The birth of the Hong Kong Island family

Time flies and it’s December in a blink of an eye.

Lin Zhichao came to Manhattan, New York, and was surrounded by his eldest son Lin Ruihuan, third son Lin Ruihai, Victoria Harbor Investment Vice President Chris and others. They were all standing under a building.

"Father, this building is called the 'Brands Building', or '245 Park Avenue'. It was built in 1967. It is 48 stories high and has a floor area of ​​1.7 million square feet. It is the ninth building of the 'Securities' One of the buildings." Lin Ruihuan said excitedly.

This time, the Lin family wants to become the most valuable 'super attackers' in the New York real estate market.

Six months ago, Lin Zhichao made up his mind to take advantage of the sunset on Manhattan office buildings to carry out a bargain hunting activity. During this period, there were two properties for sale, but he did not take any action.

This time, Citibank introduced him to a big project - a 'securities' with nine Manhattan skyscrapers, which only cost US$350 million.

The so-called "marketable securities" are certificates with a nominal value that are used to prove that the holder or a specific entity designated by the security has ownership or claims on specific property.

This marketable security holds nine Manhattan skyscrapers with a total floor area of ​​12 million square feet. In this ‘marketable security’, the property is actually capitalized, nothing more.

If Lin Zhichao spent 350 million US dollars to buy this "securities", he would undoubtedly also be the owner of these nine skyscrapers.

In fact, the value of the nine skyscrapers is more than 350 million US dollars, but the marketable securities are equivalent to the "net assets" of a company, indicating that these nine skyscrapers have debts.

Commercial real estate in the United States is completely different from commercial real estate in Hong Kong. The land underneath an office building in the United States may not belong to you yet, but to another owner. The owner of the office building still needs to pay rent for the land every year. Many commercial buildings in the United States were built in the 1930s, or even earlier. If an owner buys it, The purchase price may not be high, but you will need to spend a huge amount of money for upgrades and repairs. In short, investing in commercial real estate in the United States requires extra care.

Lin Zhichao is buying at the bottom this time. He is very confident that in the late 1970s and early 1980s, the rents and values ​​of office buildings in Manhattan will skyrocket.

"Are the other buildings relatively antique?" Lin Zhichao asked.

Lin Ruihuan is specifically responsible for this matter, but Chris's team from Victoria Harbor Investment will serve as advisors to him. In addition, the source of the securities was introduced by Citibank, and naturally Citibank's investment department also its advisors.

Lin Ruihuan said: "There were four buildings in the 1930s and 1940s, and five buildings in the 1950s and 1960s. The overall situation in the Manhattan office market is pretty good, and it is not necessary to spend a lot of money on upgrades and repairs. The reason why the price is so low is because Since the oil crisis this year, commercial real estate in the entire United States has been falling, and it may even be even lower next year.”

Lin Zhichao nodded, and then said: "Let's go and check out the conditions in other buildings!"

In any case, although the eldest son Lin Ruihuan is in charge, Lin Zhichao still has to personally inspect the conditions of the nine buildings.

This time it cost 350 million U.S. dollars to enter the Manhattan office market. If it succeeds, it will cause a huge sensation. However, Lin Zhichao is the world's shipping king after all, so it is natural for him to invest US$350 million in real estate assets.

Of course, if Lin Zhichao agrees to this deal, he plans to borrow at least US$150 million from Citibank. The remaining US$200 million is 80% of Universal Group and 20% of Cheung Kong Holdings to form a new real estate company.

Universal Group has very sufficient cash, with a cash flow of about HK$4 billion, which is about US$700 million. These funds are completely idle and will be basically used for the purpose of "landing Global Group" in the later period.

Dallas.

Lin Ruidong personally hosted a "collective adoption of Cabbage Patch Dolls" at a local children's museum. He was eloquent and explained the adoption guide for Cabbage Patch Dolls. From time to time, he also interacted with the children, and the atmosphere was very exciting.

