The Best Small Farm

Chris was very indifferent, drank a cup of coffee and said with a smile. "Sill brought a gift for me, aren't you here?" "I'm going to learn ballet, and I'll be back later, thank you, Hill." Li Han took two plush toys, no, not toys.

Seeing Li Han looking over, Hill said with a smile. "These are two little koalas. They are very docile. I see them very nice. I hope I like them." "It's too expensive." Li Han koalas are not good for plush toys. They cost tens of dollars each. Although Li Han doesn't know the price of koalas , I don't think it will be low.

"Han, this is just a small gift. It happened the day before yesterday. I'm really sorry." Hill used Li Han once, which is considered an apology. "Well, thank you, Hill, what happened the day before yesterday was just a small misunderstanding, I have already forgotten, let's have another cup of coffee."

Li Han poured another cup of coffee for Hill with the coffee pot. Who is right and who is wrong in this matter, Li Han didn't have the time to think about it, at least he didn't suffer any losses. This is probably what Chris had planned long ago. The previous contract was too restrictive for Li Han Too many, too tight, or the idea of ​​the Chris family, Li Han shook his head slightly, thinking that his thinking was complicated.

Chris said with a smile. "Hill, as I said before, Han is a generous person and won't care about these things. Han, we can talk about a new contract. The Chris family will definitely show great sincerity."

Li Han smiled. "It's still early, let's have a cup of coffee first." Li Han waited for Liu Ming to come over. Yesterday Liu Ming introduced a friend to Li Han. The executive officer in charge of Asian affairs of Sab Mille Company, Yabu, Sab Mille as the world The second largest international brewer sab owns 49% of China Resources Beer's "Snowflake" and "Blue Sword Beer". Nowadays, the domestic beer market is almost monopolized by foreign-funded enterprises. With the advent of the era of oligarchs, it is facing a battle for kings.

Li Han holds the beer brewing formula and Chinese identity in his hand, which is fatal to both sab who wants to defeat InBev in China, and InBev who wants to dominate. Of course, the premise is that the formula can be obtained. Even if the formula cannot be obtained, the agency right is a good gimmick. Compared with the mature beer market in Europe and the United States, in the Chinese beer market, many beer giants compete for the last piece of fat, and beer consumers are more loyal to local flavors and national brands. Major beer groups are actively acquiring and holding domestic beer brands. Brands are all considered for this purpose.

Liu Ming told Li Han that although InBev has passed the anti-monopoly review in China, there are still many conditions and restrictions. As a result, the inability to increase the share holdings of Tsingtao Brewery and Zhu*jiang Beer has become empty talk, and it has to and must not seek to hold shares in Yan*jing Beer and China Resources Snow, etc. Of course, the financial tsunami sweeping the world has made ab InBev unable to Do not adjust strategy.

Even so, InBev still occupies the southeast China market in China, with 33 wholly-owned and joint venture factories. It occupies the first or second market share in many provinces such as Fujian Province and Zhejiang Province, owns a number of strong regional brands, and holds 25.3% of the shares of Zhujiang Beer. As the largest beer group in the United States, the ab merged by InBev focuses on the Northeast market in China. In addition to the flagship brand Budweiser. It also holds all the shares of Harbin Beer, etc.

Similarly, the Chris family holds shares in the Japanese company Asahi Beer, one of the largest beer companies in Japan. This acquisition also saw the dawn of benefits after cooperating with Qingdao and expanding the Chinese market share. This is what the Chris family has been doing for many years. in search of.

Among them, Carlsberg, which is held by the Chris family in the Midwest, has successively owned Kunming Huashi, beer assets under Xinjiang Hops, Chongqing Beer and other brands to consolidate its position in the Midwest.

InBev joins hands with ab. Important wine companies such as the Chris family have joined, and competition will be the main theme of the beer industry in the future. Similarly, as the world's second largest international beer maker SAB, which owns 49% of China Resources Beer's shares, and has always owned the largest production capacity of China Resources Beer, SAB's fan, he is bound to make some moves to consolidate his position. The possibility of mergers and acquisitions with other foreign capital is not ruled out.

The domestic beer industry has always been a high-growth market. As the fastest-growing beer market in the world, the largest production and sales volume, and the most market-oriented and fiercely competitive industry in China's mass consumer goods, the continuous growth of consumption will be the long-term trend of future development. And because of this. China's beer market is particularly "attractive" in the eyes of international beer tycoons. The entire Chinese beer market has become a battleground for InBev, the Chris family, and sab beer. Oligarchic capital and many small beer companies can imagine how difficult it is to survive under this capital competition.

After listening to Liu Ming's analysis yesterday, Li Han couldn't help but sigh, except for a few brands, most of them are held by foreign beer groups. Li Han was waiting for Liu Ming and Yabu to arrive at this time, so it was not a threat, but just wanted to remind the Chris family that the joke had been made, and it might look different.

Liu Ming and Yabu didn't keep Li Hand waiting, Chris and Hill were a little surprised, Yabu's arrival made Hill's heart skip a beat, Chris pursed his mouth tightly, and half-closed his eyes. "Ming, Yabu, please sit down and have a cup of coffee, let me introduce you."

