The birth of the Hong Kong Island family

Lin Ruikai and Shi Nansheng came to the Broadcasting Authority of the Hong Kong Government's Cultural and Cultural Broadcasting Branch and met with Director Mai Wensi (British), Deputy Director Li Dawen and other responsible persons. The two parties had a cordial discussion in the conference room.

Lin Ruikai is the son of Lin Zhichao, and Hong Kong government officials will give him face. This is something that Wu Guangzheng, Guo Bingxiang and others are inferior to. As for Shi Nansheng, she is also good at public relations. She is not only responsible for the public relations for the Hong Kong government, but also responsible for Asia Satellite TV's future overseas marketing. .

After everyone sat down, Lin Ruikai first said politely: "Director Maiwensi and Deputy Director Li Dawen, do you think Hong Kong today is outstanding in the cultural field, or is it an important part of Hong Kong's economy?"

When it comes to Hong Kong culture, both Hong Kong people and British people working in Hong Kong will have a kind of "cultural confidence"; not to mention department officials in charge of this field.

McVins smiled and said: "Your media group has indeed been very successful in this aspect. As far as I know, you are the one who produced the program "Millionaire", and the copyright has been sold in several countries such as the United States and the United Kingdom. It caused a big sensation. Hong Kong’s comics industry is also a credit to the media groups.”

Li Dawen nodded and said: "Hong Kong movies are known as 'Oriental Hollywood' in Asia, and Hong Kong stars are very popular in Japan, South Korea and Southeast Asia."

The two of them also gave Lin Ruikai more face and expressed their opinions realistically.

Lin Ruikai took advantage of the situation and said: "Thank you for your recognition. You are equivalent to our parent officials, in charge of this field. The success of Hong Kong culture cannot be separated from the strong support of the Hong Kong government."

After flattering the Hong Kong government officials, he continued: "Since the cultural industry is so promising, I think the British Hong Kong government encourages everyone to compete fairly, does not set thresholds, and allows everyone to run businesses based on 'content'. Fierce. Under the competitive situation, it is more conducive to the emergence of high-quality programs, which is a good behavior for the Hong Kong economy and the entertainment experience of the people. Therefore, I hope the Hong Kong government will not set a threshold for our Asia Satellite TV and allow Cantonese programs to be broadcast. It also allows us to run businesses through commercial charges.”

Although his father said that the matter of charging for the program could be discussed slowly, Lin Ruikai believed that it would be better to discuss it together.

Unlike wireless TV, there is no extra expenditure on equipment. Satellite TV requires satellite receiving equipment to be installed in every building (tenement buildings are also considered a building).

So you have to fight for the fees!

Of course, the main income of satellite TV is also advertising fees, and these are advertising fees from large companies.

McVins said awkwardly: "Mr. Lin, Miss Shi, your media group already owns Asia Satellite TV, which accounts for more than 50% of the ratings in the television field. If Asia Satellite TV broadcasts Cantonese programs again, it will not form a monopoly, which will not be beneficial to TVB." Fair. And if you charge a fee, it will compete with cable TV and be unfair to them."

Shi Nansheng immediately replied: "The greatest fairness is actually fair competition for everyone. The Hong Kong government has always implemented free economic management in Hong Kong's economic development, so when it comes to the media, we have decided that free competition is better. Moreover, we hope to win Produce more high-quality programs, be based in Hong Kong, go overseas, and make greater efforts to spread Hong Kong culture."

Under the excuses of Lin Ruikai and Shi Nansheng, Hong Kong government officials such as McVins and Li Dawen could only say that they would discuss it again and seek opinions from many parties.

Since they used this reason to delay, Lin Ruikai was not a vegetarian. After he and Shi Nansheng left the Hong Kong government, they also prepared a media offensive.

After all, the British Hong Kong government has always attached great importance to public opinion, which reflects their "goodness".

Therefore, public opinion is also a key place of influence.

In the days that followed, Lin Ruikai worked on both sides.

First, with the help of the media, they accuse the Hong Kong government of being ridiculous: a TV station registered in Hong Kong is not allowed to broadcast local-language programs. This is nonsense...

Second, Lin Ruikai commissioned an independent public relations company to conduct a public opinion poll. Nearly 100% of the public were in favor of broadcasting Cantonese programs (foreign users hoped to increase the number of English programs). Lam Ruikai submitted the survey results to the Broadcasting Authority of the Hong Kong Government's Cultural, Cultural, and Cultural Broadcasting Branch as a reference for amending the regulations.

The second-generation battle between several major families soon became intense.

Someone from Cable TV told the media: "According to our long-term investigation, Hong Kong, a small land, can only accommodate one pay TV. Two will only cause vicious competition and lose-lose for both parties."

Wu Tianhai, director of Cable TV, even revealed: "If the government approves satellite TV charging, we will definitely give up (the cable TV plan). If the government approves satellite TV to broadcast Cantonese programs, the audience's program choices will greatly increase, which will have an impact on cable TV Huge. Unless the government provides compensation in other aspects, such as reducing patent royalties, etc., our chances of retreating are greater than anything else."

