The Director of Music Department

Text 1002. The big director is upset

Big data strategy has naturally become the hottest topic!

"It feels a bit nonsense, just like artificial intelligence can completely replace humans, maybe it will be possible in the future, but at this stage, it feels empty!"

"Big data is better than a great director? Better than a great screenwriter? I'm so excited."

"Big data is really awesome. We usually push what we want to watch the most and what we like to watch the most. So, I think there is nothing wrong with making movies with big data, and isn't Naffei already successful?"

"Relying on big data to make movies sounds beautiful. With the statistics and analysis of big data, it can indeed be targeted, and even tailor-made according to the audience's preferences and habits. According to this idea, the movies produced based on this , you don’t have to worry about the box office. But in fact, it still feels empty!”

"Wait for the big directors to suffer, big data is awesome!"

With the holding of the joint press conference of Ahri Media and Future Star Media, big data was thrown out to make movies, big data strategy, it can be said that the film circle suddenly became nervous.

After all, in addition to the well-known capital and channel advantages, Internet companies also hold two trump cards: audiences have become accustomed to consuming movies through the Internet, and Internet companies understand users. The former means the surge of users and the increase in market demand, which means that the Internet can take the lead in sharing business opportunities brought about by changes in users' viewing habits; the latter means that audiences can be found through big data analysis, thereby avoiding the uncertainty of movies. Especially big data, because it hits the weakness of the traditional film industry, it makes the film industry envious and the Internet industry confident.

But I have to say that this kind of thing depends on who proposes it.

Ari, Future Technology, and Star Technology are all Internet giants. Although ECCOM did not join them, it is enough to make people look sideways.

You must know that these are big bosses who are not short of money.

Of course, people in the entertainment industry are also divided into several factions when it comes to the so-called big data.

First of all, the directors, actors and stars associated with the original Xinguang, which is now the Ali series, have expressed their optimism about big data.

But others are divided into several factions.

For example, Cao Meng, who is currently known as the pioneer director of the revival of Hong Kong films with "Dark War", was interviewed by the media at the shooting site of "Infernal Affairs".

"Big data to make movies? I actually don't know much about these things. There is no way, I am old and outdated. However, if it can be done, I still support it. After all, if big data really works, maybe we Old Hong Kong Islanders don’t need to run around for the revival of Hong Kong movies anymore, big data can do it!”

"Of course, as a director, I definitely can't accept big data to arrange my crew, my movies, adjust the plot and so on."

Cao Meng was more tactful.

As the chief director of Xinguang, and now the chief director of Ahri Media, He Jun reacted very violently when he was being interviewed.

"Making movies with big data, just like artificial intelligence, may be feasible in the future, but at this stage, I think it's still too ridiculous. What do you think about changing to a new owner? I don't have any ideas? Anyway, if it really follows the so-called I definitely don’t support the use of big data to intervene in every aspect of my film, such as the plot, such as the selection of actors. I still say that I am the master of my film. The film is indeed a commodity, but it is also an artistic creation. Data can replace artistic creation? Isn’t that bullshit?”

He Jun's words were obviously more influential than Cao Meng's.

There is no way, he is now the head director of Ahri Media.

what is this? It is equivalent to fighting against the old club.

But no one thought there was anything wrong with He Jun's words.

Because if Ahri Media and Future Star Media really want to have so much confidence in big data according to what Ari Media and Future Star Media think, wouldn't that mean that He Jun's value will become lower and lower, and he will even be reduced to the same level as other ordinary people? Director same?

Become a tool man?

Ordinary directors don't like to be pointed at by others, let alone a great director like He Jun.

Moreover, He Jun wasn't worried at all that Ari Media would have opinions on him.

Don't look at how awesome and powerful Ari Media is bragging about big data, as long as He Jun quits, Ari Media's stock price will force you to drop the limit, believe it or not?

After He Jun, other great directors also spoke out.

Xu Cang said with a smile during an interview: "Big data will definitely have a certain effect on movies, such as distribution, but I think it is too unreliable for big data to be fully involved in film production. Go has defeated human beings, but which of those works of art that are sought after by people can be copied by artificial intelligence?

The same is true for movies. Big data does understand the audience better, but don’t forget that the audience’s preferences will also change. Maybe the audience’s preferences collected by big data can determine that the audience likes a certain plot, but wait for the movie to be produced and released. Oh, did the audience at that time still like this kind of plot? Can big data ensure this? can't you? Then don't talk about it! "

Chen Shaojun also answered his views on the so-called big data when he was interviewed by the media.

"Big data is awesome, and artificial intelligence is also awesome, but no matter how awesome it is, people are needed to do things, so how can big data guarantee that the people selected by big data will do things according to the requirements of big data? No way. ?Big data can analyze emotions, but can it be understood? No? Then don’t beep! If artificial intelligence has human emotions, then let’s talk about this again. Anyway, I think this is nonsense, just a concept !"

Then came Chen Hang.

"The era when big data determines everything, well, this is a very good proposition. I am planning to make a story about dreams recently. Maybe big data can help me write a script? I'm waiting!"

Li Mingjuan: "When filming "Super Body", the heroine in it can indeed do it, but that is just a fantasy of the future. We don't know when this future will come, but at least it is not now! So don't tell me What big data are you talking about!"

For a while, the topic of big data was quickly heated up.

And He Jun's words can be said to have the greatest impact, because Huaxin, Shengtang Kyushu, Wansheng Huanyu, Times Light and Shadow, all began to contact He Jun.

Without him, poach someone!

What made Ali Media even more embarrassing was that.

Several companies have no intention of hiding it at all.

In particular, Shengtang Kyushu said directly: "Ari Media implements a big data strategy, then the director will no longer be so important, but Shengtang Kyushu is thirsty for talents!"

Suddenly, Qi Dongming from Ahri Media couldn't sit still.

Just kidding, they really want to develop a big data strategy, but despite the bragging, it is still unknown whether it will be successful or not.

It's just that capital uses this concept to hype up and cut a wave of leeks.

If He Jun was really poached, the stock price would still fall in response, so where else would he go to cut the leeks?

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