The Black Technology Era of Xueba
Chapter 571: Auto Union's Counterattack
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Xia Guo is one of the fastest growing auto markets in the world. Many former luxury brands have been reborn in the Xia Kingdom.
For example, Jaguar Land Rover, a declining British luxury brand acquired by the Insantata Group, for example, has a poor sales volume abroad, but is known as a successful girl in China who can afford Ben Chi Smart, etc.
All these luxury cars have the opportunity to be reborn in Xiaguo, especially Land Rover Jaguar, that is, Xiaguo people saved a brand alive.
In addition to luxury cars, other foreign brands also regard the Xiaguo market as their savior, typically the Volkswagen Group.
The Volkswagen model with a high failure rate was suppressed by Toyota in the overseas market for a week, but in Xia Guo, it found the dignity of the world's first car brother, and the identity of the god car Volkswagen is deeply rooted in the hearts of the people.
Well now, if the market price of Xiaguo cars above 250,000 is all harvested by Tianhe series cars, what are you doing?
Who has the lowest sales?
Leonard is right, it's no joke, it's a serious question.
As the president of Xiaguo District, Leonard must take measures.
Leonard immediately held a meeting and gave orders to the marketing department, operations department, technology department, public relations department and other departments.
"The marketing department immediately investigates the sales stores of Tianhe series new energy vehicles in Xiaguo and the sales in the past two weeks, including the Epoch series micronuclear energy vehicles manufactured by Bidi."
"The operation department immediately took measures to expand the advertising coverage of the series of cars in this pool. Internet media, traditional media, and roadside advertisements must be displayed. This year's operating expenses have increased by 30% compared with the budget at the beginning of the year."
Leonard seems to be very familiar with the preferences of Xiaguo consumers. He said: "This pool should be positioned as high-end, fashionable and successful. We are looking for stars who have no negative news and are full of positive energy. But C-class models are Looking for Xiao Xian Rou and Dang Hong Hua Dan."
"Technology Department." Leonard must have two brushes to be able to achieve today's position, and emergency measures are targeted, "Go to the market to buy Lei Qing, buy Tiger Leap, buy Epoch, buy a few more cars, buy I took it back and dismantled it for research. If you can’t research it, disassemble it for me and send it to the German headquarters! I can’t understand how good Pangu Technology’s car-making technology is.”
This move is more ruthless. Leonard knows that the Tianhe series of new energy vehicles have not obtained the sales license in Europe, and they cannot be sold to Europe at present. If the whole vehicle is transported in the past, it is suspected of smuggling, but it is disassembled into parts and sent to Germany for technical experiments. room, then there is no problem.
Leonard has a more ruthless move, he said: "This one needs to be done by the public relations department, but we need to be realistic, we only need to tell the European media about the structure and energy mode of the micro-nuclear energy vehicle, and we need to be realistic and tell the European media. ."
Seek truth from facts and tell the European media that there is nothing wrong with this in itself. But most of the media in Europe is selective.
Expanded reports that are unfavorable to the Xia State, and selective reports that are unfavorable to Western society are not even reported.
The European media will definitely be very interested in the energy issues of the Tianhe series of new energy vehicles.
Benchi is one of the fastest car companies to respond to the impact of Tianhe, but it is not the only car company.
At the Austrian Die Headquarters, the two-week sales of zero eggs is also embarrassing.
In the face of business competition, interests are the top priority, and any means can be used.
AoDi is seeking to obtain detailed technical information of Lei Qing, Huyue and Era, and to learn the marketing model of Pangu Technology.
car show? Separate sales store and after sales? Or provide god-like service in a sales store?
Car show, which year did Ao Di have no car show, almost every year.
Separate sales and after-sales? This model is not operable, and one of the biggest profit sources of AoDi's 4S store comes from after-sales.
Then the most reference is to improve after-sales service,
Make customers feel at home?
AoDi's four 4S stores in Yanjing, Shanghai stock market and other cities first refer to the service quality of the Tianhe point of sale, but the effect is...
"Your coffee is good, but I still decided to buy the Epoch. The price of the A4 is about the same as that of the Epoch, but considering the maintenance cost of the later vehicles, the Epoch is more cost-effective."
"A4 is bad, A6 is too old-fashioned, A5 and A7 are so expensive... I'd better buy Lei Qing."
Consumer: "Can you guarantee that your oil will never leak?" The consumer asked the sales consultant instantly.
Sales Consultant: "This..."
Consumer: "Lei Qing will not leak oil."
Sales consultant: "Sir, Lei Qing is an electric car, not a fuel car. It doesn't have an engine, so it doesn't use oil, and of course it won't leak oil."
Consumer: "Then can you guarantee that your car does not make abnormal noises?"
Sales consultant: "This... Mr. All cars will have problems like this after driving for a long time..."
"Well, I know, so I bought Lei Qing."
The improvement of after-sales service in the 4S store by AoDi has not increased any sales, but also increased the cost of the 4S store.
In the end, Ao Di gave up this attempt.
Yanjing, Benchi Technology Department.
The Leiqing Deluxe Edition, which the technical department spent about 2 million to buy, entered the research workshop before it could get a license.
"Dismantle!" August, the chief technical officer from Germany, did not hesitate to dismantle the 2 million cars.
Like fuel vehicles, electric vehicles also have three major components—energy, motor and chassis. The technical department of this pool is to see what is so good about Leiqing, which sells for more than 2 million.
Since the leaders have said dismantling, then the following technical staff will not have the slightest hesitation.
Dismantling a luxury car will have a strong thrill.
Xiaochu, the driving assistant carried by Lei Qing, is not a vegetarian, and warned: "Master, although you have obtained the ownership of the car, I suggest you not to do it lightly, dismantling the car will not give you any information, it will only waste some time. More than 2 million and a bunch of garbage."
"I X, this car can talk!" The technician just set up the car and prepared to dismantle the chassis.
The car rental and sales use quantum chips, which can reach the artificial intelligence level of human workers.
"Dismantle the car! What are you doing!" August said in a non-standard Chinese.
This will not happen to Xiaochu. She warned again: "If the owner insists on doing such an irrational behavior, I will report the news to the Tianhe business department."
"Is there a way to shut this thing off?" the technician asked.
Xiaochu said coldly: "Xiaochu is not a gadget, Xiaochu is a driving assistant and cannot be turned off. The car is there in Xiaochu."
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