The birth of the Hong Kong Island family

Central.

Guo Mingqi walked into the crocodile shirt flagship store familiarly, and then prepared to choose clothes. He is a businessman with an annual income of 50,000 Hong Kong dollars. Originally, with this income, he could have customized clothing, but he has become obsessed with crocodile shirts in recent years.

"I only shop for crocodile shirts twice a year, and every time there are new discoveries." This is the slogan of crocodile shirts. Others Guo Mingqi doesn't know it, but he never shops for crocodile shirts twice a year, probably four or five times a year. Second-rate.

Of course, as a businessman, he also understands that the crocodile shirt is boasting of its good quality and variety of styles, and that it can return with a full load every time and last for two seasons.

"Hey, when did crocodile shirts also sell suitcases?"

"However, this suitcase is so strange!"

Guo Mingqi asked the clerk curiously: "Miss, what do you say about this suitcase?"

The clerk immediately demonstrated enthusiastically, and explained: "Sir, this is the 'TravelPro' brand suitcase we represent. See if I can save a lot of effort by pulling it like this! There are two wheels on the bottom of this box, and the top There is a stretchable aluminum alloy trolley, such a case can be very convenient if you travel long distances!"

Guo Mingqi couldn't help but took the trolley case and tried it himself. At this time, many customers paid attention to it. They also saw these trolley cases just now.

"Hey, it's really good!"

The clerk was obviously trained, and immediately said: "This is a global patent, it is an invention, and it is also the first brand in the world to develop a trolley case. If you often travel overseas, such a suitcase will definitely help you your turn."

Guo Mingqi nodded, and then asked, "What price?"

The clerk was immediately happy, because there is a commission for the sale of the trolley case, and immediately introduced: "There are three types of trolley cases here, with different sizes. You can also choose a size you like when you are traveling, sir!"

Guo Mingqi often travels to Southeast Asia, so he chose a medium-sized one, and said, "This TravelPro company is really considerate, is it imported?"

The clerk smiled and said, "A Hong Kong company that is serious is a trolley case invented by Hong Kong people!"

Although imported goods are popular, the TravelPro brand is naturally a Hong Kong brand and a national brand.

Although Guo Mingqi was surprised, he didn't ask any further questions, and bought the suitcase without hesitation. To be honest, he couldn't put it down, thinking that the suitcase was very cool.

The other side.

The sales staff of TravelPro suitcases also sold to flight attendants and pilots at Kai Tak Airport. They spent little effort and quickly entered various airlines because they needed this product too much.

A stewardess walking in the airport hall dragging the smallest trolley case is a living advertisement.

"That's a suitcase. It has wheels and a handle?"

"It looks like it's very effortless, and the stewardess can also walk quickly."

"Such suitcases are available there. I often go abroad and don't want to carry a heavy suitcase!"

For a while, the passengers talked a lot.

At this time, the flight attendant had noticed that people were paying attention to her, which made her very proud. It's like wearing a beautiful dress that attracts the attention of many passers-by.

very nice!

The trolley suitcase was quickly recognized by the Hong Kong market, and newspapers reported the matter for free.

Hong Yunhao, General Manager of TravelPro Company, also took the opportunity to be interviewed and introduced the trolley case, especially the proud introduction that TravelPro has a global patent.

The conference room of the Yangtze River Industries Group.

Lin Zhichao called the management of TravelPro Company to a meeting, and the group's senior management also attended the meeting.

"TravelPro suitcases are difficult to sell well in the world at the first time, so we mainly collect patent fees from major luggage brands. In this regard, your management must quickly find a solution. We, Changjiang Industry, have offices in Europe and the United States, and we can In short, patent fees are the first source of income. Secondly, we have to work hard to promote the TravelPro brand in Europe and the United States and seek agents. We still have an advantage, that is, high quality and low price.”

If you want to be a world-class high-end luxury luggage brand, it is a daydream, and Europeans and Americans will not recognize you; therefore, TravelPro luggage has entered the European and American markets with high quality and low price.

