The birth of the Hong Kong Island family

Lin Zhichao, accompanied by Jason and other senior executives of Shangri-La Hotel Group, came to the Shangri-La Hotel in Admiralty.

The towering sailboat-shaped building, the blue glass curtain wall, and the steel structure symbolizing the mast on the top floor are definitely one of the "most representative buildings" of world architecture in the 1970s, and can be ranked among the top five masterpieces of this era.

There seemed to be no sailboat-shaped skyscrapers before this, so it is unique. Whenever there are overseas tourists visiting Hong Kong, most of them will come here to check in.

Now some people have said that the land reclamation area in Central plus the land base area and the Admiralty Naval Dockyard are like the two thighs of a chicken, and the properties above them are the most profitable projects.

Now, on these two chicken legs, Lin Zhichao owns: Victoria Harbor Center, Poly Building, Chinese Bank Building, Shangri-La Hotel, and Tower AB of Far East Financial Center.

Land is no longer the land king in the Central District.

"Boss, the hotel is already undergoing final adjustments and will be ready to open in June to welcome guests at home and abroad!" 'Jason', vice president of Shangri-La Hotels Group and president of Shangri-La Hotel Management Company, said with a happy and proud expression.

Lin Zhichao was also immersed in the appearance of the hotel and said: "Well, this is the first time that Shangri-La Hotel Management Company has managed a hotel independently. I hope you can show the high level of our Hong Kong-style hotel management and set an example for everyone."

Since the opening of Miramar Hotel in 1961, Lin Zhichao has worked hard on hotel management. During this period, both Miramar Hotel and Shangri-La Hotel (Singapore) hired Western Hotel Group as management, and they had to pay 4% of their annual turnover. But during these 14 years, his hotel management brand has been learning and improving, and now it can finally stand on its own.

"No problem! Shangri-La Hotel Management Company has an independent reservation system, has cooperative relations with many airlines around the world, and has excellent and complete management systems and talents. We are confident!" Jason said with fighting spirit.

In fact, although Lin Zhichao does not hold a position in the hotel management company (management rights), he only serves as the chairman and president of the hotel group (ownership); but in fact, Lin Zhichao never stopped learning hotel management-related knowledge. He read and studied Management, observe carefully when staying in hotels overseas, ask hotel management talents for advice, and think independently.

Therefore, he knew very well how good his subordinates were.

Shangri-La Hotel will rely on Hong Kong's positioning as a tourist city to provide a full range of accommodation services for guests at home and abroad. I believe that once it opens, it will be amazing all over the world!

Next, everyone walked into the interior of the hotel. The interior decoration has been completed, and soft decoration debugging, staff training and other work are currently being carried out. It has only been three months since the opening.

During the visit, Lin Zhichao asked Lin Xiner on the side: "What are the aspects of marketing work?"

Lin Xiner resigned from Miramar Hotel this time and joined Shangri-La Hotel Management Company as vice president, in charge of marketing and other tasks. This can be regarded as her true ability being recognized.

Precisely because she is Lin Zhichao's younger sister, Lin Zhichao's requirements are even stricter. Jason had previously recommended Lin Xiner based on Lin Xiner's outstanding performance at the Miramar Hotel; but Lin Zhichao decided to join Shangri-La only after repeated evaluations. Hotel Group.

To be honest, Lin Xiner may feel a little aggrieved at this point. She obviously graduated from a world-renowned university and was involved in the preparation and operation of the Miramar Hotel. Her resume is perfect in all aspects. But this older brother always strictly controls himself.

Lin Xiner immediately reported: "High-quality customization. Treat others as you would treat yourself. The spirit of innovation introduces the concept of luxury hotel management and creates industry-standard facilities and services, such as bathing facilities, bathrobes, hair dryers, and two-line and multi-line telephones." .etc., we all pursue industry standards."

To put it simply, Shangri-La Hotels and Resorts pursues the quality of a ‘luxury’ five-star hotel, but only at the price of a ‘luxury’ five-star hotel.

After all, Shangri-La Hotel (Hong Kong) has a floor area of ​​800,000 square feet, including 200 suites and more than 500 executive rooms, making it a full-scale five-star hotel.

"Well, we must learn the essence from the foreign hotel industry, then integrate it into our Hong Kong-style hotel management concepts, and finally form a hotel management system of its own."

"Okay, Chairman!"

As the saying goes, an elder brother is like a father. Lin Zhichao has high hopes for this sister and hopes to become a role model and tutor for his two daughters in the future.

Subsequently.

Jason said: "Boss, now that Shangri-La Hotel has two five-star hotels, should we consider continuing to develop in Southeast Asia tourist areas?"

It means expansion.

Lin Zhichao immediately said: "No, except for Singapore, nowhere else in Southeast Asia is worth investing in luxury hotels. Just these two five-star hotels. When the time is right, we can develop five-star hotels in Europe and the United States to achieve greater profitability!"

