The Director of Music Department

Text 992. High Film Arrangement Is Not necessarily a Good Thing

The box office expectations for "Donkey Gets Water" are obviously high.

Li Mingyao and Zou Dongming also understood at this moment.

In fact, although the two of them were responsible for the announcement of "Donkey Gets Water", what about it?

The ones who can really make decisions are actually not them.

The publicity and distribution budget involved is tens of millions. Although they are the person in charge of the distribution, in fact, they still obey orders.

Of course, the situation of internal screenings is already very clear.

Although internal screening is not official screening, but to some extent, it can explain the problem better.

After all, when the screening was officially ordered, the reviews had actually already begun, and most of the reviews on the Internet were untrue.

Unless the real movie has a good reputation, otherwise, most movies need to be criticized.

The internal screening is over.

Randomly asked a few.

"Movie, how should I put it? It's pretty good, but, personally, I don't like this kind of absurd drama very much, it feels too depressing."

"I don't quite understand some of the things in it. Anyway, if you watch it at home, it doesn't matter. If you go to the cinema, you probably wouldn't choose to watch this movie, right?"

"It's not bad, it's very in-depth. As expected of director Wang Yifan's screenplay, the story is very interesting and has a sarcastic flavor. It's very rare for a domestic film to produce this flavor."

"It is women who are lamented that they are oppressed, and it is comforting that women are also awakened!"

Although there are mostly positive reviews in general, there is a very bad reaction, that is, many people think that although the filming of this movie is not bad, they don't like it that much!

If it's not a good movie, it will definitely make people like it!

Some movies are well shot, but that doesn't mean they have a market.

As someone said before, this kind of movie is a good choice if you watch it at home, but not necessarily if you go to the cinema!

And such a response is obviously not a movie that can have too high expected box office.

Take one billion box office as an example, what would it look like?

Basically, first of all, there is one thing that must be relatively popular, whether it is a comedy or a tragedy, at least the emotion and theme must be popular.

What is popular, such as "Operation Mekong", the main theme of the movie is correct, but the theme to be expressed in it is the one who offends China. Although it is far away and must be punished, this theme is very popular.

And one more thing, the movie must not make people feel incomprehensible.

Don't watch some movies under the banner of brain-burning propaganda, but you must not really think that this movie is difficult to understand, it is difficult to understand, in fact, propaganda is one aspect, but if it is true, then it is What a fool!

Because the vast majority of viewers go to the movies, the first choice is definitely not a movie that they can't understand.

As for brain-burning movies, in fact, the main plot is definitely a very simple one. As for brain-burning or not, it is up to the beholder to see the wisdom!

"Donkey Gets Water" is certainly not an incomprehensible movie, but the theme of this movie is hidden deeply, or at least if you can't see the hidden things, then this movie will become It's tasteless!

Naturally, there was no need for Wang Yifan to talk about the problem.

If this is all the case, and you still insist on doing big publicity, then you don't deserve to be called a giant.

After all, publicity requires a large amount of funds, and if the funds invested cannot get a corresponding return, then it is a huge loss of investment!

Yes, the announcement itself is also part of the film investment!

In fact, Huaxin and Huanyu cannot be blamed for having such a high opinion of "Donkey Gets Water", because at this time, there is the same illusion in the market, or inside and outside the circle, that is, the script given by Wang Yifan was shot by a big director. The movies that come out are absolutely the same.

It can be said that the few scripts at the Hongmen Banquet are expected by countless people.

They naturally don't think about it, there is a difference between movies and movies.

Popular movies and niche movies, even if they are good movies, have very different audiences.

"The Donkey Gets Water" and "The Heartbreaker" may seem like both dramas, but they are very different.

After all, everyone has a dream, everyone has a family relationship, and everyone can feel it, so "The Heartbroken" can move so many people.

But what about "Donkey Gets Water"? Most people actually don't care about the emotions and themes in it, or they absolutely don't have any personal experience.

Some people may like this movie very much, but there will definitely be many people who will not like it!

"Donkey Gets Water" is about to be released. In terms of publicity and distribution, although the scale is much smaller and cut down a lot, the momentum of the publicity is still huge.

After all, the expectation may indeed not be able to match the benchmark of "The Heartbroken", but it is good to know it, and the publicity must be exaggerated.

What is the fourth of the six major films of Hongmen Banquet, the golden master Wang Yifan and the great director Zhou Zhan made two domestic black comedies, creating a new trend blah blah blah!

As for whether it is creating a trend, people in the circle don't care, because everyone does it like this, and people outside the circle can do whatever they want.

Anyway, some people always think so!

In fact, "Donkey Gets Water" is indeed a relatively representative black humorous comedy in Huaguo.

It would not be an exaggeration to say that "Donkey Gets Water" is absolutely groundbreaking in a way!

Because there are very few such domestic films on the market!

Looking back on the film schedule, most of the time, many movies will pursue a higher film schedule, because the number of films scheduled is related to how many people can watch the film in the first place.

But in fact, film scheduling is also very particular, unless you can monopolize the film scheduling, like some special movies, almost 100% of the film scheduling, so that the audience has no choice, otherwise, most of the time, theaters will consider it comprehensively, Then give a quantitative row.

Of course, this is the law of the market. It is undeniable that many movies have been targeted, but most of the time this is the case.

But it doesn't mean that the higher the number of films scheduled, the better.

It mainly depends on the market reaction of the movie itself.

A film like "The Donkey Gets Water" is written by Wang Yifan and directed by Zhou Zhan. With the strength of Huaxin and Huanyu, it can be said that it is not difficult at all to get 50% of the film schedule.

But is this really good?

Fifty percent of film schedules require the support of attendance.

If a film like "Donkey Gets Water" really gets such a high ranking, the result will be that word of mouth will definitely not be good, and it will even backfire!

The key is that the high film arrangement actually has a cost.

Although this cost is the cost of the theater, but for the distributor, once the box office fails, it is tantamount to the failure of the publicity strategy!

The impact on the follow-up of the movie will be very big!

Because the audience of the movie itself is relatively narrow, if it is a suitable scale, then the proportion of people who like this movie will be more, and the proportion of people who don't like it will definitely be less.

But if the scale of the film arrangement is too large, then it will be reversed!

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