Chris smiled and shook his head. "No, Han, Yabu and I are good friends, Yabu, were you satisfied with the reception yesterday?" "Of course, this is the best reception I've ever attended, and it's a lucky thing to know a winemaker like Han , of course meeting Miss Dowles is also very pleasant." Yabu and Hill, Chris, three people, belong to three parties, at this time Chris and Hill are in a cooperative relationship, and the Chris family is relatively too big Weak, holding too few shares and not having much say.

The Chris family wine industry needs InBev as a leader to enter the Chinese market. Similarly, InBev's financial shortage requires the Chris family to influence Asahi Beer's decision-making in exchange for time. Li Han doesn't understand these things, doesn't understand, doesn't have the ability to participate, and doesn't have the idea to participate.

"Chris, Mr. Yabu is more interested in the farm. I invite Yabu to visit." Li Han said with a smile, a glint of light flashed in Chris's eyes, and he picked up his coffee cup and took a sip. "Yabu, why don't we take a look together, if we have time in the afternoon, how about talking about cooperation while playing golf?"

Hill paused, a little surprised what Chris meant. "Hehe, Chris, you misunderstood, I can come on vacation and not discuss business." Yabu said to Li Han with a smile after drinking his coffee. "Han. I don't know if I'm lucky enough to have a glass of beer. I like Luna very much."

"Of course, wait a moment." Li Han secretly gestured his thumbs to Liu Ming, and Yabu's strength in Chris and Hill disappeared by at least three points. Li Han carried a small bucket of Luna, each of them poured a cup.

"It tastes really good, Chris. I heard that David is not very interested in Luna, Han. I like it." Yabu smiled and looked at Chris, who frowned slightly and smiled. "No, David likes Luna too much. Young people will always make mistakes for what they like. I think God will forgive young people, won't you?"

"Yab, Chris, I don't think there is anyone who loves the taste of Luna more than me. I was fascinated by it the first time I tasted it." Hill leaned on Li Han not far away and looked at Li Han with a smile. Liu Ming took a sip of beer and said lightly. "Lunna tastes good, and I don't think I have any reason not to like it."

Li Han took a sip of his beer. smiled. "Unfortunately, brewing Luna is too difficult. Everyone likes to come to the farm when they are free. I'll treat everyone to a drink." "Oh. It's such a pity. Good things should be shared with everyone." Yabu felt a little regretful in his heart.

Chris breathed a sigh of relief, and Hill was full of suspicion. Liu Ming and Li Han looked at each other and smiled. After drinking a glass of beer, Li Han took Yabu, Hill, and Chrisli to the barley field in a pickup truck. "The fields here use the best malt. The raw materials outside are not as good as the malt irrigated by local water sources. The taste is pure."

Chris, Hill, and Yabu nodded, and they are right, the water from the same source makes the brewed beer more pure. Just growing good malt is not an easy task, especially if you want to brew a unique beer, not just malt.

Along the way, Li Han took a few people to visit. His own wine garden and some land by the lake are planned to be used for planting rice. This year, it will not be possible. Next year, Li Han wants to increase production. Raw materials are a big problem. Ordinary beer wheat And rice, reception, even if spring water is added, it tastes like morning dew, and rarely can reach the quality of orchid, so don't worry about Luna. "Han, I wish you success, I think I am willing to participate in the investment, and maybe expand the planting area."

Li Han shook his head slightly and said with a wry smile. "Chris, spring water is used to brew beer, at most one hundred barrels a day, the annual output of Hank Manor can reach 30,000 barrels is already the limit, this year's production increase is rare, I think it should reach 10,000 barrels next year, Hope to reach 30,000 barrels within three years."

Hill nodded slightly. InBev has never obtained Li Han's formula. Among them, he also suspected that spring water is the key to brewing orchids. But if all of them can reach the quality of morning dew, it is enough for a beer company to enter the high-end market.

Chris secretly regretted agreeing to Hill's plan. Most people in the family probably wanted to give Li Han some color, but they didn't expect the effect to be very bad. "Han, the company still has some. Yabu will go back first, and I will see him off."

Back at the small farm, Liu Ming talked to Li Han and sent Yabu away. Yabu gave Li Han a business card when he left. Li Han put it aside and sat down. "One more cup of coffee." After walking around and returning to the farm, Chris and Hill thought they were a little thirsty.

Chris said with a smile. "Han, I think we should talk about the new contract, about David, I apologize on his behalf, the Chris family has always been very honest, this is just David's personal impulse." "I understand, Chris, I I said earlier that this was just a misunderstanding, and I believe in the sincerity of the Chris family."

Just as Li Han and Chris were discussing the contract, Jennifer and Lingna sent Dudu and the baby back. Mom and Aunt Xu bought vegetables and returned to the farm. Thinking about Jennifer’s being Dudu’s mother, and getting along with her a few times, Jennifer’s character is a bit arrogant, but she is good at dealing with people and speaks with reason. Although she stutters in Chinese, she always talks to Zhang Xiuying in Chinese. Zhang Xiuying I am very happy. (to be continued,!

ps: Thank you Qi Guangyao for the 588 reward, thank you Yanzi Bai for the reward, and the Coke milk instant noodles for the reward.