The birth of the Hong Kong Island family
Chapter 471 [Real Estate Turning Point]
Lin Ruidong came to Japan's Sega Games headquarters. In the past two and a half years, he has traveled to Japan frequently and worked at Sega Games.
Of course, Sega Games also has the president Hayao Nakayama in charge. The cooperation between the two is somewhat similar to the cooperation between Lin Zhichao and his subordinates. Lin Ruidong plans the overall development direction, while Nakayama Hayao acts as a professional manager.
Of course, Nakayama Hayao owns 10% of Sega Games.
In the past two and a half years, Sega Games has mainly been developing the 'Famicom', which is a hardware revolution for console games. In addition, Sega Games also needs to develop game software, including "Golf", "Baseball", " F1 Racing" etc.
As for "Super Mario", it is developed by Atari Games. After all, this game was born out of "Donkey Kong".
"Mr. Ryan, the special IC design has been verified, and its performance is far superior to that of the host of the same period." Nakayama Hayao said excitedly.
After he joined Sega, he learned the true intention of Atari Games, which was to use Japanese resources to quietly carry out a hardware revolution, which was the 'Famicom' plan. As for the 'Famicom' plan, this boss has a complete plan - the first is to develop a special IC (chip). In fact, at this time, most game manufacturers in Japan are just trying to make profits. Only Atari Game Company remained calm. Even though it occupied a large market in Europe and the United States, it modestly came to Japan to seek breakthroughs in hardware and cost.
"Has the whole machine been installed? Can you try it right away?" Lin Ruidong said happily.
The idea of the "Family Console" came from his father's description and guidance, so he is very confident about this console. Especially the 8-bit processor has brought console games into a new era. After all, the Atari 2600 is a 4-bit console game. This 8-bit processor initially purchased Mitsubishi's technology, then developed it on its own, and was eventually determined to be manufactured by Ricoh.
"Yes, the whole machine has entered the testing stage and is currently performing very well in all aspects."
"Okay, let's try it right away."
Afterwards, the two came to the testing room, where the engineers greeted Lin Ruidong one after another.
The game tested was "Super Mario", which Lin Ruihuan was very familiar with. This game was planned for him by his father. As for "Golf", "Baseball", "F1 Racing", etc., Lin Ruidong only gave a catalog of these games. Only "Super Mario" was planned in detail. It can also be simply understood as "Plumber" and "Parkour". 'The 'top brick' of the way.
"Be sure to check whether there are any bugs in the details. If problems are found after the launch, we would rather take them all back than pay attention to them." Lin Ruidong said over and over again while playing the game.
"Hi, Mr. Ryan." Everyone in the room replied seriously.
This is the son of the boss of the head office and the vice president of the parent company. He is responsible for Atari's software business and is also responsible for Sega.
After a hearty game, Lin Ruidong showed a satisfied look. If this red and white machine were launched in North America, it would be a fatal blow to the Atari 2600.
Fortunately, the Atari 2600 has begun to decline this year after its glory days from 1979 to 1980 (sales were US$1.2 billion and US$2 billion respectively, while the U.S. gaming market was less than US$4 billion).
Of course, due to the royalty system, Atari will not collapse, but the console games with 4-bit processors are very limited.
However, Lin Ruidong has already thought about it. Sega's Famicom will be launched in Japan on Christmas Eve this year. As for the North American market, it will be more than half a year later. Only by conquering the Japanese market can it be considered a real success.
In the following days, Lin Ruidong, accompanied by Hayao Nakayama, inspected three factories invested by Sega Company, and had already visited Ricoh Company for inspection and negotiation.
To be honest, investing in Sega not only involves a large amount of research and development expenses, but also the cost of building a new factory; Atari's management has almost always been opposed to it. If it weren't for the support from Audrey, Lin Ruidong would be a little lonely.
Atari Game Company has always been led by Olci, a professional manager, and has developed a arrogant character in the management. Although Lin Ruidong has been with Atari for a long time, after all, he is young first, and secondly, his main job is software.
When going to Ricoh, Lin Ruidong asked: "President Zhongshan, what is the current annual sales volume of game consoles in Japan?"
Nakayama Hayao said: "The entire market is about 3 million units. Mr. Ryan, do you plan to use large quantities as a negotiation to lower the price of ICs?"
Lin Ruidong nodded and said, "Not bad! I plan to keep the price as low as possible with a two-year order of 3 million ICs."
Nakayama Hayao was surprised. According to this statement, it would occupy 50% of the Japanese market. Of course, it is also possible to drive a large market, with the overall market exceeding 3 million units.