Cable TV adopted the tactics of mourning to win the sympathy of public opinion and relevant officials of the Hong Kong government.

Lin Ruikai showed no mercy at all and still pursued him. Lin Ruikai turned a deaf ear to the cable TV station's "well-intentioned warning" and wanted to put his opponent to death. Its momentum is so sharp that it can frighten Guo Bingxiang and Wu Guangzheng, who are not ordinary people.

Just as the fight between the two sides was in full swing, there were rumors from the Hong Kong government that they might relax restrictions on Cantonese programs, but they would only maintain the attitude of one pay TV company.

Faced with this situation, Lin Zhichao suddenly accepted interviews with several media to express his views.

Standing in the square of the 'ATV Building', Lin Zhichao said: "This matter has been making a lot of noise recently. I feel it is necessary to stand up and say a few words: My original intention of investing in satellite TV was not to make a lot of money, nor to monopolize Hong Kong. TV ratings are to promote the media group's general policy of "Hong Kong Culture". Once "Hong Kong Culture" is successful, it will drive Hong Kong's economy, tourism, employment, cultural heritage, etc., just like the Hong Kong comic industry. Therefore The establishment of satellite TV has always been the goal of the media group. Even if there is no AsiaSat 1, a new satellite will be independently purchased and launched."

The scene was in an uproar!

Hong Kong culture, this is the first time they have heard such a "vocabulary".

But the comics industry of the media group is really the light of Hong Kong and has also driven the development of the entire Hong Kong comics industry. Recently, the serialization of "Pokémon" has begun, which has attracted much attention.

Reporter: "Mr. Lin, what is 'Hong Kong migrant culture'? Can you tell us a little bit about it?"

Lin Zhichao said: "Hong Kong culture is a systematic project. The entire project is huge. Once successful, it will become a new economic pillar of Hong Kong. In detail, it is a 'star-making project', cultivating high-quality idols in batches. Promote "Hong Kong Streaming Culture" in Asia and even the world. To be more specific, it is a new entertainment model, including all-round innovation in music, dramas, and programs, and we must form a one-stop and complete training system. From the selection, training, packaging and promotion of idols. Therefore, we sincerely hope that the Hong Kong government can give satellite TV a chance and also give Hong Kong cultural industry a new challenge. The ultimate reward will not only be our media group, but the entire Hong Kong economy. , Hong Kong culture will become a big industry, not only can we do it, but also their partners wireless and wired, and everyone will work together to promote Hong Kong culture overseas."

Although the specific packaging model was not mentioned, reporters seemed to be vaguely aware of it. For example, SM Entertainment recruited trainees in Hong Kong and Macao with great fanfare, which caused a lot of noise; for example, the unique innovations of "Millionaire" and "The Voice of Hong Kong", And has achieved remarkable results; for example, ATV's dramas have obviously become very high-quality in recent years and are more popular among Hong Kong people (ATV's ratings currently exceed TVB's).

Lin Zhichao's "retired veteran" personally took action and immediately had a huge influence on Hong Kong's public opinion circles. "Hong Kong culture" became the focus of all media in Hong Kong.

The vast majority of citizens are discussing that the media group is preparing to innovate again.

Lin Zhichao not only shouted in the media personally, but also went to the Hong Kong government to lobby. After all, if he didn't take action on this kind of thing, his face would be lost by three points.

Under the continuous attacks of the Lam and his son, the Hong Kong government soon released the broadcasting rights of Cantonese programs, but it still refused to let go of the charging issue. The Hong Kong government is worried that the shareholders of Cable TV have withdrawn from Cable TV, and Cable TV has not paid the patent fees.

TVB.

Run Run Shaw and Fang Yihua were in the office and discussing recent major events in the media industry. Run Run Shaw put pressure on the Hong Kong government to prevent satellite TV from broadcasting Cantonese programs. After all, he did not want media groups to completely overwhelm TVB.

In the past few years, in the battle between ATV and TVB, ATV has firmly gained the upper hand, while TVB has become the weaker party. ATV's representative drama series include "Bao Qingtian", "The Legend of White Snake", "Big Time", "Love in Heaven and Earth", "Genesis" and a series of signature dramas; variety shows include "The Prize Man" and "The Voice of Hong Kong" , "Millionaire", etc., especially in terms of overseas copyright exports, it is legendary; in terms of music, ATV has also come from behind, not only Andy Lau, Leon Lai, Aaron Kwok has joined, but also veteran singers such as Leslie Cheung and Luo Wen, as well as some singers You can run two TV stations (ATV has no restrictions).

"It can't be stopped," Run Run Shaw sighed.

Fang Yihua said: "You mean that satellite TV can broadcast Cantonese programs?"