"Children, you are really lucky! Due to the cold weather recently, the number of Cabbage Patch Dolls being born has dropped sharply. Many people who are eager to adopt them can only wait anxiously! And today, you will be the lucky ones !" Lin Ruidong's handsome mixed-race face is definitely popular among young and old.

The children soon became nervous when they heard that the number of Cabbage Patch doll births had dropped sharply.

"So Dean, will my wish to adopt two Cabbage Patch Dolls come true today?" a girl asked enthusiastically.

"Well, I feel a little sorry. You may only be able to adopt one. You need to take care of him until he grows up before adopting the second one, otherwise you will be distracted and make some mistakes. Beautiful little princess!" Lin Ruidong is like a big brother next door. , said in a kind tone.

"Okay, what the dean said makes sense!"

In order to make the 'Cabbage Patch Babies' invincible, Lin Ruidong also implemented a small plan to control the output of the 'Cabbage Patch Babies', artificially causing a shortage of supply. Of course, this is a phased process, and we are currently at this stage.

Therefore, customers sometimes bribe salespersons in order to adopt a Cabbage Patch Baby. This rush buying trend also increases the value of the Cabbage Patch Baby.

At this time, it had been five months since the birth of Cabbage Patch Baby. In these five months, Lin Ruidong felt like he was dreaming. He had achieved unprecedented success.

In July, Cabbage Patch Dolls became an instant hit and attracted much attention through a "parent-child event" held by editors of major newspapers and their families in New York.

In September, Alcorn Company sent a public relations team starting from New York and touring major cities in the United States to launch a massive national promotion campaign for Cabbage Patch Dolls. They visited 12 major cities and distributed 500,000 copies of the "Adoption Guide."

In November, the Cabbage Patch dolls met the audience again on the TV show. After that, almost all TV networks in the United States promoted the Cabbage Patch dolls. The unique design concept and marketing method of Cabbage Patch Dolls have also attracted the attention of newspapers and magazines from all over the country. The Wall Street Journal commented on its unique sales method, and USA Today devoted a full page to Cabbage Patch Dolls. According to statistics, at that time, more than 50 news media in the United States reported on Cabbage Patch Babies.

At the same time, Alcorn also made full use of people's preference for Cabbage Patch dolls and cleverly carried out public relations activities, such as selling Cabbage Patch dolls in a lottery in Baltimore to raise US$20,000 to purchase a high-end machine for a children's hospital. Medical equipment; have the 'First Lady' give away cabbage patch dolls to children who have had heart surgery, etc.

This series of publicity and public relations activities made the Cabbage Patch Dolls deeply rooted in the hearts of the American people. In just the first five months after its launch, Alcorn Company sold 2 million Cabbage Patch Dolls. This record is much crazier than the record of 300,000 recorded by Barbie in the first year. Of course, the times are also different. There is a 20-year difference between the two.

"BOSS, you gave another wonderful speech. The children went crazy for it!" After the adoption event, Alcorn's colleagues came forward to congratulate Lin Ruidong.

In the past five months, Lin Ruidong personally visited 10 cities. While planning and hosting events, he also had to layout the entire Alcorn operation. Busyness made him forget time and he was under a high workload every day, but he succeeded!

"OK, this crazy work is finally over for the time being. It's time for me to go back to the New York headquarters. I'll leave the rest to you!" Lin Ruidong said with relief.

"No problem, boss, don't worry."

Everyone admires the young boss from the bottom of their hearts. He is worthy of being the son of Audrey Hepburn. His mother made Barbie dolls, and now he has followed her mother's footsteps and made Cabbage Patch dolls.

Lin Ruidong said: "This Christmas, our Cabbage Patch Doll will be one of the best gifts."

His subordinate George said: "Why is it one? I think it should be the best gift, bar none. The boss doesn't know that our hunger marketing has achieved unprecedented results, and the market has gone crazy."

Lin Ruidong smiled and said: "Because Atari Video Game Company is going to release a console game, let's wait and see!"

Atari Video Game Company, isn't it a subsidiary of Audrey Corporation?

