The birth of the Hong Kong Island family

In the villa in Los Angeles, the Audrey Hepburn family is reporting to Lin Zhichao. The eldest son Lin Ruidong reports on Audrey's company, and the younger son Lin Ruinan reports on the Swiss Red Bull company he started his own business.

Lin Ruinan is a dual national. His birthplace is the United States, and he has obtained Swiss citizenship in the past two years. Of course, this layout is more for career.

"Audrey's profit this year is expected to exceed 900 million U.S. dollars, and Sega's profit alone is as high as nearly 500 million U.S. dollars. The 'Sega Entertainment System' has completely replaced the 'Atari 2600 console', and Atari video games have become software Department development. Disney has achieved preliminary results. The establishment of the touchstone film department and creative department is the biggest contribution. At present, Audrey Company has a market value of 16 billion U.S. dollars, making it the seventh most valuable company in the United States, second only to being listed in the United States. Japan's Toyota (18 billion) surpassed the oil refining company Schlumberger and Disney's market value also increased to 2.6 billion U.S. dollars, an increase of about 35% compared with when we acquired it."

Lin Zhichao couldn't help but feel proud. Audrey Company was ranked the seventh listed company in the United States by market value. What achievement could be more impressive than this?

In its previous life, Nintendo's market value once surpassed Panasonic's, and its annual profits since 1985 have been more than $500 million.

Nowadays, the annual profit of 500 million US dollars has been captured by Audrey Company; and Audrey Company firmly occupies the reputation of the world's number one toy company with its multiple toy IPs; in addition, Audrey Company Li Company was also an excellent real estate company, buying properties worth hundreds of millions of dollars from 1975 to 1977.

"What's the situation with the ABC radio and television station in the United States that I asked you to investigate?"

Lin Ruidong is 29 years old this year and is about to turn 30. Although he is still very young in the American business world, he has gained great popularity due to his status as the son of Audrey Hepburn and his own efforts. Currently, he is the owner of Audrey Company Vice President and Director of the Disney Company.

The chairman of the board of directors of Disney Company is Audrey Hepburn, while Edward Disney is only the executive director.

Lin Ruidong said: "After all, I have no experience in running a TV company, so I can only often discuss with Disney President Michael Eisner and go to ABC for inspections; therefore, once we acquire ABC Broadcasting in the United States, we must control costs and reduce the current cost. Many of the benefits that ABC is accustomed to have been removed one by one, including: limousines waiting for executives at the company door, first-class travel, no upper limit on reimbursement amounts, etc."

Compressing costs is a businessman's approach, but it is indeed very effective, and it is also necessary to eliminate those unprogressive management.

As for breakthroughs in content, that depends entirely on ‘luck’, rather than something that business operators can do.

After Metropolis acquired ABC in the previous life, the two founders of Metropolis Broadcasting were industry professionals. In addition to controlling costs, they also made a series of adjustments to the top management and achieved certain success.

Of course, ABC in the United States does not have any big problems with its operations. Except for its poor news response speed, its current annual profit is 180 to 200 million US dollars.

Lin Zhichao frowned and said: "What you said, it is true that changes will be made after the acquisition. But due to the lack of industry experience, I am very worried that this acquisition will not achieve good results."

Lin Ruidong did not flinch, but was well prepared and said: "Father, my idea is to let Disney acquire, Michael Eisner has very good management level and experience. More importantly, we can use this acquisition to increase Influence and equity in Disney!”

Lin Zhichao became interested and said, "Tell me about it!"

No matter what the advice was, Lin Zhichao thought highly of his son. After all, he could clearly see his own shortcomings and calmly learn from each other's strengths.

Lin Ruidong immediately said: "In the past two years, my relationship with Disney President Michael Eisner has been very good, better than Edward Disney's relationship with him. My idea is to let Disney acquire ABC, which will inevitably require a huge The cash is expected to be more than 3 billion U.S. dollars. As long as Michael and we jointly convince other directors to agree to this deal, Disney can first issue 1 billion worth of new shares in exchange for Audrey's cash, and the rest will be through loans In this way, through such an acquisition, we have strengthened our control over Disney, and Edward Disney can no longer affect us; at the same time, Michael is a very good manager, and with his management, ABC can achieve very good development results.”

After hearing this, Lin Zhichao quickly said with satisfaction: "Your idea is very good. Originally, my idea was to hide our family behind the media group, as long as we can influence it."

