The Creator of the Second Dimension

In May, videos of different styles, like Li Qiqi and Huanong Brothers, sprung up like mushrooms. They were either fresh, down-to-earth, or funny. Most of them focused on food, pets, and daily life. They were said to be related to animation Well, I feel that there is not much connection, but it is not related at all. These videos are a new interpretation of old themes under the barrage culture.

But one thing is real, that is, the number of hits on these videos is very high, and the living area of ​​Chuyin Video Network has finally burst out with amazing energy after the operation since the beginning of the year.

Some netizens have made statistics with crawlers. Now the average daily hits of the entire Hatsune video network has increased by nearly 30% compared with when the living area was first established at the beginning of this year. Opening up and successfully operating is the real reason.

This also indirectly affects other video sites.

Such as Tomato Video Network, with TV dramas and movies, variety shows as the main traffic, animation, games, etc. as supplements, it used to cover almost all age groups from children to the elderly, but now, the audience of animation game videos is almost completely grabbed by Hatsune Video Network At the same time, with the popularity of the living area of ​​Chuyin Video Network, a large number of young men and women who used to only watch TV dramas and variety shows were attracted there, resulting in a severe loss of users on the website.

According to data from the statistics agency, since January this year, the average monthly activity of Tomato Video Network has been declining month after month, each month falling by more than 5% compared with the previous month, and in the most recent April, the decline has reached For a video website, traffic is the foundation of life. At this moment, Tomato Video Network is like a seriously injured patient whose flesh and blood have been cut with a knife, and there is no way to effectively resist.

Tomato Video Network is a listed company. March is the day when it released its financial report. The stock price of Tomato Video Network has plummeted since the establishment of Chuyin Video Network. On the second day after this year's financial report was released, the stock completely fell below 30, and you must know that the stock issue price of this website is 65, which has fallen below half at this moment.

On the board of directors, the six senior chairmen known as the "Tomato Six Gentlemen" looked at each other.

They single-handedly built the entire entertainment empire of Tomato Video Network, and are currently in charge of various departments of the company.

"Old Fang, is your business over there no longer comparable to Xu Rui's?"

Sitting on the right hand side of the conference table, a gray-haired middle-aged man asked with a bit of yin and yang. He is Huang Yunwei, the vice president of the product department and technology development department of Tomato Video Network. He joined the team a little later than Fang Yuan and advocated technology and products. Thinking, after several years of hard work, is now the second in command of Tomato Video Network.

"What do you mean by that? It's not because of the failure of several revisions of your product that caused a large loss of our users."

Fang Yuan is in charge of the self-made content and game development of the video website, that is, the content, and Huang Yunwei is in charge of tit-for-tat.

Some time ago, due to the loss of users, Huang Yunwei talked to the big boss to let the products and technologies bring big data intelligent systems to try to create content, but the effect was very poor. First, because the products and technologies themselves are not good at video content. Familiar, the recommendation mechanism is still based on other products, ignoring the relationship between the video producer and the website, resulting in the departure of the video producer and the loss of users.

The second is that the big data intelligent system developed by their technology is simply a younger brother compared to recommendation systems such as Taotao.com, which is neither accurate nor effective, resulting in extremely poor user experience.

However, Huang Yunwei was able to achieve this position, so he was naturally not a vegetarian. In the report to the big boss, he basically pushed these mistakes to the website editors, thinking that the editors of the video website did not control the content well, which led to the failure of the product. The revision plan failed.

"Stop quarreling, now our top priority is how to bring users back."

Bai Li is the vice president of copyright marketing and copyright development. Due to the drop in website traffic, he didn't have the confidence to buy copyrights, and he couldn't just buy them casually like in the past.

"Xu Rui started from Hatsune Video Network, using mobile games to monetize website traffic into profit, and using game live content to feed back website traffic. This is a bit clever, but it also depends on the quality of users. It can be said that, The quality of users of Hatsune Video Network in the early stage is very high, but this is also their weakness.”

He Zhicheng is the leader in charge of administrative, personnel and financial departments. He is a little farther away from the power struggle and has a more thorough perspective.

"There are so many Internet users in Huaxia, it is impossible to have so many high-quality users. This is the biggest problem restricting the expansion of Chuyin Video Network. We could have started from here, but it is a pity that Xu Rui has gone too fast. Those in the living area recently The video directly attracts a large number of fringe audiences, breaking through the restrictions on the expansion of the Hatsune Video Network's users."

If the main users of Hatsune Video Network before are the core users of the animation circle and the pan-two-dimensional users, then the living area, which is close to reality, is the ordinary people who are attracted. They may not know much about the barrage culture, but I am also willing to accept that this is a transition of the video expression form of barrage from animation and comic games to the public.

In fact, in the live broadcast area, this transition is already showing, and the living area is just a successful application.

In He Zhicheng's view, Xu Rui can even do the same thing, no matter what science and technology humanities, fashion stars, step by step transform the content owned by Tomato Video Network into content with the characteristics of Hatsune Video Network.

"The problem is this, but what should we do now, just follow Xu Rui's ass and do what they have done?"

Luo Xi from the Marketing Department and the Investment Department interrupted He Zhicheng's analysis. They all understood the truth, but no one could come up with a solution.

"Now we can only do this. If we imitate them, we can still have some hope. If we continue to follow the original path, it is very likely that we will encounter a greater crisis."

The big boss who hadn't spoken all this time, Qian Zhengwen answered Luo Xi's question.

The meeting room was quiet for a while, and the expressions of several people were serious. No one thought that a young man who had just graduated not long ago would be forced into such a situation by entering Tomato Video Network.

While the top management of Tomato Video Network was thinking hard about countermeasures, May came to an end, and Hatsune Video Network, whose new users were increasing steadily, ushered in an expected user conversion point.

That is Director Wu Yi's new work after he joined Fantastic Animation, the theatrical version of the animated film "The Garden of Words" was released.