George and others are looking forward to it - this is between mother and son, is there going to be a drama?

Atari Video Game Company started advertising its product 'Atari 2600' in early December. As the first real home console game, it not only shocked the entire American consumer market, but also caused a huge sensation in Silicon Valley.

It uses a 1.19MHz MOS 8-bit 6507 processor, supports a 160 The game disks cost $25 each and have a capacity of 4KB.

In other words, it costs a full US$213 to play the first home game console. There are only nine games on a game board, including Pac-Man, Pinball, and Blast Comet.

Of course, the total research and development expenses of Atari 2600 are more than 80 million US dollars, and the claimed research and development expenses are 100 million US dollars. So the price is $200, which is understandable.

Audrey Hepburn, accompanied by Reeves, the president of 'Audrey Company' and other group executives, came to Atari Video Game Company, a subsidiary of Silicon Valley.

Audrey Hepburn has always been the spiritual pillar of 'Audrey Company'. Even the two-time powerful CEO treats her with respect and does not dare to be disrespectful at all. Therefore, it seems that Audrey Hepburn rarely participates in the specific operations of the company, but every key product is proposed internally by her, so all management members admire her from the bottom of their hearts.

"BOSS, President Reeves" Alcorn, president of Atari Video Game Company, welcomed.

Audrey Hepburn was dressed in professional attire and said seriously: "The Atari 2600 is about to be released. Let's see if everything is done smoothly."

Alcorn immediately said: "Everything is safe. It will be released in the United States this weekend. I believe this ground-breaking product will definitely take the entire world by storm."

Audrey Hepburn nodded, and then under the leadership of Alcorn, they inspected Atari.

During this period, the staff were all fans of Audrey Hepburn, and many people rushed to shake hands and pay tribute. This fan is not just Audrey Hepburn’s status in Hollywood, but the Hollywood actress who turned around and invested in the shopping mall after winning the highest honor to develop a legendary product like ‘Barbie’.

Blessed by double honors, Audrey Hepburn has always been the goddess of the world. However, in the past ten years, she has almost not appeared on TV or the media, and she is relatively low-key.

After a while, everyone came to the experience room.

Audrey Hepburn holds the handle and is ready to experience it!

"Do we have this cross-key patented technology?" Audrey Hepburn asked with concern.

The reason for her concern is naturally what her man reminds her of. In the development of the Atari 2600, Lin Zhichao couldn't help much, but as an 'experiencer', Lin Zhichao still informed Audrey Hepburn of some ideas, and the game controller and the cross keys on it were proposed by Lin Zhichao. from.

"Of course, this is a great invention! In the future, it will also be one of our patent symbols." Alcorn said immediately.

Audrey Hepburn nodded with satisfaction and said, "Let's get started!"

She got excited about playing, and her laughter like a girl could be heard from time to time. Many executives could not bear to look away and thought to themselves, the boss must be 46 years old, but he looked like he was only in his early thirties, and it was not obvious at all. Already have a son in his twenties.

Whose son is it? It is said to belong to an Asian.

Damn Asians, such an excellent woman actually refused to marry and let her raise two sons alone.

It must be that the Asian was not good enough, and then the boss realized that he had misjudged the person and abandoned the Asian.

For a time, many people had wild imaginations.

It is impossible to pursue the boss. I have never heard of any scandals about the boss. On the contrary, I have heard that the boss's son is very protective of his mother.

Villa in Long Island, New York.

Lin Zhichao and Audrey Hepburn were sitting on the sofa, and their three sons - Lin Ruihuan, Lin Ruihai, and Lin Ruidong were also holding red wine glasses and communicating with each other.

"My dear, they really look like you. I believe all of them can be what you expect!" Audrey Hepburn nestled in Lin Zhichao's arms, her face full of admiration and love for Lin Zhichao.

Lin Zhichao is indeed very satisfied with his sons. Although their personalities are very different, they have one common characteristic, that is, they are ‘talented’. All nine of his sons have gone to world-famous schools, and their IQs and EQs are very strong.