The Audrey Hepburn family now has too much influence in the West!

Including his two sons, they are already rising stars in the American business world. Especially Lin Ruidong's performance is a strong force in the American business world.

Sega's success was reported by the American media, and everyone used the term "American pride" to describe Lin Ruidong, because defeating the Japanese is what Americans are most proud of. Especially in recent years, Americans have been humiliated by Japanese electrical and electronic products.

Of course, in addition to these, there is inevitably the network of President Reagan and the Rockefeller family. Therefore, there are almost no external forces in the acquisition of ABC in the United States.

Next, it was Lin Ruinan's turn to report.

"After two years of preparatory work, we have obtained sales licenses from more than ten European countries such as Switzerland, Belgium, the Netherlands, the United Kingdom, and Ireland. We are expected to officially launch 'Blue Can Red Bull' next year, and the publicity plan has also been improved. In terms of production bases, we The first base (Switzerland) has already produced the first can. Secondly, we are also looking for a second production base in Austria.”

To sum up, it can be taken out and run around next year.

As for the U.S. market, after conquering the European market, it will return to the U.S. market, which is expected to be in the late 1980s.

In Asia, Red Bull has entered many countries and has become a cash cow. Of course, the largest market is the mainland, and it is still early to enter.

After talking about work, Lin Zhichao interacted with his two grandsons for a while. Although they were only one-quarter Chinese, they were very close to Lin Zhichao and received Chinese education.

late at night.

Lin Zhichao put his arms around America's richest woman and danced to the music. It wasn't that Lin Zhichao liked ballroom dancing, but that he liked this way of communicating with women.

Audrey Hepburn, as the richest woman in the United States and the only woman in the top ten richest people, is full of temptation tonight. Sometimes it's not that Lin Zhichao is having fun, but that these women are truly twenty years younger and are completely very attractive.

If he didn't play, wouldn't it be destroying the couple's relationship? And Audrey Hepburn's suitors, who knows how many celebrities and nobles, could queue up for several kilometers.

"Husband, I am getting more and more attention-grabbing!" Audrey Hepburn said coquettishly.

There is nothing unconventional at all. Even every inch of skin of these women is exactly the same as that of young women in their thirties, and they are also well-maintained young women.

Lin Zhichao joked: "For a beautiful lady like you, it would be strange if those country bumpkins in the United States don't join in!"

Audrey Hepburn said shyly: "I'm not talking about that, I'm talking about being on the wealth list! Although she was also the richest woman in the past, there was still a gap between her and the men on the rich list. It's different now. My net worth has ranked Being in the top ten makes me a little uncomfortable!"

With the success of the Famicom, Audrey's stock price more than doubled in two years. Audrey Hepburn holds 44% of the shares of Audrey Company, and is worth more than 6 billion US dollars.

This was the result of Lin Zhichao asking her to reduce her holdings in advance. Cheung Kong Industrial Group, Victoria Harbor Center, and Lin Zhichao Family Office each held 2% of the shares, plus Lin Ruidong held 5%.

After all this, the Lin family's total shareholding in Audrey Company is 55%, still maintaining sufficient equity.

Of course, even if Hepburn holds about 30% of Audrey Company, no one can challenge her influence. After all, the company is called Audrey Company.

"You'll get used to it slowly! Besides, we are all grandparents. We have never seen any big storms, so don't be scrupulous!"

Audrey Hepburn immediately retorted: "I don't want to be a grandma, I also want to be your princess. Look here, she is fairer and tenderer than Meghan!"

Lin Zhichao immediately sighed that this Western woman still didn't pay attention to these details, and said: "Don't mention Meghan, she is our daughter-in-law."

Audrey Hepburn quickly said: "I'm sorry, husband!"

"It doesn't matter, you are just making a normal comparison! Of course, in my heart, you are much more beautiful than Megan!"

Soon, the woman was lost in Lin Zhichao's sweet words and took the initiative to please Lin Zhichao.

In Disney's president's office, Lin Ruidong and Michael Eisner are talking.

Michael Eisner was the true ‘founder’ of the Disney Kingdom in his previous life, and he also served as the president the longest, for 21 years. During his tenure, Disney's market value increased from 2 billion to 40 billion US dollars. Of course, it also has shortcomings-that is, it is extremely individualistic.