"Well, in this case, an IC chip can cost about 2,000 yen."
Lin Ruidong said: "How about the retail price of the whole machine of 14,800 yen?"
Nakayama Hayao immediately said: "The profit is extremely low, estimated to be no more than 5 points. Unless Mr. Ryan wants to rely on software to obtain more profits."
He knew the playability of games such as "Super Mario" and "Golf", so he quickly understood Lin Ruidong's thoughts.
In fact, he still didn't fully understand that Lin Ruidong was driving all Japanese game console manufacturers into a bottomless abyss.
At this time, Nintendo's strength was far less than that of its previous life, because Nintendo lost the opportunity to develop two products, "handheld game console" and "game watch", and thus missed a lot of research and development expenses.
Once Sega releases the Famicom, Nintendo will soon be on the verge of bankruptcy due to insufficient profits.
After his trip to Japan, Lin Ruidong came to Hong Kong to visit his father and two mothers. Every time he comes to Asia, no matter how busy he is, he will stay in Hong Kong for two days.
Although he has been 'Westernized' on the surface at this time - he is married to a Rockefeller princess, has a good relationship with President Reagan, and has a very influential mother in the West; but deep down in his heart, he still prefers that he is Chinese, because he admires his father more.
In the study room at No. 79 Deep Water Bay, Lin Zhichao played "Super Mario" on the TV. After his test, he was able to get the right number with his previous life.
He definitely doesn't understand the hardware, but he will know if the software is right as soon as he plays it. After all, he used to play with the copycat "Famicom" - Xiaobawang. At that time, the things inside were very integrated, and the distribution of circuit boards, ICs, etc. was different from that of this period.
"Compared to the Atari 2600, it's definitely a level up. It's worthy of being an eight-bit console game! I think it's good, you can do whatever you want!"
Lin Ruidong immediately said: "Well, we plan to organize a product introduction conference in Japan in July and officially sell it in Japan in September. As for the North American and European markets, we will enter it in the second half of next year."
It is right to enter later. First, it can give Atari 2600 time to make final profits. Second, it can use the Japanese market to test the stability of the Famicom.
Lin Zhichao said: "After you achieve success in the Japanese market, you will return to Audrey's headquarters and consider launching an acquisition of Disney."
In these years, Audrey's company can earn profits of 300 to 500 million US dollars every year, and Audrey Hepburn used a large amount of cash flow to purchase fixed assets, which have appreciated a lot in value.
At present, Audrey Company is a listed company with a market value of more than 7 billion U.S. dollars, while the old company Disney is only a listed company with a market value of less than 1.8 billion U.S. dollars, which is completely the younger brother.
Lin Ruidong said: "Well, but now Disney is in decline and is in high-level turmoil. After the acquisition, I'm afraid it will take a lot of twists and turns to bring it back to life."
Lin Zhichao said: "There is a very important person in the acquisition of Disney who must be won over!"
Lin Ruidong immediately reacted and said, "Dad is he talking about Roy Disney's son Edward Disney?"
Lin Zhichao said: "Well, at this time, Walt Disney's son-in-law Ronald Miller is in charge of Disney. He is not from the Disney family, and we don't need him at all. Of course, we will discuss this matter in detail later. At present, Still the Famicom is very important.”
"I understand! Once Sega succeeds, Audrey will dominate the industry in the future in the field of video games."
No matter how much Disney declines, it will still be a skinny camel bigger than a horse. The acquisition of Disney will also be a huge expenditure for Audrey Company. Of course, Audrey Company will only hold a controlling stake (more than 51%) and will not be privatized.
After chatting for a while, the father and son walked out of the study, and then Lin Ruidong stayed at No. 79 Deep Water Bay, and went to No. 1 Repulse Bay without any trouble.
Members of the Lin family have done a better job of uniting than the Rockefeller family. Of course, they are only three generations old, compared with Rockefeller, who has been playing for two generations.
On July 17, the Hang Seng Index climbed to 1,880 points, with a trading volume of HK$938 million that day, both breaking historical records.
Cheung Kong Group.
"Boss, not one-third of the seven additional buildings in Shatin City One have been sold within a week." Zhou Huaian walked into Lin Zhichao's office and reported a piece of news to him.
Lin Zhichao became more energetic. This news made him smell something different.
As early as April this year, Sha Tin City One launched 7 buildings (more than 1,400 residential units), which were sold out in a short period of time. Seeing that the market is so hot, Lee Shau Kee launched 7 more buildings this month.