He believed that this was a genetic problem. When he traveled through time, he felt that his genes underwent drastic changes when his soul was injected into it. And the children who passed this gene on to him are not as strong as the first generation, but they are still much more powerful than ordinary people. His children have been very smart since they were young, and they can often get twice the result with half the effort in reading, which is the best proof.

Of course, it is undeniable that he and his wives have also created a good atmosphere in terms of family education.

"It's all thanks to the three of you. They should thank their mothers!" Lin Zhichao hugged Audrey, feeling the lasting tenderness.

The two have been in a relationship for 26 years and are inseparable family. In terms of the relationship between men and women, the two people are also very fresh. At least Lin Zhichao couldn't control himself under the temptation of Audrey Hepburn.

"No, I think you deserve the most credit. Only when they have a goal in mind can they do well. Moreover, you created this family, and they can only help this family." Audrey Hepburn raised her head and said seriously.

In the eyes of outsiders, she is very powerful. She created ‘Audrey Company’ and ‘Audrey Investments’, both of which are very powerful companies. Audrey, three words are resounding in the West and even the world, but within the family, she and her two sons belong to the "Lin Family".

Lin Zhichao nodded without being modest.

On the other side, the eldest son of the third family was also chatting hotly, and everyone was talking about career.

Lin Ruihuan: "Lao Wu, your performance in the past six months has been very surprising. We are amazed and admired by your marketing ability."

Lin Ruidong: "Brother, it's not like you don't know that this kind of 'genius idea' must be planned by my father behind the scenes. I'm just the executor."

Lin Ruihuan: "Although it was planned by my father, I know that my father will definitely not micromanage everything, so you must have a lot of ideas to join in, which made Cabbage Patch Dolls become one of the hottest toy products in the United States. My father has said it all, You performed very well this time, so I can give you nine points. I won’t give you the remaining one point because I’m worried about your arrogance.”

Lin Ruidong was overjoyed and couldn't help but look towards his parents. When he saw that the two were making love to each other, he immediately looked away. The relationship between the father and the three mothers has always been very good, which is not surprising to everyone.

"Eldest brother, third brother, what do you think I'm lacking in, please give me some advice?"

Lin Ruihai said: "We don't have your expertise in this area, so how can we advise you. The fact that you can humbly ask us for advice shows that you see it more clearly than everyone else."

Lin Ruidong was praised continuously by his eldest brother and third brother, and he suddenly felt a little embarrassed. All his brothers and sisters in the family are very good. My mother said that the eldest brother is most like his father. He can control the overall situation and contribute to the family and younger siblings. For example, when his younger siblings were punished when they were young, if the eldest brother was around, he would stand up and accept it together. As for the third brother, he is currently the only one with a master's degree in the family. If it was not required by the family, he would definitely have a doctorate, so he tends to be a scholar in his work and likes to use data to analyze things.

"Actually, I also know that 'Cabbage Patch Doll' is a sales technique. If you want to continue the craze for a long time, you must do everything possible to understand the psychological needs of customers and make creative decisions. To this end, we organized a team of psychologists We have a team of consultants with academic experts to better understand the needs of ordinary people.”

Lin Ruihuan praised: "What a great idea!"

Lin Ruihai also nodded and couldn't help but admire his fifth brother and said: "Lao Wu, you are much better than us socially. I remember you published a book back then."

Lin Ruidong published a book at the age of ten - "You Can Solve the Rubik's Cube". At the age of twelve, he was taken to participate in some activities by Audrey Hepburn. At the age of fifteen, he attended cocktail parties as Audrey Hepburn's 'male companion'.

So socially, he was groomed.

Then, Lin Ruidong asked: "My father brought his eldest brother and third brother to New York this time. I heard that he plans to invest in commercial real estate?"

Lin Ruihuan said: "Well, my father has taken a fancy to a 'securities' that owns nine Manhattan office buildings and is negotiating with all parties. This investment is worth 350 million U.S. dollars in securities, which is owned by Global Group with 80% of the shares. Amazon Commercial Real Estate, a joint venture company in which Cheung Kong Group holds 20% of the shares, is investing."