The tourist areas in Southeast Asia may sound nice, but the reality is that it is difficult to make money. For example, the Hong Kong-based US-owned company Evergreen has a Hyatt Hotel in Bali, which has actually been losing money. In its previous life, the Shangri-La Hotel developed hotels in many cities in Southeast Asia. Only Singapore and Hong Kong were profitable; and the most profitable hotel is still the Shangri-La Hotel in Hong Kong.

Jason stopped making suggestions. The boss was pursuing "fineness" rather than "more". In addition, the boss's vision was definitely correct, but his perspective was different. It has been fifteen years since he joined Lin's Enterprise and he still knows a lot about dealing with bosses.

Yu Huafang found his brother Yu Huanren and said: "Brother, arrange for me to work in Wancheng Development!"

At this time, she changed her quiet attitude in front of Lin Zhichao and showed a triumphant expression.

Although Yu Huanren felt his sister's contribution as the messenger last time, he still said awkwardly: "Sister, it's not like you don't know your father's temper - it's feudal and old-fashioned, and girls are not allowed to enter the company."

Yu Chengwan does have this kind of thinking. As for whether he is feudal and old-fashioned, it is not necessarily true. After all, he has three sons who have joined the company, and Wancheng Development Company is not a big company. The influence of the whole family will be bad. After all, there are still two an 'important shareholder'.

With Shang Fang Baojian at her side, Yu Huafang was naturally not afraid. She said: "You are now the general manager of Wan Cheng Development and have great power. I have also been working in a large company for a period of time. It is not too much to ask for a management position in the company! And we There are few people in this room who can enter the company. Although the two brothers have been demoted to small management, they may threaten you again one day."

Yu Huanren was a little moved when he talked about how his sister looked like. If the second wife brought someone in, he would at least have a helper.

However, he was still a little hesitant. He had just taken over. If he brought his sister in, would his father have any ideas?

Seeing her brother's hesitation, Yu Huafang felt unhappy and felt that he was not someone who wanted to do big things! You know, the two major shareholders of Wan Cheng Development have joined forces to take over the elder brother's position, so even his own father can be obedient.

It's better now. It's really cowardly to be timid about such a trivial matter.

She decided to add more fire and whispered: "Brother, this is what Sir Lin meant!"

"ah?"

Yu Huanren looked at his sister fiercely, with a look of disbelief on his face.

"Sister, are you serious? Could it be that Sir Lin decided to help our second wife?"

Yu Huafang was stunned. Her original intention was to reveal that she had a good relationship with Sir Lin. She would support her position as second wife in the future and would not decline.

Unexpectedly, my brother didn't dare to think deeper. This was good, so as not to reveal too much and make it difficult for Sir Lin.

"Anyway, Sir Lin asked me to resign and come to Wancheng Development to help you. You can make arrangements yourself!"

At this time, Yu Huanren was overjoyed. He believed that his mother's years of fawning over Sir Lin's mother had finally played a big role in making Sir Lin stand in the same lineage as their second wife.

In this way, with Sir Lin's equal shareholding in his father's hands, and the fact that Li Sheng is Sir Lin's friend and relative, he can definitely go "sideways" in Wan Cheng's development, and even his father can't do anything to him?

Does he still need to be timid?

"No problem! I will arrange for you right away. You will work at the Miramar Hotel for a period of time. At least I will give you a position like my two brothers. When the time comes, please help me watch over them and prevent them from causing trouble again. Come."

Yu Huafang said with a smile: "Don't worry! They made such a big mistake and didn't fire them completely. It's already because of the shareholders' sake of their father's face. If they want to be reused, who would be relieved!"

Yu Huanren is a little incredible. This sister is very capable and a good helper!

In a villa in Los Angeles, Lin Zhichao, Audrey Hepburn, their two sons, and Ella were reunited.

The two's eldest son Lin Ruidong (Ryan Hepburn) is already a third-year Harvard student. He will join the 'Audrey Company' next year (1975) and will also participate in an internship this summer. The youngest son Lin Ruinan is also 16 years old this year and will also go to college next year.

And now Audrey Hepburn controls two 'large companies', one is Audrey Company and the other is Audrey Investments.

Audrey Company is a well-deserved toy giant in the world and the originator of electronic games. Its main products are Barbie dolls, Transformers, and arcade machines, with annual profits of hundreds of millions of dollars.

Atari, a subsidiary of Audrey, has developed the first generation of console games and has put them on the market. This generation of console games is mainly a transplant of "PONG"; in fact, the second generation of console games is the key, complete CPU processing It integrates an original TV switching processing chip, random access memory (RAM) and input/output (I/O) chip.

With strong R\u0026D funds, the second-generation console is expected to be launched in 1975. As for games, there are "Pac-Man" told by Lin Zhichao to Hepburn, and other video game software, such as "Big Mouth".