"This is a signal, did you notice it?"
Zhou Huaian is responsible for the development of real estate (property mainly for sale, mainly residential). In addition, he is the person close to the boss, so he naturally knows some of the boss's 'worries'.
He immediately said: "The agents in the market said that it was because the promotion was too hasty! Now it seems that this should be the rhythm that real estate needs to adjust."
Shatin City One has a total of 52 residential buildings with a total of more than 10,000 residential units. There are also two shopping mall buildings (Silver City Mall and City One Center), leisure gardens, golf courses, swimming pools and other facilities for residents to use.
This project is led by Henderson, but Cheung Kong Group, Sun Hung Kai, and New World each hold 25% of the equity, so everyone's profit is the same.
Lin Zhichao said: "This is the pace that real estate needs to adjust. It deserves our vigilance. We should hold a meeting in the afternoon to formulate some strategies."
Zhou Huaian replied: "Okay"
After he left, Lin Zhichao began to think.
Recently, the Hong Kong government is also negotiating with Cheung Kong Group and Hua Yun to take back most of the land from Weicheng Company (the land in Tin Shui Wai), and the government will lead the "Tin Shui Wai New Town". The remaining land will be used by Cheung Kong Group and Hua Yun Group to develop large-scale private housing estates.
However, the Hong Kong government's bid is a bit low. Of course, Cheung Kong Group and Huarun Group will definitely not lose money.
Through this signal, Lin Zhichao believes that Hong Kong's real estate will enter a one-year adjustment period starting from the near future; as soon as it is revealed that Huaying will begin negotiations on Hong Kong issues next year, real estate will naturally plummet immediately. In other words, there is an adjustment period before the plunge (it will fall, but not plunge).
Afternoon, meeting.
Lin Zhichao first formulated three strategies: "First, reduce the development plan of chassis projects, which does not mean not to develop them, but to gradually reduce the number;
Second, Duoduo packages its properties and can even promote them through price reductions, ultimately selling as many "permitted properties" as possible;
Third, some tenants are encouraged to sign long-term contracts to lower rents. "
As soon as the words fell, everyone became energetic.
It is precisely because of grasping every pulse that Cheung Kong Group has developed to where it is today.
Zhou Fuzhao said: "The company's cash flow is very sufficient, enough to cope with the investment in Yangtze River Plaza and Central Land King."
Lin Zhichao immediately said: "You should convert the cash flow on the account into U.S. dollars as much as possible and deposit it into the bank's U.S. dollar account, leaving only some company operating funds. As for those two big projects, ignore them for the time being."
Everyone was surprised. Zhou Fuzhao asked: "Does the boss think the dollar will appreciate?"
Lin Zhichao said: "After Reagan came to power, he has been tightening currency to combat inflation, so the U.S. dollar is destined to appreciate. Secondly, the debt of Changshi Group is extremely low. If a large project is needed, I hope to raise funds and loans as much as possible to maintain sufficient balance in the account." cash flow.”
Zhou Fuzhao immediately said: "I heard that the Hong Kong government and bank unions are plotting to increase the prime interest rate and building mortgages. If it becomes a reality, it will hit the property market. It will also have an impact on the cost of loans!"
Lin Zhichao nodded and said: "Regardless of these things that have not happened, we can just take advantage of them. After all, we are firmly on the Diaoyutai."
Once the news about the Central Land King came out, he immediately prepared for the rights issue of Cheung Kong Group to raise funds. As for loans, even if the prime interest rate is a little higher, it is still very cost-effective. After all, the US dollar will rise by more than 70% against the Hong Kong dollar; even if the exchange rate stabilizes at 7.8, it will still be a full 1.4 times.
Many things were quickly confirmed at the meeting, and Lin Zhichao could rest easy.
As for the Yangtze River Plaza in Admiralty, the design drawings have actually been released, but construction has not yet been selected. It is estimated that construction will begin in 1983.
More than half a month later.
The Hong Kong government announced that it is negotiating with Hua Xia Bank to sell the Murray Road parking lot in Central District for 1 billion.
When the news broke, the market was taken aback. Because this land covers about 40,000 square feet, the Hong Kong government only gave it to Bank of China at a unit price discount of HK$25,000 per square foot.
Of course, this land is difficult to utilize because it is adjacent to the existing Bank of China Building. If the building is not merged, it will be difficult to plan. It would be better to sell the Bank of China as a favor. After Bank of China acquired this land, the floor area has reached 84,000 square feet, and the land area ratio is already quite large.