Lin Ruidong is not shocked by this figure. After all, Audrey's current annual profit is more than 100 million US dollars; even his Alcorn Company is expected to have sales of more than 500 million US dollars next year. Although this is a Estimated, but only high, not low.

Cabbage Patch Dolls are a phenomenal product. Even if he tries to extend the cycle, I’m afraid he won’t have the longevity of ‘Barbie’ and ‘Transformers’.

"Kids, come here!"

On the sofa, Lin Zhichao motioned for the children to come over.

The three brothers quickly walked to the sofa.

Lin Zhichao first affirmed Lin Ruidong's recent performance, and then said: "This time buying Manhattan office buildings at the bottom will be a 'reduce ships and land' strategy of Universal Group in the future. I have predicted that shipping is about to face a severe winter season, so recently I We are considering the landing strategy of Universal Group. A conservative estimate is that before the 1980s, Universal Group's fleet will be reduced by two-thirds, leaving only a fleet of less than 8 million tons. Of course we will continue to do shipping, but Universal Group It is necessary to reduce the number of ships and land them ashore. Therefore, Rui Hai, you and your elder brother should learn more about real estate in the future. In the future, investing in commercial real estate around the world is also the strategy of Universal Group. As for Changshi Group, it will become a comprehensive enterprise in the future. In my heart There is already a huge opportunity, and Ruidong, you will try to join Audrey Company in the second half of next year. However, according to expectations, your Cabbage Patch Doll will be worth 10% of the shares, but it is obviously impossible. Yada The value of Li 2600 is far better than Barbie, Transformers, and Cabbage Patch Dolls, so the market value of Audrey's company will skyrocket next year, but it doesn't matter, Cabbage Patch Dolls are just a proof of your ability. You three brothers are all the eldest sons in each house. , you must be a good role model for your younger brothers and sisters!”

The three brothers listened carefully, for fear of missing a word. After their father finished speaking, the expressions on the faces of the three brothers were one of admiration and fanaticism.

"Father, mother, please rest assured, we will not let you down." The three of them said one after another.

Even Lin Ruihuan and Lin Ruihai, when their biological mother is not present, it is not unnatural for them to call Audrey "Mom". Only when both mothers are present, they distinguish them as 'eldest mother', 'second mother' and 'third mother'.

Audrey Hepburn said: "Husband, do you think so highly of the Atari 2600?"

The Atari 2600 will go on sale next week, half a month before Christmas. Audrey Hepburn also paid some attention to this product, which cost 100 million US dollars to develop. After all, if it fails, it will be equivalent to a year of working for Audrey Company in vain. More importantly, it will damage the morale of the company.

Lin Zhichao said: "Atari 2600 is the true first generation of home console games, which means that it can be infinitely updated in the future, but we are the first to eat crabs, and we definitely have an absolute advantage. Home console games are the future trend. , this era can enter the real entertainment era with it. In the future, there will be more entertainment products, such as personal computers and mobile phones. The future is unlimited, but we should not lack imagination. It is precisely because the imagination of Atari 2600 is unlimited , he will drive Audrey's market value to soar. Moreover, once the Atari 2600 is more perfect, there are more types of video games, and the quality is better, the annual profit will be 1 billion US dollars or 2 billion US dollars, I will not be surprised, and It’s just happened in the past few years.”

Everyone was stunned!

Audrey Hepburn immediately said: "I must tell the company to pay attention to the hardware and software updates of the Atari 2600."

Lin Zhichao smiled and said: "Well, I have some targeted strategies later, and I will tell you later."

Audrey Hepburn was overjoyed. Having this man give advice was the greatest guarantee of victory.

Lin Zhichao plans to let Atari Electronic Game Company open third-party game software to its own console next year, but it will implement a "royalty" system to ensure the quality of software games.

At the same time, Hong Kong will continue to develop classic games in the future to ensure the absolute dominance of Atari console games before the mid-1980s.