However, at this time, his shortcomings have not yet become apparent. After all, he does not have such high prestige in Disney.

Of course, the major shareholder Audrey Company and executive director Edward Disney currently trust him; and Michael brought a talent to Disney from Paramount Pictures-Jeffrey Kasenberg.

"You want Disney to buy ABC Radio?" Michael Eisner said in surprise.

He did not expect that the young eldest son of the Hepburn family was so ambitious.

Of course, Audrey Company is indeed a giant in the United States. Its Sega entertainment system has become the fastest popular product in the world. In addition, the company has several world-class toy IPs.

Lin Ruidong said: "That's right! The future of the Disney Company should be a group enterprise with a full entertainment and cultural system, including production."

Michael agrees with this, but he feels that it is developing too fast!

Although Audrey's company is rich, it does not mean that Disney is also rich.

Therefore, he said: "It would be very difficult for Disney to acquire ABC Broadcasting Company of the same size in the United States. It is almost financially unrealistic!"

Lin Ruidong was overjoyed and said immediately: "I already have a very good plan: first, Disney raises US$1 billion from Audrey Company; secondly, Disney obtains a loan of US$2.2 billion; finally, Disney takes out 3 About 100 million US dollars.”

Michael Eisner frowned and said: "How much profit does American ABC make in a year? The loan is 2.2 billion U.S. dollars, and the annual interest is also 250 million U.S. dollars, right?"

In the financial field, Michael is definitely not as proficient as Lin Ruidong.

Lin Ruidong immediately said: "You don't need that much! The annual interest of 2.2 billion U.S. dollars is about a little over 220 million U.S. dollars. The annual profit of ABC in the United States is about 180 to 200 million U.S. dollars. Of course, in this case, we will definitely acquire it. It’s a loss, but if we carry out cost reduction on American ABC and cancel the limousines waiting for executives at the door, first-class cabins, unlimited reimbursement amounts, etc., eventually I predict that the net profit of American ABC can return to 300 million to 350 million. U.S. dollars.”

Michael asked again: "Can it be later? This is still very risky for Disney!"

He was referring to financial risks. After all, Disney only made that much profit in a year, which is equivalent to taking over a company as big as Disney.

Lin Ruidong used his trump card: "As far as I know, Metropolis Broadcasting is also interested in ABC in the United States. If it is acquired, Disney will have no better choice in almost ten years. The more likely situation is that in ten years, our price will be as high as The level of regret. Last but not least, after acquiring ABC in the United States, Michael you still dominate!"

He behaved very modestly. Although he thought he was capable of running Disney well, he did not compete with Michael for power. Of course, there is also the reason why he is still young.

Michael Eisner suddenly became excited. Compared to Ryan Hepburn, Edward Disney always likes to seize power. Ryan Hepburn is more like an investor and hopes to be a professional manager.

"Are you sure there are no financial problems?"

Lin Ruidong immediately said: "There is no problem at all! Disney only needs to spend 300 million U.S. dollars, and it does not need to pay a penny in the future. The debt of 2.2 billion U.S. dollars can be completely passed on to ABC in the United States."

The value of ABC in the United States is US$3.5 billion, with a price-to-earnings ratio of 18 to 20 times. It seems that this acquisition is somewhat risky. However, Lin Ruidong has already thought about some of the costs of transforming American ABC. After the transformation, the price-to-earnings ratio of American ABC will be as low as 10 to 15 times.

"Okay, let's join forces at the board of directors later! Before that, I need to investigate the situation of ABC in the United States!"

"Um"

Lin Ruidong's attitude made Michael Eisner very happy. This major shareholder trusted him very much.

In fact, Michael was invited by Lin Ruidong to serve as president of Disney. He was originally one of the three giants of Paramount. The other two giants were his boss and his colleague Jeffrey Kasenberg. Together, the three of them brought Paramount back to its peak for more than ten years.

However, as Michael Eisner's power and influence grew at Paramount, his bosses began to exclude Michael.

For this reason, at the invitation of Lin Ruidong, Michael Eisner chose Disney and poached another giant from Paramount to serve as the head of Disney's creative department.

Of course, Lin Zhichao knew these people very well, so what he told his son was to fully trust these subordinates before he was unable to manage them well; however, he must work hard to learn their strengths and skills, because there would be a falling out in the future. .