The most important thing about this method of merging buildings is to improve the land area ratio. Cheung Kong Group also had this idea when it bought the parking lot next to the Hilton in Central and the Gongbei Building.
Of course, although the Hong Kong government has the intention of making good friends with the Chinese government behind the Bank of China, anyone who is smart enough will know that this is also a sign of real estate adjustment.
After all, according to the land price, there is no problem that this piece of land is worth 1.6 billion. Now only 70% of the price has been given to Bank of China, which is obviously extraordinary.
In the Shangri-La Hotel, the 'four major families of Hong Kong' are gathering.
These four major families are not the four major families in northern Myanmar in later generations. After all, the powerful locals can be killed by the big powers at any time. It's just that the big powers are concerned about their identity and need some hidden methods, such as supporting their opponents and making them 'confused' Pick up a weapon.
In fact, at this time, the Lin Zhichao family, the Zheng Yutong family, the Li Shauji family, and the Guo Desheng family were not separately classified as the four major families, but they had a vague meaning.
Needless to say, the Lin Chichao family is a well-deserved Hong Kong Chinese family. Several sons are in charge of one side and are very stable.
Since the completion of the New World Center of the Cheng Yutong family's New World Development, the market value at this time has exceeded that of Sun Hung Kai, plus Chow Tai Fook Jewelry.
The Kwok Desheng family is the largest developer after Cheung Kong Group. In the past year, it spent another 1 billion to invest in the 'New Town Plaza Together' in Shatin, and owns 26% of the shares of KMB (the acquisition was unsuccessful, and the other two owned 33% equity).
Lee Shau Kee's Henderson Land Development reached a market value of 3 billion after its listing, and controlled Wing Tai Construction (1 billion) and took over Towngas.
Of course, Lin Zhichao felt that Li Jiacheng still had hope of being promoted to the four major families. As long as he obtained Wheelock, he could follow up. Of course, the Lin Zhichao family will have to withdraw from the "Four Major Families" and be promoted to the "World Super Family".
Lee Shau Kee reported some of the situation of Shatin City One to the three people: "The seven additional buildings to be promoted have only just sold 70%. We can only do some activities in the future and focus on the urgent needs!"
Generally speaking, it is best for a property to be sold out within a period of time. The longer it takes, it will affect credibility and confidence.
Zheng Yutong said: "It seems that the market pressure is a bit strong and some adjustments may be needed."
Smart people know that the market may adjust and become cautious. Of course, Lin Zhichao knows better, because the adjustment is an adjustment, at least it will not plummet, but Huaying's negotiation on the "Hong Kong issue" will.
Lin Zhichao said: "This wave of real estate has been booming for seven years. As the saying goes, couples also have a seven-year itch, so adjustments are possible."
Everyone laughed.
Zheng Yutong said with a smile like Maitreya Buddha: "Lin Sheng and his two good wives have always been in love, but everyone knows it."
Unexpectedly, Lin Zhichao and his wife have become a good couple. He does sometimes take his two wives to attend some important events, of course in the past few years. After all, his sons are grown up, and Lin Zhichao no longer needs to be cautious.
Next, Lee Shau Kee said: "In the past year, Land Investment has increased its intensity. It seems that Bao Fuda intends to make up for the pain of Land losing the Wharf Group, so he hopes to make up for it through real estate projects."
Li Shauji, Guo Desheng, and Zheng Yutong were all helped by Lin Zhichao, so the three of them were good friends with Lin Zhichao. In fact, most of the rich people of their generation are friends.
Including their next generation, they have known each other since childhood and are all friends.
Lin Zhichao said: "Bao Fuda is not a native of the Jardine family, so it is understandable that he is so brave!"
Everyone was chatting casually, drinking wine, eating delicious food, and having endless fun.
Talking about Chen Qingsong, Lin Zhichao still said bluntly: "I always stay away from people with unknown origins. If there is no land guarantee this time, I will not sell the land to him."
Zheng Yutong said curiously: "He has a lot of US dollar loans, maybe he also has deep connections in Southeast Asia, right?"
Lin Zhichao said: "Not necessarily! The heads of foreign bank branches and financial companies in Hong Kong are not the bosses, so they are inevitably unable to resist the erosion of interests. According to my people's investigation in Singapore, Chen Qingsong seems to be a bankrupt builder."
The three of them were shocked, it turned out to be so!
Of course, everyone is not reporting anything. After all, there is no evidence, and it has nothing to do with them. The important thing is that it is true that we cannot cooperate with Jia Ning Group. (End of chapter)
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