The birth of the Hong Kong Island family
Chapter 249 [Another money-making project]
Lin Zhichao came to the Crocodile Shirt Building at No. 10 Ice House Street. This building had been topped out in May and was now in the renovation stage. It would open on New Year's Day in 1959.
In fact, this efficiency is already very low!
The "China Construction Building" at No. 28 Queen's Road, which Xu Aizhou led the investment, started construction at the same time as the "Crocodile Shirt Building". It is now at the end of renovation and is expected to open in September.
This is because Lin Zhichao has very high requirements for construction and is not in a hurry.
"We must work hard to attract investment. The basement, first and second floors will attract investment in clothing stores, gold shops, watches, toy stores, etc., and the third floor will attract investment in restaurants, coffee, and teahouses. The restaurant must recruit mid-to-high-end restaurants, and there must not be too much oil smoke or open flames. ." At the scene, Lin Zhichao preached.
He was surrounded by management staff such as Huang Changhong and Hu Zhaoxu, and everyone listened attentively.
"Boss, crocodile shirts and Bond toys are all here, right?" Huang Changhong immediately thought of two brands.
"Well, Crocodile T-shirts is going to open a big store here, just the 1,300-square-foot store on the first floor!" Lin Zhichao said.
Crocodile shirts have become a well-known brand in Hong Kong and have gradually become the clothing choice of the middle and upper class. Currently, the annual profit is stable at one million Hong Kong dollars, and huge sums of money are spent on advertising on TV stations, radio stations, and buses every year.
Bond Toys currently has a flagship store in Hong Kong. In addition to its own toy products, it also represents Barbie dolls, and its business is also very good.
There are more than 30 stores in the entire Crocodile T-shirt shopping mall, so attracting investment is not difficult.
Huang Changhong added: "If you choose a gold store, Chow Tai Fook is the best choice. I will talk to Zheng Sheng later!"
Chow Tai Fook gradually became one of the most reputable and best-selling gold stores in Hong Kong after Zheng Yutong implemented the "999 Gold".
Lin Zhichao said with satisfaction: "That's right! A shopping mall like this must recruit 'brands'. Real brands can make the shopping center a success. Similarly, in order to attract well-known brands to settle in the shopping mall at the beginning, the rent can also be discounted. .As long as the popularity of the shopping center is increased, the lessor will have a greater say in the shopping mall.”
Huang Changhong is now the deputy general manager, and the business in charge is no longer limited to construction, but the entire real estate field. Therefore, retail real estate is also a real estate business.
"Well, I learned a lesson!"
After all, Lin Zhichao has experienced more than one life. In terms of the level of commercial real estate, there is no one in the world.
He is also considering a question recently, which is to let Uniqlo introduce well-known foreign clothing brands and open agency stores in Hong Kong. In this way, slowly dabble in other clothing fields.
Lin Zhichao was relieved after explaining the investment requirements of the "Crocodile Shirt Shopping Center" to his subordinates.
In fact, such a small shopping mall is a patent of Hong Kong. Because of the small area and high concentration of businesses, the ground floors of many buildings in later generations were fully utilized to open shops.
There are even more than ten-storey shopping malls, such as Times Square, THE ONE, and Fort Royal Building in later generations, all of which are more than ten-storey shopping malls.
After inspecting the site, Lin Zhichao returned to Cheung Kong's office.
"Boss, all 110 households in Telford Gardens have been exchanged, and the price is 110 residential units and 1.25 million Hong Kong dollars in cash!" Hu Zhaoxu took the time to report.
Lin Zhichao showed a smile, and then said: "Yes, the cost is acceptable!"
Although it is said that the current 40,000 square meters of land is only more than three million Hong Kong dollars. But the house is in the hands of others after all. If you encounter a "nail building", you may cost more than 100,000 for a single unit.
In the previous life, there was a "Nail King" in Hong Kong, that is, the king of nail households. He seemed to be called "Chen Guihong". He once sold nails for several million dollars on Mercury Street in North Point. As a result, he made more than 100 million Hong Kong dollars, and the target was Lee Shau Kee. Henderson Land. Li Zhaoji always likes to buy old buildings and never buys land on official land, so he is the favorite real estate developer of "nail houses".
Hong Kong's "nail households" are all professional, backed by banks or associations, fighting wits and courage with real estate developers. Sometimes they are worried about being "forced demolition" by the court, and they will buy multiple units to avoid reaching the "forced demolition line".
However, it seems that Ding Ding Lou has not yet awakened, so Lin Zhichao's previous worries were in vain.
Hu Zhaoxu said: "The properties we exchanged with them are all in relatively good locations and floors, and there are cash subsidies. The conditions are very satisfactory to everyone!"
Lin Zhichao said: "Of course it is! Others will also calculate the economic calculation. Their land can be used to build high-rise buildings. What really makes people willing is that the real estate industry is in a slump now, so they don't want to sit on the land and raise prices."
"It makes sense! The boss chose a good time!"
In fact, some other means were also used, such as removing the property management company very early, which left Telford Garden in a mess; at the same time, some tenement buildings were demolished by Yangtze Real Estate immediately after they were expropriated, leaving a mess. .
As a result, Telford Gardens was reduced to a 'garbage dump', and those owners who were hesitant at first agreed no longer wanting to endure it. Of course, Changjiang Real Estate is also kind. For the "move-in" property it replaces, a cash deposit of 8,000 to 12,000 is given.
Some have received a subsidy of RMB 12,000, and with half the amount of subsidy, they can almost buy a house again.
