The birth of the Hong Kong Island family

In the conference room of the Yangtze River Industries Group, a group of high-level executives are having a meeting.

Lin Zhichao sat at the head and presided over the meeting: "How are the preparations for the overseas offices?"

In September, Lin Zhichao set up three group offices in San Francisco, New York, and London on the original basis, specifically responsible for the product promotion, after-sales and other work of the Yangtze River Industrial Group.

Originally, Changjiang Zipper has always had two overseas offices, but this time it happened to be merged into the group office.

Wang Liang, the deputy general manager, said immediately: "All preparations have been made, and the operation is normal at present, and the human resources are relatively sufficient."

Everyone was a little proud. The establishment of these three offices showed that the Yangtze River Industries Group had reached a new level, and its products could be exported to all over the world.

Lin Zhichao then picked up the information in his hand, gestured, and said: "The patent for plastic flowers has been successfully registered in the UK, and the Yangtze River Plastic Factory is fully prepared. Next, we will officially promote plastic flowers to the world. The group and Changjiang Plastic Factory must work together to strive for the most delicious bite of cake."

"Yes, boss!"

Applying for a patent is just a symbolic meaning, and the British Hong Kong government admits it is one thing, but there is no such department at all to combat piracy. Therefore, the patent certificate in Lin Zhichao's hands is more of an advertisement and reputation.

Next, Lin Zhichao asked: "How do you plan to promote the plastic flower products?"

Tao Derong immediately said: "We produced dozens of sets of samples. Each set of samples was three kinds of bouquets, three kinds of fruits, and three kinds of plants. Then we printed a lot of product brochures and prepared them for mailing or sending to major daily necessities wholesalers and agents in Europe and the United States. dealers, and then wait for them to come to inspect. At the same time, we also plan to cooperate with Hong Kong dealers such as Lane Crawford and Jebsen \u0026 Co., and use their channels to sell plastic flowers to Hong Kong, Southeast Asia, and even Europe and the United States."

The Yangtze River Industries Group does not have a strong sales network, and it is already a big investment to be able to promote it overseas through its offices. However, there is no shortage of distributors for the products of Plastic Flower, and everyone will be seeking cooperation soon.

Therefore, Lin Zhichao soon announced that he would officially introduce the plastic flower to the market.

The next day.

Tao Derong personally came to Lane Crawford's headquarters, found his manager Peter, and placed three sets of plastic flower products on his desk.

"What are you doing? Give us flowers and fruits, haha!" Pete laughed, causing all his men to gather around.

If the other party hadn't been the management of the Yangtze River Industrial Group, Peter would have been kicked out of the door. What's the point of sending some fruits, bouquets, and plants when they met, but promoting these products?

Tao Derong smiled and said: "Manager Pete, you might as well pick it up and give it a try!"

He is confident that it is not the Yangtze Plastic Factory looking for distributors and wholesalers, but wholesalers looking for the Yangtze Plastic Factory.

Just like the boss said, as long as you show the product to the customer and explain it clearly, they will take the initiative in subsequent negotiations.

After hearing this, Peter picked up a bunch of grapes and was about to pick one to taste. Then he ridiculed Tao Derong. Wasn't he treating them like monkeys?

Lane Crawford does not represent these products at all. What the hell!

"Huh, fake?"

Pete froze!

I couldn't pick this grape. I pinched it again and found that after it shrank, there was no juice flowing out, but it quickly returned to its original shape.

"Is it made of plastic?" Peter asked.

All of a sudden, all the Lane Crawford staff took action.

"This is made of plastic, so beautiful!"

"It's fake and real. This product is really amazing."

Everyone praised it one after another!

There are two to three hundred plastic factories in Hong Kong, and their products are sold all over the world. However, they do so by virtue of being cheap, and the products naturally have no technical level and even the quality is very poor.

Nowadays, the plastic products of 'Plastic Flower' are something they have never heard of, even in Europe and the United States. This is really shocking.

At this time, Tao Derong knew that it was time for him to seriously promote the product. First let the product speak for itself, and then introduce the product in an orderly manner. The plastic flowers would not have to worry about sales at all.

"Mr. Peter, everyone, this is the 'Plastic Flower' developed by our Yangtze Plastic Factory. We have a product patent registered in the UK and it is the first in the world. Just imagine this kind of product, if it is put into the home, then you will no longer need it. Take care of it every day and you can enjoy beautiful bouquets, plants, etc. So we believe that plastic flowers will become a best-selling product in the world."

At this time, Pete said quickly: "Yes, this is a very good product. General Manager Tao, we are willing to pay a 50% deposit. We only need your company to sell the sales rights of this product in Europe to us!"

This is a huge business opportunity, so Peter can't wait to buy out the rights.

How could Tao Derong be so stupid and said: "Mr. Peter, we will not sell out the rights, but we can provide sufficient supply to Lane Crawford. This is a good industry. As long as Lane Crawford can take the lead in promoting it, we can provide it to you in the future." Excellent conditions."

