saw Jessica standing in front of her waiting happily. He slowed down the car and drove slowly over to Jiang Ye, came to her side, opened the car door, and said with a smile: " Hi, beauty, come up?" Jessica glanced at him, shook her head seriously and said, "No, I'm waiting for my boyfriend." Wang Yang shrugged and smiled, "I think that's me." Jay Sika smiled sweetly: "It seems so." As she said that, she got into the car.
Wang Yang was not in a hurry to start the car. He watched her arranging her hair and said with a smile: "Jessica, the release date of "High School Musical" has been set." Jessica turned her head and looked at him, holding her arm The hand with beautiful hair also stopped and asked curiously: "When?" Wang Yang said with interest: "Guess?" Jessica rolled her eyes and smiled: "Well, I think... I can't guess. arrive."
"April 28th." Wang Yang laughed.
"Oh!" Jessica nodded, suddenly frowned, and muttered a few words: "April 28th, April 28th..." She just remembered this day, wasn't it the 18th day she had been waiting for so long? Birthday? She said with surprise on her face: "Yang, is it true?" Wang Yang nodded and smiled: "Of course, it's one of the birthday gifts. You knew it in advance."
Jessica's heart suddenly felt sweet, and she couldn't help but leaned over and kissed Wang Yang. She hugged his neck and smiled happily: "Yang, thank you." After that, she said a little worriedly: "But that Is the schedule suitable?"
Seeing her so happy, Wang Yang was also very happy. He put his arm around her slender waist and said with a smile: "Of course it's suitable. It's very suitable. It can just beat "Hand of Idleness", haha!" Looking at Jessica's eyes With his eyes open, he said sincerely: "Jessica, thank you for your choice." This was the first time he seriously told Jessica about "The Idle Hand". In this matter, this girl made him very happy. move.
"Yang..." Jessica avoided his eyes with a little shame, and said: "I'm sorry, actually I was hesitant. I didn't know what to do at the time, and I was almost convinced by Miranda... Oh my God, I'm so stupid!" Her face turned a little red.
"It's okay, sweetheart. But you still chose me in the end, didn't you?" Wang Yang smiled at her. Seeing that she was still a little unhappy, he said softly: "Come on, I want to kiss you." He put his arm around you Holding her waist and holding her face with one hand, he leaned over and kissed her lips a few times. Jessica smiled slightly, opened her lips and responded, slowly becoming enthusiastic.
Just when the two were about to kiss passionately, Wang Yang suddenly caught a glimpse of a suspicious figure in front of him. He suddenly stopped warily and said, "Jessica, there seems to be a paparazzi!" Jessica was stunned. She was stunned and said: "Where?" She looked in the direction of Wang Yang's gaze, and sure enough, she saw a middle-aged man with a long-lens camera hanging around his neck not far in front of the car. The guy seemed to be looking for something. .
Wang Yang glanced at the white man again, remembered something, and said: "I recognize him. I saw him downstairs in the apartment this morning. Damn it, he kept following me! I don't know what that guy took. No." He immediately rolled down the windows on both sides of the car. Fortunately, the car uses one-way glass, otherwise the kissing scene between him and Jessica just now was filmed, which would definitely become the entertainment headlines tomorrow and also disrupt it. Promotional plan for "High School Musical."
Since the inside of the car couldn't be seen from the outside, Wang Yang kissed Jessica hard again before starting the car and leaving quickly.
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ps: Wow, I'm dizzy. I'm writing very slowly today and there are a few updates. Please forgive me. I'll try to make it up tomorrow, good night everyone!
(Reading novels)
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