After Hu Zhaoxu left, Lin Zhichao fell into thinking.
Starting next year, Yangtze River Industrial will have to plan "development of real estate projects" again.
The larger projects include:
The commercial and residential project at Paterson Street (225,000 square feet) in Causeway Bay, Hong Kong Island. This project is expected to build nearly 2,000 residential units and a large number of commercial floors;
The new "Telford Garden" on the Ferry Street site in Yau Ma Tei, Kowloon (206,000 square feet). This project is expected to build 3,000 residential units (the land area is relatively large)
A commercial and residential project on the Xiwan Street plot (155,000 square feet) in Causeway Bay, Hong Kong Island. This project is expected to build about 1,500 residences.
These are three relatively large projects, and they must be developed during the period from 1959 to 1964.
Currently, Cheung Kong Properties has a land reserve of 1.308 million square feet. Excluding the three major projects, there is still an area of 600,000 to 700,000 square feet. Of course, land will always be purchased from 1959 to 1962.
Drunken Bay, Jomtien Shipbreaking Yard.
There is a row of iron houses on the shore, which is where the workers rest and where they are on duty.
In front of the iron house are some dismantled steel pieces, which are divided into square shapes of about 50 to 80 centimeters. Since the steel used in merchant ships and warships is relatively good, the dismantled steel is very valuable and can be sold directly to Japan or to steel plants in Hong Kong.
Lin Zhichao stood on the shore, surrounded by Deng Zhongfa and other management, who accompanied him on the inspection.
He looked at a 10,000-ton cargo ship on the tidal flats and said: "Ship scrapping is the cheapest way to dismantle ships, but it is also the most likely to pollute the environment."
It seems to be a feeling, but there is no objection!
The so-called "ship breaking" literally means that at high tide, the cargo ship is driven at full power or towed by a tugboat, and rushed to the shoal on the shore at the maximum speed, and then the operation is carried out. Since the cargo ship has been stranded, it can be dismantled directly by humans without the need for much machinery.
This approach has two disadvantages:
First, the pollution is more serious, but it is a common practice in this era. The later "Hong Kong Convention" formulated by Hong Kong (also the world's first convention formulated by China), after its release in 2009, explicitly prohibited 'ship breaking on beaches'. Of course, Bangladesh and India, two major ship breaking countries, have If it is not fully complied with, the interests of many people are involved and it is difficult to implement it.
Second, it is more dangerous for workers. Due to relying entirely on manual dismantling, the danger is naturally very large.
Of course, there are so many disadvantages of this kind of shipbreaking, but there is only one advantage, that is 'low cost'.
Therefore, it is impossible for Lin Zhichao to build a hardened shipbreaking yard. If that's the case, it would be strange not to be laughed at as a fool.
Deng Zhongfa catered to Lin Zhichao's point of view and said: "This ship-breaking method is almost the same all over the world. Regarding the pollution problem, we can only do as good a job as possible."
Lin Zhichao nodded and said: "Hong Kong people don't even have enough to eat, why do they have to think so much? I just said it casually. This industry is huge. If you don't believe it, just wait and see. In less than three years, There must be one or two hundred ship-breaking yards in Hong Kong."
Deng Zhongfa and others were taken aback for a moment, and then thought that the boss was judging the Hong Kong shipbreaking yard because of the wig and plastic flower industry.
Later, Lin Zhichao did not dwell on this issue. After all, it was still early to say this. Hong Kong people would not notice the Zhongtian Shipbreaking Plant so quickly; even if they did, they would not know where the ship was purchased.
In short, when everyone reacts, Zhongtian Shipbreaking Yard will also be rich and powerful, and can purchase a large number of ships to be dismantled.
"Then the management should not be sloppy, sum up experience and improve management. Even in low-level industries, excellent management systems can stand out among peers. If you manage well, Britain and the United States even sent aircraft carriers to us to dismantle untie."
Deng Zhongfa and the others were beaten, and they quickly and earnestly assured them.
Afterwards, Lin Zhichao inspected it carefully and talked with everyone about details and improvements. In short, with his strong professional skills, his subordinates were under some pressure.
If Zhongtian Shipbreaking Works runs at full capacity, it will easily earn tens of millions of Hong Kong dollars in profits in the next three years, which is considered a good business;
The important thing is that the scrap steel was handed over to the Zhongtian Iron and Steel Works to be forged into steel bars for construction. The steel bars were given priority to Yangtze Real Estate and made a lot of profits.
The biggest reason why this kind of business is so profitable is that it is one step ahead and its financial strength; and Lin Zhichao does not need to put in too much energy at all. It is rare for him to take a look or call the senior management to the office to inquire.
At present, the profit of an old ship is very large. The price of a 10,000-ton cargo ship (to be scrapped) purchased by Global Shipping at the Aden Port is US$70,000 (approximate price). After the purchase, it can arrange a shipment of goods to Hong Kong, and then It is to continue to use it according to the situation, or disassemble it immediately. If a 10,000-ton freighter is dismantled, there are about 3,000 tons of steel, and the profit is very high.
In short, Lin Zhichao is responsible for this matter according to two systems. The Global Shipping team purchases the ship and decides whether to dismantle it according to the situation; if it needs to be dismantled immediately, it will be sold to Zhongtian Shipbreaking Plant at a profit of 8%.
If you find a usable boat and you can make many times the profit immediately, you are really rich. In order to operate these broken ships, Lin Zhichao also specially registered a shipping company, so as not to lose face in global shipping.
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