Peter frowned. He didn't expect Yangtze Plastic Factory to be so 'strong', so he tentatively said, "Do you have other European and American dealers?"

"A lot! We have brought our products to Europe and the United States, and are preparing to cooperate with the American Plastics magazine to promote them."

Peter didn't dare to delay any longer. If the other party was a small company, he would definitely threaten him, but the Yangtze River Industrial Group was obviously not a small company, but a large factory in Hong Kong with a high reputation.

Such a large enterprise will not be threatened by Lane Crawford.

"OK, I hope to inspect your factory and then sign an agency contract."

“Excellent welcome”

Major dealers acted very quickly. By mid-November, major stores in Hong Kong had put ‘plastic flowers’ on their shelves for sale.

The sales network of each dealer is different. Changjiang Plastic Factory has tried its best not to duplicate its products. The dealers in Southeast Asia and Hong Kong have long-term cooperation and have selected strong cooperation partners.

this day.

A middle-class couple walked into Lane Crawford and immediately saw the dazzling plastic flowers.

The woman said in surprise: "Hey, what a beautiful bouquet!"

When she picked up the bouquet, she suddenly felt something was wrong. There was no floral fragrance. Then she looked at the sign.

"Plastic flower? What is this?"

The man said: "It's just a fake flower made of plastic!"

The woman said: "Doesn't that mean that the bouquet blooms all year round and never withers?"

Obviously, very tempting!

Many customers gathered around him at once, and everyone was looking at the plastic flower sales area.

"They are all fake, and they are so lifelike! I bought them and put them at home. I don't need to take care of them, but they are very beautiful!"

"Yeah, it's really a good thing!"

In this way, with almost no effort, plastic flowers began to enter Hong Kong's homes, office buildings, and car cabs.

As the saying goes - suddenly a spring breeze comes overnight, and thousands of trees bloom with peach blossoms.

Yangtze River Industrial Park, General Manager's Office.

"The boss, Price, a large trading company in North America, was very interested in our products after receiving our brochure. He decided to send the purchasing department manager to Hong Kong in order to 'select samples, inspect the factory, and negotiate for the purchase of goods.' . I immediately contacted them through the overseas phone call that was answered manually, and arranged the inspection time and itinerary." Tao Derong reported the work with excitement on his face.

In the past two years, Yangtze Plastic Factory has introduced its products to Hong Kong, Southeast Asia, and Europe through local companies and agents. But North America is a big head, and the United States and Canada are developed capitalist countries. The United States, in particular, has a large population, a vast territory, and a very high level of consumption, accounting for more than a quarter of the world's total consumption.

Being able to enter such a market is a symbol of success!

'Sit back and wait for the rabbit' is a pure opportunist, and 'the aroma of wine is not afraid of the deep alley' is an outdated business philosophy; therefore, the Yangtze River Plastic Factory is trying every means to obtain the addresses and telephone numbers of various North American trading companies from relevant Hong Kong government agencies and private chambers of commerce. , and then reach a preliminary mutual understanding by mailing albums and samples.

Lin Zhichao said, "Well, what is the size of Price Trading Company?"

Tao Derong said: "The scale is very large. This company is the largest daily necessities trading company in North America, and its sales network covers the United States and Canada."

In this case, Lin Zhichao said: "What day will I arrive in Hong Kong? If I have time, I will personally drive to Kai Tak Airport to pick up people."

Everything is difficult at the beginning. If such a large trader can reach a cooperation, it will be equivalent to Changjiang Plastic Factory ranking first in the plastic flower industry in the future.

At the same time, there is only one plastic flower in the world today, and the hope of cooperation is very great.

Tao Derong said: "When we arrive at Kai Tak Airport next Friday, I will remind you when the time comes!"

Lin Zhichao nodded and said, "Okay! Whether I'm free or not, you have to take the initiative."

Tao Derong said confidently: "No problem! The quality of our factories, equipment, and products will never disappoint our customers."

That’s what big companies are like, confident!

Although the Yangtze Plastic Factory developed plastic flowers, it did not sell them at a high price because if it wanted middle-class families to buy them, the price could not be set too high. Although setting a high price at the beginning could make a lot of money, it was not conducive to occupying the market and Give competitors too many opportunities to take advantage of.

Cheung Wo Plastic Factory.

Li Jiacheng looked at the exquisite plastic flowers on the desk, showing envy, and thought how great it would be if they were developed by themselves. However, it is not the fact that it was developed by Hong Kong Cheung Kong Plastic Factory.

The difference between the two companies is only one word, and the strength is indeed the difference between heaven and earth.

In the past few months, his Changhe Plastic Factory was on the verge of bankruptcy, and Changjiang Plastic Factory also announced that it would withdraw from the plastic daily necessities business, but he knew at that time that others would not value the profit and would instead produce toys. Because of this, Changhe Plastic Factory also accepted some orders, which relieved the company's financial pressure.