Even so, the TravelPro brand is also a high value-added industrial product with very high profits. Hong Kong has low labor costs.

Hong Yunhao immediately said: "We are already planning to find a law firm to cooperate with. The first is to prevent local manufacturers in Hong Kong from copying, and the second is to be responsible for legal affairs in Europe. As for the United States, we will also deal with it as soon as possible, and apply for a patent for us there. A law firm that can provide us with services."

It is obvious that the trolley case has become popular very quickly, because the ‘trolley case’ designed by Lin Zhichao himself is the complete form of the previous generation in the 1990s. Therefore, such mature technology will soon be used by various European and American luggage brands.

Just charging royalties may make more money than TravelPro luggage.

Of course, if TravelPro luggage develops later, it may become a global brand, although it is not a high-end or luxury brand.

Lin Zhichao nodded and said: "You don't need to consider profit in the initial stage of the product, and the group can even invest. There is only one purpose, which is to open up sales channels and occupy the market. Therefore, your management team should expand boldly and promote it boldly. Don't be petty. The scale of our Yangtze River Industry Group can already be regarded as a large industrial group."

Everyone excitedly said: "Yes"

If the trolley case is accepted by the world, perhaps Hong Kong will also become the production base of the trolley case and have a place in the world. Of course, for this patent, it is still necessary to resolutely charge.

The TravelPro brand is also preparing for mass production to become bigger and stronger.

Today's Changjiang Industrial Group can be regarded as a large enterprise even in Europe and America. The company has been recruiting elite talents, and there are many foreign employees, mainly technical personnel.

For the TravelPro brand, for example, there were only a few technical engineers at the beginning, and they continued to join the team afterwards; when the product was successfully developed, the group immediately formed a subsidiary management team and arranged for many elite talents to join. In the blink of an eye, you already have a team of dozens of people, which is the role of the group.

Because I was confident enough in the product, I made a big investment from the beginning.

For the management teams of the subsidiaries of Yangtze River Industrial Group, their remuneration will not include incentive stock options or anything like that. Lin Zhichao does not do that.

First, he relies on his products to speak for themselves. These products are inherently ‘hot-selling products’ and have no worries about their development prospects.

Second, he gives these managers generous salaries, coupled with a floating year-end bonus system, which can still motivate everyone.

Third, if a certain subsidiary fails or fails to succeed, it will be stopped or disbanded. Lin Zhichao will not feel any pain. To put it bluntly, even if the Yangtze River Industrial Group collapsed, Lin Zhichao was not heartbroken.

Lin Zhichao's original intention to engage in industry is to benefit Hong Kong, not to make money.

If he just wants to make money, shipping and real estate will be enough for him, and he can invest in stocks, gold, etc. later;

Even if he is lying down, he can become the richest man in the world (hide).

I am not very interested in money!

end of may

Shell Oil headquarters in London.

Shell Oil Company is the "Shell Company" translated in mainland China in later generations, with its headquarters in London and The Hague.

Lin Zhichao approached the International Chartering Department of Clark Oil Company to discuss the charter of two 50,000-ton oil tankers.

At present, five of the eight 56,000-ton oil tankers of Global Shipping have been delivered, and three have been leased to Exxon Petroleum and two to Texaco Petroleum, all of which are one-way short-term lease contracts, and the price has been discounted by 20% to 15%.

There is no other way. If you want to gain the trust of Westerners, you must first cooperate. What's more, Lin Zhichao felt that it didn't matter, it was better than staying at the "Gulf of Aden Port" during this period.

Weilong, the manager of the chartering department of Shell Oil, has already learned that Lin Zhichao has built eight 56,000-ton large oil tankers in Germany, but he does not intend to follow Lin Zhichao's proposal.

"Mr. Lin, the tanker you built is really too big and slow, and you need a small tanker to help transport the oil when it arrives at the port. The efficiency is not very high!" Weilong said deliberately embarrassed.

