The Creator of the Second Dimension

Zhou Hongyu, the editor and director of Ningjiang TV station, saw the manuscript of "China Entertainment Weekly" immediately.

The author of this manuscript used his contacts to obtain a lot of information about the new movie of Phantom Media.

Such as title, actors, plot outline, etc.

"These are the filing materials."

Zhou Hongyu was on the TV station, so he knew everything about it.

The new media department she was in charge of followed up immediately after the news was announced by Phantom Media, but they didn't dig as deep as "China Entertainment Weekly" in a short period of time.

Because Zhou Hongyu was planning to go to Magic Electric to interview Xu Rui directly.

Not specifically to inquire about the news of the movie, but because of the animation "White Box".

After the broadcast of "White Box", this animation attracted people's attention to the animation industry, because the different encounters of the protagonists in the animation are too different from people's past impressions, which subverts the three views.

For example, people always think that the income of the original painting is very high, but in fact, the income of the normal original artist may not be as high as that of the executive production, and the income of the animator is even lower.

Another example is that voice acting has always been a profession that many people think is similar to idols. It is very popular and glamorous, but Shizuka in the animation, as a voice actor who has been in the industry for two years, still needs to work in a restaurant to support herself.

After investigation, some media released a chart of the income of each character in "White Box", which is even more surprising.

The animation industry is not as glamorous as the audience feels. Under the production committee mechanism, animation companies are basically wage earners. Even if the animation is popular, the income is not much, and even less is distributed to everyone.

In the past, it often happened that animation practitioners fell ill due to overwork. Many viewers could not believe that animation producers who brought dreams and happiness to others could not touch these themselves.

On the one hand, "White Box" is like a fairy tale, which makes people feel the animation. The beauty of animation production has attracted many people to try to join the industry.

On the other hand, there is a cruel industry behind "White Box". This animation is really like a fairy tale, and many things are decorated beautifully.

Zhou Hongyu thought this point was very interesting, so he wanted to interview Xu Rui, regarding "White Box", to find out his intention of making this animation.

However, the interview has not yet taken place, and various news from Hatsune World has become the focus of public attention. Zhou Hongyu inevitably touches on similar issues in the interview, so he did some homework. As a result, every week, Hatsune World has big news The release caused the interview to be delayed again and again. In the end, Zhou Hongyu could only make a quick decision and go this week.

She and her colleagues drove to Ningjiang High-tech Development Zone. Since Xu Rui did not have her own office, she received them in a conference room.

After some pleasantries, they quickly got to the point.

"We all know that "White Box" is a relatively realistic animation, and the themes chosen are not covered in previous animations. What is the original intention and motivation for making this animation?"

Zhou Hongyu asked, she saw Xu Rui smile, this kind of smile is not a confident smile like a businessman, but more like a happy smile when talking about things she likes.

"Because I like animation, I want to introduce the things behind the animation to everyone, so that everyone can see, oh, it turns out that animation is produced in this way. When "White Box" was produced, I got help from many people. For example, I contacted A few voice actors said, I want to design a few characters based on you, and then let you dub them. Is this okay? As a result, they all readily agreed and came to help with dubbing. It is with these help that "White Box" "In order to show everyone a lively industry."

He replied that the conversation between the two had been recorded and taken down. Of course, Xu Rui was not so nervous and didn't worry about saying the wrong thing.

"Someone pointed out that the plot of "White Box" is actually a fairy tale, which is too much to beautify the industry. The real animation industry is not like this. If someone chooses to enter the industry after watching "White Box", they will think it is a scam. What do you think? this problem?"

Zhou Hongyu glanced at the notebook and asked a relatively sharp question.

"Well, indeed, although the industry depicted in "White Box" has various problems, it is still an ideal industry. It may be because I subconsciously want to believe that the industry is what it looks like in animation. Even if there are difficulties and obstacles, in the end Everyone can solve it properly and work together to create a happy animation.”

Xu Rui paused and continued to speak.

"Whether the industry is cruel or beautiful, I think it is not for us to define it, but for those practitioners themselves. It is the impression they get from their accumulated work. There are many fantasy animations in this industry. Seniors who have worked for more than ten years, decades, I believe that if you interview them and ask them whether they regret entering the animation industry, the answer may be no, and they will tell you that it is their own responsibility to become an animator. Proud, I will tell you the answer too."

"I saw a chart on the Internet before, which roughly shows the income of animation practitioners. Many people feel that this is inconsistent with the intuitive impression, and think that this income is too low to support the survival of animation producers."

She quickly asked another question, which was not very friendly to the boss of a company like Xu Rui.

After all, if the income of animation practitioners increases, it means that the company's profits will decrease, and most company bosses will probably avoid talking about this issue.

"Yes, I also think that the income of animation practitioners is too low now, especially animation companies under the production committee mechanism. In the case of low profits, the high-intensity work does not match the income."

Xu Rui didn't hesitate, and spoke directly, but quickly continued.

"But Fantastic Animation is not a production committee system. All of our recent works are independently invested. At the same time, we adopt a combination of fixed salary and performance for meritorious employees. It is the highest in the industry, and we also have a good welfare mechanism, of course, the income of animation animation is not limited to animation alone."

"Some people joked that "White Box" is a promotional film for the animation industry. Did you also think of this when you were making it? What kind of animation is "White Box" for you?"

At the end of the interview with "White Box", Zhou Hongyu asked again.

"During production, we must have taken similar issues into consideration, so we didn't make a beautiful tea-drinking film like "Music Girl", but showed the audience a part of the reality of the industry."

After thinking for a moment, Xu Rui then replied.

"For me, "White Box" should be a love letter to the animation industry. This industry has created too many dreams and hopes for me and everyone. I hope to pass on this touch."