The Creator of the Second Dimension

It’s hard to tell whether the launch of the steam platform will benefit more big manufacturers or small manufacturers. The summer special lasted for two weeks until the beginning of July, and the daily turnover exceeded 300 million, allowing everyone to make a lot of money. .

Indie games that came out during this time period also sold well.

For example, in a game called Ultimate Dungeon, the setting is that the protagonist inherits a property, but finds that there is an intricate dungeon under the property, so he recruits mercenaries to explore it. It is a dungeon exploration RPG with randomness. The biggest feature That is, the character will acquire various mental illnesses during the process of exploring the dungeon, and will eventually be unable to fight.

Another example is a game called Sea of ​​Eternal Darkness. Players control a ship to travel between islands. They can go ashore to explore and trigger different times. Along with the voyage, there may be a shortage of food. The player as the captain may even appear The choice of whether to eat people is extremely challenging to people's nerves.

Other games are simpler. The protagonist wakes up and finds himself in a randomly generated wilderness. He needs to avoid monsters while looking for food to fill his stomach. Otherwise, as the hunger level increases, he will have various hallucinations and eventually die.

It can be seen that there are significantly more games that focus on atmosphere expression, story expression, and strategy selection than action types that require precise debugging, and randomly generated maps can improve the gameplay of repeated play while reducing design costs, so it is more To be favored by developers.

As soon as these independent games were put on the shelves, they became popular instantly. The sales volume of each of them exceeded 500,000 in the first week, and some even reached the million level. I dare not think about it.

After getting the funds, the developers will work harder to update the games. The rapid iteration makes these games have a strong vitality. It is likely that only a month has passed, and the gameplay of the games has changed drastically.

Zhou Hongyu, the editor-director of Ningjiang TV Station, noticed the popularity of the steam platform. Since she interviewed Xu Rui many times, she quickly conducted an interview on the steam platform.

The interview highlighted the advantages of the steam platform.

First of all, there are naturally a large number of integrated games and a variety of game types, which is not available on any platform in the past. The open mechanism of the steam platform makes all major manufacturers willing to log in their own games on the platform, achieving a win-win situation situation.

The second is the leadership of the recommendation mechanism. The recommendation mechanism shown on the Chuyin Video Network has been more perfected on the steam platform. After the account is bound, the platform will even build user portraits through the animations that players have watched, and accurately deliver Games, big data resources including animation, games, videos, articles and other hobbies, are not available on other platforms and companies.

Finally, dare to discount, understand discounts, and price strategy has become a major advantage. Whether it is the sale of masterpieces at ultra-low prices, or sales mechanisms such as charity packages and game collections, the Steam platform has an advantage in the competition.

The report is full of tens of thousands of words, and analyzes why the steam platform is so successful from the perspectives of ordinary users, game manufacturers, independent game developers, and platforms.

Li Zhen from the third development department of Suoren Interactive Entertainment sighed after reading this report.

These analyzes have also been carried out within Suo Ren, which are roughly the same as those in the news reports. Of course, Suo Ren also has more quality confidence guarantees such as Xu Rui's many successes brought to players, and the funds of the entire Magic Electric Group Enough, you can let your hands and feet invest and so on.

Is it useful to analyze these?

Of course it is useful. At least some strategies can be applied to the SN4 platform of Suoren Huyu. For example, the people in the marketing department are planning to launch some digital version discounts.

At the same time, user portraits based on trophies and game time are also being established, but it is very difficult for Suo Ren Hu Yu. First of all, Suo Ren Hu Yu's account has not been linked, and there is a lack of interaction between the game department and the music entertainment department. Communication, big data is not perfect, and the second is that although Suo Ren Huyu has many game types, many types of games are too few, such as real-time strategy and strategy games, there are only a few in total, and user portraits caused by lack of samples It’s not perfect, and at this point, countless small manufacturers on the steam platform and independent game works make up for the gap.

Again, it can be argued that these analyzes are of limited use.

Because of the method of Hatsune's game, outsiders can't learn it even if they understand it.

During the summer vacation, Wang Shiya, as a student of Baoyan, had a very happy time.

She traveled abroad with her family and took a lot of photos and sent them to Wang Ze.

Wang Ze was not so comfortable. As a social animal, he had no idea what summer vacation was for a long time. The sweltering weather in Ningjiang made people sweat profusely, and he wished he could hide in the air-conditioned room all day.

The most relaxing moment for him every day is probably the hour and a half when he chatted with Wang Shiya after returning home at night.

At the beginning of the summer special, Wang Ze also bought several games, but soon he realized that he had no time to play at all.

As a programmer, I go to work at nine o’clock in the morning and leave work at eight or nine o’clock in the evening, and it’s almost eleven o’clock after I go home to wash and eat. I can play for more than an hour, and I have to spend a lot of time chatting with Wang Shiya. On weekends, And I just want to lie on the bed and be a quiet salted fish, and I don't want to turn on the computer and game console.

He had passed his twenty-eighth birthday before, and suddenly felt that so much time had passed.

"It can't be done like this!"

Wang Ze really felt the change because of the resignation of a former colleague.

He is two years older than Wang Ze, exactly 30, but there has been no room for improvement. In their line of work, if they cannot achieve a management position before the age of 35, then basically there is no way to do it. There are always young people. Latecomers can replace.

That colleague felt the pressure, resigned from the company, went home to find a light job, got married and had a child, which greatly stimulated Wang Ze.

Although Wang Ze's company is relatively stable, the room for improvement is too small, and there is almost no room for promotion. He has thought about changing jobs, but most companies in this industry are actually similar.

At this time, Wang Ze saw the promotion of the Independent Game Awards, and suddenly came up with the idea of ​​making his own game.

He is an old player, and he knows computers and programs. It doesn't seem difficult to try to make games.

Thinking of this, Wang Ze immediately started to act. He didn't tell others, even Wang Shiya, because Wang Ze felt that at least he had to have some results before he was embarrassed to publicize. He could do nothing but shout slogans. Not coming.

After several days of thinking and planning, Wang Ze finally decided to make a martial arts-themed game!