Whether it is now or in the past, whether it is a freighter or an oil tanker, it is the speed that is pursued, so the tonnage of the freighter and the oil tanker is not large; it was not until after the Suez Canal crisis that everyone discovered that the ship should move towards the "big" Direction of development, because it saves fuel costs, it can also be independent of the 'fate dominated' by the Suez Canal.

Lin Zhichao smiled and said: "Despite the shortcomings you mentioned, the cost of each ton of oil can save a lot of money after the freight is converted. It takes forty or fifty days to go back and forth. No matter how slow the large oil tanker is, it can save half the time. You Say?"

One trip for the big tanker and two trips for the small tanker. Doesn’t this save time?

Willon continued: "What I'm saying is, if we're in dire need of oil, it might be too late to charter your tanker."

Lin Zhichao said: "Clamker Petroleum is so big, there must be no shortage of small tankers, and my big tankers don't need to rush to work! Mr. Weilong, I know what you mean by these, so why don't you just talk about your conditions?"

Weilong blushed. He didn't expect Lin Zhichao to be so straightforward. He thought that because he was the charter manager of a big oil company, he could handle this big Asian ship owner.

"We want to rent for a long time! And the price needs to be cheap!" Profits are more important, Weilong still understands that.

"Long-term rental is not possible for the time being. We can cooperate two or three times before we discuss it!" Lin Zhichao did not refuse directly.

In fact, he could park the ship directly at the port in the Gulf of Aden and temporarily not accept transportation in June and July. However, Lin Zhichao feels that even if he is making a little money, he should make more trips.

Weilong said: "Why can't it be a long-term lease? As far as I know, you initially leased four second-hand ships to Exxon for a two-year lease."

Lin Zhichao said: "Yes, when these ships of mine have been in operation for a while and become second-hand ships, I will consider long-term leasing. At present, we can give you a cheap price, and we must first establish a reputation for cooperation."

Weilong thought for a while and said, "You really don't want to rent for a long time?"

Lin Zhichao nodded and said, "We won't be renting for a long time at the moment."

Weilong looked at Lin Zhichao's look and knew that others would rather not rent to him today than agree to a long-term lease.

"Then we need to think about it. If necessary, we will give you news!" Weilong said unwillingly.

The implication is to put pressure on Lin Zhichao.

Lin Zhichao smiled and said: "No problem! Then we can cooperate again if we have the opportunity. Mr. Weilong can ask Mr. Niuden and Mr. Charlie from Texaco. The quality of our fleet will definitely not be inferior to that of the European and American fleets. The important thing is , our prices are also cheap.”

Weilong said in an unhappy mood: "Maybe! But I haven't seen enough sincerity from you yet!"

Lin Zhichao spread his hands and said: "I also have to consider the issue of returning the ship to the original capital. All my net worth is on it, so I will consider it carefully."

The two broke up unhappy.

Lin Zhichao is not in a hurry. The remaining three ships will be launched in June and July. They can sail into the Gulf of Aden port and wait for the price to rise. If Weilong had proposed cooperation in June, he would still have agreed. If he had proposed it in July, he might have shied away from the fact that the ship had already been leased.

A few days later.

Wei Long originally thought that Lin Zhichao would continue to seek cooperation with European oil companies, but when he asked around, he discovered that Global Shipping was not looking for a new partner at all.

"Could it be that you are waiting for me to compromise!"

"I will not compromise! An Asian Chinese who wants to enter the European oil tanker transportation, does not please us Westerners, it will not work."

With this thought, Weilong ignored it.

And Lin Zhichao really planned to return the remaining three large ships to register in Hong Kong after they were launched, and then sail into the port of the Gulf of Aden to stand by.

His idea is to see if the Japanese shipping company can lease it once, so that it can also earn some money. As for opening up the European market, when global shipping becomes famous, everyone will naturally cooperate. (End of chapter)