Run Run Shaw nodded and said: "Originally, even if Lin Zhichao appeared, it would have taken at least one or two years for satellite TV to broadcast Cantonese programs. But now Lin Zhichao has come up with a 'Hong Kong culture' and immediately occupied the top of public opinion. The Hong Kong government They are also very interested. In this case, it is no longer realistic if Cantonese programs are not allowed to be broadcast! The only possibility is that the satellite TV charges may have to be slowed down. After all, the Hong Kong government does not want the cable TV consortium to withdraw. "

Fang Yihua said: "Is this Hong Kong culture real? What a new form of entertainment culture, why do I think it is so unlikely!"

Run Run Shaw said: "Maybe Lin Chi-chao won't stand up and talk nonsense! I just don't know whether the market will buy their new entertainment culture. This is why even I find it difficult. Asians like Hong Kong movies because we Decades of hard work, not achieved overnight.”

Fang Yihua thought for a moment and said, "If Hong Kong culture succeeds, our life at Wireless will be difficult!"

Run Run Shaw said: "No! If it is a big success, our TVB can also follow suit. Find someone to find out the news and see what exactly this Hong Kong culture is? Especially the SM Entertainment company, there must be great gains. goods."

"good"

It’s spring again.

Cheung Kong Group announced its results. The normal profit in 1989 was HK$4.16 billion, and the abnormal profit was HK$7.8 billion. The total profit was as high as HK$11.96 billion, which shocked everyone.

The abnormal profit was the profit brought by the sale of RB properties, so everyone praised it highly.

Since the beginning of the year, the stock price of Cheung Kong Group has risen by more than 20% to over HK$70 billion, reaching HK$70 billion. However, it rose by another 10% the next day, approaching the HK$80 billion mark, and shareholders were beaming with joy.

Those companies that listened to Lin Zhichao's investment advice and purchased Lin's holdings were immediately grateful for Lin Zhichao's way of making a fortune.

at the same time.

Lin Zhichao took people to the mainland for inspection and invested in many projects in Zhuhai, including cross-sea bridges, power plants, highways, etc., and officially announced investment in the mainland's infrastructure industry.

The return rate of the mainland's infrastructure industry can generally reach around 10%, which is very stable.

Originally, Lin Zhichao felt that it was easy to get scolded for investing in infrastructure. After all, infrastructure relies on "collecting tolls" to make profits. However, it is impossible for a region to develop its economy without infrastructure projects.

Therefore, Yangtze River Infrastructure will invest 50 billion yuan in infrastructure projects in the mainland in the next ten years. Of course, about 80% of the funds will be completed with loans.

After the trip to Zhuhai, Lin Zhichao rushed to the capital and was received by senior officials.

After that, he came to the Tianjin Special Economic Zone.

"Boss, this is the production line we are preparing. There are three instant noodle production lines in total!" Chen Pufan led Lin Zhichao into a factory and introduced.

As the president of Yangtze Food and Beverage Company, in the past year, he began to shift his work to the mainland, leading the team to conduct investigations according to the boss's instructions.

In the end, it was chosen to open an instant noodle factory in Jinmen Development Zone. When people here heard that it was an investment from Changshi Group, they naturally welcomed it with both hands and provided a lot of convenience.

Lin Zhichao walked in the production workshop and said, "Do you have confidence in Master Kong's development in the mainland?"

Chen Pufan said: "I am very confident! Although instant noodles have been available in the mainland for a long time, I have eaten them all and found them difficult to swallow. The taste is missing. The Master Kong braised beef noodles we developed will be very popular among northerners. Because people here really like pasta.”

Choosing Jinmen is because northerners like to eat pasta, so you can’t go wrong with this market.

Of course, pasta is also eaten in the southwest, but the taste is stronger, so it is more suitable for Laotan pickled cabbage instant noodles, which will be launched in a few years.

Lin Zhichao nodded and said: "Well, your team needs to recruit more promising mainlanders as cadre reserves. In the future, our Yangtze Beverage and Food will fully develop in the mainland."

Chen Pufan said happily: "Okay, I understand!"

Hong Kong's market is too small. Although Yangtze Beverage Food's doll noodles and Red Bull have left Hong Kong, they still do not have a huge market to support them.

Red Bull is quite good. It has a unique taste and is a functional drink. Therefore, it is sold throughout Asia, with a profit of more than 100 million yuan a year (including the profit from providing raw materials for European and American Red Bull).

Nowadays, the mainland market has given the management of Changjiang Beverage and Food a hope.

Next, Lin Zhichao carefully inspected the situation of Master Kong’s instant noodles.

Lin Zhichao directly reminded the management of the naming, LEGO, flavors, and advertising, so the general direction of this work is very clear.

If this fails, then it means that you are raising a bunch of 'waste' and you just need to change the management in time.

Of course, Lin Zhichao is quite confident. The level of managers in Hong Kong is still higher than that of mainland employees. After all, where are the insights, knowledge, and experience! Therefore, mainland managers need to gradually form the main force through talent reserve and experience accumulation.

After staying for one day.

Lin Zhichao set out to return to Hong Kong. This time he came to the mainland for inspection in person. From now on, his main job will be to inspect the mainland, European and American markets, and then guide his sons to invest.

Semi-retired, not retired, he just no longer participates in the company's daily work.