I'm afraid even Lin Zhichao didn't think of this.

Li Jiacheng touched the plastic flower, obviously thinking.

He is very eager to produce this kind of high value-added plastic products, and is also very optimistic about the prospects of plastic flowers, but now there are many problems before him:

First, CK Hutchison Plastic Factory is still on the verge of bankruptcy. Currently, it can only repay its debts bit by bit, and then lift the "confinement" from banks and material suppliers. So there is no money at all, and no risk.

Second, the Yangtze River Plastic Factory claims that the 'Plastic Flower' has been registered as a patent in the UK, and the factory is not visited by people, making it difficult for outsiders to enter. The patent matter is easy to solve. Hong Kong does not have this department to manage infringement; only technology research and development requires time and energy, and Li Jiacheng cannot take care of it right away.

"I want to pay off the debt as soon as possible, and then enter the plastic flower business!"

"However, Yangtze Plastic Factory is a large enterprise, and it is the first to drink. The market share must be 'one of the largest'. If we, a small factory, want to get a piece of the pie, we can only drink some of the leftover water."

"If you drink soup, drink soup. Plastic flowers are definitely a big industry, and the market is bigger than daily necessities."

"It would be great if I could still borrow money, but unfortunately I have borrowed all the places I should have borrowed, and everyone is afraid that I will come to their door."

In the end, Li Jiacheng could only watch the opportunity slip away, unable to even seize the first wave of opportunities. By the time he entered, there were probably many plastic flower factories in Hong Kong.

In fact, this time Cheung Hutch Plastics Factory was able to avoid bankruptcy because of Zhuang Yueming's funding.

In early December, it was only three weeks since plastic flowers were launched on the market, but they have already entered Hong Kong's residential buildings, office buildings, cabs, etc. and become a best-selling product.

Some people have already tested Lin Zhichao and Changjiang Plastic Factory, simply to see what the prospects of this industry are and whether they are willing to help him enter this industry.

Lin Zhichao and Yangtze Plastic Factory will naturally ignore this kind of thing for the time being. Although Lin Zhichao plans to help Shunde businessmen enter this industry in the future, it is obvious that the time is not yet available.

The reason why he decided to take care of the Shunde businessmen (who actively wanted to run this business) after three months was because the technology was about to be leaked by that time, so it would be better to take the initiative to take care of the Shunde Chamber of Commerce compatriots.

For example, in the wig industry, Shunde businessmen account for more than 70%. This is the result of Lin Zhichao deliberately taking care of his fellow villagers.

The same is true for plastic flowers. Shunde businessmen may account for more than 60% of the market by then, which is even more terrifying than the 55% share of trendy businessmen in the previous generation.

In the morning, Lin Zhichao picked up Tim, the purchasing manager of Price Company, from Kai Tak Airport and took him to the factory.

It was an eye-opener for Tim. When he first sat in the car, he discovered that the Yangtze River Industrial Park was huge. Now when he walked into the Yangtze River Plastic Factory, he was immediately shocked.

In a large factory of 30,000 square feet, brand new or sub-new equipment is neatly placed in the workshop. The workers are full of energy and are producing plastic flowers in an orderly manner.

Tim was shocked because he thought it was a small and medium-sized factory, but he didn't expect it to be a large factory.

"Is it possible that plastic flowers have been sold well in Europe and the United States? Mr. Lin, can you tell me the answer?" Tim said exaggeratedly.

Lin Zhichao smiled and then explained: "Manager Tim, we have invested a lot of research and development costs and energy in plastic flowers because I know that this product will definitely sell well all over the world. Therefore, we invested a full 100 yuan from the beginning. Ten thousand US dollars (exaggerated) to purchase equipment, recruit workers, etc.”

When Tim heard this, he said in a similar way: "I also think that plastic flowers will sell well all over the world and enter thousands of homes. We actually knew that your factory was quite large at the beginning, but we didn't expect that you would still let it go today." I am very surprised. Your factory is not only large in scale, but also very modern and has excellent management. It is completely comparable to European and American factories. Your quotation is also very competitive in the market, and ordinary European and American families can also afford it. It is very good. It’s a worthwhile trip!”

rave reviews.

In these industries, Lin Zhichao oversells his talents. It does not mean that he must be very powerful, but his financial strength determines that he can do whatever he wants. To put it simply, Penguin in the previous life was interested in a certain industry, such as Internet payment, video websites, etc. With huge resources, it could easily reach the top of the industry.

After just one morning's inspection, Tim decided to sign the agency contract. In this way, Pulis could be regarded as the real first shot of Yangtze Plastic Factory into Europe and the United States. After all, although Lane Crawford, Jebsen \u0026 Co., etc. have channels overseas, they are not ‘professional’ after all.