"Console games will be the mainstream of electronic games in the future, and there is no height limit on growth. It can be said that the prospects are promising. Atari must fully support it, and both hardware and software need to be paid attention to." Lin Zhichao instilled the company's development plan into Audrey Hepburn.

"Well, the headquarters has always attached great importance to Atari. The research and development expenses of the second-generation console games alone have consumed 50 million US dollars, and they are still increasing investment. The total investment is expected to be nearly 100 million US dollars." Audrey Hepburn was proud. said.

Since the establishment of the console game project in 1971, Audrey Company has been fully supporting the research and development of the Atari 2600 console. In fact, the profits from arcade machines cannot support the research and development expenses of the Atari 2600 console at all, so the headquarters can only support it. Fortunately, Audrey's profit reached US$128 million last year, setting a historical record.

"Console games have great returns. Once they capture the global market, the profits will be at least ten times higher. So, there is no need to worry about R\u0026D expenses!"

"Of course, I have always believed in your words."

The two showed off their affection in front of their two sons. At this time, the family of four was sitting together chatting, and Ella had already taken a nap.

In fact, in the previous life, Fairchild made a decision in 1979 to give up the continued development of console games. They believed that the market had reached its peak. Unexpectedly, Atari's profits reached US$2 billion in the early 1980s.

Therefore, the decision of the leader is a key factor in an enterprise. So any hardware or software technology can be created with money. The key is to go in the right direction.

If the Atari 2600 console game had been launched in 1975 or 1976, Lin Zhichao would have intervened in the subsequent development, and that would be to set up a 'software royalty' system to ensure that Atari software games would not be rough and frivolous; In the early 1900s, it joined forces with Hong Kong's Midea Electronics to pursue cheaper red and white consoles, suppressing the rise of Nintendo in one fell swoop.

"Dad, I want to go to Atari next year!" Lin Ruidong said seriously.

Lin Zhichao looked at his mixed-race son. He had European and American features, but his facial features were somewhat similar.

"No, you don't want to get involved in the video game business. You should get involved in the toy industry first, and then expand into the entertainment and media industries in the future. If you don't agree with my point of view, I can listen to your reasons!"

Lin Ruidong immediately said: "I want to enter the electronics industry, but I think this industry has greater prospects and can help my mother more. Now my father seems to be planning other industries that are bigger, and I am willing to listen to your arrangements."

Lin Zhichao patted his son on the shoulder. Even though he rarely saw this son, he was Lin Zhichao's biggest monitor. Any man who pursued Audrey Hepburn would be completely strangled in the cradle by him. The relationship between father and son has not been affected, but is actually very good.

"You are right. In the future, we will acquire Disney, American TV, and Hollywood production companies to create a huge entertainment industry chain. Therefore, the company is waiting for you to join."

Set goals first to motivate your son.

As expected, even Hepburn was very surprised. She didn't expect her husband's ambition to be so great. Of course, Audrey Company is indeed not a vegetarian. It has annual profits of hundreds of millions of dollars and a peak market value of more than 2 billion dollars. It is a properly large listed company.

Finally, Lin Zhichao said to Lin Ruidong: "You have one year left to graduate. I will give you an independent project. If you do it well, it means you have inherited my talent."

Lin Ruidong suddenly said in high spirits: "Father, I am willing to accept this challenge!"

His father started his own business at the age of 19 and achieved brilliant results in real estate and industry with his pioneering ideas. Therefore, he has always been a role model for them.

Lin Zhichao said with a smile: "This project is not inferior to Barbie in the short term. Its characteristics are marketing and storytelling. Based on the end of the Vietnam War in the United States, many people have been traumatized by the war. We can create an 'adoption system' The dolls are called Cabbage Patch dolls. We have established an adoption system for this kind of dolls. Each doll has a birth certificate. We have designed Cabbage Patch dolls with thousands of faces. These dolls have different hairstyles, hair colors, looks, The dolls are available for adoption in various shapes and sizes. The doll must be accompanied by a birth certificate, name, footprints, and the seal of the "midwife" on the arm. When the customer "adopts", the adoption certificate must be solemnly signed to ensure that the doll is adopted. Establishing the relationship between "adopted children and adoptive parents" is a sales technique. Once you determine the complete plan, use a large-scale publicity model. Let your mother support you in setting up your own company. If you are successful, let Austria Delly Company is making an acquisition; if you fail, it’s just a waste of my idea, and you don’t have to be discouraged.”

Lin Ruidong immediately said: "I will definitely succeed. You have already explained it in detail!"

Lin Zhichao patted him on the shoulder and said: "Don't be in a hurry to prove yourself. You have to get a college diploma first, which is more weighty. So, I tell you in advance, I just hope you can think and plan slowly."

Lin Ruidong nodded!

But he still couldn't calm down because this project was very creative and he couldn't calm down for a while.

Audrey Hepburn immediately said: "I will supervise your studies, but allow you to set up a studio during this period, but in order not to be leaked, I advise you to set up a studio next year."

"Yes, Mom!"